Promefarma

What Promefarma does

Promefarma Produtos Farmacêuticos is a privately held Brazilian pharmaceutical distributor founded on December 12, 1989, and headquartered in Curitiba, Paraná. The company distributes a comprehensive medication portfolio—including analgesics, controlled substances, high-cost drugs, oncology products, biosimilars, injectables, and thrombolytics—to public and private healthcare institutions across at least eight Brazilian states (Paraná, Santa Catarina, Rio Grande do Sul, São Paulo, Rio de Janeiro, Minas Gerais, Mato Grosso, and Espírito Santo). Its go-to-market is sales-led and bifurcated: a dedicated public sector team handles licitações (public bidding processes) across federal, state, and municipal levels, while a separate direct sales force with supervisor accompaniment serves private hospitals, clinics, and home care providers. The company maintains roughly 100+ direct employees and serves 5,626+ active clients. Revenue is generated through transaction-fee-based medication distribution plus consulting services for product demonstrations and standardization visits. The business is founder-led by the Barotto brothers and currently directed by Élcio and Luciana, with no external investors or parent company involvement disclosed. Operational governance is supported by a compliance channel, ouvidoria, and SAC infrastructure, and the company has pursued ESG credentials—achieving the highest Selo Clima Paraná A certification in 2025—and received multiple governmental recognitions (ALEP "Paranaenses em Destaque" in 2026, Câmara Municipal de Curitiba congratulations in 2025). In early 2026, Promefarma reported a record historical monthly billing milestone for March.

Name

Promefarma

Legal name

Promefarma

Website

https://promefarma.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Promefarma is a privately held Brazilian pharmaceutical distributor founded in 1989, headquartered in Curitiba, serving 5,626+ public and private healthcare institutions across 8 Brazilian states with a comprehensive medication portfolio through public bidding and direct sales channels.

Ownership category

akta.pro rank

Product category

Pharmaceutical Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Government & Public-Sector Pharmaceutical Supply (Tender/Prime Vendor) (HLAIAJAF)

Keywords

• Pharmaceutical distribution
• Medication distribution
• Healthcare procurement services
• Public bidding services
• Hospital medication supply

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Medication Distribution - Public Sector: Distribution of medications to government healthcare facilities through public bidding processes (licitações). The company has specialized professionals for all stages of bidding processes.
2. Medication Distribution - Private Sector: Direct sales of medications to private hospitals, clinics, and home care institutions. Includes personalized negotiation and direct delivery.
3. Direct Sales and Consulting: Consulting services for product demonstrations and standardization for healthcare institutions

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Promefarma is a Brazilian pharmaceutical distributor headquartered in Curitiba, Paraná, that supplies a full line of medications—including controlled substances and high-cost drugs—to public and private healthcare institutions. The company operates three principal service lines: Venda Direta (direct sales to private hospitals, clinics, and home-care providers), Licitações (participation in public bidding processes for government healthcare facilities), and Compras (procurement support services). It serves more than 5,626 clients across Paraná, Santa Catarina, and additional Brazilian states under ANVISA regulatory standards.

Product overview

Promefarma is a pharmaceutical distribution company offering a unified portfolio of services and products. The core offerings include Venda Direta (direct sales with consulting), Licitações (public tender/bidding services), and Compras (procurement management). These services are supported by a comprehensive medications product line covering analgesics, anesthetics, antiallergics, antibacterials, antidiabetics, antihypertensives, anti-inflammatories, oncology drugs, controlled substances, injectables, biosimilars, high-cost medications, and other pharmaceutical products. The company serves both public (hospitals, clinics, government agencies) and private healthcare institutions across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Venda Direta (Direct Sales)
• Licitações (Public Bidding)

Quantifiable outcome

• 5,626+ clients served
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Clínica VaccineminorStrategic or Co-development Partner · 13 April 2026Clinic partnered with Promefarma during SIPAT 2026 to conduct influenza vaccination campaign for employees.
• Paraná ClínicascoreStrategic or Co-development Partner · 13 April 2026Healthcare operator that partnered with Promefarma for multiple employee health initiatives including SIPAT, disease prevention, and health campaigns.
• GFX Inteligência FinanceiraminorStrategic or Co-development Partner · 13 April 2026Financial intelligence company that conducted financial sustainability presentations during SIPAT 2026.
• ACRIDAS - Associação Cristã de Assistência SocialminorOthers · 2 April 2026Christian association for social assistance that received Easter donations from Promefarma. Promefarma recognized as a partner company at ACRIDAS 41st anniversary event.
• Complexo de Saúde Pequeno CotolengominorOthers · 2 April 2026Healthcare complex for people with disabilities that received Easter donations from Promefarma.
• Blau FarmacêuticacoreStrategic or Co-development Partner · 17 March 2026Pharmaceutical company that recognized Promefarma with a performance award in 2025 and hosted Blau Day event. Strong partnership marked by express results, collaboration, and joint growth with oncology product focus.
• Sicredi Campos GeraisminorStrategic or Co-development Partner · 10 November 2025Cooperative financial institution that partnered with Promefarma for employee financial education training.
• Universidade PositivominorStrategic or Co-development Partner · 11 April 2025University whose nutrition students conducted food waste reduction workshop at Promefarma.
• DentalUniminorStrategic or Co-development Partner · 1 November 2024Dental services provider that partnered with Promefarma for oral health presentations and free evaluations.
• SENACminorStrategic or Co-development Partner · 23 October 2024National Commercial Training Service that partnered for self-care and workplace harassment prevention training.
• BayercoreChannel Partner/ Reseller/ DistributorPharmaceutical manufacturer supplying medications through Promefarma's distribution network to healthcare institutions. Listed as a supplier partner on the Promefarma suppliers page.
• EurofarmacoreChannel Partner/ Reseller/ DistributorBrazilian pharmaceutical company listed as a supplier partner providing medications for distribution.
• CristáliacoreChannel Partner/ Reseller/ DistributorBrazilian pharmaceutical laboratory listed as a supplier partner on Promefarma's supplier page.
• CiplacoreChannel Partner/ Reseller/ DistributorGlobal pharmaceutical company listed as a supplier partner for medication distribution.
• Hospital Pequeno PríncipeminorOthersChildren's hospital in Paraná that receives donations from Promefarma's income.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/promefarma
• Facebookfacebook.com/Promefarma
• LinkedInlinkedin.com/company/promefarma

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promefarma