AS Hoolekandeteenused

What AS Hoolekandeteenused does

AS Hoolekandeteenused is a 100% state-owned Estonian public limited company founded in 2007 and operating under the authority of the Ministry of Social Affairs, with the Republic of Estonia as its sole shareholder. It is the consolidated national provider of special welfare services, delivering eight core service lines — including 24-hour special care for adults with mental disorders, specialized care for autism spectrum disorder and profound multiple disabilities, community living services, daily/weekly support, substitute home services for children without parental care, court-ordered secure care (KLAT), and asylum-seeker accommodation — through a network of approximately 70 homes and facilities across all 15 Estonian counties, serving more than 1,800 individuals daily. Its operating technology consists of Office 365, paperless document management, an electronic client-file system (e-toimik), and data warehouse infrastructure used for personalized care planning and outcome tracking, with proprietary evidence-based methodologies (TEACCH, CARe) embedded in service delivery and a rotating meal-planning system that can be customized per home.

The company's revenue model is dominated by government service contracts under the Ministry of Social Affairs, supplemented by modest client contributions ranging from €44-610 per month depending on service type and county, plus co-funding from the European Social Fund/ERDF for the ongoing reorganization of facilities from dormitory-style to community-based units. Customer acquisition occurs exclusively through government referrals (Social Insurance Board case managers, local governments, and court orders), making the Social Insurance Board, Ministry of Social Affairs, and courts the de facto enterprise customers. Through its 2010-established subsidiary Hea Hoog Foundation, the company has extended into employment services for people with special needs, including job matching, work centers, and an e-commerce platform at heahoog.ee, supporting more than 600 people annually. Strategic positioning is anchored by the company's nationwide physical footprint, government mandate, and ongoing transformation program aimed at becoming the consolidated national special-care provider by 2028.

Name

AS Hoolekandeteenused

Legal name

AS Hoolekandeteenused

Website

https://hoolekandeteenused.ee

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AS Hoolekandeteenused is a 100% Estonian state-owned social welfare provider operating ~70 homes across all 15 counties, delivering 24-hour special care, community living, court-ordered care, substitute homes, and asylum-seeker accommodation to 1,800+ individuals with mental disorders or intellectual disabilities, plus employment services via its Hea Hoog Foundation subsidiary.

Ownership category

akta.pro rank

Product category

Social Welfare / Disability Care Services

NAICS

Residential Intellectual and Developmental Disability Facilities (62321), Services for the Elderly and Persons with Disabilities (624120), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Other Residential Care Facilities (62399), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Specialized Assisted Living for Developmental/Intellectual Disabilities (Adult) (HLADABAJ)

akta.pro secondary industries

Live-In Special Needs & Inclusive Childcare (HSAAAEAJ), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Housing Transition & Supported Living Navigation (EDAKANAK)

Keywords

• Special care services
• Social welfare services
• Supported living services
• Disability care services
• Asylum accommodation services

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Government Contracted Social Services: AS Hoolekandeteenused operates as a 100% state-owned enterprise under the Ministry of Social Affairs. Services are provided based on contracts with the Ministry of Social Affairs and funded through government budgets. Revenue comes from government allocations for social welfare services including special care services, asylum seeker accommodation, and substitute home services.
2. Client Contributions: Clients pay a portion of the service costs as 'own contribution' (oma osalustasu). Prices range from €44-610 per month depending on service type and county.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

AS Hoolekandeteenused provides 24-hour and community-based special care services in Estonia for adults with mental disorders or intellectual disabilities, including specialized care for autism spectrum disorder, profound multiple disabilities, court-ordered secure care, community living services, daily living support, and substitute home services for children. Through its subsidiary Hea Hoog Foundation, it also creates employment opportunities for people with special needs, operating work centres and an e-commerce platform selling products made by clients. The organization additionally runs accommodation centres for asylum seekers, providing housing, Estonian language training, and cultural orientation.

Product overview

AS Hoolekandeteenused operates as a portfolio of social welfare services providing specialized care for adults with mental disorders or intellectual disabilities. The company offers eight distinct 24-hour and community-based care service types including specialized services for autism spectrum disorder, profound multiple disabilities, and court-ordered care. Services are delivered through approximately 70 homes across Estonia, accommodating over 1,800 individuals. The subsidiary Hea Hoog Foundation focuses on employment services, creating jobs and running an e-shop for products made by people with special needs. The organization is transitioning from large institutional settings to modern community-based service units as part of its 2028 vision.

Differentiator

Problem solved

Functional benefit

Brands

• Hea Hoog: A foundation established by AS Hoolekandeteenused to help people with special needs find employment, create jobs, and sell products made by people with special needs. Operates work centres across Estonia and has an e-shop at heahoog.ee.

Products and services

• 24-Hour Special Care Service Round-the-clock care, guidance, and development for adults with mental disorders who need 24-hour monitoring, delivered in home-like conditions across AS Hoolekandeteenused's network of care homes. Includes accommodation, meals, and continuous supervision.
• 24-Hour Special Care Service for People with Autism Spectrum Disorder Specialized care service for adults diagnosed with autism spectrum disorder who display repetitive extreme disruptive behavior and require constant supervision, using modern behavior guidance methods such as the TEACCH methodology.
• 24-Hour Special Care Service for Clients with Profound Multiple Disabilities Care service for individuals with severe or profound intellectual disability combined with another disability who need 24-hour supervision, guidance or support, including accommodation and catering.
• Secure Care Institution Service (KLAT) for Minors Safe, family-like living conditions for children with severe or profound intellectual disability and/or autism spectrum disorder, preparing them to cope with adult life. Delivered at the Emajõe and Valgejõe centres.
• Court-Ordered 24-Hour Special Care Service Freedom-restricting measure for adults with severe psychological disorders who pose a danger to themselves or others, placed without consent for up to one year based on a court ruling. Provided in Tallinn and Sillamäe locations.
• Community Living Service Service for adults with severe, profound or permanent mental disorders who can manage with guidance. Provided in apartments or houses where 2-10 people live together with daytime support, helping them organize daily activities.
• Support for Daily Living Activities Service for adults with severe or profound intellectual disability who need constant care and permanent Personal Assistant help. Available up to 21 days per month on working days at €8-20.5 per hour depending on service intensity.
• Substitute Home Service Family-like living conditions for children with intellectual disabilities without parental care (due to death, imprisonment, limited parental rights, or court-ordered separation). Provided in Rakvere from six months of age until age 18 or completion of school.
• Accommodation Centre for Asylum Seekers Accommodation and support services for asylum seekers at Vao Centre (up to 70 persons) and Vägeva Centre (up to 50 persons), including Estonian language learning, cultural orientation, and adaptation programs. Operated under contract with the Ministry of Social Affairs in coordination with the Police and Border Guard Board.
• Hea Hoog Employment Services

Quantifiable outcome

• More than 600 people with special needs helped annually through Hea Hoog employment services
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Police and Border Guard Board (Politsei- ja Piirivalveamet)coreStrategic or Co-development PartnerGovernment partner for accommodation services for asylum seekers. The accommodation centers (Vao and Vägeva) are operated in coordination with the Police and Border Guard Board for managing asylum seeker intake and procedures.
• Ministry of Social Affairs (Sotsiaalministeerium)coreStrategic or Co-development PartnerPrimary government oversight ministry. AS Hoolekandeteenused operates under the Ministry's authority as a state-owned enterprise. The ministry provides contracts and funding for social welfare services.
• Ministry of the Interior (Siseministeerium)minorStrategic or Co-development PartnerCollaborates on asylum seeker accommodation and integration services.
• International Organisation for Migration (IOM)minorStrategic or Co-development PartnerProvides cultural orientation training for asylum seekers and assists voluntary returnees.
• Estonian Refugee Council (Eesti Pagulasabi)minorStrategic or Co-development PartnerNGO partner providing translation, sponsorship programs, and joint activities for refugees and asylum seekers.
• Johannes Mihkelson CentreminorStrategic or Co-development PartnerNGO working with refugees, providing joint activities and support services.
• Human Rights Centre (Inimõiguste Keskus)minorStrategic or Co-development PartnerNGO partner providing human rights support and services for asylum seekers.
• SA Archimedese Noorteagentuur (Archimedes Foundation Youth Agency)minorGTM or Marketing PartnerPartner for youth exchange and European Solidarity Corps volunteer programs.
• EstYES (Estonian Youth Association for Solidarity)minorGTM or Marketing PartnerPartner for European Solidarity Corps and volunteer coordination.
• Noored Ühiskonna Heaks (NÜH)minorGTM or Marketing PartnerPartner for youth volunteer programs and international exchange.
• European Solidarity CorpsminorGTM or Marketing PartnerEU program providing volunteer placements for young people in care facilities.
• Hea Hoog FoundationcoreStrategic or Co-development PartnerRelated foundation established by AS Hoolekandeteenused to create employment opportunities for people with special needs, find jobs, create work centers, and sell products created by people with special needs.
• Mihkli School (Rakvere)minorStrategic or Co-development PartnerEducational institution located in same building as substitute home in Rakvere, providing classes for children with intellectual disabilities. Includes coping classes and nursing classes.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Terveystalo: Finnish healthcare services company operating occupational health, primary care, and specialist services. Comparable as a Nordic welfare-services operator with state-contracted revenue mix, though not focused on disability residential care.
• Attendo AB: Nordic social care and healthcare provider operating elderly care, disability services, and residential care homes. Comparable as a publicly listed peer operating residential care for vulnerable populations across the Nordics, though Attendo serves private and municipal contracts and operates at much larger scale.
• Mehiläinen Oy: Finland's largest private healthcare and social services group, providing residential care, mental health services, and disability support. Comparable in service mix (especially mental health and rehabilitation) and Nordic welfare-market model, though it is a for-profit private operator.

Direct peers

• Esperi Care Oy: Finnish provider of residential care services for people with intellectual disabilities, mental health conditions, and special needs. Highly comparable in target population, service model, and Nordic regulatory environment.
• Humana AB: Swedish provider of personal social services, including residential care for adults with disabilities and individual/family services. Comparable in business model (state-contracted personal social assistance) and target population (adults with disabilities), though operating under Swedish welfare structures.

Regional players

• Pihlajalinna Oyj: Finnish social and healthcare provider offering residential care and rehabilitation services. Comparable in service lines (especially care for vulnerable populations) and Nordic welfare-market context, though primarily focused on elderly care and primary healthcare.

Emerging players

• SOS Children's Villages International: International NGO providing substitute family care for children without parental care, including those with disabilities. Comparable specifically to AS Hoolekandeteenused's Substitute Home Service (KLAT) for children with intellectual disabilities without parental care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hoolekandeteenused
• Facebookfacebook.com/hoolekandeteenused
• LinkedInlinkedin.com/company/as-hoolekandeteenused

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AS Hoolekandeteenused