What PROMAX does

PROMAX (Przedsiębiorstwo PROMAX Spółka Jawna Zofia Fórmanek-Okrój, Wiesław Okrój) is a family-owned Polish regional telecommunications operator founded in 1990 and headquartered in Ostrów Wielkopolski. Operating with 100% Polish capital as a general partnership (spółka jawna), PROMAX delivers bundled digital TV, fiber and hybrid fiber-coaxial (HFC) broadband internet, mobile internet, and landline telephony to approximately 50,000 residential and small-business subscribers across more than 170 localities in southern Greater Poland (Wielkopolska). The company is the leading cable TV provider in its region and runs physical customer service offices (Biura Obsługi Abonenta) in five cities, supported by a telephone hotline, door-to-door field sales, an online service configurator, and the ePROMAX subscriber portal. The channel lineup includes 103 base channels plus premium content (CANAL+ Select, CANAL+ Prestige, Cinemax, BBC-branded channels) and pay-per-view sports events (KSW, POLSAT Boxing Night), distributed over its own hybrid fiber-coaxial and GPON/FTTH cable network and complemented by an exclusive local TV channel, Proart HD. PROMAX also generates ancillary revenue from B2B and wholesale network access for local operators.

The business model is subscription-driven, recurring revenue with promotional pricing (entry internet from 49.90 zł/month at 150 Mb/s; entry TV from 55 zł/month; landline telephony from 15 zł/month) plus premium upsells. Capital expenditures are partially de-risked by two EU-co-financed broadband projects (FERC.01.01-IP.01-0212/23-00 in Ostrów district and FERC.01.01-IP.01-0216/23-00 in Pleszew district, totaling over 33.79M zł in project value and scheduled through end-2026) targeting minimum 300 Mb/s broadband in digitally excluded municipalities. The company has diversified into renewable energy (eight wind farms and solar/photovoltaic installations at headquarters) and operates an electric vehicle fleet, with multiple industry and state honors including the Teraz Polska Promotional Emblem, Złota PIKE, Gazela Biznesu, Silver Cross of Merit, and the Crystal Antenna. Wiesław Okrój and Zofia Fórmanek-Okrój are co-founders; Karolina Okrój serves as General Director. The company is privately held with no disclosed external investors, venture capital, or private equity participation.

Name

PROMAX

Legal name

Przedsiębiorstwo PROMAX Spółka Jawna Zofia Fórmanek-Okrój, Wiesław Okrój

Website

https://promax.media.pl

Company type

Private

Founded year

1990

Operating status

Operating

Short description

PROMAX is a family-owned Polish regional telecom operator delivering bundled digital TV, fiber and HFC broadband, and landline telephony to roughly 50,000 subscribers across 170+ localities in southern Greater Poland.

Ownership category

akta.pro rank

Product category

Cable Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Cable & Other Pay Television Services (4841), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Hybrid Fiber-Coaxial (HFC) Cable Operators (HDAIACAA)

akta.pro secondary industries

Fiber-to-the-Home (FTTH) Operators (HDAIACAB), Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE), Cable Internet ISPs (HFC Retail Providers) (HDAIADAF), Cable MSOs (Hybrid Fiber-Coax) (MPABAGAA)

Keywords

• Cable television services
• Fiber optic internet
• Telecommunications bundles
• Digital pay TV
• Broadband internet access

Headquarters

HQ city

Ostrów Wielkopolski

HQ country

Poland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Bunded Telecom Subscription (TV + Internet + Phone): PROMAX's primary revenue stream is monthly subscription fees from bundled telecommunications services — digital TV, internet (fiber, HFC, mobile), and landline telephony — delivered to ~50,000 subscribers across 170+ localities in southern Greater Poland. Subscriptions are the core recurring revenue driver.
2. Premium TV Channel Add-ons: Additional revenue from premium channel packages including CANAL+ Select (45 zł/month, 6 channels), CANAL+ Prestige (49 zł/month, 11 channels), CANAL+ streaming service (25 zł/month), Cinemax, and thematic add-on packs (e.g., BBC Brit, Discovery, etc.).
3. Pay-Per-View (PPV) Events: One-time fees for pay-per-view sports events such as KSW mixed martial arts galas and POLSAT Boxing Night fights, typically priced at 39–39.90 zł per event. These are add-on purchases on top of base TV subscriptions.
4. B2B Telecom Services: Dedicated business segment (Dla biznesu) offering telecommunications services to small and medium enterprises, local operators, and institutional clients in the region, including wholesale network access.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

PROMAX is a regional cable telecommunications operator delivering bundled digital TV, high-speed internet (fiber, HFC, and mobile), and landline telephony services to approximately 50,000 residential and business subscribers across 170+ localities in southern Greater Poland, Poland. The company owns and operates a hybrid fiber-coaxial and FTTH/GPON cable network and is also expanding into renewable energy production.

Product overview

PROMAX is a family-owned Polish telecommunications company operating since 1989, providing a comprehensive portfolio of services across southern Greater Poland. The core offerings include three internet delivery technologies (fiber optic, hybrid fiber-coaxial, and mobile), digital cable television with tiered packages (Podstawowy HD, Wygodny HD, Plus HD) offering up to 103 channels, and landline telephone service. Premium content is delivered through CANAL+ add-on packages (Select with 6 channels, Prestige with 11 channels). The product suite extends to value-added services including WiFi Premium for enhanced home wireless coverage, Secure Internet for online protection, Hotspot PROMAX for public WiFi access, and Multiroom HD for multi-screen household viewing. Additional services include Mobile TV, email accounts, and an online Service Configurator tool for package customization. The company also operates local television channel Proart HD and manages EU-funded broadband infrastructure projects expanding fiber optic access in the region.

Differentiator

Problem solved

Functional benefit

Brands

• PROART HD: Local TV channel operated by PROMAX

Products and services

• Internet światłowodowy (Fiber Optic Internet)
• Internet HFC (Hybrid Fiber-Coaxial) High-speed internet service delivered over PROMAX's hybrid fiber-coaxial infrastructure for premises not yet reached by fiber optic.
• Internet Mobilny (Mobile Internet) Wireless mobile internet service providing broadband connectivity for subscribers who do not have fixed-line access.
• Telewizja Cyfrowa (Digital TV) Digital cable television service offering tiered packages (Podstawowy HD, Wygodny HD, Plus HD) with up to 103 channels, HD content, and access to premium content providers.
• CANAL+ Select Premium CANAL+ add-on package with 6 channels including films, series, and sports, available to PROMAX TV subscribers for 45 zł/month.
• CANAL+ Prestige Comprehensive CANAL+ premium add-on with 11 channels covering films, series, documentaries, and four CANAL+ Sport channels, available to PROMAX TV subscribers for 49 zł/month (promo 39 zł).
• Multiroom HD Multi-room HD television service enabling household members to watch different channels simultaneously on multiple TV sets.
• WiFi Premium Premium wireless internet add-on providing enhanced in-home WiFi coverage and quality, designed to eliminate the limitations of standard consumer wireless networks.
• Telefon (Landline Phone) Stationary landline telephone service with multiple call packages (from 15 zł/month with 30 free minutes), number porting, and additional paid/free add-on services.
• Telewizja Mobilna PROMAX (Mobile TV) Mobile television add-on service allowing PROMAX subscribers to watch TV content on smartphones and tablets outside the home.
• Hotspot PROMAX Public WiFi hotspot service providing wireless internet access to subscribers at designated public locations.
• Telewizja Proart HD Local television channel Proart HD produced and operated by PROMAX, distributed exclusively over its cable network, covering regional news, sports events, and community programming.

Quantifiable outcome

• ~50,000 subscribers served across 170+ localities in southern Greater Poland
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Kanał Zero TVminorChannel Partner/ Reseller/ Distributor · 11 June 2026Kanał ZERO TV HD was added to PROMAX's TV channel lineup on June 11, 2026, available in all packages on channel 259. The channel features talk shows, current affairs, journalism, entertainment, and author programs.
• CANAL+ (nc+)coreChannel Partner/ Reseller/ DistributorPROMAX distributes CANAL+ premium channel packages (CANAL+ Select, CANAL+ Prestige) and the CANAL+ streaming service to its subscriber base. The partnership provides access to premium sports, films, series, and documentaries.
• Polska Izba Komunikacji Elektronicznej (PIKE) — Polish Chamber of Electronic CommunicationcoreStrategic or Co-development PartnerPROMAX is a member of PIKE, co-creating favorable legal and regulatory conditions for the development of the electronic communication industry and promoting the idea of the information society.
• Izba Przemysłowo-Handlowa Południowej Wielkopolski (Industry-Commerce Chamber of Southern Greater Poland)minorStrategic or Co-development PartnerPROMAX is a member of the Industry-Commerce Chamber of Southern Greater Poland, participating in regional business development initiatives.
• Telewizja Proart (Local TV Channel)coreStrategic or Co-development PartnerPROMAX distributes and supports the local Telewizja Proart HD channel, which is exclusive to its network. PROMAX collaborates with Proart on community events such as the 'Oddaj krew z kablówką' blood drive (collecting 114 liters of blood in 2022).
• BBC Brit / BBC StudiosminorChannel Partner/ Reseller/ DistributorPROMAX distributes BBC-branded channels (BBC Brit, BBC First, BBC Earth) as part of its TV channel lineup, offering documentary and entertainment content.
• CinemaxminorChannel Partner/ Reseller/ DistributorPROMAX distributes Cinemax premium movie channel package as an add-on to its TV subscribers.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Multimedia Polska: Polish regional cable operator (now part of the P4/UPC group) delivering HFC-based TV, internet and telephony to residential subscribers. Highly comparable business model and product set to PROMAX.
• INEA: Regional cable and broadband operator headquartered in Poznań serving the Wielkopolska region — the same voivodeship as PROMAX. Closest geographic peer with overlapping fiber and cable TV offerings to residential and business customers.
• Vectra: One of Poland's largest cable TV and broadband operators offering bundled TV, internet and telephony over HFC and FTTH networks. Directly comparable to PROMAX in core product (HFC + fiber bundled services) and target market (Polish residential subscribers).
• Asta-Net: Regional Polish cable and broadband operator in the Wielkopolska/Poznań area providing internet, TV and telephony over hybrid networks. Operates in a directly comparable regional segment to PROMAX.
• Toya: Polish regional cable operator headquartered in Łódź, delivering digital TV, broadband internet and telephony via HFC and FTTH networks. Closely comparable in technology stack, product mix and regional operator profile.
• Elsat: Smaller regional Polish cable operator providing bundled TV, internet and telephony services. Comparable as a sub-scale regional cable operator with similar product portfolio.

Broad incumbents

• Netia: Polish alternative fixed-line telecommunications operator providing fiber broadband, voice and TV services to business and residential customers. Competes with PROMAX in broadband and TV at a larger national scale.
• UPC Polska: National-scale cable and broadband operator offering fiber internet, TV and mobile across Poland. Competes in the same product category but at much larger scale and as part of an international group.
• Orange Polska: Dominant Polish incumbent telecommunications operator offering fixed, mobile, TV and fiber broadband nationwide. Overlaps PROMAX in fixed internet and Pay-TV categories with substantially greater scale and converged offerings.

Others

• Canal+ Polska: Premium Pay-TV broadcaster and streaming operator in Poland. Not a direct competitor but a core content partner/distributor for PROMAX's premium CANAL+ Select and Prestige packages, making it strategically relevant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PROMAXinfo
• Facebookfacebook.com/PROMAX.wlkp
• Instagraminstagram.com/promax.wlkp
• LinkedInlinkedin.com/company/promax-telewizja-internet-telefon

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROMAX