What Cible Publicite does

Cible Publicité is a privately held, full-service B2B communication agency headquartered at 1 rue Beau Séjour in Montpellier, France. Founded in 1973, the firm has operated for over 40 years serving real estate developers, promoters, and construction companies primarily in the Montpellier-Méditerranée metropolitan area and the broader Occitanie region, with a customer roster that includes national-tier French developers such as Nexity, Vinci Immobilier, Bouygues Immobilier, Icade, Eiffage Immobilier, Altarea Cogedim, FDI Promotion, Roxim, and Cogim.

The agency operates as an integrated service portfolio spanning twelve disciplines grouped under a real estate marketing specialty: Publicité Conseil (strategy, PR, press relations, graphic identity, media), Événementiel (inaugurations, ground-breakings, launches, deliveries), Web (newsletters, emailing, showcase sites), Édition (brochures, large-format posters, art books), Presse (print/online/radio/TV/mobile media buying), Illustration (architectural perspectives, 3D plans, drone aerial photography), Affichage (fixed, rotating, and digital OOH via local and national operators), Stand/Vitrine (custom exhibition stands), Signalétique (signage, hoardings, banners), Espace de Vente (sales space dressing), Publicité par l'Objet (promotional merchandise), and Appartement Témo

Name

Cible Publicite

Legal name

Cible Publicité

Website

https://cible-publicite.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Montpellier

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Communication Services: Project-based fees for communication services including strategy, events, publishing, illustration, signage, and display advertising for real estate clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cible Publicité is a full-service B2B communication agency offering 12 integrated service lines spanning strategic consulting, event organization, web/digital marketing, publishing, media buying, architectural illustration, billboard advertising, exhibition stand design, signage, sales space dressing, promotional merchandise, and model apartment home staging. The agency delivers these creative services primarily to real estate developers, promoters, and construction companies in the Montpellier-Méditerranée metropolitan area and broader Occitanie region of Southern France.

Product overview

Cible Publicité is a full-service communication agency based in Montpellier, France, with over 40 years of experience specializing in real estate and event communication. The agency operates as an integrated service portfolio rather than a software product, offering twelve interconnected service lines: Publicité Conseil (strategic consulting), Événementiel (event organization), Web (digital marketing), Édition (publishing), Presse (media buying), Illustration (architectural visualization), Affichage (billboard advertising), Stand/Vitrine (exhibition design), Signalétique (signage), Espace de Vente (sales space design), Publicité par l'Objet (promotional merchandise), and Appartement Témoin (model home staging). These services work together to provide comprehensive communication solutions from strategy through execution for real estate developers and property companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Publicité Conseil Strategic image consulting, public relations, press relations, publishing, graphic identity, media planning, and content services for real estate and event communication clients.
• Événementiel Event organization services including inaugurations, ground-breaking ceremonies, launches, and deliveries for real estate projects, including press relations support.
• Web Digital communication services including newsletter design, email campaigns, web animation, and showcase websites for real estate programs.
• Édition Complete publishing services including commercial brochures, books, art books, flyers, large-format posters, utilizing various paper types and materials.
• Presse Print, online, radio, TV, and mobile advertising services with media buying at competitive rates.
• Illustration Architectural perspective rendering from plans, situation plans, mass plans, 3D apartment plans, photo reporting, and aerial photography via drone.
• Affichage Fixed, rotating, and digital display advertising networks with local and national billboard partners for short and long-term campaigns.
• Stand / Vitrine Custom exhibition stand design and fabrication, wooden or modular, one-shot or traveling, space design, and showroom installations.
• Signalétique Iconic and linguistic signage, informational or directional, indoor or outdoor including site signs, construction hoardings, arrows, poles, flags, banners, and residence plaques.
• Espace de Vente / Bureau de Vente Sales space dressing from standard to high-end, exterior cladding to interior fitting including point-of-sale materials and furniture.
• Publicité par l'Objet Promotional merchandise and corporate gifts to dynamize events or as corporate presents, finding advertising objects aligned with company image.
• Appartement Témoin Model apartment staging and decoration using home staging techniques to help potential buyers visualize living in the space.

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TBWA\Paris: TBWA's Paris creative hub delivering brand strategy, advertising, and event activation for enterprise clients. Comparable in offering mix (strategy, content, event-driven activation) though broader in vertical focus.
• Publicis Conseil: Lead Publicis creative agency in Paris serving national clients including real estate developers. Comparable as a France-based full-service advertising agency but at far greater scale and with non-real-estise specialization.
• Havas Paris: Havas' flagship Paris agency providing advertising, media planning, PR, and event production for enterprise French clients. Comparable in service mix to Cible Publicité but operating at national scale.
• DDB Paris: Omnicom-affiliated Paris creative network offering brand strategy, advertising, and activation campaigns. Comparable in creative/advertising service scope, serving larger and more diversified clients.
• BETC Paris: Havas-owned creative agency in Paris delivering multi-channel campaigns and events for major French brands. Provides the same full-service advertising + event + press scope as Cible Publicité, but for top-tier national clients.

Direct peers

• Marcel (Publicis): Paris-based Publicis creative agency offering integrated advertising, PR, events, and content services to French B2B and B2C clients — a direct functional analog to Cible Publicité's full-service communication model.
• Makheia: Independent French digital communication group offering advertising, content, web, and event services to enterprise clients. Closest direct functional peer to Cible Publicité across the same multi-disciplinary French service stack.
• Insign: Independent French creative and PR agency working with brands on integrated communication campaigns. Comparable boutique-sized French competitor delivering strategy, content, and event services to enterprise clients.
• W & Cie: Independent French communication agency offering advertising, branding, content, and event services to mid-market and enterprise clients. Direct functional analog within the same boutique-French-agency tier.
• MadameMonsieur: Paris-based independent creative agency providing brand strategy, advertising, content, and activation services. Same full-service French agency model as Cible Publicité though serving different verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ciblepub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cible Publicite