MiddleCoast Brewing Company

What MiddleCoast Brewing Company does

MiddleCoast Brewing Company is a private, direct-to-consumer craft hospitality business headquartered at 329 E State Street, Traverse City, Michigan, inside a historic building that formerly housed the Traverse City police department stables. Founded in 2017 and acquired in 2023 by its two original brewers — Deven Larrance and Joel Mulder — the company operates four integrated lines of business under one roof: a craft brewery producing year-round, seasonal, and experimental beers, seltzers, and meads; Benevolent Spirits Distillery, a wholly-owned subsidiary launched in 2023 producing small-batch vodka, gin, rum, and signature cocktails; a full-service kitchen serving handmade food; and a coffee lounge offering espresso drinks and loose-leaf tea. The venue also hosts weekly programming (Mug Club Mondays, trivia, open mic, live music, Sunday brunch) and books private events including rehearsal dinners, birthdays, graduations, and corporate functions.

The underlying production capability is conventional craft brewing, distillation, and culinary production, with no proprietary technology, software platform, app, or patented process disclosed. Product breadth includes 12+ year-round staples, four-seasonal release calendars, gluten-free options, and a rotating cocktail program; spirits are bottled for on-premise and to-go purchase. There is no wholesale distribution, e-commerce shipping, or second physical location evident in the source data — all revenue is generated at the single Traverse City storefront.

The business model is transaction-based across three revenue streams — beverage sales, food sales, and event hosting — with all pricing set in-person and not publicly disclosed. The company markets primarily through Instagram, Facebook, and TikTok, supplemented by its website and weekly on-premise events. Ownership is concentrated among the two co-owners and an Operations Director (Dani Diegel), with no institutional investors, parent company, or external funding identified.

Name

MiddleCoast Brewing Company

Legal name

MiddleCoast Brewing Company

Website

https://middlecoastbrewingco.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MiddleCoast Brewing Company is a private craft brewery, distillery, full-service kitchen, and event venue operating from a single historic location in Traverse City, Michigan, serving local residents and visitors through direct on-premise sales and private event bookings.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Distilleries (312140)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro industry

PRIMARYTHAFALAA

Brewpubs & Taprooms (On-site Beer Service)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAFAEAG

Craft Beer Bars & Taprooms

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYTHAFALAJ

Spirits/Cocktail Bars Operated by Producers

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYCRANACAF

Taprooms & Brewpubs

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

Keywords

• Craft beer brewing
• Craft distillery spirits
• Brewpub restaurant
• Private event venue
• Specialty coffee lounge

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Beverage Sales: Revenue from handcrafted beers, house-made spirits, cocktails, mocktails, and coffee beverages sold at the establishment
2. Food Sales: Full service kitchen serving handmade dishes, appetizers, and entrees
3. Event Hosting: Private event bookings for rehearsals, birthdays, graduations, corporate events with customizable plated or buffet menus

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MiddleCoast Brewing Company operates a craft brewery, distillery, full-service kitchen, and coffee lounge under one roof in a historic Traverse City, Michigan building. Founded in 2017, it produces handcrafted year-round, seasonal, and experimental beers, seltzers, and meads; house-made small-batch spirits and signature cocktails through its Benevolent Spirits Distillery (launched 2023); and serves handmade food alongside specialty espresso and coffee beverages. The venue also hosts private events and weekly entertainment programming for the local community.

Product overview

MiddleCoast Brewing Company is a combined brewery, distillery, and kitchen venue located in a historic building in Traverse City, Michigan. Founded in 2017, the company operates three core product lines: the MiddleCoast Brewing Company brewery producing year-round, seasonal, and experimental craft beers and seltzers; the Benevolent Spirits Distillery launched in 2023 creating small-batch craft spirits and cocktails; and the Kitchen & Coffee Lounge serving handmade food and specialty coffee beverages. The venue also operates an event space for private celebrations and corporate functions, with weekly entertainment programming. The company positions itself as a community-focused destination offering a unique blend of brewing, distillation, culinary craftsmanship, and coffee service.

Differentiator

Problem solved

Functional benefit

Products and services

• MiddleCoast Brewery (Craft Beer Line) Handcrafted year-round staple, seasonal, and experimental craft beers, seltzers, and meads (including State Street Easy, Gitche Gumee IPA, Pen Hopper IPA, Old Toad English Pub Ale, O'Porterhouse, Wookalar Stout, and gluten-free options such as Tart Sweet Cherry Seltzer and MeadleCoast Mead), produced and sold at the MiddleCoast taproom in Traverse City for craft beer enthusiasts and walk-in patrons.
• Benevolent Spirits Distillery Small-batch craft spirits (vodka, gin, rum) available by the bottle, plus signature cocktails and mocktails such as Cherry Mule, The Castro, Visionary Martini, Cherry Crush, Purple Rain, and boozy coffee drinks, sold to on-premise patrons at the MiddleCoast location.
• Kitchen and Coffee Lounge Full-service kitchen serving handmade appetizers, entrees, and brunch fare, paired with a coffee lounge offering espresso drinks (lattes, cappuccinos, Americanos, mochas, breves), French press coffee, loose leaf tea, chai steamers, and matcha lattes, targeted at walk-in patrons and event attendees.
• Event Space and Catering Historic-meets-modern venue for hosting rehearsal dinners, birthday celebrations, graduation parties, corporate events, and live music functions, with fully customizable plated or buffet menus (plated dinners available for 40 guests and under) coordinated through an Event Coordinator.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Short's Brewing Company: Michigan-based craft brewery with a similar brewpub-style offering, year-round and seasonal beers, and a strong community identity. Directly comparable to MiddleCoast in scale, geography, and craft beer-led model.
• Right Brain Brewery: Traverse City-based craft brewery producing a rotating lineup of beers with a taproom-focused model. Direct local competitor to MiddleCoast for craft beer occasions and on-premise dining.
• Hop Lot Brewing Co. Suttons Bay (Traverse County area) craft brewery with a beer garden and food programming, serving a similar Northern Michigan craft beer audience. Comparable in regional positioning and on-premise experience.
• Traverse City Whiskey Co. Michigan craft distillery producing small-batch whiskey and other spirits with branded retail/tasting presence. Directly comparable to MiddleCoast's Benevolent Spirits Distillery line and craft spirits positioning.
• The Filling Station Microbrewery: Traverse City brewpub housed in a restored historic train station, pairing craft beer with a full food menu. Highly comparable to MiddleCoast's brewpub-in-a-historic-building positioning and on-premise food+beverage model.

Regional players

• Dark Horse Brewery: Marshall, MI craft brewery with a long-running taproom and restaurant operation. Comparable in scale and brewpub-with-food model, though serving a different Michigan geography.
• Saugatuck Brewing Company: Douglas, MI craft brewery with taprooms, food service, and a focus on community events. Comparable in size, Michigan regional positioning, and brewpub-plus-events model.
• Stormcloud Brewing Company: Frankfort, MI craft brewery with Belgian-inspired beers and a taproom/food menu. Comparable in scale, regional Michigan footprint, and brewpub-style offerings, but serving a different micro-market.

Broad incumbents

• Founders Brewing Co. One of the largest Michigan craft breweries with a Grand Rapids taproom and broad national distribution. Comparable product category (craft beer) but operates at a much larger scale and distribution reach than MiddleCoast.
• Bell's Brewery: Iconic Michigan craft brewery (Comstock/Kalamazoo) with national distribution and a large Eccentric Café taproom. Same craft beer category as MiddleCoast, but at a substantially larger, multi-state scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/middlecoastbrew
• Instagraminstagram.com/middlecoastbrew
• TikToktiktok.com/@middlecoastbrew
• LinkedInlinkedin.com/company/middlecoast-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MiddleCoast Brewing Company