What Gilbert Coullier Productions SAS does

Gilbert Coullier Productions SAS is a French live entertainment production company founded in 1991 by producer Gilbert Coullier, whose industry activity dates to 1975. The company is part of the Rivaj Group umbrella and produces concerts, tours, and theatrical spectacles for francophone music artists, humorists, and musical-comedy productions. Its historical roster spans legendary acts such as Johnny Hallyday, Céline Dion, Michel Sardou, Patrick Bruel, and Michel Polnareff, alongside contemporary urban and rap artists — Gims, Dadju, Sexion d'Assaut, and SCH — added from 2018 onward. Productions have taken place at France's premier venues, including Stade de France, Palais Omnisports de Bercy, and Théâtre Marigny.

The core product is end-to-end live event production: artist booking, tour management, venue coordination, and event execution, with revenue generated via production fees, ticket sales commissions, and venue bookings on a bespoke, quote-based model. Distribution leverages the Rivaj Group's proprietary ticketing platform (tickets.rivajgroup.com) alongside direct venue relationships and sponsor/group-sales channels. The company is horizontally segmented across music artists, humor/comedy acts, and musical theater IP (Starmania, Robin des Bois, Les Trois Mousquetaires, Saturday Night Fever).

Gilbert Coullier Productions is privately held within the Rivaj Group, a diversified French live-entertainment conglomerate, and operates alongside sister producers TS3 Productions, Auguri Productions, Non Stop Productions, Encore Productions, K-Wet Production, and Rivaj Production. No external institutional investment, public listing, headcount figure, or audited revenue is disclosed. The company has no technology stack, AI capabilities, or data flywheel evidenced in the source material — its competitive position rests on founder relationships, brand equity built over five decades, and venue access.

Name

Gilbert Coullier Productions SAS

Legal name

Gilbert Coullier Productions SAS

Website

https://coullier.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Gilbert Coullier Productions SAS is a French live entertainment producer (founded 1991) within the Rivaj Group that organizes concerts, tours, musical comedies, and humor shows for francophone artists — legacy stars, urban/rap acts (Gims, Dadju, SCH), and comedians — at France's premier venues.

Ownership category

akta.pro rank

Product category

Live Entertainment Production

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (71111), Other Performing Arts Companies (71119)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industries

Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Touring Theatre Productions (MPAGABAC), Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety) (HSACAHAB)

Keywords

• Live event production
• Concert production
• Tour management
• Musical theater
• Artist booking

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Live Event Production and Touring: The company produces concerts, tours, and live spectacles for artists, generating revenue through production fees, ticket sales commissions, and venue bookings. Major productions include stadium concerts at Stade de France and theater productions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Gilbert Coullier Productions SAS is a French live entertainment production company that produces concerts, tours, musicals, and theatrical shows on behalf of francophone artists and comedians. The company delivers end-to-end production services, from artistic conception through technical staging and touring logistics.

Product overview

Gilbert Coullier Productions SAS operates as a live entertainment production company within the Rivaj Group portfolio. The company serves as a single core product focused on producing and promoting live performances including concerts, theatrical shows, and musical comedies. The portfolio includes representation of French-speaking music artists (such as Gims, Dadju, Sexion d'Assaut, SCH, and urban music acts since 2018) and comedians (including Gad Elmaleh, Manu Payet, Ahmed Sylla, Elie Semoun, Max Boublil). Productions span stadium concerts (Stade de France), theatrical comedies, and musical productions (Starmania, Robin des Bois, Les Trois Mousquetaires, Saturday Night Fever).

Differentiator

Problem solved

Functional benefit

Products and services

• Concert and Tour Production End-to-end production of concerts and tours for francophone artists, covering artistic conception, technical staging, and touring logistics.
• Musical and Theatrical Show Production Production of musicals and theatrical shows staged in francophone venues for artists, comedians, and rights holders.
• Artist Booking and Management Services Booking and management services supporting the live performance careers of francophone artists and comedians.

Quantifiable outcome

• Produced Céline Dion's sold-out Stade de France concerts (June 19-20, 1999)
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RIVAJ GroupcoreStrategic or Co-development PartnerGilbert Coullier Productions is part of the RIVAJ Group umbrella of production companies. RIVAJ Group provides the infrastructure for ticket sales (tickets.rivajgroup.com), professional access services (sponsoring, event management, groups/CE), and booking platforms. The company operates alongside other producers including TS3 Productions, Auguri Productions, Non Stop Productions, Encore Productions, K-Wet Production, and Rivaj Production.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Live Nation France: The French arm of the global Live Nation live entertainment group, promoting concerts and tours across the same francophone market. Larger, broader-portfolio incumbent offering overlapping live-event production capabilities with materially greater scale and international reach.
• Fimalac Entertainment: Diversified French entertainment holding company (Fimalac group) with interests in live entertainment production, venues, and artist management. Comparable in francophone geography and live-entertainment scope, but operates as a broader portfolio rather than a specialist producer.
• AEG Presents (Europe): European division of AEG Presents, a major global live entertainment promoter and venue operator (Anschutz Entertainment Group). Comparable in concert promotion and touring business, with substantially broader scale and international artist access.

Direct peers

• Auguri Productions: Another in-house producer within the Rivaj Group family, focused on concerts and spectacles for francophone artists. Directly comparable in operating model and parent-distributed channels, representing the closest internal peer for benchmarking.
• Jean-Claude Camus Productions (Spectacles Camus): Founded by Gilbert Coullier's former partner Jean-Claude Camus following their 1975 co-founded Spectacles Camus-Coullier venture; produces concerts, tours, and spectacles for major francophone artists. Directly comparable in language, geography, business model, and artist-segment overlap.
• TS3 Productions: A fellow Rivaj Group producer operating alongside Gilbert Coullier Productions, organizing concerts and tours for francophone artists. Direct sibling peer under the same parent, sharing distribution infrastructure (Rivaj ticketing) and competing for the same artist and venue pool.
• Non Stop Productions: Sibling Rivaj Group producer producing concerts and tours in the francophone market. Comparable business model, geographic scope, and artist-segment targeting, operating with shared back-office and ticketing infrastructure.
• K-Wet Production: Another Rivaj Group-affiliated producer of concerts and live events for francophone artists. Operates the same business model (production fees, ticket commissions) under the same parent-distributed ticketing and sponsorship channels.
• Encore Productions: Fellow Rivaj Group producer active in concerts and live entertainment in francophone Europe. Functions as a near-clone peer within the same parent group, addressing the same artists and venues.

Emerging players

• Olympia Production: Paris-based venue and production operation centered on the historic Olympia music hall. Comparable in geography (Paris) and language (francophone) with overlapping concert promotion and ticketing activities, though anchored to a single iconic venue rather than a touring producer model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gilbert-coullier-productions-sas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gilbert Coullier Productions SAS