Agence Webup

What Agence Webup does

Agence Webup is a Troyes, France-based custom web and mobile development agency founded in 2012 that operates as a brand under Optimus Groupe, with a team of approximately eight specialists organized into four squads: Bureau d'études, Applications & Mobile, Low-code, and E-commerce. The firm designs and engineers bespoke digital products spanning e-commerce platforms, IoT-connected mobile applications, custom ERP and POS systems, and bespoke web applications, primarily serving French-based enterprises, SMBs, and public-sector organizations.

The agency's technical foundation is built on the Laravel PHP framework and the TALL stack (Tailwind CSS, Alpine.js, Laravel, Livewire), supplemented by React Native for cross-platform mobile delivery, Node.js for APIs, Docker for containerization, MariaDB/MySQL and Redis for persistence/caching, and Go for high-concurrency IoT server architectures. Differentiating capabilities include SAP Business ByDesign ERP integration, custom ERP and POS development, Algolia-powered e-commerce search, Imgix image optimization at scale (100,000-image catalog handling), Auth0-secured IoT authentication, and RGAA-compliant accessibility delivery. The firm publishes and maintains 13+ open-source packages with combined installations exceeding 470,000 across Packagist and npm, a level of community footprint unusual for an agency of its size.

Revenue is generated through project-based custom development contracts, recurring multi-year maintenance and hosting agreements, and rapid low-code automation engagements under licensing terms; pricing is custom-quoted following discovery and scoping processes. Customer acquisition is sales-led via direct website inquiry, organic referrals, SEO-driven content marketing, and community engagement through teaching and the #laboduweb professional association. Named enterprise references include Pier Import (custom e-commerce with SAP integration handling multi-million-euro product revenue), Magiline (IoT-connected iMAGI pool ecosystem), Afpa (the Magellan platform across ~200 vocational training centers), Viatic (digital platform for French municipal elected officials), Garçon Français (custom e-commerce + ERP/POS at 100% uptime over 10+ years), and Hearfit (HADS-compliant e-health acoustic-rehabilitation platform).

Name

Agence Webup

Legal name

Agence Webup

Website

https://agence-webup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Agence Webup is a Troyes, France-based custom web and mobile development agency of ~8 specialists building bespoke Laravel-based e-commerce, IoT, and ERP solutions for French enterprise, public-sector, and SMB clients, operating as a brand under Optimus Groupe.

Ownership category

akta.pro rank

Product category

Custom Web Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

UI/UX Engineering & Front-End Modernization (BPAEAFAH)

Keywords

• Custom web development
• Laravel development agency
• Mobile app development
• Custom e-commerce solutions
• Low-code automation

Headquarters

HQ city

Troyes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Web & Mobile Development: Project-based custom development of web applications, mobile apps, and e-commerce platforms tailored to client-specific needs. Projects range from small websites to large enterprise platforms (e.g., Magellan for Afpa, Pier Import with multi-million euro CA). Revenue is generated through project contracts with scope-based pricing.
2. Ongoing Maintenance & Support: Long-term maintenance contracts for hosted projects including updates, bug fixes, security patches, and ongoing development of new features. The agency explicitly mentions providing hosting, backups, and maintenance for clients like Garçon Français.
3. Low-Code / No-Code Automation Tools: Delivery of rapid, cost-effective internal tools and process automation using low-code/no-code technologies, distributed under license. Positioned as a lower-cost alternative for clients needing quick deployment before potentially scaling to custom development.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Agence Webup is a custom digital agency in Troyes, France that designs and develops bespoke web applications, mobile apps (React Native), and e-commerce platforms for business clients. Their service spans four poles: project scoping and UX design (Bureau d'études), custom application and mobile development, low-code automation for internal tools, and specialized e-commerce solutions with ERP integration. The agency also provides ongoing maintenance, RGAA accessibility audits, and SEO services on long-term contracts.

Product overview

Agence Webup is a full-service digital agency offering a portfolio of complementary services centered on custom web and mobile application development. The core offerings include bespoke application development (web and mobile), custom e-commerce solutions, and a business study bureau for project architecture and specifications. Supporting services encompass accessibility audits (RGAA), SEO optimization, custom API development, and Laravel maintenance. The agency specializes in the TALL Stack (Tailwind, Alpine.js, Laravel, Livewire) and offers integrations with payment gateways, ERP systems (SAP), search engines (Algolia), and authentication services (Auth0). Open-source tools developed internally are shared with the community but are not commercial products.

Differentiator

Problem solved

Functional benefit

Brands

• Bureau d'études: Architecture numérique et accompagnement digital - helps clients clarify objectives, identify priorities, and transform ideas into concrete projects.
• Squad E-commerce
• Squad Low-code
• Squad Application & Mobile

Products and services

• Custom Web & Mobile Application Development End-to-end custom development of web applications and mobile apps (using React Native for cross-platform iOS/Android delivery), tailored to client-specific business processes for organizations where off-the-shelf solutions have reached their limits. Includes bespoke internal tools, business platforms, and IoT-connected applications.
• Custom E-commerce Solutions Custom-developed e-commerce platforms built on Laravel, including ERP integration (SAP Business ByDesign, custom ERP), POS systems, real-time stock synchronization, multi-country tax management, Algolia search, and Imgix image optimization. Designed for online retailers needing to replace CMS platforms like PrestaShop or scale high-traffic operations.
• Bureau d'études - Digital Architecture & Project Scoping Project scoping, requirements analysis, specification documentation (cahier des charges), UX/UI design, prototyping, and feasibility studies to structure and prepare digital projects before development. Helps clients clarify objectives, identify priorities, and transform ideas into concrete, budgeted projects.
• Low-Code / No-Code Automation Tools Delivery of rapid, cost-effective internal tools and process automation using low-code/no-code technologies, distributed under license. Positioned as a lower-cost alternative for clients needing quick deployment before potentially scaling to custom development. Includes application interconnection and rapid digitalization.
• Web Quality & Accessibility Audits (RGAA) Web quality audits and RGAA accessibility audits based on 106 compliance criteria, helping clients identify improvements for usability and legal accessibility compliance. Independent stand-alone service offered to organizations needing compliance verification.
• Laravel Maintenance & Long-Term Support Long-term maintenance contracts covering hosted projects, including updates, bug fixes, security patches, hosting, backups, and ongoing development of new features. Includes Laravel version migration and framework evolution management.

Quantifiable outcome

• Custom e-commerce platform (Garçon Français) achieved 100% uptime over 10+ years
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature14 records

Partnerships

Six partnerships are on record, tiered core.

• AlgoliacoreTechnology or IntegrationAlgolia is used as the search engine for custom e-commerce platforms (e.g., Pier Import), providing near-instantaneous search results across large product catalogs. It is a key technology partner for the agency's high-performance e-commerce solutions.
• ImgixcoreTechnology or IntegrationImgix provides automated image optimization and transformation services, handling up to 100,000 catalog images for the agency's e-commerce clients. Essential for performance optimization and responsive image delivery.
• Auth0coreTechnology or IntegrationAuth0 provides externalized user authentication for IoT-connected applications (e.g., Magiline iMAGI app), handling multi-device token management with complete administrative controls. Enables rapid development of secure authentication flows.
• SAP (SAP Business ByDesign)coreTechnology or IntegrationSAP Business ByDesign ERP is integrated with custom e-commerce platforms (Pier Import) for large-scale enterprise operations management. The agency has dedicated experience with SAP integration workflows and data exchange configuration with SAP's integration team.
• SAP (Magiline ERP integration)coreTechnology or IntegrationSecond SAP integration project alongside Pier Import, demonstrating repeat capability with SAP ERP systems for domotics/e-commerce applications.
• Optimus Groupe (Parent company)coreOthersAgence Webup is a brand of Optimus Groupe, providing corporate structure and potentially shared resources or strategic oversight. Described as 'Une marque d'Optimus Groupe'.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wanadev: French digital agency known for its WanadevStudio platform (3D/AR) and Laravel/Symfony custom development. Comparable in size, French market focus, and Laravel/PHP technology specialization.
• Spatie: Belgian agency renowned for Laravel expertise and a large portfolio of open-source PHP packages. Comparable in Laravel specialization, open-source contribution footprint, and custom application development services across Europe.
• Lunar Logic: Polish custom software development agency with strong open-source presence and Ruby/JS expertise. Comparable in the model of a boutique custom development agency known for engineering craftsmanship and community contributions.
• Les-Tilleuls.coop: French cooperative specializing in Symfony and modern PHP frameworks, providing custom web development, training, and consulting. Directly comparable as a French Laravel/PHP-focused custom development shop serving enterprise and SMB clients.
• TheCodingMachine: French custom software development agency specializing in PHP/Symfony and modern web applications, headquartered near Paris. Closely matches Agence Webup's model of bespoke web/mobile development for enterprise clients with similar tech-stack heritage.

Broad incumbents

• SensioLabs: Creator of the Symfony PHP framework and a major French PHP ecosystem company offering consulting, training, and platform services. Comparable in French enterprise PHP custom development but operates at broader scale and owns a major framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/agence-webup
• Instagraminstagram.com/agence_webup
• Xx.com/agencewebup
• Facebookfacebook.com/AgenceWebup
• LinkedInlinkedin.com/company/agence-webup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agence Webup