Wurth

What Wurth does

G. Wurth GmbH is a family-owned German B2B wholesale distributor of fasteners, standard parts, tools, and industrial supplies, headquartered in Niederfischbach with a regional sales office in Düsseldorf. The company was founded in 1970 by Karl-Heinz Wurth starting from three shelves in a garage and is now run by second-generation owners Doris and Friedhelm Wurth, serving approximately 2,000 industrial and trade customers with a permanently stocked catalog of 60,000+ standard articles and 25,000+ special parts, alongside an extended range of 280,000+ articles and more than 200 distributed tool brands. Its core product lines span hexagon, cylindrical, eye, closing, and custom-manufactured screws (DIN/ISO grades 4.6 to 14.9, sizes M2 to M200), standard parts and anchors including DIN 6885 parallel keys and Fischer/Upat anchor technology, machine feet capable of supporting equipment up to 92 tons, and a broad industrial tools assortment.

The underlying technology stack centers on a B2B e-commerce webshop with approximately 100,000 articles requiring account-based access, integrated with EDI, OCI, and customer ERP systems for paperless procurement, plus a barcode-triggered Kanban vendor-managed inventory system offered in both classic two-container and digital E-Kanban modes through a dedicated Kanban Portal. Quality is enforced through DIN EN ISO 9001:2015 and ISO 14001:2015 certifications (with TÜV Austria), more than 200 calibrated measurement instruments, and EN 10204-compliant documentation including 2.1/2.2/3.1/3.2 certificates and ADW7/ADW2 manufacturing certifications. Value-added services include custom fabrication sourced globally, individual Kommissionierung, and pre-assembled Sets und Sortimente with customer-specific labeling.

The business model is sales-led and B2B-direct, with five named outside sales representatives covering distinct German postal-code territories and 12+ inside sales staff handling inbound and account management, supported by a dedicated export function. Pricing is quote-based across catalog and EDI accounts, with a €15 minimum invoice, 2% Skonto within 8 days or net 30 payment terms, and ex-works shipping terms. Revenue streams combine one-time product sales and custom-fabrication work with recurring Kanban replenishment cycles and professional-services-attached quality documentation. Geographic focus is Germany with DACH-region reach and limited export activity, and the company operates with no disclosed institutional investment, PE backing, or public listing.

Name

Wurth

Legal name

G. Wurth GmbH

Website

https://wurth-gmbh.de

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Wurth (G. Wurth GmbH) is a family-owned German B2B wholesale distributor of fasteners, standard parts, tools, and industrial supplies, serving ~2,000 industrial and trade customers with 60,000+ stocked catalog SKUs, custom fabrication, and Kanban vendor-managed inventory services.

Ownership category

akta.pro rank

Product category

Industrial Fasteners and Standard Parts Distribution

NAICS

Industrial Supplies Merchant Wholesalers (423840), Industrial Supplies Merchant Wholesalers (42384)

SIC

Wholesale-Hardware (5072), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Fasteners, Nails, Screws & Anchors Retail (CRAIADAC)

Keywords

• Industrial fasteners distribution
• Screws and standard parts
• DIN normteile wholesale
• Industrial tools supply
• Kanban vendor-managed inventory

Headquarters

HQ city

Niederfischbach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Fasteners, Normteile, Tools): One-time sale of screws, nuts, washers, standard parts (DIN/Normteile), anchors, dowels, and industrial tools. Core revenue stream from catalog items (60,000+ SKUs) and custom/special parts (25,000+ SKUs).
2. Custom Fabrication & Kommissionierung: Bespoke/special parts manufactured to customer specifications, including custom screws, special fasteners, and custom-engineered solutions. Also includes individually assembled kits, sets, and pre-mounted assemblies.
3. Kanban/VMI Services: Vendor-managed inventory service through Kanban system where the company manages customer stock levels, generating recurring replenishment orders.
4. Quality Testing & Certification Services: Provides accompanying documentation including initial sample inspection reports, EN 10204 2.1/2.2/3.1/3.2 certificates, ADW7/ADW2 manufacturing certifications, certificates of origin, and supplier declarations as part of product delivery.
5. Sets and Sortimente (Kit/Bundling Services): Custom packaging of multiple articles into unified packaging, assembly sets, or pre-assembled component groups delivered to customer specifications.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

G. Wurth GmbH distributes screws, standard parts (DIN/Normteile), anchors, tools, height-adjustment elements, and industrial supplies to B2B customers, holding 60,000+ catalog items and 25,000+ special parts permanently in stock for individual-quantity delivery. Beyond physical product distribution, the company provides custom fabrication and global sourcing of special fasteners, Kanban vendor-managed inventory services with barcode-triggered automatic replenishment, EDI/OCI/ERP integration services for enterprise procurement, and custom packaging and assembly (Sets/Sortimente) tailored to customer specifications.

Product overview

Wurth GmbH is a family-owned specialist distributor of fasteners, standard components, and industrial supplies serving B2B customers in industry and trade. The product portfolio centers on screws (over 60,000 catalog items and 25,000 special parts in stock), including hexagon screws, eye screws, machine screws, closing screws, and custom manufactures; standard parts and anchors including parallel keys (Passfedern DIN 6885 in 10 forms), anchor technology, and rivet hardware; height adjustment elements (machine feet) for equipment leveling; and an extensive tools and industrial supplies catalog (30,000+ articles, 200+ brands). Complementary services include a B2B online shop (approximately 100,000 articles), Kanban automated replenishment systems (E-Kanban, Classic Kanban, Kanban Portal), custom packaging and assembly services (Sets und Sortimente), and E-Business integration via EDI, OCI, and ERP connectivity for streamlined procurement workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Schrauben (Screws) Extensive range of screws including hexagon screws (Sechskantschrauben DIN 933/ISO 4017), cylindrical screws, closing screws (Verschlussschrauben DIN 906), eye screws (Augenschrauben DIN 444), machine screws, sheet metal screws, countersunk screws, studs, T-slot screws, dowel pins, and headless bolts. Available in sizes M2 to M200, lengths from 3mm to 12,000mm, grades 4.6 to 14.9, in standard steel, stainless steel, or special materials. Targeted at industrial manufacturers, machine builders, and trade customers.
• Normteile und Dübel (Standard Parts and Anchors) Standard components and wall anchors including anchor technology from Fischer and Upat, rivet technology, set collars, and parallel keys (Passfedern DIN 6885) in various forms (A, AB, AS, B, BS, C, D, E, EF, F). Targeted at industrial and trade customers needing certified standard parts.
• Sonderanfertigungen (Custom Manufactures) Custom-manufactured special screws and bespoke components. The company sources products globally and identifies suitable suppliers to meet specific customer requirements. Both small batch quantities and large orders are accommodated. Targeted at customers needing fasteners not available from standard catalogs.
• Werkzeug und Industriebedarf (Tools and Industrial Supplies) Broad selection of hand tools, machining tools, grinding technology, clamping technology, work safety equipment, operational equipment, electrical and pneumatic tools. The catalog includes over 30,000 articles from more than 200 brands. Products are TÜV-tested for intensive industrial and trade use. Targeted at industrial manufacturers and skilled trade/craft customers.
• Höhenverstell-Elemente (Height Adjustment Elements / Machine Feet) Machine feet for leveling, positioning, height adjustment, and gap compensation. Machines up to 92 tons can be infinitely adjusted by up to 55mm using special precision threads. Used in machine and plant construction, equipment and apparatus construction. Targeted at machine builders and plant engineering firms.
• Kanban Liefersystem (Kanban Delivery System) Automated inventory replenishment service using a two-container rotation model. When containers are empty, barcodes are scanned to trigger automatic reordering via the Kanban Portal. Reduces warehouse costs, prevents stockouts, and optimizes supply with fluctuating demand. Includes WURTH-System-Regal shelf setup, E-Kanban (digital), Kanban Klassisch (physical card), and Kanban containers/scanners. Targeted at production and manufacturing customers with recurring consumables demand.
• Kanban-Portal Web-based portal for real-time inventory monitoring and automated reordering. Enables companies to monitor stock levels and automatically trigger replenishment orders when thresholds are reached, minimizing production downtime from material shortages. Targeted at production customers using the Kanban Liefersystem.
• E-Business Services B2B digital integration services including EDI (electronic data interchange), OCI (Open Catalog Interface), ERP connectivity, digital documents (electronic invoices, delivery notes, order confirmations), and webshop integration for streamlined procurement. Targeted at enterprise B2B customers wanting paperless, automated procurement workflows.
• Sets und Sortimente (Sets and Assortments) Customized packaging service where various articles are combined into unified packaging (boxes or plastic bags), pre-assembled sets, or pre-mounted assemblies. Includes individual labeling with customer-specified information. Targeted at B2B customers needing kitted or pre-assembled parts for production.
• Individuelle Kommissionierung (Individual Picking) Customized order picking service allowing customers to specify exact quantities and receive commissioned item lists tailored to their requirements. Targeted at B2B customers needing specific quantities assembled into a single delivery.
• Wurth Online Shop (B2B Webshop) B2B e-commerce platform offering approximately 100,000 articles for commercial customers. Includes webshop registration, online ordering, and account management capabilities. Account-gated with request-access wholesale pricing. Available 24/7. Targeted at registered B2B customers for online ordering.

Quantifiable outcome

• 60,000+ catalog items and 25,000+ special parts available from stock for immediate dispatch
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Gühring KG: Family-owned German manufacturer of rotary cutting tools (drills, taps, end mills) that also distributes a complementary tooling and industrial supplies portfolio to industry and trade. Gühring represents the regional German precision-tools competitor most analogous to Würth's Werkzeug und Industriebedarf product line.

Direct peers

• Böllhoff Group: Family-owned German fastening technology specialist headquartered in Bielefeld, with a comparable mix of standard fasteners, special parts, assembly technology, and quality engineering services. Böllhoff's product lines, customer segments (automotive, machinery, electronics), and family-owned governance are highly analogous to Wurth, though at larger scale.
• Bossard Group: Swiss-listed (SIX:BOSN) specialist in industrial fastening and assembly technology, with Smart Factory Logistics / Kanban VMI services very similar to Wurth's offering. Bossard serves manufacturing customers globally with engineering consulting, custom logistics, and a comparable mix of catalog SKUs and custom parts — the closest publicly-traded analogue to G. Wurth GmbH's business model.
• Häring Präzisionsteile GmbH: German family-owned manufacturer and supplier of precision turned parts, custom fasteners, and specialty components. Häring's focus on custom-engineered fasteners and small-to-mid batch production for machine builders and industrial OEMs is highly analogous to Wurth's Sonderanfertigungen capability, with a similar customer profile in the German Mittelstand.
• Heinrich Kipp Werk KG: Family-owned German manufacturer of clamping technology, standard parts, and operating elements (knobs, levers, swing bolts, machine feet). Kipp overlaps Wurth's product categories (machine feet, standard parts) and customer segments (machine builders), with a comparable mid-market positioning, German heritage, and custom/Sonderanfertigung capabilities.
• norelem Normelemente KG: German manufacturer and distributor of standard machine elements (clamps, levers, machine components) closely overlapping Wurth's standard-parts, dowels, and machine feet categories. norelem sells primarily to machine builders and industrial customers via a sophisticated webshop and digital catalog, comparable to Wurth's online channel and DIN/Norm parts focus.

Broad incumbents

• Adolf Würth GmbH & Co. KG: The dominant global fastener and assembly tools distributor (multiple billions EUR revenue) based in Künzelsau. Despite the near-identical name, this is a completely separate company from G. Wurth GmbH — the larger Adolf Würth group sells the same core product categories (DIN screws, standard parts, tools, Kanban/VMI services) via its own direct sales force of thousands, making it the most consequential adjacent incumbent and a direct competitor in the German market on every customer overlap.
• Conrad Electronic: German-headquartered broadline B2B distributor for electronics, tools, and industrial supplies serving industrial, trade, and prosumer customers. Conrad's online-first B2B model, EDI/ERP integrations, and German Mittelstand customer overlap position it as an adjacent incumbent — particularly relevant to compare the webshop/EDI capabilities and SMB customer overlap with Würth's service offering.
• Hoffmann Group: German quality tools and operating supplies distributor with a large catalog of branded products (Garant, Hplus) for industry and craft trades. While focused on tools rather than fasteners, Hoffmann's customer segments (industry / Handwerk), German sales network, and B2B e-commerce platform closely mirror Wurth's distribution model and target base, making it a comparable broad-line industrial incumbent.
• RS Components / RS Pro: Global broadline B2B electronics, MRO, and industrial supplies distributor serving design engineers and maintenance buyers via an extensive webshop and EDI/API integrations. While primarily electronic components focused, RS Pro's range of fasteners, hand tools, and consumables overlaps materially with Würth's industrial supplies portfolio, especially in the MRO/customer-base segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wurth