Entry Engineering

What Entry Engineering does

Entry Engineering s.r.o. is a Czech privately held automotive engineering services and proprietary testing equipment company, founded in 2011 in Liberec and now headquartered in Jablonec nad Nisou. The company provides hardware and software development, testing and validation, prototyping, and consulting services for automotive OEMs and tier-1 suppliers, with Škoda Auto explicitly identified as its "hlavní partner" (main partner) and product designs tailored to VW Group platforms including MEB, MQB37w, MQB A0, and MQB A/B. Entry Engineering also sells a portfolio of proprietary testing hardware and software products — EntrySim (a CAN/ETH/LIN bus simulator), Test Rack, CanViewer, DBC Browser, Presentation Demonstrator, Test/Trace Volumes, and the 2024-launched Test/Presentation Case — covering infotainment, connectivity, and electronic control unit validation workflows.

The business combines professional engineering services (multi-year contracts) and proprietary hardware/software product sales, delivered exclusively through direct B2B enterprise engagement with no self-serve or marketplace channels. Customers span automotive OEMs and tier suppliers (Škoda Auto, Magna, Porsche, Hyundai, Mercedes-AMG, CARIAD, Tatra, ZF, Brose) and industrial names (Panasonic, Siemens), with smaller diversification into defense vehicle systems and a food-industry automated filling pilot. All operations are domestic across six Czech branches anchored by the Mladá Boleslav R&D center and the Jablonec nad Nisou headquarters. Since 2022, Entry Engineering has operated as a member of MATADOR Group, a Slovak diversified automotive supplier, providing cross-group distribution and electronics/entertainment synergies. The firm holds ISO 9001, ISO 14001, and TISAX certifications (valid 2025–2028), maintains R&D partnerships with Technical University of Liberec and Technical University of Chemnitz, and employs nearly 300 staff across mechanical, electronic, software, and composite engineering disciplines under dual CEO leadership (Pavel Paickr and Štefan Rosina).

Name

Entry Engineering

Legal name

Entry Engineering s.r.o.

Website

https://entry-cz.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Entry Engineering is a Czech automotive engineering services and proprietary testing equipment company serving OEMs like Škoda Auto. It develops CAN/LIN/Ethernet bus testing hardware and software, operates nearly 300 staff across six Czech branches, and has been a MATADOR Group member since 2022.

Ownership category

akta.pro rank

Product category

Automotive Engineering Services

NAICS

Engineering Services (54133), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Services-Engineering Services (8711), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)

akta.pro secondary industries

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH), Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches) (IMACAJAI)

Keywords

• Automotive engineering services
• Vehicle electronics testing
• Embedded software development
• Prototyping manufacturing services
• CAN bus simulation hardware

Headquarters

HQ city

Liberec

HQ country

Czechia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Engineering Services: Custom engineering services including development, testing, validation, construction, design, HW/SW development, consulting, project management, programming, and prototyping services for automotive industry clients.
2. Testing and Automation Products: Sale of proprietary testing equipment including test racks, presentation cases, test/trace volumes, EntrySim, CanViewer, DBC Browser, and presentation demonstrators. Hardware products with associated software.
3. Motorsport Services: Engineering and technical services for motorsport vehicles, including support for rally drivers and racing programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Entry Engineering provides bespoke automotive engineering services encompassing HW/SW development, testing and validation, design, prototyping, project management, and consulting, primarily for the automotive industry. The company also designs and manufactures proprietary testing hardware and software products (EntrySim, Test Rack, CanViewer, DBC Browser, Presentation Demonstrator, Test/Trace Volumes) for CAN/LIN/Ethernet bus simulation and automotive electronics validation. These products and services target automotive OEMs (notably Škoda Auto) and tier suppliers across Central Europe.

Product overview

Entry Engineering offers a portfolio of automotive testing hardware and software products centered around CAN/LIN/Ethernet bus simulation and testing. The core offerings include EntrySim (a multi-protocol simulation device), complemented by supporting products including Test Rack (configurable test equipment), Test/Presentation Case (portable demonstration unit), Test/Trace Volumes (custom wiring harnesses), CanViewer (CAN analysis software), and DBC Browser (CAN database file editor). These products work together as an integrated testing ecosystem for automotive infotainment, connectivity, and electronic control unit development and validation.

Differentiator

Problem solved

Functional benefit

Products and services

• EntrySim Compact device with aluminum housing for CAN/ETH/LIN simulation, capable of sending messages to 4 CAN FD buses with configurable simulated parameters (ignition, vehicle speed, battery status). Easily flashable and reconfigurable, compatible with all Škoda Auto platforms. Sold to automotive engineers for vehicle bus testing and validation.
• Test Rack Fully configurable test equipment for function and SW testing in the automotive industry. Compact design with easy controller replacement and bus connection; configurable for MEB, MQB37w, MQB A0, and MQB A/B platforms. Compatible with EntrySim and EasySim; supports CAN+ETH trace, PWM, and mute functions. Sold to automotive testing teams and suppliers.
• Test / Presentation Case Compact portable box with full infotainment and online services for automotive design presentation. Features programmable CAN simulation via EntrySim, minimalist design preventing overheating, and easy installation of special parts. Used by automotive sales engineers, designers, and MOD connectivity testing teams.
• Test / Trace Volumes (Harnesses) Customized wiring harnesses for tracing, flashing, and testing in electronic development workstations. Produced to reflect requirements of new platforms with innovative solutions using 3D printing to replace connectors and enable connection to any automotive bus. Sold to automotive electronics development teams.
• CanViewer Advanced software tool supplied with CAN Guru hardware converter. Decodes, filters, redirects, and replays recorded data on the CAN FD bus, with signal values linked to graphical displays including graphs and histograms for custom dashboards. Sold to automotive engineers for CAN bus diagnostics and analysis.
• DBC Browser Software for displaying, creating, and editing DBC files, supplied with the SIM Guru dual-channel message simulator. Enables easy creation of CAN bus simulations in a graphical environment without programming, with signal values controllable in real time. Sold to automotive engineers and developers working with CAN bus databases.
• Presentation Demonstrator Functional demonstrator simulating mobile online services at Škoda Auto, based on the latest Škoda Enyaq. Enables presentation of mobile service functions via mobile phone, with controls including infotainment, head-up display, air conditioning, personalized lighting, GPS simulation, and voice control. Sold to automotive marketing, sales, and demonstration teams.

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• MATADOR GroupcoreStrategic or Co-development Partner · 1 January 2022Entry Engineering became a member of MATADOR Group in 2022, strengthening Slovak partner in Electronics & Entertainment and expanding development and testing activities. MATADOR Group is a leading Slovak automotive supplier.
• Škoda AutocoreStrategic or Co-development PartnerPrimary automotive OEM partner. Entry Engineering serves as main partner and develops/test components and systems for Škoda vehicles, including infotainment, connectivity, and vehicle functions. Company identifies Škoda as 'hlavní partner' (main partner).
• Technical University of Liberec (TU Liberec)majorStrategic or Co-development PartnerLong-term academic partnership including effective cooperation on multiple R&D projects: BUSkit, Virtual Convoy, Multi-Purpose Vehicle Platform, NCK for industrial 3D printing, Automated Filling System, and InterBridge. Students also complete internships at Entry Engineering facilities.
• Technical University of ChemnitzmajorStrategic or Co-development PartnerCross-border academic partner in InterBridge project connecting technical disciplines with art. Students from both Technical University of Liberec and TU Chemnitz participate in joint activities and workshops.
• Oakrey s.r.o.minorStrategic or Co-development PartnerProject partner in BUSkit R&D project for automotive bus testing systems. Effective cooperation on system development for automotive onboard bus data collection and simulation.
• NORDBEANS s.r.o.minorStrategic or Co-development PartnerProject partner in Automated Filling Equipment R&D project for food industry automation. Effective cooperation on development of biodegradable packaging materials.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EntryTechNews
• Facebookfacebook.com/EntryEngineering
• LinkedInlinkedin.com/company/entry-engineering
• Instagraminstagram.com/entry_engineering

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entry Engineering