Doug's Heating & Air Conditioning

What Doug's Heating & Air Conditioning does

Doug's Heating & Air Conditioning is a privately held, locally owned HVAC services contractor founded in 1962 by Doug Smith in Moline, Illinois, serving residential homeowners and commercial customers across the Quad Cities bi-state market in Illinois and Iowa. The company's core offerings are heating, air conditioning, and indoor air quality services spanning repair, installation, and preventive maintenance, with technical coverage that includes traditional forced-air systems, ductless mini-splits, geothermal heat pumps, boilers, whole-home generators, and air purification products such as Aprilaire humidifiers and the Aerus Air Scrubber. Operations are run through a Moline headquarters with 20+ factory-trained, licensed, and union-affiliated technicians and a fleet of 15+ service vehicles, delivering 24/7/365 emergency dispatch across the region under a 7-Point Guarantee that includes two-hour arrival windows and a 10-year parts and labor warranty on new installations.

The business model combines transactional service revenue, equipment sales, and a recurring subscription layer through Silver ($250/year) and Gold ($340/year) Maintenance Plans that bundle biannual tune-ups with priority scheduling and parts discounts. Installation revenue is supported by Synchrony promotional financing and an Atwood Rentals rent-to-own alternative for credit-constrained buyers, while customer acquisition is reinforced by MidAmerican Energy rebate handling and a vendor ecosystem spanning Mitsubishi (Preferred Diamond Contractor), York, Generac, Weil-McLain, and Aprilaire. In 2025 the company extended its footprint with the Barnett's Fireplaces sister brand, and it has diversified into commercial HVAC and food-service equipment service for restaurants and businesses, all of which remains within a direct, field-led go-to-market with no third-party intermediaries.

Name

Doug's Heating & Air Conditioning

Legal name

Doug's Heating & Air Conditioning

Website

https://dougsheatingandair.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Doug's Heating & Air Conditioning is a privately held HVAC contractor founded in 1962, serving residential and commercial customers across the Quad Cities of Illinois and Iowa with repair, installation, maintenance, and indoor air quality services delivered by 20+ union technicians.

Ownership category

akta.pro rank

Product category

Residential HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

HVAC & Refrigeration Contracting (IMAFALAB)

akta.pro secondary industry

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)

Keywords

• HVAC repair services
• Heating installation
• Air conditioning maintenance
• Indoor air quality
• HVAC maintenance plans

Headquarters

HQ city

Moline

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HVAC Repair Services: One-time service calls for heating and air conditioning repair. Technicians diagnose and fix issues on-site. Emergency 24/7 repair available. Priced per service call; parts and labor additional.
2. HVAC Installation & Replacement: Sale and installation of new heating and cooling equipment including furnaces, AC units, boilers, ductless mini-splits, geothermal systems, and generators. Revenue from equipment markup and installation labor. Financing available through Synchrony.
3. Maintenance Plans (Silver & Gold): Annual pre-paid maintenance agreements providing two scheduled service visits per year (spring for cooling, fall for heating). Silver Plan $250/year; Gold Plan $340/year. Generates predictable recurring revenue and customer retention.
4. Indoor Air Quality & Accessory Products: Sale and installation of air purifiers, air scrubbers, humidifiers, dehumidifiers, and related accessories. Additional revenue stream from equipment sales and installation labor.
5. Generator Sales & Service: Sale and installation of Generac standby generators, plus ongoing service for installed units.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Doug's Heating & Air Conditioning sells and services residential and light commercial HVAC systems, including central air conditioning, furnaces, boilers, ductless mini-splits, geothermal heat pumps, whole-home generators, indoor air quality equipment, and gas fireplaces. Revenue is generated through repair calls, new equipment installation, and recurring preventive maintenance contracts (Silver and Gold plans), with 24/7/365 emergency dispatch across the Quad Cities metro area.

Product overview

Doug's Heating & Air Conditioning is a local HVAC service company offering a unified suite of heating and cooling services rather than a modular software platform. The core offerings center on Air Conditioning Services and Heating Services for residential and commercial customers. These core services are supported by add-on products including Maintenance Plans (Silver and Gold tiers), Ductless Mini-Splits, Boiler Services, Generator Services, Indoor Air Quality Solutions (air purifiers, Air Scrubber, dehumidifiers, humidifiers), Geothermal Systems, Commercial HVAC Services, Fireplace Services, Financing Options, and Rebate Program assistance. The company operates on a service-based model with over 15 service vehicles, 24/7 emergency availability, and partnerships with equipment brands including York, Mitsubishi (as a Preferred Diamond Contractor), Weil-McLain, Generac, and Aprilaire.

Differentiator

Problem solved

Functional benefit

Brands

• Barnett's Fireplaces: A sister brand of Doug's Heating & Air Conditioning, providing fireplace maintenance and installation services including Kozy Heat, Heat & Glow, and Simplifire products.

Products and services

• AC Services
• Heating Services Residential heating services for Quad Cities homeowners, including furnace diagnostics, repair, new system installation, and seasonal tune-ups for forced-air heating equipment.
• HVAC Maintenance Plans (Silver and Gold)
• Ductless Mini-Split Systems
• Boiler Services Boiler repair, replacement, and new installation for hydronic (hot water/radiant) residential heating systems, with Weil-McLain as the primary equipment brand.
• Whole-Home Generator Services Generac whole-home standby generator sales, installation, and maintenance to provide backup power to homes and small businesses during outages.
• Indoor Air Quality Solutions Indoor air quality products and installation for homeowners, including Aprilaire humidifiers, Aerus air purification systems, and related accessories to address air purity and humidity.
• Geothermal HVAC Systems Geothermal heat pump system design and installation for residential customers seeking high-efficiency ground-source heating and cooling.
• Commercial HVAC Services HVAC, refrigeration, and exhaust service for local commercial customers, including restaurants, covering rooftop units, walk-in coolers, kitchen exhaust, and preventive maintenance.
• Fireplace Services Gas fireplace sales, installation, and service offered in partnership with Barnett's Fireplaces as an adjunct to the company's core HVAC offering.

Quantifiable outcome

• Geothermal systems use 25-50% less electricity than standard heating systems
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mitsubishi ElectriccoreTechnology or IntegrationDoug's Heating & Air Conditioning has been designated as a Mitsubishi Preferred Diamond Contractor, a prestigious certification ensuring best-in-class sales, installation and service for Mitsubishi ductless mini-split systems. Every purchase is backed by a 7-year parts and compressor warranty.
• York (Johnson Controls)coreTechnology or IntegrationDoug's installs and promotes York Affinity Series air conditioners (SEER up to 18) and furnaces as primary equipment brands. York manufacturer rebates are available to customers on qualifying equipment purchases.
• GeneraccoreTechnology or IntegrationDoug's is an authorized Generac dealer, selling and servicing whole-home backup generators. Generac created the home backup generator category and is preferred by 8 out of 10 homeowners.
• MidAmerican EnergycoreGTM or Marketing PartnerMidAmerican Energy offers instant discounts and rebates on qualifying HVAC equipment for Iowa and Illinois customers. Doug's assists customers in identifying applicable rebates and guiding them through the application process. Available rebates include: central AC ($263-$413), air-source heat pumps ($300-$563), geothermal ($900-$1,200), and smart thermostats (up to $100).
• Synchrony FinancialminorGTM or Marketing PartnerDoug's offers promotional financing through Synchrony, allowing customers to pay for HVAC equipment over time with flexible payment options.
• Atwood RentalsminorGTM or Marketing PartnerAtwood Rentals offers rent-to-own HVAC systems for homeowners who have been declined by traditional finance companies or have low credit scores. Doug's partners with Atwood to serve customers needing alternative financing options.
• Sheet Metal Workers Union Local 91minorOthersDoug's is associated with Sheet Metal Workers Union Local 91, which provides healthcare and benefits to eligible members and offers a five-year apprenticeship program for HVAC training.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coolray Heating & Cooling: Regional residential HVAC service and replacement company operating across multiple Southeastern U.S. markets with similar one-time repair, install, and maintenance plan business model. Comparable in fleet size, customer type (residential homeowners), and product breadth (furnaces, AC, heat pumps, ductless).
• ARS/Rescue Rooter: National residential HVAC, plumbing, and drain service provider with 24/7 emergency dispatch and regional dealer branches. Closely comparable service mix and customer segment, though operating at materially larger scale and through a multi-location model.
• Holtzman Home Services: Mid-Atlantic regional residential HVAC, plumbing, and electrical services company with similar union-trained technician workforce, maintenance plan subscriptions, and cross-trade add-on strategy.
• Peterman Brothers: Indianapolis-based residential HVAC, plumbing, and drain services company with similar fleet-based service delivery, technician employment model, and dual residential/commercial customer mix. Comparable scale and Midwestern footprint.
• One Hour Heating & Air Conditioning: National residential HVAC franchise providing repair, installation, and maintenance with 24/7 emergency service and a strong local-dealer model. Directly comparable on service mix, technician-driven delivery, and maintenance plan revenue.
• Hiller Plumbing, Heating, Cooling & Electrical: Regional multi-trade residential services company offering HVAC, plumbing, and electrical across Tennessee and surrounding states. Similar union-trained technician base, fleet operations, and cross-sell into adjacent home services.
• BGE HOME: Mid-Atlantic residential HVAC, electrical, and home services provider affiliated with a regional utility. Comparable on residential install/repair/maintenance mix and on leveraging utility rebates as a customer acquisition channel.

Broad incumbents

• Comfort Systems USA: National commercial and industrial HVAC/mechanical contractor with mechanical installation and service operations. Comparable on the commercial HVAC contracting side but operates at much larger scale and is publicly traded.
• Service Experts Heating & Air Conditioning: Large national HVAC service and replacement franchise network offering residential heating, cooling, and IAQ services. Overlaps directly with Doug's core service offering but operates at significantly broader geographic and capital scale.
• Carrier Dealer Network: Carrier's national network of independent dealers sells and services Carrier HVAC equipment — directly overlapping with Doug's York/Mitsubishi/Generac dealer business. Represents both a competitor and an alternative go-to-market model for equipment-led HVAC services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dougsheatingandairconditioning
• LinkedInlinkedin.com/company/dougsheatingandairconditioning

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doug's Heating & Air Conditioning