Ultrapure Water Quality,

What Ultrapure Water Quality, does

UltraPure Water Quality LLC is a privately held, Katy, Texas-based manufacturer of UV-based ozone generators used for residential and commercial pool and spa water sanitation. Founded in 1982 and operating continuously for over forty years, the company sells a portfolio including the BlueForce Series (BFO3-20/40/85), UPP Series (UPP15/25/UPPHO), UPAG above-ground pool units, BFO3 Spa and EUVIII spa units, and the UPS350/UPS800 capacity variants. The proprietary architecture draws ambient air across UV lamps to convert O2 into O3, injects the ozonated air on the suction side of the pool pump, and uses the filter as a reaction vessel to oxidize organic contaminants and dissociate ammonia compounds, claiming up to a 70% reduction in chlorine/bromine consumption.

The business model combines one-time hardware sales (generators plus an extensive aftermarket of replacement UV lamps, ozone lamps, flowmeters, check valves, tubing, fittings, and power supply kits) with an auto-ship subscription program for replacement lamps on 18- and 36-month cadences at a 15% subscription discount. Go-to-market is overwhelmingly channel-led: six named independent sales representatives cover all US regions and Canada, supplemented by buying groups (IPG), professional associations (PHTA, IPSSA, Carecraft, Master Pools Guild, United Aqua Group), buying-group distribution, OEM sales, and a direct e-commerce storefront at ultrapurellc.com. Target buyers are Pool Builders, Service Companies, OEMs, Distributors, and Retail Dealers, with residential pool and spa owners as a secondary downstream consumer segment.

The company holds UL and cURus safety listings, multiple industry trade accreditations, and registered trademarks on the UltraPure and Automatic Water Cleaner brand identities. With 1-10 employees and no disclosed funding, M&A activity, or external investment, UltraPure presents as a stable, founder-controlled niche manufacturer monetizing a captive installed base through repeat part replacement.

Name

Ultrapure Water Quality,

Legal name

UltraPure Water Quality LLC

Website

https://ultrapurellc.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

UltraPure Water Quality LLC, founded 1982 in Katy, Texas, manufactures UV-based ozone generators and replacement parts for residential and commercial pool and spa sanitation, selling through independent US/Canada sales reps, distributors, and OEMs.

Ownership category

akta.pro rank

Product category

Pool & Spa Water Treatment Equipment

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Electric Lighting Equipment Manufacturing (33513)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro primary industry

UV Germicidal Light (UV-C) & HVAC Disinfection Systems (HSAOAIAI)

akta.pro secondary industry

UV Water Purification Systems (Residential) (CRAJAJAJ)

Keywords

• Ozone generators
• Pool water treatment
• Spa sanitation
• UV water purification
• Water quality equipment

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Ozone Generators: Sale of ozone generators for pool and spa water sanitation - includes pool units (BFO3/BFUV/UPP Series) and spa units (BFO3 Spa/UPS350/UPS800/EUVIII)
2. Replacement Parts and Consumables: Sale of replacement parts including UV lamps, ozone lamps, flowmeters, tubing, compression fittings, check valves, and installation kits. Auto-ship subscription option available for replacement lamps.
3. Auto-Ship Subscription: Subscription service for replacement lamps - sends replacement lamp every 36 months (ozone lamps) or 18 months (UV lamps) until canceled. Offers 15% discount vs one-time purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

UltraPure Water Quality designs and manufactures UV-based ozone generators under the Pure O3 product line for residential pools, spas, and light commercial water applications. The company operates as an in-house manufacturer producing its own equipment, which it sells through pool builders, service companies, OEMs, distributors, and retail dealers, with an auto-ship replacement-parts subscription program.

Product overview

UltraPure Water Quality offers a comprehensive portfolio of ozone-based water sanitation products for residential and commercial pool and spa applications. The core product line includes the BlueForce Series (BFO3-20, BFO3-40, BFO3-85) and UPP Series ozone generators that use UV lamp technology to convert ambient air into ozone for oxidizing contaminants in pool water. The product ecosystem includes the BFO3 Spa/Spa+ units for hot tub applications, UPS350 and UPS800 generators for variable capacity needs, and the UPAG Series for above-ground pools. All ozone generators work alongside existing chlorine/bromine systems to reduce chemical usage by up to 70%. The company also provides a complete range of replacement parts including UV lamps, ozone lamps, dial flowmeters, compression check valves, PVC tubing, compression fittings, power supply kits, and installation accessories. The product portfolio is distributed primarily through independent sales representatives throughout the United States and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Pure O3 Ozone Generator UV-based ozone generator designed for residential pools and spas and light commercial water applications, providing chemical-free water sanitation. Sold to pool builders, service companies, OEMs, distributors, and retail dealers.
• Auto-ship Replacement Parts Subscription-based recurring delivery program for replacement parts for installed Pure O3 ozone generators.

Quantifiable outcome

• Reduces chlorine/bromine usage by up to 70%
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered regional.

• Spearhead MarketingregionalChannel Partner/ Reseller/ DistributorSales representative covering Western Canada (BC, AB, SK, MB, Yukon). Located in Vancouver, BC. Contact: [email protected]
• Warm Water Sales GroupregionalChannel Partner/ Reseller/ DistributorSales representative covering North East US (CT, DE, PA, ME, MD, MA, NH, NJ, NY, RI, VA, VT, WV). Located in Longmeadow, MA.
• RWB SalesregionalChannel Partner/ Reseller/ DistributorSales representative covering Eastern US (AL, GA, MS, NC, SC, TN, Florida Panhandle). Located in Woodstock, GA.
• Weber/Moreton Sales & AssociateregionalChannel Partner/ Reseller/ DistributorSales representative covering Mid West US (IA, IL, IN, KS, KY, MI, MN, MO, NE, ND, OH, SD, WI).
• Interactive Marketing GroupregionalChannel Partner/ Reseller/ DistributorSales representative covering South Central US (AR, CO, LA, NM, OK, TX). Located in Fort Worth, TX.
• JCB Sales, INCregionalChannel Partner/ Reseller/ DistributorSales representative covering Western US (AZ, CA, ID, MT, NV, OR, UT, WA, WY). Located in Morongo Valley, CA.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hayward Pool Products: Hayward is one of the largest pool equipment manufacturers in North America, offering pumps, filters, heaters, salt chlorine generators, and chemical management systems. Its broad portfolio encompasses UltraPure's niche but covers it with larger-scale, more heavily marketed alternatives such as salt cells.
• Pentair: Pentair is a global pool and water-treatment equipment company with a comprehensive offering including automation, salt chlorine generation, and UV systems. Its installed base and dealer network make it a benchmark competitor for any pool water-sanitation product, including UltraPure's UV-ozone line.
• Zodiac Pool Systems (Fluidra): Zodiac/Jandy, now part of Fluidra, is a major pool equipment manufacturer offering automation, sanitization, and water care products. Its scale, global distribution, and broad sanitizer portfolio (including salt systems) make it a key indirect competitor and potential acquirer of niche players like UltraPure.

Direct peers

• Clear Comfort: Clear Comfort manufactures UV and Advanced Oxidation Process (AOP) systems for pools and spas, directly competing with UltraPure's UV-ozone generators. Both target pool builders, service companies, and residential pool owners seeking chemical-reduction water sanitation.
• Solaxx: Solaxx (Saltron) makes ozone and UV water-treatment systems for residential pools and hot tubs. It overlaps directly with UltraPure's product line and also sells replacement lamps and components, competing head-to-head in the same pool builder and service-company channels.
• King Technology (FROG): King Technology's FROG brand offers mineral-based and lower-chlorine pool and spa water care systems. While not ozone-based, it competes directly with UltraPure for the "reduced chemical" pool owner and is sold through similar builder and service channels.
• Delta UV: Delta UV produces UV sanitization systems for pools, spas, and ponds using UV-C lamp technology. It is among the most direct technological and channel competitors to UltraPure, addressing the same pool/water-treatment use case with a similar lamp-based approach.

Others

• BioLab (KIK International): BioLab, owned by KIK International, is a leading manufacturer of pool and spa chemicals (chlorine, bromine, algaecides). As the dominant supplier of the very chemicals UltraPure aims to reduce, BioLab is a structural competitor to the chemical-reduction value proposition and to OEM/builder partnerships.
• Culligan Water: Culligan is a major water-treatment company with UV and filtration products for residential and commercial applications. While primarily focused on drinking water, its UV technology and dealer network represent adjacent competitive pressure in residential water treatment.

Emerging players

• Pristine Blue: Pristine Blue sells copper-based alternative pool water-treatment systems marketed as a lower-chemical alternative to traditional chlorine. It competes with UltraPure for the same eco-conscious pool-owner segment through a different chemistry, often through the same pool professional channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ultrapure-water-quality-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultrapure Water Quality,