Kfm 94.5
- Company typePrivate
- Founded-
- HeadquartersCape Town, South Africa
- Headcount1–10
- GTM typeB2C
- OfferingServices
Kfm 94.5 firmographics
Firmographics- Name
- Kfm 94.5
- Legal name
- KFM 94.5
- Website
- https://kfm.co.za
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Kfm 94.5 industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where Kfm 94.5 is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Kfm 94.5 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: Kfm 94.5 generates revenue through broadcast advertising, selling airtime to advertisers who wish to reach the station's radio audience. The registration system for exclusive content, offers, and competitions indicates a freemium model where basic content is free with advertising, while premium exclusive content may be available to registered members.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Kfm 94.5 product offering
Product offeringCore offering
Kfm 94.5 is a Cape Town-based FM radio station broadcasting on the 94.5 MHz frequency, delivering music, news, sports, traffic updates, and weather forecasts to listeners in the Cape Town metropolitan area. The station extends its reach through digital streaming on the Primedia Plus platform, which provides live audio and video content with playback controls, closed captions, and picture-in-picture functionality. Registered members receive notifications about new content, early access to exclusive content, competition entries, event tickets, and branded merchandise offers.
Differentiator
Problem solved
Functional benefit
Products and services
- Kfm 94.5 FM Radio Broadcast
Companies that use Kfm 94.5
Customer profileSegments1 record
Ideal customer profiles2 records
Kfm 94.5 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kfm 94.5 partnerships and signals
Strategic signalScale indicators1 record
Kfm 94.5 competitors and assessment
Company assessmentRegional players
- 5FM: SABC national youth-oriented music radio station. Comparable as a major South African music-format FM broadcaster competing for national ad budgets and young-adult listener share, though operating on a national rather than regional Cape Town footprint.
- Metro FM: SABC-owned national commercial radio station based in Johannesburg with national reach. Comparable as a major South African music FM station competing for national advertisers, but serves a broader geographic footprint than Cape Town-only KFM 94.5.
- Jacaranda FM: South African commercial music FM station broadcasting from Johannesburg to a national footprint via multiple frequencies. Comparable as a major private-sector music FM competitor competing for national advertisers, though based in a different region than KFM 94.5.
Direct peers
- CapeTalk: Cape Town-based sister station under Primedia Plus sharing the same digital platform and operational infrastructure. Direct comparable in the same metro market with overlapping digital distribution and advertising sales force.
- 947: Sister station within the same Primedia Plus portfolio as KFM 94.5, operating in Johannesburg. Direct comparable as a major-market commercial music FM station using the same Primedia Plus digital platform, content infrastructure, and advertising-driven revenue model.
- 702: Sister Primedia Plus talk-format station based in Johannesburg. Comparable as a Primedia-owned commercial radio station sharing the same streaming platform, registered-user feature set, and advertising monetization approach.
- Good Hope FM: Cape Town-based commercial FM radio station and direct local competitor to KFM 94.5. Comparable in audience geography, music-and-entertainment format, and advertising-supported business model within the same Cape Town metro.
- Heart FM: Cape Town commercial music FM radio station and direct local market competitor. Comparable as a regional FM music-and-entertainment station targeting similar Cape Town adult listeners and competing for the same local ad budgets.
Broad incumbents
- Spotify: Global audio streaming platform. Not a direct competitor in FM broadcast, but a structural substitute for listener attention and a competing draw on advertiser budgets — the primary long-term competitive threat to traditional FM broadcasters like KFM 94.5.
- iHeartMedia: US-based largest radio broadcast operator with FM stations and a national digital streaming/audio platform (iHeartRadio). Comparable as a multi-station commercial radio broadcaster with combined FM and digital monetization and registered-listener data assets.
Market position
Customer concentration
Kfm 94.5 social profiles
Digital presenceKfm 94.5 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kfm 94.5 leadership team
Management profileNumber of profiles
Kfm 94.5 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kfm 94.5 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kfm 94.5
What does Kfm 94.5 do?
Kfm 94.5 is a Cape Town-based FM radio station broadcasting on the 94.5 MHz frequency, delivering music, news, sports, traffic updates, and weather forecasts to listeners in the Cape Town metropolitan area. The station extends its reach through digital streaming on the Primedia Plus platform, which provides live audio and video content with playback controls, closed captions, and picture-in-picture functionality. Registered members receive notifications about new content, early access to exclusive content, competition entries, event tickets, and branded merchandise offers.
When was Kfm 94.5 founded?
Kfm 94.5 was founded in -1. It employs 1 to 10 people.
Where is Kfm 94.5 based?
Kfm 94.5 is headquartered in Cape Town, South Africa, in the Africa region.
How does Kfm 94.5 make money?
One revenue line is on record: advertising Revenue.
Who are Kfm 94.5's main competitors?
Regional players on record are 5FM, Metro FM and Jacaranda FM. Direct peers are CapeTalk, 947, 702, Good Hope FM and Heart FM. Broad incumbents are Spotify and iHeartMedia.
Does Kfm 94.5 have an API?
No public API is recorded for Kfm 94.5.
What industry is Kfm 94.5 in?
Kfm 94.5's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 51611 and its SIC code is 4832.