Game Rangers' Association of Africa

Name

Game Rangers' Association of Africa

Legal name

Game Rangers Association of Africa

Website

https://www.gameranger.org/

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Individual and corporate donations through PayPal platform, with campaign-specific donation pages for supporting rangers
2. Membership Fees: Annual membership fees for Professional, Candidate, Member, Student, and Corporate categories, with fees aligned to employment grade for rangers
3. Insurance Program (RangerProtect): Joint initiative with SATIB Insurance Brokers providing accidental death, disability and medical evacuation cover for rangers at $30 per ranger per year

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Game Rangers' Association of Africa (GRAA) is a non-profit professional association that supports Africa's game rangers through membership services, a six-pillar Ranger Support Programme (Guide, Skills, Gear, Care, Connect, Legacy), and the RangerProtect insurance program jointly administered with SATIB Insurance Brokers. The organization facilitates the biennial African Ranger Congress and the Rhino Conservation Awards, while sustaining operations through annual membership fees and donations.

Product overview

The Game Rangers' Association of Africa (GRAA) is a membership-based professional organization supporting Africa's game rangers. The organization operates a Ranger Support Programme consisting of six interconnected programs: Ranger Guide (guidance), Ranger Skills (training), Ranger Gear (equipment), Ranger Care (welfare), Ranger Connect (networking), and Ranger Legacy (memorial). GRAA also administers the RangerProtect insurance program with SATIB Insurance Brokers, facilitating coverage for over 1500 rangers. The organization hosts the biennial African Ranger Congress and manages the Rhino Conservation Awards. Membership tiers serve professional rangers, candidate rangers, supporters, students, and corporate entities.

Differentiator

Problem solved

Functional benefit

Products and services

• GRAA Membership Professional membership service with categories including Professional Game Ranger/Field Ranger (5+ years experience), Candidate Ranger, Member (supporter), Student (conservation/school), and Corporate membership for ranger teams. Membership fees are aligned to employment grade for rangers.
• RangerProtect Insurance Joint initiative with SATIB Insurance Brokers providing accidental death, disability and medical evacuation cover for rangers at $30 per ranger per year. Covers over 1500 rangers across Africa.
• Rhino Conservation Awards Annual awards program facilitated by GRAA since 2012 to recognize and motivate rangers for their efforts in the field.
• African Ranger Congress A congress by rangers, for rangers, and about rangers that builds networks, camaraderie, and morale while celebrating ranger achievements through the African Conservation Awards. The 2nd edition in 2022 brought together over 90 rangers from 12 countries.

Quantifiable outcome

• 1500+ rangers covered by insurance
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• SATIB Insurance BrokerscoreStrategic or Co-development PartnerJoint initiative called RangerProtect providing accidental death, disability and medical evacuation cover for over 1500 rangers across Africa at $30 per ranger per year. This is a flagship program supporting ranger welfare.
• The Thin Green Line FoundationcoreStrategic or Co-development PartnerSupported the 2nd African Ranger Congress in Kasane, Botswana (2022) and endorsed by IRF. Provides support for ranger sector capacity building.
• International Ranger Federation (IRF)coreStrategic or Co-development PartnerGRAA is the IRF regional ranger representative body for Africa. IRF endorsed the African Ranger Congress and GRAA commits to acting with integrity when interacting with IRF, IUCN, URSA, and national/international bodies.
• Universal Ranger Support Alliance (URSA)coreStrategic or Co-development PartnerSupported the 2nd African Ranger Congress. Building on URSA Action Plan for professionalization of rangers.
• Wildlife Ranger ChallengecoreStrategic or Co-development PartnerMulti-million-dollar fundraising initiative to support rangers during COVID-19 pandemic with goal of raising $10 million and supporting 5000+ rangers.
• Tusk TrustminorStrategic or Co-development PartnerOrganizing partner for Wildlife Ranger Challenge helping keep rangers in the field during COVID-19 pandemic.
• NATURAL STATEminorStrategic or Co-development PartnerLeading the Wildlife Ranger Challenge initiative with organizing partners including GRAA, Tusk Trust, ForRangers, Global Wildlife Conservation, IRF and Thin Green Line Foundation.
• ForRangersminorStrategic or Co-development PartnerOrganizing partner for Wildlife Ranger Challenge initiative supporting rangers during COVID-19.
• Global Wildlife ConservationminorStrategic or Co-development PartnerOrganizing partner for Wildlife Ranger Challenge initiative.
• MPK Chartered AccountantsminorOthersAuditor/accounting firm shown in footer logo.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• International Ranger Federation: Global peak body for the ranger profession, of which GRAA is the recognized African regional representative. Directly comparable as a ranger professionalization and advocacy organization.
• Thin Green Line Foundation: International NGO providing support to rangers and their families, including financial aid to families of fallen rangers. Directly comparable mission around ranger welfare, and an explicit co-organizer of GRAA's African Ranger Congress.
• Universal Ranger Support Alliance (URSA): Multi-NGO coalition supporting the professionalization of rangers globally. Comparable as a direct peer in building ranger welfare and standards frameworks, and an active GRAA partner.
• Tusk Trust: African conservation NGO that co-organizes the Wildlife Ranger Challenge with GRAA. Directly comparable as a peer raising and deploying funds in support of African ranger teams.
• ForRangers: Ranger-focused support organization and co-organizing partner in the Wildlife Ranger Challenge. Directly comparable as a peer advocating for and providing services to rangers globally.

Broad incumbents

• African Wildlife Foundation: Large established pan-African conservation organization with broader mandate across species, habitats and community programs. Comparable as a peer in African conservation funding and field operations, though with a much wider portfolio than GRAA's ranger-focused remit.
• World Wildlife Fund (WWF): Global conservation giant with active African programs including ranger support and anti-poaching work. Comparable as a peer in mobilizing conservation funding at scale, though operating across a much broader agenda.
• Wildlife Conservation Society: Major global conservation organization running protected area programs across Africa. Comparable as a peer employing rangers and funding conservation field operations, though with a much wider species and habitat mandate.

Regional players

• Peace Parks Foundation: Southern Africa-focused transfrontier conservation organization that employs and supports rangers across cross-border reserves. Comparable as a regional peer funding ranger operations, with strong geographic overlap in SADC countries.

Others

• SATIB Insurance Brokers: Specialist African conservation and tourism insurance broker that administers the RangerProtect program jointly with GRAA. Comparable as an enabling partner providing the underwriting capacity for GRAA's insurance product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/the_graa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Game Rangers' Association of Africa