Goodland
Goodland is a Seville-based, full-service branding and advertising agency (1-10 employees, founded 2013) that delivers brand strategy, creative design, web development, and media production projects for enterprise and SMB clients across Spain, including El Corte Inglés, Barbadillo, and Osborne.
- Company typePrivate
- Founded2013
- HeadquartersSevilla, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Goodland does
Goodland (legal name: Agencia Goodland) is a privately held, full-service branding and advertising agency headquartered in Seville, Spain, founded in 2013. The firm operates with 1-10 employees and delivers work under the tagline "Branding and Beyond," organized around four service pillars: Estrategia (brand, offline, product, digital/social, and content strategy), Creatividad (corporate and editorial design, on/off campaigns, branded content, branding & packaging, motion graphics and video), Planificación (marketing consulting, market research, campaign and media planning), and Producción (web back- and front-end development, audiovisual, events and fairs, graphic and editorial, illustration and photography). Project work spans brand identity, packaging design, web development (mobile-first responsive design), motion and video production, social media management, and event production. Technical capabilities cover both front-end and back-end web development with a single adaptive stylesheet approach to responsive design.
The agency's business model is project-based professional services, with custom pricing determined per engagement through a consultative, sales-led process initiated via website contact form, email, or phone. Goodland serves a mixed client base across food & beverage (Barbadillo, Inés Rosales, Garofalo, Don Angus, Majao), automotive (Audi/Avisa), retail (El Corte Inglés), hospitality (Barceló Sevilla Renacimiento, Sushi Republic), pharmaceuticals (Consejos de Tu Farmacéutico), government (Junta de Andalucía), and nonprofit/institutions (Fundación Osborne, WOWUP, CESUR Premios PEC). Distribution is direct-to-client with no intermediary channels, and the portfolio website (115+ delivered projects) functions as the primary referral and credibility tool. Operationally, the firm is a micro-agency anchored in Andalusia but with national Spain reach, evidenced by award-event deliveries in Madrid, Málaga, and Badajoz.
Goodland firmographics
Firmographics- Name
- Goodland
- Legal name
- Agencia Goodland
- Website
- https://agenciagoodland.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Goodland is a Seville-based, full-service branding and advertising agency (1-10 employees, founded 2013) that delivers brand strategy, creative design, web development, and media production projects for enterprise and SMB clients across Spain, including El Corte Inglés, Barbadillo, and Osborne.
- Ownership category
- akta.pro rank
Goodland industry classification
Industry- Product category
- Advertising & Branding Services
- NAICS
- Advertising Agencies (54181), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Graphic Design & Visual Content Production (BPAFAIAC)
Keywords
Where Goodland is headquartered
LocationHeadquarters
- HQ city
- Sevilla
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Goodland business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Services - Creative & Strategic Services: Goodland generates revenue by providing a comprehensive suite of creative and communication services to B2B and B2C clients on a project-by-project basis. Services include brand strategy, identity design, digital campaigns, web development, social media management, event production, and audiovisual content creation. Revenue is derived from client engagements scoped and quoted individually, typical of a full-service advertising agency model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Goodland product offering
Product offeringCore offering
Goodland is a full-service branding and communication agency based in Seville, Spain, organized around four core service pillars: Estrategia (brand, offline, product, digital/social, and content strategy), Creatividad (corporate and editorial design, on/off campaigns, branded content, branding & packaging, motion graphics and video), Planificación (marketing consulting, market research, campaign and media planning), and Producción (front-end and back-end web development, audiovisual production, events and fairs production, graphic and editorial production, illustration and photography). Services are delivered to clients on a project-by-project basis.
Product overview
Goodland is an integrated advertising and communication agency based in Seville, Spain, offering a comprehensive suite of branding and marketing services organized into four core pillars: Estrategia (Strategy), Creatividad (Creativity), Planificación (Planning), and Producción (Production). The agency provides brand strategy, corporate design, digital and social media marketing, web development, motion graphics and video production, event organization, packaging design, and market research services. Goodland works with diverse clients across sectors including food and beverage, hospitality, architecture, pharmaceuticals, and awards organizations. Notable project-based offerings include the Premios PEC awards program branding and the WOWUP entrepreneurship support program.
Differentiator
Problem solved
Functional benefit
Products and services
- Estrategia (Strategy) Brand strategy services covering brand strategy, offline strategy, product strategy, digital and social strategy, and content strategy for client organizations.
- Creatividad (Creativity) Creative services including corporate and editorial design, off/on campaigns, branded content, branding and packaging, and motion graphic and video production.
- Planificación (Planning) Marketing consulting, market research, campaign planning, media planning, and digital media planning services for client organizations.
- Producción (Production) Production services including back-end and front-end web development, audiovisual production, events and fairs production, graphic and editorial production, and illustration and photography.
- Web Development Website design and development services, including back-end and front-end web development with mobile-first responsive design and UX/UI strategy.
- Motion & Video Production Motion graphics and video production services for branding and marketing campaigns.
- Packaging Design Packaging design services for food and consumer products brands.
- Social Media (RRSS) Management Social media management and branded content creation services.
- Branding & Identity Brand identity design services including logo creation, brand strategy, and visual identity development.
Companies that use Goodland
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Goodland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Goodland partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Goodland competitors and assessment
Company assessmentDirect peers
- Señora Rushmore: Madrid-based independent creative agency known for integrated brand campaigns in Spain. Competes for the same Spanish mid-to-large brand clients with a comparable integrated creative model.
- Shackleton: Spain-headquartered independent creative agency producing brand, advertising, and digital campaigns. Directly comparable as a Spanish independent offering full-service creative work to brand clients.
- Contrapunto BBDO: Madrid-based creative agency within the BBDO network, serving major Spanish advertisers across brand strategy, creativity, and integrated campaigns. Comparable in market and scope though larger and network-affiliated.
- Oriol Villar: Barcelona-based creative studio offering branding, advertising, and content services. Comparable independent boutique model serving Spanish and international brands with full creative scope.
- LOLA MullenLowe: Madrid-headquartered, full-service creative agency with a similar integrated strategy/creative/production model and comparable Spanish heritage-brand client base. Closest like-for-like comparable to Goodland in geography, scale, and service mix.
Broad incumbents
- TBWA\Spain: Spanish operations of the TBWA global advertising network, delivering disruptive creative campaigns for major brands. A larger incumbent alternative for clients evaluating full-service creative partners in Spain.
- McCann Worldgroup Spain: Spanish arm of the McCann global network, offering advertising, branding, and integrated communications to enterprise clients. Represents the larger incumbent competition for the same Andalusian/Spanish brand budgets.
- Ogilvy Spain: Spanish operations of Ogilvy, providing advertising, branding, and digital services at scale. Competes for the same enterprise clients Goodland serves but with much larger resource base and global reach.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Goodland social profiles
Digital presenceGoodland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodland leadership team
Management profileNumber of profiles
Goodland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodland
What does Goodland do?
Goodland is a full-service branding and communication agency based in Seville, Spain, organized around four core service pillars: Estrategia (brand, offline, product, digital/social, and content strategy), Creatividad (corporate and editorial design, on/off campaigns, branded content, branding & packaging, motion graphics and video), Planificación (marketing consulting, market research, campaign and media planning), and Producción (front-end and back-end web development, audiovisual production, events and fairs production, graphic and editorial production, illustration and photography). Services are delivered to clients on a project-by-project basis.
Is Goodland a public or private company?
Goodland is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goodland founded?
Goodland was founded in 2013. It employs 1 to 10 people.
Where is Goodland based?
Goodland is headquartered in Sevilla, Spain, in the Europe region.
How does Goodland make money?
One revenue line is on record: professional Services - Creative & Strategic Services.
Who are Goodland's main competitors?
Direct peers on record are Señora Rushmore, Shackleton, Contrapunto BBDO, Oriol Villar and LOLA MullenLowe. Broad incumbents are TBWA\Spain, McCann Worldgroup Spain and Ogilvy Spain.
Does Goodland have an API?
No public API is recorded for Goodland.
What industry is Goodland in?
Goodland's product category is Advertising & Branding Services. Its primary akta.pro industry code is BPAFAIAC, Graphic Design & Visual Content Production. Its NAICS code is 54181 and its SIC code is 7311.