Easy Lift

What Easy Lift does

Easy Lift (legal name: Easylift) is a privately-held, family-owned Australian distributor, installer and service provider of garage doors, automatic gates and roller shutters, headquartered in Cairns, Queensland. Founded in 1984 by Jeff Hatswell and currently led by his son Adam Hatswell (CEO/Director) with involvement of a third generation (Riley Hatswell joined in 2023), the company operates three branch locations—Cairns, Townsville and Rockhampton—covering Central and North Queensland from Bundaberg to the Tip of Cape York and west to the border, including Longreach, Clermont, Charters Towers and the Atherton Tablelands. Its product portfolio spans residential sectional/roller doors, commercial aluminium and steel roller shutters, industrial roller doors, automatic gates (sliding, swing, boom), access control systems, and S.T.C.-rated operable walls, sourced through authorised-dealer partnerships with B&D Garage Doors (Platinum Agent status, exclusive in the region), CW Products, Mirage Doors, Powertech, Ditec, Automatic Technology Australia (ATA), and Unifold. Underlying product technology centres on automation and access control, including smart-phone control kits with notifications, Bluetooth/Wi-Fi connectivity, auto-lock mechanisms with safety beams and battery back-ups, integrated cameras, and cyclonic/Wind Region C2 high-wind-rated door and shutter systems.

The business earns revenue across three streams: hardware sales (garage doors, gates, shutters and automation equipment from multiple OEM brands); professional installation by qualified, factory-trained and QBCC-licensed technicians (QBCC Licence No. 705350 for Structural Metal Fabrication); and recurring maintenance/servicing contracts including a 10-point safety and inspection report (domestic doors serviced 12 months post-installation then every two years; commercial/industrial every 12 months or 3-6 months for high-use). Go-to-market is direct-to-consumer and field-sales led, anchored by free on-site measure and quote service, a B&D mobile showroom that travels to customer driveways, an online booking system across all three branches, and referral relationships with real estate agencies (Ray White, Raine & Horne, REMAX, Twomey Schriber) and commercial builders (Paynters, Gabrielli, W&F Constructions, BESIX Watpac). Pricing is quote-based and not publicly disclosed; the offering is backed by a 10-year manufacturer warranty and a 12-month installation warranty. Named commercial customers span retail (Bunnings, Coles, Aldi, Woolworths shopping centres), healthcare (Cairns Base Hospital, Mater & Townsville Hospital), government/defence (HMAS Cairns, Lavarack Barracks, Defence Housing, Rockhampton Regional Council), hospitality (The Ville Resort Casino), industrial (Glencore Copper Refineries, Hastings Deering, Bundaberg Rum Distillery), and education/sports (Queensland Country Bank Stadium).

Name

Easy Lift

Legal name

Easylift

Website

https://easylift.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Easy Lift is a family-owned Australian distributor, installer and service provider of garage doors, automatic gates and roller shutters, serving residential, commercial and industrial customers across Central and North Queensland since 1984 through three branches in Cairns, Townsville and Rockhampton.

Ownership category

akta.pro rank

Product category

Garage Door & Shutter Installation Services

NAICS

Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ)

Keywords

• Garage door installation
• Automatic gate systems
• Roller shutter supply
• Door servicing maintenance
• Access control automation

Headquarters

HQ city

Cairns

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sale of garage doors, automatic gates, roller shutters and automation equipment from brands including B&D, CW Products, Mirage Doors, Powertech, Ditec and ATA
2. Installation Services: Professional installation of garage doors, gates and shutters by qualified and licensed technicians
3. Maintenance and Servicing: Regular servicing of garage doors and gates with 10-point safety and inspection report. Domestic doors serviced at 12 months post-installation then every 2 years; commercial/industrial every 12 months or 3-6 months for high use
4. Replacement Parts and Remotes: Supply of replacement garage door remotes and parts, with most brands carried in stock

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Easy Lift supplies, installs, and services garage doors, automatic gates, and roller shutters for residential, commercial, and industrial customers across Central and North Queensland. The company operates as a B&D Platinum Agent and authorised dealer for brands including CW Products, Mirage Doors, Powertech, Ditec, and Automatic Technology Australia, delivering turnkey solutions including product supply, professional installation by qualified technicians, scheduled maintenance with 10-point safety inspections, and replacement parts.

Product overview

Easy Lift is a regional distributor and installer of garage doors, automatic gates, and roller shutters serving North and Central Queensland since 1984. The company operates as a B&D Garage Doors Platinum Agent and authorised dealer for multiple manufacturers including CW Products, Mirage Doors, Powertech, Automatic Technology Australia (ATA), and Ditec. Their product portfolio centres on three core categories: (1) Garage Doors – encompassing B&D residential/commercial sectional doors, storm-shield wind-rated doors, roller doors, and industrial overhead sectional doors; (2) Automatic Gates – including sliding gates, swing gates, boom gates, and gate automation with Bluetooth/Wi-Fi/smartphone control capabilities; and (3) Shutters – covering domestic window shutters, commercial aluminium/steel roller shutters, warehouse security shutters, cold room high-speed shutters, and S.T.C.-rated operable walls from CW Products and Mirage Doors. The company also offers sub-branded products including wind-rated and cyclone-safe shutter variants (CycloneSafe, FireSafe, EasyView, LockSafe), multiple ATA garage door opener models (Easyroller, Shed Master, Toro, Neoslider), Powertech gate openers, and Ditec swing gate automation systems. Service offerings include professional installation, 10-point safety inspections, and ongoing maintenance programs. The company distributes across Queensland from Bundaberg to Cape York with branches in Cairns, Townsville, and Rockhampton.

Differentiator

Problem solved

Functional benefit

Products and services

• Garage Doors Residential, commercial, and industrial garage doors including sectional overhead doors, roller doors, Flex-A-Door, and Storm-Shield Wind Region C2 rated doors, with options for auto-lock, cameras, smartphone control, safety beams, and battery back-ups. Supplied and installed by qualified technicians for homeowners, businesses, and industrial operators across Queensland.
• Automatic Gates Automatic gates for residential and commercial properties including sliding gates, swing gates, and boom gates, with gate automation, access control, solar power options, and audio/video intercom systems. Features include Bluetooth and Wi-Fi connectivity, smartphone application control, and remote operation.
• Window Shutters Roller shutters for residential windows and doors providing security, weather protection, noise reduction, and privacy, custom-made to fit any window or door. Includes variant profiles (36mm, 42mm, 50mm, 55mm, 77mm) and specialty types such as CycloneSafe, EasyView, FireSafe, and LockSafe.
• Commercial Shutters Commercial aluminium and steel roller shutters for shopping centres, specialty shops, offices, hotels, bars, warehouses, factories, loading docks, car parks, and mining applications. Includes aluminium roller shutters with powder coating and anodising, steel shutters with galvanized finishes, Clearline shutters, carpark roller grilles, truck shutters, cold room PVC high-speed shutters, PVC swing doors, S.T.C. rated concertina accordion doors, and operable walls.
• Professional Installation Services Professional installation of garage doors, automatic gates, shutters, and automation equipment by qualified and licensed technicians, serving residential, commercial, and industrial customers across Central and North Queensland. Includes free no-obligation measure and quote and a 12-month installation warranty.
• Servicing and Maintenance Scheduled servicing and maintenance for garage doors, automatic gates, and shutters, including a 10-point safety and inspection report on every service. Domestic doors serviced at 12 months post-installation then every 2 years; commercial and industrial doors serviced every 12 months or every 3-6 months for high-use applications.
• Replacement Parts and Remotes Supply of replacement garage door remotes and parts for most major brands, including legacy brands found in homes and businesses across Queensland following more than 40 years of regional service.

Quantifiable outcome

• 10-year manufacturer warranty and 12-month installation warranty
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, secondary and minor.

• B&D Garage Doors (DuluxGroup)coreChannel Partner/ Reseller/ DistributorPlatinum Agent for B&D Garage Doors in North and Central Queensland since 1984. Easylift is the exclusive Platinum Accredited Dealer for B&D in the region. Products include garage doors with auto-lock, cameras, smart phone control kit with notifications, safety beam and rechargeable battery back-ups. The B&D mobile showroom concept is operated by Easylift.
• CW ProductscoreChannel Partner/ Reseller/ DistributorLeading roller shutter manufacturer and wholesale supplier. Easylift supplies the Australian market with CW Products roller shutters. Products include 36mm, 42mm, 50mm, 55mm and 77mm shutters, Cyclone Safe, Easyview, Firesafe, and LockSafe ranges. Custom-made to measure roller shutters for any window or door.
• Mirage DoorscoreChannel Partner/ Reseller/ DistributorAuthorised dealer for Mirage Doors since 1984. Mirage Doors has over 50 years manufacturing aluminium and steel roller shutters for commercial and industrial use. Products include aluminium roller shutters for shopping centres, specialty shops, offices, hotels, schools; and steel roller shutters for factories, warehouses, distribution centres, loading docks, car parks and mining.
• Powertech AutomationsecondaryChannel Partner/ Reseller/ DistributorLeading manufacturer of gate openers specialising in design and manufacturing of gate and garage door automation for residential use. Products include openers for swing gates, sliding gates, garage door openers, roller shutters, security cameras and accessories.
• Ditec AutomationssecondaryChannel Partner/ Reseller/ DistributorGate automation, garage and industrial doors automation. Ditec range includes automation systems for gates, sectional and overhead garage doors, and industrial doors and barriers. Products offer unique design, advanced technology, energy efficiency and complete reliability.
• Automatic Technology Australia (ATA)coreChannel Partner/ Reseller/ DistributorPart of B&D Group. Leading innovator, designer and manufacturer of garage door, gate, and commercial opener products. Products include GDO 6 Easyroller, GDO 8 Shed Master, GDO 10 Toro, Neoslider, premium remotes, residential gate openers, rolling door openers, smart phone control kits, swing gate openers.
• UnifoldminorChannel Partner/ Reseller/ DistributorAustralian owned and operated with decades of experience in design and manufacture of acoustic operable walls and folding door dividers. Products maximise floor space and improve aesthetics for commercial builders and architects.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Others

• Automatic Technology Australia (ATA): Australian opener manufacturer (part of B&D Group) and strategic supplier partner of Easylift, providing GDO series openers, NeoSlider and the smartphone control kit. Comparable as a co-supplier that benefits from Easylift's regional installer footprint for last-mile deployment.
• Powertech Automation: Australian gate and garage door automation manufacturer carried by Easylift under a Secondary dealer relationship. Comparable as a co-supplier targeting the same residential automation retrofit spend that Easylift captures through its field-service channel.
• Mirage Doors: Australian manufacturer of aluminium and steel commercial roller shutters with over 50 years operating history; Easylift is an authorised regional dealer. Comparable as upstream supplier whose commercial-grade range (CycloneSafe, FireSafe, EasyView, LockSafe) is anchored to the regional install channel.
• CW Products: Australian roller shutter manufacturer whose cyclone and fire-rated shutter ranges are distributed regionally by Easylift. Comparable because the Easylift retail channel is the primary route-to-customer for CW Products' premium shutter SKUs in North Queensland.

Direct peers

• Steel-Line Garage Doors: Australian national garage door manufacturer and installer with its own branch network covering metropolitan and regional Queensland. Directly comparable as a multi-branch residential/commercial garage door installer-dealer operating in overlapping Queensland catchments.
• Centurion Garage Doors: Independent Australian regional garage door installation and servicing business with a comparable product range (garage doors, automation, repair). Direct competitor for residential and commercial installs in overlapping Queensland markets.
• Dynamic Door Solutions: Australian regional garage door and shutter installer offering residential and commercial garage doors, automation and servicing across multiple Queensland locations. Operates a near-identical dealer-installer business model to Easylift.

Broad incumbents

• Merlin (Chamberlain Australia): Major Australian supplier of garage door openers and access automation, carried by Easylift as a complementary opener brand. Comparable because Merlin's DIY-friendly opener positioning creates a competitive alternative to installer-supplied automation systems in the same end-customer purchase.
• Gliderol Australia: Established Australian manufacturer of garage doors and roller shutters with both direct sales and dealer channels. Comparable because Gliderol products (and Taurean, Austral, Merlin brands) are explicitly carried as alternative authorised ranges by Easylift and compete for the same end-customer specification.
• B&D Garage Doors (DuluxGroup): Australia's largest garage door manufacturer and the anchor supplier partner of Easylift. Comparable because Easylift's franchise is built on its Platinum Agent status with B&D and the technology roadmap (smart control, auto-lock, cameras, Storm-Shield) flows from B&D's product development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/easyliftsales
• LinkedInlinkedin.com/company/easylift-garage-doors

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Lift