Community Midwifery Services

What Community Midwifery Services does

Community Midwifery Services is a single-practitioner midwifery practice founded in 1995 in Norman, Oklahoma, providing full-spectrum maternity and gynecological care to low-risk pregnant individuals and families in central and southern Oklahoma. Operated by founder Michelle Hernandez, CPM, LM, the practice delivers a unified service bundle covering prenatal care (with on-site laboratory testing and ultrasound), attended home births with 24/7 midwife availability, 12-week postpartum support including newborn screenings (CCHD, metabolic, hearing), breastfeeding assistance, and birth certificate filing, plus adjunct gynecological care under the Midwifery Model of Care.

The business runs on a fee-for-service, direct-to-consumer model with pricing not publicly disclosed and quotes provided on request. There is no disclosed technology stack, proprietary software, or AI component; the core technology is the clinical expertise of the licensed midwife, supported by BLS/NRP-certified trained birth assistants, on-site ultrasound, and standard newborn screening equipment. Customer acquisition is primarily organic, driven by a website featuring extensive birth stories and client testimonials, plus word-of-mouth referrals from prior clients.

The practice operates from a single clinic location at 630 W Comanche St, Norman, with clinic hours Monday–Wednesday, 10am–5pm, and conducts home births and early postpartum visits at client residences throughout the service region. The company is privately held, founder-owned, and has no institutional investors, parent company, subsidiaries, funding history, or M&A activity disclosed in the available data.

Name

Community Midwifery Services

Legal name

Community Midwifery Services, LLC

Website

https://cmsmidwife.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Community Midwifery Services is a solo-practitioner home birth midwifery practice in Norman, Oklahoma, founded in 1995 by Michelle Hernandez, CPM, LM, serving low-risk pregnant individuals in central and southern Oklahoma with prenatal, labor and birth, postpartum, and gynecological care on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

Midwifery and Home Birth Services

NAICS

Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Midwifery & Birth Centers (HLAFAJAC)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA)

Keywords

• Home midwifery care
• Prenatal services
• Labor and birth attendance
• Postpartum support
• Gynecological care

Headquarters

HQ city

Norman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Midwifery Care Services: Fee-for-service midwifery practice providing comprehensive prenatal, labor and birth, and postpartum care for home births. Services include prenatal visits (30-60 minutes), home birth attendance, and 12-week postpartum support including newborn screenings and breastfeeding support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Community Midwifery Services is a single-practitioner midwifery practice founded in 1995 in Norman, Oklahoma, providing full-spectrum maternity care for low-risk pregnancies. The core offering includes Prenatal Services (with lab testing, on-site ultrasound, genetic screening, and 30–60 minute visits), Labor and Birth Services (attended home births in central and southern Oklahoma with a CPM and trained assistant, available 24/7), a 12-week Postpartum Services program (home and office visits, newborn screenings, breastfeeding support, birth certificate filing), and Gynecological Care following the Midwifery Model of Care.

Product overview

Community Midwifery Services is a midwifery practice providing full-spectrum, evidence-based care in the childbearing years, operating as a single unified service offering prenatal, labor and birth (home birth), postpartum, and gynecological care. Founded in 1995 in Norman, Oklahoma, the practice is led by Michelle Hernandez, CPM, LM, and serves clients in central and southern Oklahoma. The core service portfolio includes Prenatal Services with on-site laboratory testing and ultrasound capabilities, Labor and Birth Services featuring attended home births with 24/7 midwife availability, a 12-week Postpartum Services program covering newborn screenings and breastfeeding support, and Gynecological Care based on the Midwifery Model of Care. The practice also provides supplementary nutritional guidance resources for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Prenatal Services Comprehensive prenatal care for low-risk pregnancies including laboratory testing, blood work, cultures, pap smears, genetic screening, on-site ultrasound for dating, gender, anatomy scans, and biophysical profiles, with regular 30–60 minute appointments for questions, education, and vital checks. Targeted at pregnant individuals in central and southern Oklahoma.
• Labor and Birth Services Attended home births in central and southern Oklahoma delivered by a Certified Professional Midwife and a trained assistant, with 24/7 midwife-on-call availability by phone, continuous monitoring of mother and baby, delivery of the placenta, immediate postpartum monitoring, full newborn exam, and optional prophylaxis treatments (e.g., antibiotic eye ointment and/or vitamin K). Targeted at pregnant individuals choosing out-of-hospital birth.
• Postpartum Services Twelve-week postpartum support covering the full '4th trimester,' with home visits at 24–48 hours and 3–5 days after birth, office visits at 2, 6, 9, and 12 weeks postpartum, newborn CCHD (pulse oximetry) screening, metabolic screening, hearing screening, vitals checks of mother and baby, breastfeeding support, and filing of the certificate of live birth with the Oklahoma State Health Department Vital Records. Targeted at mothers and newborns following a CMS-attended birth.
• Gynecological Care Gynecological care following the Midwifery Model of Care, offering preventive and reproductive health services using a family-centered, shared decision-making approach. Targeted at women in the childbearing years and beyond served by Community Midwifery Services.

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Oklahoma State Licensing BoardminorOthersCommunity Midwifery Services participates in confidential review through the Oklahoma State licensing board. Clients who sign the Informed Consent document give permission for their birth to be included in this review process when necessary.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Commonsense Childbirth: Independently operated midwifery and birth center practice founded by Jennie Joseph, CPM, providing direct-to-consumer prenatal, birth, and postpartum care to low-risk clients. Closely comparable in service model, customer segment, and Midwifery Model of Care positioning.
• Mountain Midwifery Center: Midwifery practice and birth center in Colorado offering full-spectrum midwifery care for low-risk pregnancies. Comparable in direct-to-consumer model, scope of services, and community-based positioning.
• Best Start Birth Center: Independent birth center in San Diego providing midwifery-led prenatal, labor and birth, and postpartum services to low-risk clients. Comparable in offering a non-hospital, family-centered midwifery alternative in a regional market.
• Mamatoto Village: Community-based midwifery practice in Washington, D.C., providing prenatal, birth, and postpartum support centered on the Midwifery Model of Care. Comparable in target population (low-risk pregnancies seeking out-of-hospital birth) and full-spectrum service offering.
• Breath of Life Women's Health & Birth Center: Midwifery-led birth center offering prenatal, home and birth-center delivery, and postpartum care in Florida. Operates as an independent midwifery practice with comparable scope of services and consumer-facing model.

Regional players

• Nacogdoches Birth Center: Midwifery-led birth center in East Texas offering comparable prenatal, birth, and postpartum services to a low-risk client base. Regionally relevant peer operating just south of Community Midwifery Services' Oklahoma service area with similar service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CommunityMidwiferyOK

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Community Midwifery Services