The Bryan Group

What The Bryan Group does

The Bryan Group (TBG) is a privately-held consulting and coaching firm founded by Bill Bryan, operating as a 1-10 employee professional services practice based in Incline Village, USA, with a Rhode Island phone area code (401) indicating its primary client base. The firm is organized around two dedicated vertical microsites - education.tbgleaders.com (serving K-12 and higher education organizations with superintendent search, superintendent performance review, and strategic planning) and business.tbgleaders.com (serving businesses of all sizes with talent and performance management and individual/team/organization capacity building). Its core product is the Guided Storytelling Interview (GSI), a proprietary behavioral science-based assessment methodology developed by founder Bill Bryan that extends David McClelland's Behavioral Event Interview (BEI) and the military's Critical Incident Technique with a unique Impact Assessment protocol and a competency prioritization framework.

The GSI methodology is positioned as a predictor of on-the-job performance through detailed past-experience storytelling rather than hypothetical scenarios, with the firm claiming it moves hiring success rates from approximately 50% to 90%+ compared to traditional interviews. The methodology is supported by three complementary mental models for leader evaluation: Professional-Specific Knowledge, Managerial Frameworks, and Leadership Approach (Influence). The firm sells primarily through direct sales engagement via phone, email, and a content marketing blog that published six articles in June 2025 on interview science topics. Pricing is quote-based and not publicly disclosed, consistent with custom consulting engagements.

The business model is professional services consulting and coaching revenue, with no software product, no API, no app, no external funding, no parent company, and no disclosed institutional investors. The company is founder-led with Bill Bryan as the sole named member of the management team, and the firm's competitive position rests almost entirely on the founder's direct lineage to McBer & Company and the proprietary methodology that lineage produced. Geographic scope is stated as the United States only, with no global footprint claim.

Name

The Bryan Group

Legal name

The Bryan Group

Website

https://tbgleaders.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Bryan Group is a privately-held, founder-led consulting and coaching firm that provides talent management, performance management, and strategic planning services to K-12, higher education, and business sector clients, anchored by its proprietary Guided Storytelling Interview (GSI) methodology.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Professional and Management Development Training (61143), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200), Services-Management Services (8741)

akta.pro primary industry

Sales Leadership & Revenue Executive Coaching (EDABANAL)

Keywords

• Talent management consulting
• Executive search services
• Leadership assessment
• Performance management coaching
• Strategic planning services

Headquarters

HQ city

Incline Village

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Education Consulting Services: Programs and services for K-12 and higher education clients including superintendent search, superintendent performance review, and strategic planning. Revenue generated through consulting engagements and coaching programs for educational organizations.
2. Business Talent Management Services: Talent and performance management offerings for businesses large and small, including programs in individual, team, and organization capacity building. Revenue derived from consulting and coaching engagements with business sector clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Bryan Group is a full-service consulting and coaching firm that delivers talent management, performance management, and strategic planning services to K-12/higher education organizations and business sector clients. Its flagship proprietary offering is the Guided Storytelling Interview (GSI), a behavioral science-based interviewing methodology that evolved from David McClelland's Behavioral Event Interview, packaged into structured engagements such as superintendent search, superintendent performance review, strategic planning, and individual/team/organization capacity building programs.

Product overview

The Bryan Group is a full-service consulting and coaching firm offering a portfolio of talent management services. Their primary proprietary methodology is the Guided Storytelling Interview (GSI), a behavioral science-based assessment approach that evolved from McClelland's Behavioral Event Interview. The company serves two main market segments: K-12 and higher education organizations (offering superintendent search, performance review, and strategic planning services), and business sector clients (offering talent and performance management and capacity building programs). The GSI methodology serves as the core assessment framework applied across both education and business consulting engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Storytelling Interview (GSI) A proprietary behavioral science-based interviewing methodology that focuses on detailed stories about past experiences to identify competencies, mindset priorities, role proficiencies, and the level of effort required to acquire or enhance each competency. Used by The Bryan Group across its education and business consulting engagements.
• Education Consulting Services Consulting and coaching programs for K-12 and higher education organizations including superintendent search, superintendent performance review, and strategic planning. Targeted at school districts and higher education institutions.
• Business Talent and Performance Management Talent and performance management consulting and coaching offerings for businesses large and small, including programs in individual, team, and organization capacity building. Targeted at business organizations of all sizes.

Quantifiable outcome

• Hiring success rates jump from around 50% to 90% or more
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• McBer & CompanyfoundationalStrategic or Co-development PartnerBill Bryan, founder of The Bryan Group, worked directly with McBer & Company, the consulting firm founded by Harvard psychologist David McClelland. This collaboration provided foundational expertise in behavioral event interviewing and competency modeling that Bill Bryan used to develop the proprietary Guided Storytelling Interview (GSI) methodology.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Marshall Goldsmith Stakeholder Centered Coaching: Executive coaching firm built around Marshall Goldsmith's stakeholder-centered coaching methodology for senior leaders. Directly comparable to TBG's executive coaching and leadership development services, with a similarly founder-led, methodology-centric model.
• McPherson & Jacobson, L.L.C. K-12 executive search firm specializing in superintendent and senior administrator placements. Directly comparable to TBG's superintendent search offering within the same narrow education segment.
• Hazard, Young, Attea & Associates: Specialized K-12 superintendent search and education leadership consulting firm. Directly competes with TBG's education segment for superintendent search, performance review, and strategic planning engagements in school districts.
• Ray & Associates, Inc. K-12 superintendent search and leadership consulting firm serving school districts across the United States. Directly comparable to TBG's education executive search and strategic planning services.

Broad incumbents

• DHR International: Global executive search firm with practices spanning multiple industries including education. Comparable to TBG's executive search and leadership advisory offerings at greater scale.
• Korn Ferry: Global organizational consulting firm offering executive search, talent management, and leadership development. Overlaps directly with TBG's superintendent search, performance review, and talent/performance management offerings, but at vastly larger scale and broader portfolio. Korn Ferry notably acquired the legacy of McBer & Company, making it an especially relevant comparator given TBG's GSI lineage.
• Center for Creative Leadership: Nonprofit provider of leadership development research, executive education, and coaching services. Overlaps with TBG's executive coaching and leadership assessment offerings, particularly in evidence-based leadership development.
• Heidrick & Struggles: Global executive search and leadership consulting firm serving both corporate and education-sector clients. Overlaps with TBG's executive search and leadership advisory offerings, particularly in senior education and HR leadership placements.
• Russell Reynolds Associates: Global executive search and leadership advisory firm with a dedicated Education Practice supporting K-12 and higher education leadership placements. Directly comparable to TBG's superintendent search and education leadership consulting services.
• Spencer Stuart: One of the largest global executive search and leadership advisory firms. Directly competes with TBG's education executive search (superintendent placements) and broader leadership consulting, but operates at much greater scale with a global partner network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TBGLeaders
• LinkedInlinkedin.com/company/tbgleaders

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bryan Group