REDE CROSS Hospital

What REDE CROSS Hospital does

REDE CROSS Hospital, operated by the legal entity ASSISTCARE LTDA (CNPJ 13.077.385/0001-37), is a private Hospital Dia (Day Hospital) facility headquartered in Maringá, Paraná, Brazil. The institution positions itself as a pioneer of the Day Hospital modality in its region, focused on outpatient and short-stay surgical care for low and medium complexity procedures, with maximum 24-hour discharge. The single-site facility integrates multiple specialty centers under one roof: a surgical center with 4 operating rooms, a diagnostic imaging center (digital mammography, bone densitometry, X-ray, tomography, 4D ultrasonography), pediatric observation with 6 beds, women's health, ophthalmology, and Projeto Effronté (a multidisciplinary intervention program for children with Autism Spectrum Disorder). Over 20 medical specialties are offered alongside 24-hour emergency services. Technical infrastructure includes the PACSWEB PACS system (ANVISA-registered, 8206220001) for digital image management and exam-result delivery to patients and professionals.

Revenue derives from multiple streams: third-party-payer billing through accepted convênios (health insurance plans), private-pay patients, fixed-price "Pacote Cirúrgico Hospitalar" surgical packages, and the REDE CROSS BENEFÍCIOS membership program targeting uninsured individuals. Docttorpay is integrated as a patient financing partner to support surgical conversions. The hospital monetizes auxiliary assets as well, including a 60-seat auditorium rented for corporate events and 66 covered parking spaces. The go-to-market is sales-led and locally distributed: WhatsApp-based appointment scheduling, health-insurance network participation, and direct walk-in emergency services anchor patient flow. Compliance footprint includes adoption of the Ministério da Saúde Safe Surgery Protocol, WHO-aligned infection control guidelines, and full LGPD data protection compliance with a designated DPO.

The company operates within a single geographic market (Maringá metropolitan area) with no disclosed plans for multi-site expansion. No external capital has been raised, no parent company is identified, and ownership remains within the founding operators led by Technical Director Dr. Darcy Spegiorin. Product distribution is direct-to-patient via physical facility and digital channels (website, WhatsApp, PACSWEB patient portal) with no third-party distribution intermediaries.

Name

REDE CROSS Hospital

Legal name

ASSISTCARE LTDA

Website

https://redecross.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Short description

REDE CROSS Hospital is a private Day Hospital in Maringá, Brazil offering outpatient surgery, diagnostic imaging, and over 20 medical specialties, serving health-insured, private-pay, and membership-program patients within a single facility.

Ownership category

akta.pro rank

Product category

Day Hospital Services

NAICS

General Medical and Surgical Hospitals (62211), Diagnostic Imaging Centers (621512)

SIC

Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Independent Diagnostic Testing Facilities (IDTFs) & Multi-Specialty Diagnostic Centers (HLAFAKAN)

akta.pro secondary industry

After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

Keywords

• Day hospital services
• Outpatient surgical care
• Diagnostic imaging services
• Medical specialty care
• Healthcare membership programs

Headquarters

HQ city

Maringá

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Serviços de Saúde (Convênios): Healthcare services billed through health insurance plans (convênios) accepted by the hospital, covering consultations, surgeries, and diagnostic exams.
2. Pacientes Particulares: Private pay patients paying out-of-pocket for consultations, surgeries, and diagnostic services.
3. REDE CROSS BENEFÍCIOS: Membership program offering access to procedures, consultations, and exams at the hospital for subscribers without traditional insurance coverage.
4. Pacote Cirúrgico Hospitalar: Surgical package deals for small and medium complexity procedures offered at fixed pricing, providing cost certainty for patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

REDE CROSS Hospital Dia 4.0 operates a same-day hospital (Hospital Dia) facility in Maringá, Paraná, providing outpatient and surgical procedures of low and medium complexity with a maximum 24-hour hospitalization. The facility consolidates 20+ medical specialties under one roof, including a 4-room surgical center, diagnostic imaging, pediatric observation, gynecology and obstetrics, and ophthalmology centers. Services are delivered through direct on-site care, health insurance plans, private pay, and the REDE CROSS BENEFÍCIOS membership program.

Product overview

REDE CROSS Hospital Dia 4.0 is a same-day hospital (Hospital Dia) pioneer in Maringá, offering a complete range of healthcare services including outpatient and surgical procedures of low and medium complexity. The facility operates as a unified platform combining Hospital Dia 4.0 (core hospitalization model), Centro Cirúrgico (4 surgical rooms), Centro de Diagnóstico por Imagem (imaging services), Centro de Pediatria, Centro de Ginecologia e Obstetrícia, Centro de Oftalmologia, and Projeto Effronté (autism care). Additional offerings include REDE CROSS BENEFÍCIOS membership program and PACSWEB patient portal for accessing exam results. The hospital provides over 20 medical specialties including cardiology, orthopedics, urology, and more.

Differentiator

Problem solved

Functional benefit

Brands

• Projeto Effronté: A Multidisciplinary Intervention Project focused on evaluating children under suspicion of Autism Spectrum Disorder (ASD) or children already diagnosed with the disorder and associated comorbidities.

Products and services

• Hospital Dia 4.0 (Day Hospital Model) A same-day hospital (Hospital Dia) service delivering outpatient and surgical procedures of low and medium complexity with maximum 24-hour hospitalization, reducing costs and infection risks compared to traditional extended hospitalization. Designed for patients in the Maringá region.
• Centro Cirúrgico (Surgical Center)

Quantifiable outcome

• Maximum 24-hour hospitalization for procedures
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hospital Sírio-Libanês: Premium São Paulo hospital network offering day-hospital and ambulatory surgery services. Overlaps with Rede Cross in surgical-day-care and multi-specialty offerings, but operates at a higher acuity and price tier with national reach.
• Américas Medical City: Integrated hospital complex in Rio de Janeiro offering multi-specialty surgical and ambulatory services. Comparable to Rede Cross in multi-specialty day-care offerings, with broader geographic reach.
• Hospital Israelita Albert Einstein: One of Brazil's largest and most prestigious hospital networks, operating a dedicated Hospital Dia (day-hospital) program alongside full-service inpatient care. Directly comparable to Rede Cross in day-hospital modality and multi-specialty breadth, though vastly larger and based in São Paulo.
• Rede D'Or São Luiz: Largest private hospital network in Brazil, with extensive day-hospital and ambulatory surgery capacity across multiple states. Competes with Rede Cross for the same outpatient/short-stay surgical patient pool, particularly via insurer contracts (convênios).

Direct peers

• Dr. Consulta: Brazilian outpatient healthcare chain offering consultations, exams, and minor procedures at accessible price points. Comparable to Rede Cross in low-friction, consumer-facing outpatient model and emphasis on convenience and transparent pricing.
• Hospital Alemão Oswaldo Cruz: Major São Paulo hospital that operates a Hospital Dia service line for outpatient and short-stay surgical procedures. Comparable to Rede Cross in day-hospital operating model and multi-specialty surgical focus, with significantly greater scale.

Regional players

• Hospital Moinhos de Vento: Major hospital in Porto Alegre (southern Brazil) with multi-specialty surgical and diagnostic services. Geographically adjacent to Rede Cross's southern Brazil footprint, sharing payer mix and competitive dynamics in the region.
• Hospital Santa Joana: Specialty maternity and women's health hospital in São Paulo. Comparable to Rede Cross's Centro de Ginecologia e Obstetrícia in the women's-health specialty, though focused more narrowly on obstetrics.
• Hospital de Olhos do Paraná: Specialty ophthalmology hospital based in Paraná, overlapping directly with Rede Cross's Centro de Oftalmologia service line in cataract, IOL, and ophthalmic surgery in the same regional market.
• Hospital Pequeno Príncipe: Large pediatric hospital in Curitiba, Paraná (same state as Rede Cross). Comparable pediatric specialty focus and southern-Brazil operating environment, though concentrated on a narrower pediatric population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/redecrossmga
• LinkedInlinkedin.com/company/rede-cross-hospital

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REDE CROSS Hospital