What Bogner Edelstahl does

SC BOGNER EDELSTAHL SRL is a Romanian private limited company (SRL) operating as a steel distributor and service center, headquartered at Parcul Industrial P6, Sura Mica (Sibiu county), with a secondary sales office and warehouse in Bucharest. Established in 2007 as part of the Austrian Bogner Edelstahl group (which itself became part of Frankstahl and Koenig Holding in 2012), the company specializes in the sale and distribution of tool steels, construction steels (rolled/forged), drawn and calibrated steels, aluminum, and stainless steel products. Its customer base includes industrial manufacturers, plastics processors, non-ferrous die casting companies, machine builders, and automotive suppliers across Romania and Central/Eastern Europe.

The company's core technical capability is its service-center operation: 18 state-of-the-art saw-blade cutting machines capable of precision cutting up to 600x2020x6000 mm, with cooling by emulsion or silicone oil spray depending on material type. Cutting operations include horizontal and vertical precision cutting, automated series cutting, and custom form cutting to customer drawings. The company maintains automated storage systems at both warehouse locations, and in 2017 doubled Sibiu warehouse capacity to support its current 24-48 hour delivery promise. It holds ISO 9001 and ISO 14001 certifications and has been the exclusive distributor of Lucchini RS tool steels in Romania since 2018, including ESR (Electroslag Remelted) grades for high-purity applications.

Commercially, Bogner operates a B2B enterprise field sales model, employing direct sales agents who provide technical and commercial consultation alongside product quotes. Pricing is per-order and not publicly disclosed; revenue streams derive from one-time product sales (steel products in various grades, profiles, and dimensions) and processing/consulting services. Distribution channels are direct from warehouse, with the company organizing shipping at competitive rates throughout Romania. The company maintains a digital presence through bogner.ro, LinkedIn, and Facebook, supported by Google AdWords and Facebook Pixel conversion tracking for lead generation.

Name

Bogner Edelstahl

Legal name

SC BOGNER EDELSTAHL SRL

Website

https://bogner.ro

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Steel Distribution

NAICS

Metal Service Centers and Other Metal Merchant Wholesalers (423510)

SIC

Wholesale-Metals Service Centers & Offices (5051)

akta.pro primary industry

Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar) (IMAKAJAB)

akta.pro secondary industry

Steel Service Centers & Processing (Slitting, Cut-to-Length, Blanking, Leveling) (IMAKABAL)

Keywords

• Tool steel distribution
• Specialty steel supply
• Precision steel cutting
• Construction steel sales
• Stainless steel distribution

Headquarters

HQ city

Sura Mica

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Steel Product Sales: Sale of tool steels, construction steels, drawn/calibrated steels, aluminum, and stainless steel in various profiles (flat, round, hexagonal, square, sheets, blocks). Revenue generated from product pricing based on steel grade, dimension, and quantity. Core business stream.
2. Cutting and Processing Services: Precision cutting, custom cutting to customer dimensions, and milling services. Services provided on all materials in the company's portfolio. Pricing likely based on material type, cutting complexity, and dimensions.
3. Technical Consulting: Technical and commercial consultation provided by specialists to help customers establish order structure and best delivery details. Included as part of the service offering to support product sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Bogner Edelstahl distributes and sells specialty steel products including tool steels, construction steels, drawn/calibrated steels, aluminum, and stainless steel in various profiles (flat, round, hexagonal, square, sheets, blocks) for industrial manufacturers. The company operates as a service center, providing precision saw cutting (up to 600x2020x6000mm) and custom form cutting using 18 state-of-the-art machines, with 24-48 hour delivery from warehouses in Sibiu and Bucharest. The firm also provides technical and commercial consulting to help customers with material selection and order structure.

Product overview

Bogner Edelstahl is a steel distribution company offering a comprehensive portfolio of specialty steel products and processing services. The core product lines include Tool Steel (low-alloy, plastic mold, hot work, cold work, and ESR grades), Construction Steel (rolled/forged), Drawn Quality Steel, and Stainless Steel/Aluminum. These are complemented by value-added services including precision cutting (saw blade, up to 600x2020x6000mm), customized cutting, technical support, and fast delivery (24-48 hours). The company operates with 18 state-of-the-art cutting machines and maintains warehouses in Sibiu and Bucharest, Romania.

Differentiator

Problem solved

Functional benefit

Products and services

• Tool Steel (Oteluri de Scule) Specialty steel grades for manufacturing tools used in processing plastics, ferrous and non-ferrous alloys. Includes low-alloy steel, plastic mold steel, hot work steel, cold work steel, and ESR (Electroslag Remelted) steel variants. Targeted at industrial manufacturers and mold makers.
• Construction Steel (Oteluri Laminate / Forjate) Steel for mechanical processing of machine parts and equipment including transmissions, gearboxes, pivots, shafts, and blades. Available in rolled and forged conditions. Targeted at machine builders and component manufacturers.
• Drawn Quality Steel and Free Cutting Steel (Oteluri Trase / Calibrate) Steel for mass production of precision machine and equipment parts including hydraulic and mechanical components, precision shafts, bolts, and hardware fixtures. Targeted at high-volume serial production manufacturers, including automotive suppliers.
• Aluminum and Stainless Steel (Aluminiu si Otel Inoxidabil) Wide range of stainless steel products including bars, profiles, sheets, strips, and pipes in various grades (1.4021, 1.4301, 1.4571, etc.) with different surface finishes, plus aluminum products. Targeted at manufacturers needing stainless and aluminum inputs.
• Precision Cutting Services Saw blade cutting services using 18 state-of-the-art machines with maximum cutting dimensions of 600x2020x6000mm. Provides horizontal and vertical high-precision cutting with cooling via emulsion or silicone oil spray. Targeted at industrial buyers who need ready-to-use steel cut to dimension.
• Customized Form Cutting Cutting of pre-defined forms according to customer drawings, with material supplied cut to dimensions or milled. Uses automatic cutting machines for individual or series cutting. Targeted at manufacturers needing custom-shaped steel components.
• Fast Delivery Service Expedited shipping service with delivery within 24-48 hours from order date, utilizing modern storage systems and 18 latest-generation cutting machines. Organized shipping at competitive rates throughout Romania. Targeted at industrial buyers with short production lead times.
• Technical Consulting and Support Technical and commercial consultation services provided by company specialists to help customers establish order structure and best delivery details for products in the company's portfolio. Targeted at industrial buyers needing expert material selection guidance.

Quantifiable outcome

• Orders delivered within 24-48 hours from order date
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Lucchini RSflagshipStrategic or Co-development Partner · 1 January 2018Bogner Romania became the exclusive distributor of Lucchini RS in 2018, bringing high-quality materials for all industrial sectors to Romania. Lucchini RS is a steel producer with integrated production facilities, and the exclusive distribution agreement provides Bogner with differentiated product offerings for all industrial sectors in Romania.
• OutokumpucoreTechnology or Integration · 1 January 2002Bogner expanded collaboration with Outokumpu (from 2002) for selling stainless steel sheets and coils from Outokumpu's mills in Avesta, Nyby, Sheffield, and Tornio, with deliveries primarily from stock or with short delivery times.
• Koenig Holding / Frankstahl GmbHflagshipOthersBogner Edelstahl Romania is part of Koenig Holding and Frankstahl GmbH, a multinational group with over 150 years of history in the steel industry. The group has subsidiaries in Hungary, Czech Republic, Slovakia, Poland, Bosnia, Bulgaria, and Romania, with group headquarters in Austria.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Klöckner & Co: Klöckner & Co is one of Europe's largest steel and metal distribution groups with service centers and digital procurement platforms, competing for the same industrial B2B customer base Bogner targets, though at significantly broader geographic scale.
• SSAB: SSAB is a Nordic-based steel manufacturer with a hardened and special steel product range plus distribution network, overlapping with Bogner's tool steel and high-strength steel segments for industrial OEMs.
• Swiss Steel Group: Swiss Steel Group (formerly Schmolz + Bickenbach) is a European producer and distributor of tool steel, stainless steel, and special steel long products — overlapping with Bogner's tool steel and ESR-grade product portfolio.
• Voestalpine Steel Service Center: Voestalpine operates integrated steel mills plus a broad steel service center network across Europe, including Romania-adjacent markets, directly overlapping with Bogner's tool/special steel distribution and processing offering at larger scale.
• Thyssenkrupp Materials Services: Thyssenkrupp Materials Services operates one of Europe's largest steel and metals service-center networks with warehouse-based distribution and processing, competing with Bogner for industrial B2B customers across CEE.
• ArcelorMittal (Distribution Solutions): ArcelorMittal's distribution arm serves industrial customers across CEE with flat and long steel products plus processing services, competing with Bogner for automotive and machinery manufacturer accounts.

Direct peers

• Jacquet Metal Service: Jacquet Metal Service is a European specialist distributor of stainless steel and special-grade quarto plates with service-center cutting/processing capabilities, directly comparable to Bogner's stainless steel and special steel distribution model.
• Frankstahl GmbH: Frankstahl is the parent company and sister entity to Bogner Edelstahl Romania, operating a parallel steel service center model across Central and Eastern Europe with shared supplier relationships (including Lucchini RS) and SAP-based distribution infrastructure.
• Koenigstahl: Koenigstahl is the Austrian sister company within the same Frankstahl/Koenig Holding group, distributing tool and special steels with a comparable service-center format, cutting services, and customer segments to Bogner Romania.

Regional players

• DUFERCO: DUFERCO is a European steel trader and service-center operator with a strong presence in Italy and Eastern Europe, providing steel distribution and processing services to industrial customers in markets adjacent to Bogner's Romanian footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BognerEdelstahl
• LinkedInlinkedin.com/company/bogner-edelstahl-srl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bogner Edelstahl