Telethon
- Company typePrivate
- Founded-
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Telethon firmographics
Firmographics- Name
- Telethon
- Legal name
- Fundación Teletón
- Website
- https://teleton.org.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Telethon industry classification
Industry- Product category
- Disability Rehabilitation Services
- NAICS
- Vocational Rehabilitation Services (62431), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190), Social Assistance (624)
- SIC
- Services-Social Services (8300), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)
- akta.pro secondary industry
- Functional Fitness & Mobility Training (HSADAAAD)
Keywords
Where Telethon is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices3 records
Markets served
Telethon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Donations: Primary revenue comes from charitable donations from individuals, corporations, and institutional donors. Donations are collected via website portals, bank transfers, payment points (Baloto), and physical locations. Resources are allocated to rehabilitation, inclusion, post-COVID syndrome support, and special projects.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Telethon product offering
Product offeringCore offering
Teletón Colombia is a non-profit foundation that delivers comprehensive rehabilitation services to individuals with motor, cognitive, and auditory disabilities through three physical centers (Roosevelt, Propace, and Soacha) and a national referral network. Services are provided free of charge to beneficiaries and are funded entirely through donations collected via a digital portal (credit/debit cards, PSE, bank transfers), cash at Baloto points, and an annual televised telethon. The rehabilitation model combines three components: functional rehabilitation, social inclusion skills development, and caregiver training.
Product overview
Teletón Colombia is a non-profit rehabilitation foundation that operates through a unified service model offering comprehensive rehabilitation for people with motor, cognitive, and auditory disabilities. The organization combines three core service components: functional rehabilitation, social inclusion skills development, and user/caregiver training. Services are delivered through a network of three physical centers (Roosevelt, Propape in Bogotá, and Soacha) with national referral reach. The foundation operates an integrated donation collection platform supporting multiple payment methods, a beneficiary application system via Google Forms, and a donation certificate management portal. Financial transparency is maintained through published annual management and financial reports dating back to 2012.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Rehabilitation Services Free comprehensive rehabilitation services for people with motor, cognitive, and auditory disabilities in Colombia, delivered through three physical centers (Roosevelt, Propace, and Soacha) and a national referral network. Services integrate functional rehabilitation, social inclusion skills development, and training for users and caregivers.
- Network of Rehabilitation Centers Three rehabilitation facilities in Bogotá (Roosevelt at Carrera 4 Este #17-50; Propace at Carrera 54 #65-85, Barrios Unidos) and Soacha (Calle 38 #32A-69, Ciudad Verde), providing specialized disability services with national reach through referral networks.
- Beneficiary Application System Online postulation (application) process for potential beneficiaries to access rehabilitation services, managed through an integrated Google Forms application that routes candidates to clinical and social evaluation.
- Donation Processing Platform Digital donation collection platform accepting payments via credit/debit cards, PSE, bank transfers (Bancolombia, Banco de Bogotá, Scotiabank, Davivienda), MercadoPago, PayU, RappiPay, and cash at Baloto points across Colombia.
- Annual Telethon Fundraising Event (Maratón Televisivo) Annual televised fundraising marathon organized through ORITEL, broadcast across major Colombian media partners (Caracol, RCN, Canal Institucional, Canal Uno, RTVC) to drive donations for rehabilitation services.
Quantifiable outcome
- Goal to benefit 22,000 new patients annually (2021)
Companies that use Telethon
Customer profileSegments1 record
Ideal customer profiles2 records
Telethon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Telethon partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Instituto RooseveltcoreThe alliance consolidates two of Colombia's most experienced rehabilitation institutions. The Instituto Roosevelt has over 100 years of combined rehabilitation experience. The Junta Directiva of the Fundación Teletón is now the same as the Instituto Roosevelt, with Dr. José Ignacio Zapata leading both organizations. The alliance focuses on serving people with motor, cognitive, and auditory disabilities.
- RappiminorStrategic ally providing additional donation collection channel through RappiPay.
- PayUminorPayment gateway partner for online donations.
- MercadoPagominorPayment platform partner for donation collection.
- BancolombiaminorBanking partner for donation collection with dedicated account (Account number 96363803684).
- Banco de BogotáminorBanking partner for donation collection with dedicated account (Account number 00088888-3).
- CaracolcoreMedia ally providing extensive coverage during telethon fundraising campaigns and events.
- RCNcoreMedia ally providing television, radio, and digital coverage for fundraising campaigns.
- El TiempominorMedia ally providing press coverage and awareness for telethon campaigns.
- Claro MediaminorTelecommunications media partner for campaign coverage.
- Canal InstitucionalminorGovernment TV channel ally for institutional campaign coverage.
- JumbominorRetail chain ally providing in-store donation collection points.
- EasyminorRetail chain ally providing in-store donation collection points.
- MetrominorRetail chain ally providing in-store donation collection points.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Telethon competitors and assessment
Company assessmentDirect peers
- Fundación Teletón Chile: Chile's Teletón is the largest and most established Latin American telethon foundation, with a network of rehabilitation institutes. It serves as the model and international benchmark for the entire ORITEL network, including Teletón Colombia.
- Instituto Roosevelt (Partner): Roosevelt is the Colombian rehabilitation institution that merged governance with Teletón in 2019. It brings the 100+ year clinical heritage and medical staff that now underwrite Teletón's service delivery.
- Fundación Teletón Uruguay: Uruguay's national telethon foundation replicates the same televised fundraising model for disability rehabilitation. It is a direct ORITEL peer and operates at a smaller national scale, making it useful for benchmarking regional efficiency.
- Fundación Teletón México (Teletón México): Mexico's Teletón operates the same televised telethon-based rehabilitation model for people with disabilities. As a sister ORITEL member with a comparable fundraising-event GTM and clinical rehabilitation focus, it is the most analogous operating peer to Teletón Colombia.
Broad incumbents
- Shriners Children's (Latin America operations): International hospital network providing pediatric specialty rehabilitation and orthopedic care. Operates in a broader portfolio of orthopedics and pediatric care but overlaps with Teletón's motor-disability rehabilitation mission.
Regional players
- ALMA (Asociación de Lucha contra la parálisis y otras enfermedades motoras): Argentine disability NGO focused on motor-disability rehabilitation. While serving a different country, it provides a comparable regional benchmark for non-profit rehabilitation operating models in Latin America.
- Fundación Arcángeles (Colombia): Colombian disability-focused NGO providing rehabilitation and social inclusion services. Competes with Teletón for donor dollars and government contract funding in the same domestic geography.
Others
- ORITEL (Organización Internacional de Teletones): ORITEL is the international federation of Latin American telethon foundations. Teletón Colombia is a member; ORITEL coordinates the annual joint telethon event that serves as Teletón Colombia's primary fundraising moment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Telethon social profiles
Digital presenceTelethon compliance and trust
Trust signalCompliance3 records
Telethon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Telethon leadership team
Management profileNumber of profiles
Profiles1 record
Telethon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Telethon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Telethon
What does Telethon do?
Teletón Colombia is a non-profit foundation that delivers comprehensive rehabilitation services to individuals with motor, cognitive, and auditory disabilities through three physical centers (Roosevelt, Propace, and Soacha) and a national referral network. Services are provided free of charge to beneficiaries and are funded entirely through donations collected via a digital portal (credit/debit cards, PSE, bank transfers), cash at Baloto points, and an annual televised telethon. The rehabilitation model combines three components: functional rehabilitation, social inclusion skills development, and caregiver training.
Is Telethon a public or private company?
Telethon is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Telethon founded?
Telethon was founded in -1. It employs 11 to 50 people.
Where is Telethon based?
Telethon is headquartered in Bogotá, Colombia, in the Latin America region.
How does Telethon make money?
One revenue line is on record: donations.
Who are Telethon's main competitors?
Direct peers on record are Fundación Teletón Chile, Instituto Roosevelt (Partner), Fundación Teletón Uruguay and Fundación Teletón México (Teletón México). Shriners Children's (Latin America operations) is listed as a broad incumbent. Regional players are ALMA (Asociación de Lucha contra la parálisis y otras enfermedades motoras) and Fundación Arcángeles (Colombia). ORITEL (Organización Internacional de Teletones) is listed as an others.
Does Telethon have an API?
No public API is recorded for Telethon.
What industry is Telethon in?
Telethon's product category is Disability Rehabilitation Services. Its primary akta.pro industry code is HLAFAFAI, Orthopedic & Sports Rehabilitation Centers, with a secondary code of HSADAAAD, Functional Fitness & Mobility Training. Its NAICS code is 62431 and its SIC code is 8300.