Telethon

Name

Telethon

Legal name

Fundación Teletón

Website

https://teleton.org.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Disability Rehabilitation Services

NAICS

Vocational Rehabilitation Services (62431), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industry

Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• Disability rehabilitation services
• Physical rehabilitation
• Cognitive rehabilitation
• Social inclusion programs
• Nonprofit healthcare

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations: Primary revenue comes from charitable donations from individuals, corporations, and institutional donors. Donations are collected via website portals, bank transfers, payment points (Baloto), and physical locations. Resources are allocated to rehabilitation, inclusion, post-COVID syndrome support, and special projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Teletón Colombia is a non-profit foundation that delivers comprehensive rehabilitation services to individuals with motor, cognitive, and auditory disabilities through three physical centers (Roosevelt, Propace, and Soacha) and a national referral network. Services are provided free of charge to beneficiaries and are funded entirely through donations collected via a digital portal (credit/debit cards, PSE, bank transfers), cash at Baloto points, and an annual televised telethon. The rehabilitation model combines three components: functional rehabilitation, social inclusion skills development, and caregiver training.

Product overview

Teletón Colombia is a non-profit rehabilitation foundation that operates through a unified service model offering comprehensive rehabilitation for people with motor, cognitive, and auditory disabilities. The organization combines three core service components: functional rehabilitation, social inclusion skills development, and user/caregiver training. Services are delivered through a network of three physical centers (Roosevelt, Propape in Bogotá, and Soacha) with national referral reach. The foundation operates an integrated donation collection platform supporting multiple payment methods, a beneficiary application system via Google Forms, and a donation certificate management portal. Financial transparency is maintained through published annual management and financial reports dating back to 2012.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Rehabilitation Services Free comprehensive rehabilitation services for people with motor, cognitive, and auditory disabilities in Colombia, delivered through three physical centers (Roosevelt, Propace, and Soacha) and a national referral network. Services integrate functional rehabilitation, social inclusion skills development, and training for users and caregivers.
• Network of Rehabilitation Centers Three rehabilitation facilities in Bogotá (Roosevelt at Carrera 4 Este #17-50; Propace at Carrera 54 #65-85, Barrios Unidos) and Soacha (Calle 38 #32A-69, Ciudad Verde), providing specialized disability services with national reach through referral networks.
• Beneficiary Application System Online postulation (application) process for potential beneficiaries to access rehabilitation services, managed through an integrated Google Forms application that routes candidates to clinical and social evaluation.
• Donation Processing Platform Digital donation collection platform accepting payments via credit/debit cards, PSE, bank transfers (Bancolombia, Banco de Bogotá, Scotiabank, Davivienda), MercadoPago, PayU, RappiPay, and cash at Baloto points across Colombia.
• Annual Telethon Fundraising Event (Maratón Televisivo) Annual televised fundraising marathon organized through ORITEL, broadcast across major Colombian media partners (Caracol, RCN, Canal Institucional, Canal Uno, RTVC) to drive donations for rehabilitation services.

Quantifiable outcome

• Goal to benefit 22,000 new patients annually (2021)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Instituto RooseveltcoreStrategic or Co-development Partner · 1 January 2019The alliance consolidates two of Colombia's most experienced rehabilitation institutions. The Instituto Roosevelt has over 100 years of combined rehabilitation experience. The Junta Directiva of the Fundación Teletón is now the same as the Instituto Roosevelt, with Dr. José Ignacio Zapata leading both organizations. The alliance focuses on serving people with motor, cognitive, and auditory disabilities.
• RappiminorChannel Partner/ Reseller/ DistributorStrategic ally providing additional donation collection channel through RappiPay.
• PayUminorChannel Partner/ Reseller/ DistributorPayment gateway partner for online donations.
• MercadoPagominorChannel Partner/ Reseller/ DistributorPayment platform partner for donation collection.
• BancolombiaminorChannel Partner/ Reseller/ DistributorBanking partner for donation collection with dedicated account (Account number 96363803684).
• Banco de BogotáminorChannel Partner/ Reseller/ DistributorBanking partner for donation collection with dedicated account (Account number 00088888-3).
• CaracolcoreGTM or Marketing PartnerMedia ally providing extensive coverage during telethon fundraising campaigns and events.
• RCNcoreGTM or Marketing PartnerMedia ally providing television, radio, and digital coverage for fundraising campaigns.
• El TiempominorGTM or Marketing PartnerMedia ally providing press coverage and awareness for telethon campaigns.
• Claro MediaminorGTM or Marketing PartnerTelecommunications media partner for campaign coverage.
• Canal InstitucionalminorGTM or Marketing PartnerGovernment TV channel ally for institutional campaign coverage.
• JumbominorChannel Partner/ Reseller/ DistributorRetail chain ally providing in-store donation collection points.
• EasyminorChannel Partner/ Reseller/ DistributorRetail chain ally providing in-store donation collection points.
• MetrominorChannel Partner/ Reseller/ DistributorRetail chain ally providing in-store donation collection points.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fundación Teletón Chile: Chile's Teletón is the largest and most established Latin American telethon foundation, with a network of rehabilitation institutes. It serves as the model and international benchmark for the entire ORITEL network, including Teletón Colombia.
• Instituto Roosevelt (Partner): Roosevelt is the Colombian rehabilitation institution that merged governance with Teletón in 2019. It brings the 100+ year clinical heritage and medical staff that now underwrite Teletón's service delivery.
• Fundación Teletón Uruguay: Uruguay's national telethon foundation replicates the same televised fundraising model for disability rehabilitation. It is a direct ORITEL peer and operates at a smaller national scale, making it useful for benchmarking regional efficiency.
• Fundación Teletón México (Teletón México): Mexico's Teletón operates the same televised telethon-based rehabilitation model for people with disabilities. As a sister ORITEL member with a comparable fundraising-event GTM and clinical rehabilitation focus, it is the most analogous operating peer to Teletón Colombia.

Broad incumbents

• Shriners Children's (Latin America operations): International hospital network providing pediatric specialty rehabilitation and orthopedic care. Operates in a broader portfolio of orthopedics and pediatric care but overlaps with Teletón's motor-disability rehabilitation mission.

Regional players

• ALMA (Asociación de Lucha contra la parálisis y otras enfermedades motoras): Argentine disability NGO focused on motor-disability rehabilitation. While serving a different country, it provides a comparable regional benchmark for non-profit rehabilitation operating models in Latin America.
• Fundación Arcángeles (Colombia): Colombian disability-focused NGO providing rehabilitation and social inclusion services. Competes with Teletón for donor dollars and government contract funding in the same domestic geography.

Others

• ORITEL (Organización Internacional de Teletones): ORITEL is the international federation of Latin American telethon foundations. Teletón Colombia is a member; ORITEL coordinates the annual joint telethon event that serves as Teletón Colombia's primary fundraising moment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TeletonColombia
• YouTubeyoutube.com/user/teletoncolombia
• Facebookfacebook.com/FundacionTeleton
• Instagraminstagram.com/teletonColombia
• LinkedInlinkedin.com/company/teleton-colombia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telethon