Built Industry Group

Name

Built Industry Group

Legal name

Built Industry Group

Website

https://builtindustrygroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Gambling Affiliate Content

NAICS

Gambling Industries (7132)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Online casino reviews
• Affiliate marketing services
• Pokie game comparisons
• Gambling content platform
• Australian gaming affiliate

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Commissions: The company earns affiliate commissions when users click links to online casinos and subsequently register, create an account, or deposit funds at those venues. Commissions are paid directly by the casino operators and do not cost the user anything extra. This is the primary revenue stream.
2. Sponsored Partnerships and Promotional Agreements: Revenue sharing arrangements with gaming operators through sponsored content, promotional placements, and featured positioning on the site. These agreements are disclosed to maintain editorial transparency.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Built Industry Group operates builtindustrygroup.com, an affiliate review and comparison website that ranks and evaluates online pokies (slot machine) casinos available to Australian players. The site publishes ranked casino recommendations, individual pokie game reviews with RTP and volatility data, bonus term comparisons, and responsible gambling guidance. The company monetizes this content through affiliate commissions paid by casino operators when referred users sign up or deposit, supplemented by sponsored content and promotional placements.

Product overview

Built Industry Group operates as a single informational affiliate website (builtindustrygroup.com) that provides reviews, rankings, and comparisons of online pokies casinos for Australian players. The site features casino reviews, game recommendations with RTP/volatility data, bonus comparisons, and responsible gambling information. The company earns revenue through affiliate commissions when users click through to recommended casinos.

Differentiator

Problem solved

Functional benefit

Products and services

• Built Industry Group Affiliate Review Website (builtindustrygroup.com) An online affiliate review and comparison website targeting Australian adult players that ranks and evaluates online pokies (slot machine) casinos, provides individual game reviews with RTP and volatility data, publishes bonus term comparisons, and offers responsible gambling guidance. Revenue is generated via affiliate commissions and sponsored placements from casino operators.

Quantifiable outcome

• Hundreds of pokie titles reviewed and ranked
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• OceanPokies (nz-globallink.com)minorGTM or Marketing PartnerOceanPokies is the primary recommended casino platform featured throughout builtindustrygroup.com. The site embeds affiliate referral links (nz-globallink.com/22Czyhrb) that direct Australian users to this platform. This is a commercial affiliate relationship where Built Industry Group earns commissions for referred player sign-ups and deposits. OceanPokies is described as catering specifically to Australian and New Zealand players with multi-language support and 24/7 assistance.
• Casino Royale (recommended casino)minorGTM or Marketing PartnerCasino Royale is listed as the #1 Editor's Pick on builtindustrygroup.com, earning a 9.8/10 rating. The platform is promoted with a 100% match bonus up to $500 plus 200 free spins, and features including instant withdrawals, licensing, and crypto support. Built Industry Group earns affiliate commissions for player referrals.
• GoldBet Pro (recommended casino)minorGTM or Marketing PartnerGoldBet Pro is ranked #2 (Hot) on the site with a 9.6/10 rating, promoted with a 150% deposit match up to $750 plus 150 free spins. Featured attributes include a mobile app, live casino, and VIP program. The relationship is a commercial affiliate referral arrangement.
• StarPlay (recommended casino)minorGTM or Marketing PartnerStarPlay is ranked #3 (Top Rated) on the site with a 9.4/10 rating, promoted with a 200% deposit match up to $1,000 and over 5,000 games. The platform is noted for fast payouts and security. Affiliate referral arrangement applies.
• LuxuryBet (recommended casino)minorGTM or Marketing PartnerLuxuryBet is ranked #4 (No Deposit) on the site with a 9.2/10 rating, promoted with a 50 free spins no-deposit offer. Noted for multi-language support, 24/7 support, and a loyalty program. Affiliate referral arrangement applies.
• CryptoKing (recommended casino)minorGTM or Marketing PartnerCryptoKing is ranked #5 (Crypto) on the site with a 9.0/10 rating, promoted with a $300 bonus plus 100 free spins and crypto-only features including anonymous play and instant withdrawals. Affiliate referral arrangement applies.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Bigwinboard: An online slot-focused affiliate and review site emphasising slot mechanics, RTP, and volatility data; a partial peer given its narrower pokie focus and similar editorial methodology.

Direct peers

• Gambling.com Group: A publicly listed performance marketing company operating a portfolio of gambling affiliate and review sites across multiple jurisdictions; highly comparable as a directly competing casino affiliate and comparison platform with similar SEO-driven GTM motion.
• Catena Media: A global affiliate marketing company focused on online casino and sports betting lead generation; directly comparable in business model, customer segment (online casino players), and reliance on SEO-driven affiliate commissions.
• Latest Casino Bonuses (LCB): An established online casino affiliate and player community platform featuring reviews, bonus tracking, and complaint resolution; directly comparable in offering casino rankings, bonus listings, and affiliate-driven revenue.
• AskGamblers: A long-running online casino review and affiliate site featuring ranked casinos, bonus listings, and player feedback; directly comparable in editorial format, affiliate model, and target user (online casino players globally).
• Casino Guru: A leading casino review and complaint-resolution affiliate platform with structured rating methodology and global coverage; comparable as a peer affiliate using transparent rating frameworks to drive player conversions.
• PlayAussie: An Australian-focused online casino affiliate site providing rankings, reviews, and bonus offers to Australian players; directly comparable in geographic focus, target audience, and affiliate business model.
• CasinoHEX Australia: An Australian-specific online casino affiliate and review site covering bonuses, games, and licensed operators; comparable in regional targeting and affiliate-driven content strategy.

Broad incumbents

• Better Collective: A larger listed sports betting and iGaming affiliate operator with a broad portfolio of comparison and review brands; comparable as an incumbent affiliate in the same regulatory and competitive space, though more sports-betting focused.
• Finder (gambling comparison vertical): An Australian consumer comparison platform with a gambling vertical covering casinos and sportsbooks; comparable as a broader incumbent operating casino comparison and affiliate content in the Australian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Built Industry Group