Grupo Atitude

What Grupo Atitude does

Grupo Atitude is a Brazilian private corporate wellness services provider founded in 2008 and headquartered in the Greater ABC region of São Paulo state (São Caetano do Sul headquarters, with an additional office and physiotherapy clinic in Santo André). The company serves corporate clients across Brazil with a portfolio that spans workplace exercise programs (ginástica laboral), corporate and quick massage, humanized physiotherapy, NR17 ergonomic consulting, NR1 occupational safety and psychosocial risk consulting, SIPAT (Internal Accident Prevention Week) programs, and corporate event organization. It operates through four wholly-owned branded divisions — Atitude Assessoria Esportiva, Atitude Fisioterapia, Atitude Soluções, and Atitude Eventos — plus the Clínica de Fisioterapia Atitude, a 600m² rehabilitation facility.

The company's core proprietary technology is the Suporte Ergonômico Automatizado (e-LEVE), a patented 100% Brazilian automated ergonomic support system marketed as improving posture, reducing sedentary behavior, increasing focus, and complying with NR17 ergonomic regulations. The company holds ISO 9001, ISO 14001, and OHSAS 18001 certifications and has extended its service portfolio to include online workplace gymnastics (live and recorded) and NR1 psychosocial assessment consulting, broadening the addressable surface beyond traditional on-site delivery.

The business model is B2B professional services with a sales-led go-to-market supplemented by event-driven and SEO-driven inbound channels. Revenue is generated across three streams: recurring subscription-style corporate wellness contracts (weekly or monthly on-site delivery), one-time or project-based event organization, and hardware sales of the e-LEVE ergonomic system. Pricing is custom and quote-based, varying by company size, service scope, and frequency. With 11–50 employees, no disclosed funding, and no parent company or institutional investors identified, the company appears to be founder-owned and organically grown, serving clients across 15+ Brazilian states via direct sales, WhatsApp, phone, and website contact forms.

Name

Grupo Atitude

Legal name

Grupo Atitude

Website

https://grupoatitude.net.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Atitude is a Brazilian corporate wellness provider founded in 2008, offering workplace exercise, physiotherapy, NR1/NR17 ergonomic consulting, and corporate event services to businesses across 15+ states, anchored by a patented automated ergonomic support system.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Management Consulting Services (54161), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Convention and Trade Show Organizers (56192)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industries

Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL), EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF)

Keywords

• Corporate wellness services
• Workplace exercise programs
• Occupational health consulting
• Corporate event organization
• Ergonomic compliance solutions

Headquarters

HQ city

Santo André

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Corporate Wellness Services: Professional services including workplace exercise programs (ginástica laboral), corporate massage (quick massage), physiotherapy, occupational health consulting (NR17), and SIPAT programs. Services are typically contracted on an ongoing basis with periodic (weekly, monthly) delivery schedules.
2. Corporate Event Organization: Full-service corporate event planning including organization, decoration, catering, entertainment, and hospitality services for company events, celebrations, and team-building activities.
3. Ergonomic Solutions: Sale and implementation of automated ergonomic support technology and ergonomic consulting services for workplace environments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Grupo Atitude provides corporate wellness and occupational health services to Brazilian companies, including workplace exercise programs (ginástica laboral), quick/corporate massage, humanized physiotherapy, ergonomic consulting for NR17 compliance, and corporate event organization. The company also sells and implements a patented automated ergonomic support system (e-LEVE). Services are delivered on-site at client workplaces across Brazil, typically on recurring weekly or monthly schedules, with custom pricing based on company size and program scope.

Product overview

Grupo Atitude is a corporate health and wellness company offering a comprehensive portfolio of integrated services. The core offerings include Assessoria Esportiva Empresarial (corporate sports advisory with ginástica laboral, quick massage, SIPAT, gamification, postural blitz, and team building), Fisioterapia Humanizada (humanized physiotherapy including acupuncture, Pilates, RPG, and occupational therapy), Suporte Ergonômico Automatizado (patented automated ergonomic support system e-LEVE), and Eventos Premier (corporate event organization with decoration and gastronomy). The company operates primarily in the Greater ABC region of São Paulo but serves clients nationwide through both in-person and online programs. Founded in 2008, the company differentiates itself through humanized service delivery and personalized program design.

Differentiator

Problem solved

Functional benefit

Brands

• Atitude Assessoria Esportiva: Corporate sports advisory services including ginástica laboral, SIPAT, gamification, quick massage, blitz postural, and team building programs.
• Atitude Fisioterapia
• Atitude Soluções (Suporte Ergonômico e-LEVE)
• Atitude Eventos (Eventos Premier)

Products and services

• Assessoria Esportiva Empresarial (Corporate Sports Advisory) Integrated corporate sports/wellness program combining workplace gymnastics (ginástica laboral), SIPAT events, gamification, quick massage, postural blitz, and team building, delivered on-site to Brazilian corporate clients.
• Fisioterapia Humanizada (Humanized Physiotherapy) Humanized physiotherapy services covering acupuncture, neurological, respiratory, and traumatology-orthopedic physiotherapy, plus Pilates, RPG (global postural reeducation), and occupational therapy for individual and corporate rehabilitation needs.
• Suporte Ergonômico Automatizado e-LEVE (Automated Ergonomic Support) Hardware/system offering that improves posture, reduces sedentary behavior, increases focus and concentration, and supports NR17 ergonomic regulatory compliance for workplace environments. Sold and implemented as a patented Brazilian automation system.
• Eventos Premier (Corporate Event Organization) Premium full-service corporate event offering including organization, decoration, advisory, and gastronomy for company events, celebrations, and team-building activities.
• Ginástica Laboral (Workplace Gymnastics) Structured on-site exercise program featuring light stretching, breathing, and mobility routines tailored to each team's schedule, designed to improve posture, physical disposition, and mental balance at work.
• Massagem Corporativa / Quick Massage Therapeutic massage service applied over clothing using ergonomic chairs or portable stretchers at corporate workplaces, focusing on tension relief, blood circulation improvement, and stress reduction.
• SIPAT (Internal Accident Prevention Week) End-to-end SIPAT programming combining lectures, games, decoration, special attractions, and quick massage to drive workplace safety awareness and regulatory compliance.
• Consultoria NR1 (NR1 Occupational Safety Consulting) Consulting engagement covering risk identification, mitigation strategies, and regulatory compliance advisory under Brazilian NR1 occupational safety and health standards.
• Consultoria em Avaliação Psicossocial NR1 Psychosocial risk assessment consulting that identifies emotional risks, prevents workplace stress, and promotes mental health to meet NR1 requirements.
• Assessoria de Eventos Corporativos Advisory and execution service for corporate conventions, trainings, parties, and team events, structured to deliver turnkey event outcomes for business clients.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wellhub (formerly Gympass): Wellhub is the largest corporate wellness platform in Brazil and globally, offering employer-subsidized access to gyms, wellness apps, and on-site services. It competes with Grupo Atitude in the corporate wellness market but at much greater scale and with a digital-first, subscription model rather than regional on-site delivery.
• SESI (Serviço Social da Indústria): SESI is a major Brazilian industry-funded organization providing workplace health, safety, and wellness programs to industrial employers nationally. It competes with Grupo Atitude in workplace wellness and occupational health (NR17/NR1 consulting), but as a large industry-wide system rather than a private provider.
• Tokio Marine Seguradora / EHS consultancies (e.g., BSI Brazil, Bureau Veritas): International EHS and ISO certification consultancies (Bureau Veritas, BSI) compete with Grupo Atitude's NR1/NR17 advisory and ISO-aligned service offering. They bring larger global compliance teams to Brazilian enterprise clients, though typically without the on-site wellness delivery.
• Sodexo Benefits & Rewards Services (Brazil): Sodexo operates corporate benefits, food/voucher programs, and quality-of-life services for Brazilian employers. It overlaps with Grupo Atitude in corporate quality-of-life and event/wellness offerings, but at multinational scale with a broader services portfolio.

Direct peers

• TotalPass: TotalPass is a Brazilian corporate wellness platform that partners with gyms and wellness providers to offer employee access subscriptions. Like Grupo Atitude, it targets corporate HR buyers in Brazil, though its model is a digital aggregator rather than an on-site service provider.
• Quick Massage franchise operators (e.g., Express Massage): Brazilian quick massage franchise networks serve corporate clients with on-site massage services, directly overlapping with Grupo Atitude's Quick Massage / Massagem Corporativa products. They compete on enterprise contracts in São Paulo and other major Brazilian cities.
• Agência de Eventos corporativos (e.g., Promoeventos / Grandes Eventos): Brazilian corporate event agencies compete with Grupo Atitude's Atitude Eventos (Eventos Premier) vertical in organizing corporate conventions, celebrations, and team-building events. They offer similar full-service corporate event production with decoration and catering.

Emerging players

• Zenklub: Zenklub is a Brazilian mental wellness and corporate therapy platform addressing employee mental health, including psychosocial risk themes aligned with NR1. It overlaps with Grupo Atitude's expanding NR1 psychosocial assessment service but operates purely digitally.
• Beeva Benefícios / Caju Benefícios: Caju is a Brazilian corporate benefits and quality-of-life platform increasingly bundling wellness perks for HR buyers. It competes indirectly with Grupo Atitude for the same enterprise HR/wellness budget, though primarily through flexible benefits cards rather than on-site wellness delivery.

Regional players

• Clínicas de Fisioterapia Integrada (e.g., Clinicorp physiotherapy chains): Regional physiotherapy clinic chains across Brazil compete with Grupo Atitude's Atitude Fisioterapia vertical, offering similar humanized outpatient rehab services to corporate and individual clients, though typically without the integrated corporate wellness and ergonomic technology bundle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-atitude-assessoria

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Atitude