Custom Components

What Custom Components does

Custom Components, Inc. is a privately held, outsourced industrial sales representative organization headquartered in Loveland, Ohio. Founded in 1998 and operating with 1–10 employees, the firm represents engineered mechanical component manufacturers — Dynatect Manufacturing (protective covers, cable/hose carriers, slip clutches, ball screws, and molded elastomers), LNS Turbo Systems (chip conveyors and coolant management), Rollon Corp. (linear motion systems and actuators), and Koolant Koolers (industrial process chillers) — selling into OEM and industrial markets across Ohio, Kentucky, and Indiana, with Rollon coverage extending across all of North America.

The company does not manufacture products; it monetizes access to multi-decade principal brands through commission-based representation. Its product portfolio spans dynamic equipment protection (Gortite, Gortrac, Polyclutch, LSI, RO-LAB), linear motion (ActuatorLINE, Uniline, Compact Rail), process cooling (1/8 ton to 500+ ton chillers), and chip/coolant management. Custom Components applies a four-stage engineered solutions process (Investigate, Develop, Refine, Deliver) to match OEM application requirements with the appropriate principal product line, embedding itself into customer design and procurement workflows.

Commercially, the firm operates a single direct field-sales channel targeting enterprise OEMs across verticals including machine tool, metal fabrication, custom machine building, industrial automation, material handling, packaging, medical/pharmaceutical equipment, mobile equipment, and MRO operations. Revenue is generated exclusively through sales commissions paid by the four principal manufacturers on bookings in the covered territories. The company is a member of MANA (Manufacturers' Agents National Association) and maintains a minimal digital footprint limited to a corporate website and LinkedIn presence.

Name

Custom Components

Legal name

Custom Components, Inc.

Website

https://cciconnects.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Custom Components is a privately held independent sales representative firm in Loveland, Ohio, that sells engineered mechanical components — protective covers, cable carriers, linear motion, chillers, and chip management systems — from four principal manufacturers to industrial OEM customers in Ohio, Kentucky, and Indiana.

Ownership category

akta.pro rank

Headquarters

HQ city

Loveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Sales Commission from Principal Manufacturers: Custom Components generates revenue as an outsourced sales organization by representing multiple engineered product manufacturers (Dynatect, Koolant Koolers, Rollon, LNS) in specific geographic territories (Ohio, Kentucky, Indiana). The company earns commissions on sales of the principal manufacturers' products to industrial and OEM customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Custom Components is a professional outsourced sales organization that represents engineered mechanical component manufacturers (Dynatect, Koolant Koolers, Rollon, LNS) in Ohio, Kentucky, and Indiana. The company does not manufacture products itself; instead, it brings the design and manufacturing resources of industry-leading principals to industrial and OEM customers through a four-stage engineered solutions process. Revenue is generated through sales commissions earned on the principal manufacturers' products sold into the territory.

Product overview

Custom Components is an outsourced sales organization representing multiple engineered product manufacturers for the industrial and OEM market in Ohio, Kentucky, and Indiana. The company's product portfolio is organized as a multi-brand offering centered around Dynatect Manufacturing (a parent brand with five sub-products: Gortite for protective covers, Gortrac for cable and hose carriers, Polyclutch for slip clutches, LSI for precision ball screws, and RO-LAB for molded elastomer products), supplemented by three additional represented manufacturers: LNS Turbo Systems (chip conveyors and coolant management), Koolant Koolers (industrial process chillers), and Rollon Corp. (linear motion systems and actuators). Together, these products serve OEM markets requiring engineered mechanical solutions across machine tool, medical, automation, material handling, and other industrial sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Gortite Protective Covers
• Gortrac Cable and Hose Carriers
• Polyclutch Slip Clutches
• LSI Precision Ground Ball Screws
• RO-LAB Molded Elastomer Products
• LNS Turbo Systems Chip and Coolant Management
• Koolant Koolers Industrial Process Chillers
• Rollon Linear Motion Systems
• Ball Screw Repair and Reverse Engineering Service

Segments2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Dynatect Manufacturing (formerly A&A Manufacturing)coreChannel Partner/ Reseller/ DistributorDynatect Manufacturing is the principal manufacturer represented by Custom Components. Dynatect designs and manufactures protective covers, cable and hose carriers, elastomer components, and mechanical motion control products. With over 65 years of experience and global coverage including seven manufacturing plants and two distribution locations, Dynatect offers the broadest product offering for dynamic equipment protection with a library of more than 500,000 customized products.
• LNS Turbo SystemscoreChannel Partner/ Reseller/ DistributorLNS Turbo Systems provides chip conveyors, coolant management systems, high-pressure systems, and mist collectors. With over 40 years of experience and proven performance, LNS is supported by over 800 employees worldwide. LNS is represented by Custom Components for chip management and air filtration solutions.
• Rollon Corp.coreChannel Partner/ Reseller/ DistributorRollon Corp. is a leading manufacturer of linear motion systems, guides, and linear actuators. Rollon has a global company with headquarters in Milan, Italy and significant operations in Germany, France, and growing presence in the United States. Custom Components represents Rollon with dedicated engineering staff throughout the USA servicing all of North America.
• Koolant Koolers (Dimplex Thermal Solutions)coreChannel Partner/ Reseller/ DistributorKoolant Koolers is the leading chiller manufacturer of process cooling equipment under Koolant Koolers and Riedel brands, part of Dimplex Thermal Solutions. Located in Kalamazoo, Michigan, Koolant Koolers builds industrial-grade chillers from small 1/8th ton units to over 500 tons of cooling with over 60 years of industry experience.

Scale indicators8 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• W.W. Grainger: Major industrial MRO distributor with a deep catalog of components, fasteners, and engineered products. While not a rep firm like Custom Components, Grainger overlaps in serving industrial OEM and MRO buyers in the same Midwest geography with broader product breadth.
• Motion Industries: One of the largest industrial distributors in North America, offering bearings, power transmission, fluid power, and engineered components. Targets the same industrial OEM and MRO customers that Custom Components serves through its principals.
• MSC Industrial Direct: Large industrial distributor serving OEMs and machine shops with metalworking, MRO, and engineered component lines. Operates as a direct distributor rather than a rep firm, but competes for similar Ohio/Kentucky/Indiana OEM purchasing budgets.
• Kaman Industrial Technologies: Industrial distribution business (now part of Motion Industries) specializing in bearings, power transmission, and engineered components. Comparable customer base in industrial OEMs and MRO, though operating via direct distribution rather than rep agreements.
• McMaster-Carr: Industrial supply catalog company offering broad mechanical, electrical, and motion control components. Disrupts traditional rep-firm value by enabling direct OEM self-service purchasing of similar component categories.
• AutomationDirect: Direct-to-customer industrial automation and motion control supplier offering linear motion, drives, and controls. Bypasses traditional rep firms by selling direct, representing a structural competitive threat to rep-based distribution models.
• Digi-Key Electronics: Major electronic component distributor offering motion control, sensors, and automation products globally. Competes for industrial OEM specification share, particularly in the linear motion and chip management categories represented by Custom Components.
• Allied Electronics & Automation (RS): Distributor of electronic and automation components including motion control, sensors, and industrial controls. Overlaps with the linear motion and engineered component categories Custom Components represents via Rollon and Dynatect.

Direct peers

• CIM-Tech Inc. Independent industrial sales representative agency covering engineered components, automation, and machine tool products in Midwestern US territories. Operates on the same outsourced sales rep model as Custom Components, representing multiple principals in defined geographies.
• J.W. Bell & Associates: Manufacturer's representative firm selling engineered industrial components to OEMs across Midwestern and Eastern US states. Same channel-partner business model as Custom Components with multi-principal representation and territory exclusivity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/custom-components-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Components