The Mirror

What The Mirror does

The Mirror is the official student-run newspaper of the University of Northern Colorado (UNC), located in Greeley, Colorado, and operated within the university's Department of Communication and Journalism. Founded in 1919, the publication has served the UNC campus community for over a century across news, arts, sports, opinion, and multimedia editorial sections. It also produces a podcast called 'The Reflection' as part of an expanded multimedia offering.

The publication is built on the SNworks (Solutions by The State News) web publishing platform, which provides content management, multimedia integration, and digital delivery infrastructure. Print editions are syndicated through the Issuu digital publishing platform. The Mirror's technology stack also includes Google Analytics and Plausible Analytics for audience measurement, and MailChimp and CampaignMonitor for email/newsletter distribution. The publication maintains a website at uncmirror.com and distributes content through social media and campus channels.

The Mirror's business model is a non-profit, university-affiliated operation. Commercial revenue is generated through local advertising sales targeted at businesses seeking access to the UNC student demographic; pricing is not publicly disclosed and advertisers are directed to contact the publication directly. Operational funding is understood to flow primarily through university channels and student fees rather than commercial revenue. The primary audience consists of UNC undergraduate and graduate students, with secondary readership among UNC faculty/staff and the broader Greeley community. The publication currently reports on a range of issues including campus administration, university budget decisions, arts programming, and regional community events.

Name

The Mirror

Legal name

The Mirror

Website

https://uncmirror.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

The Mirror is the official student-run newspaper of the University of Northern Colorado, founded in 1919 and operated within the university's Department of Communication and Journalism. It publishes news, arts, sports, opinion, and multimedia content — including a podcast — serving UNC students, faculty, staff, and the Greeley community.

Ownership category

akta.pro rank

Product category

Student Newspaper / Collegiate Journalism

akta.pro primary industry

Student Media & Publications (Newspaper, Radio, TV) (EDALAHAE)

akta.pro secondary industries

Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH), Audio Learning Content (Podcasts, Audiobooks, Listening Programs) (EDAGALAM)

Keywords

• Student newspaper
• Campus journalism
• University media
• College news
• Student publishing

Headquarters

HQ city

Greeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising: The Mirror generates revenue through advertising sales, offering businesses the opportunity to advertise to the UNC student population and campus community. The publication maintains an advertising page and contact information for prospective advertisers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Mirror is a student-run newspaper that publishes original campus journalism across News, Arts and Culture, Sports, Opinion, and Multimedia sections for the University of Northern Colorado community. It also produces a companion podcast called The Reflection and distributes a digital print edition through Issuu. The publication is operated by UNC student journalists and editors within the university's Department of Communication and Journalism.

Product overview

The Mirror is a single, unified student newspaper website for the University of Northern Colorado. It publishes content across multiple editorial sections including Featured, News, Arts, Sports, Opinion, The Reflection (podcast), and Multimedia. The publication is operated by SNworks and serves as the primary campus news outlet for UNC.

Differentiator

Problem solved

Functional benefit

Brands

• The Reflection: The podcast arm of The Mirror student publication, featuring audio content related to UNC topics and campus issues.

Products and services

• The Mirror (campus newspaper) Multi-section campus newspaper publishing original journalism across News, Arts and Culture, Sports, Opinion, and Multimedia for the University of Northern Colorado community. Produced by UNC student journalists and editors within the Department of Communication and Journalism and distributed online and via digital print editions.
• The Reflection (podcast) Companion podcast series produced by The Mirror team, extending the publication's journalism into audio format for the UNC campus audience.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• SNworks (Solutions by The State News)coreTechnology or IntegrationThe Mirror uses SNworks as its web publishing platform and technology provider. SNworks provides content management, web hosting, and digital publishing infrastructure for collegiate media organizations. The partnership enables the newspaper's website operations, multimedia integration, and print syndication through Issuu.

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Stanford Daily: Independent student-run newspaper at Stanford University covering news, opinion, sports, arts, and multimedia. Comparable as a digitally focused collegiate newspaper publishing across similar editorial sections for a single university audience.
• The Michigan Daily: Independent student newspaper at the University of Michigan covering campus news, arts, sports, and opinion. Comparable as a long-running student publication with digital-first publishing and an advertising-supported revenue model serving a single university community.
• The Columbia Daily Spectator: Student-run newspaper at Columbia University covering campus news, opinion, sports, arts, and multimedia. Comparable as a collegiate publication operating with editorial independence within its host university, producing journalism on administrative affairs, arts, and sports.
• The Daily Northwestern: Student-run newspaper at Northwestern University publishing campus news, arts, sports, and opinion. Comparable as a collegiate newspaper with a similar section structure (News, Arts, Sports, Opinion) and digital-first publishing approach.
• The Harvard Crimson: Daily student newspaper at Harvard University producing news, arts, sports, opinion, and multimedia content. Directly comparable as an institutionally embedded collegiate newspaper covering campus affairs, arts, and sports for its student body.
• The Cornell Daily Sun: Independent daily student newspaper at Cornell University producing campus news, arts, sports, opinion, and multimedia content. Comparable as a long-established student-run newspaper covering the full range of university life for a single institution.
• The Cavalier Daily: Independent student newspaper at the University of Virginia covering news, arts, sports, and opinion. Comparable as a digitally published collegiate newspaper with a multi-section editorial structure serving a single university community.
• The Daily Pennsylvanian: Independent student-run daily newspaper at the University of Pennsylvania covering news, sports, opinion, and multimedia. Directly comparable as a collegiate newspaper operating on a similar editorial and digital-publishing model serving a single university community.
• The Emory Wheel: Student newspaper of Emory University explicitly cross-referenced in The Mirror's social and professional network as a comparable collegiate publication. Directly comparable as a campus newspaper covering news, arts, sports, and opinion for a single university audience.

Others

• SNworks (Solutions by The State News): Web publishing platform and CMS provider powering The Mirror's digital operations, web hosting, multimedia integration, and Issuu print syndication. Comparable as an enabling technology vendor rather than a competitor, supplying infrastructure used by numerous collegiate media organizations.

Market position

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/uncmirror
• Facebookfacebook.com/UNCMirror
• LinkedInlinkedin.com/company/the-unc-mirror-newspaper

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mirror