Plastoreg Smidt

What Plastoreg Smidt does

PLASTOREG Smidt GmbH is a German specialty manufacturer of presentation registers and office supplies, founded in 1970 by Margitte and Hans-Dieter Smidt in Frankfurt and now headquartered in Witzenhausen, Hesse. It produces custom and standard registers from PVC, PP, PriPlak polypropylene foil, and cardboard using in-house screen, offset, tampon/pad, and digital printing, plus proprietary Mylar-reinforced register tabs and custom die-cutting across more than 80 tab shapes. Minimum order sizes start at 50 sets, and the company serves both small custom B2B runs and large industrial production orders, including shipments under customer branding directly to end customers.

The company operates two German production sites (custom registers and Mylar in Witzenhausen, standard office supplies in Kirchgandern) and a UK distribution subsidiary (Eastlight, Denton/Manchester). It sells under the noti private label (standard office articles, thematic ring binders), the cherrytex brand (water-based, plastisol, and digital print textile transfers using phthalate-free inks), and the ABBAware plastic furniture brand. Distribution runs through direct B2B contact forms, a field sales team, trade shows (Ambiente, TecstyleVision), office supply distributors, and an Amazon shop launched in 2022.

Since the end of 2007, Plastoreg has been a wholly-owned subsidiary of Asia File Group, a Malaysian publicly listed conglomerate, following the founders' retirement. The Asia File relationship provides capital, global export reach, and country-specific format capability (e.g., Lufthansa punching, multiple currency-region standards), while Plastoreg serves as the group's European hub for presentation registers and office supplies. Revenue is not publicly disclosed and the company carries no venture funding or independent capital structure.

Name

Plastoreg Smidt

Legal name

PLASTOREG Smidt GmbH

Website

https://plastoreg.de

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

PLASTOREG Smidt is a German manufacturer of custom and standard presentation registers and office supplies (PVC, PP, cardboard, Mylar-reinforced), serving B2B distributors, private-label customers, and Amazon consumers via its noti, cherrytex, and ABBAware sub-brands, with a UK subsidiary (Eastlight) and ownership by Malaysia's Asia File Group.

Ownership category

akta.pro rank

Product category

Office Stationery Manufacturing

NAICS

Stationery Product Manufacturing (32223), Office Supplies (except Paper) Manufacturing (339940)

SIC

Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670), Papers & Allied Products (2600)

akta.pro primary industry

Paper & Paperboard Packaging Converting & Finishing (Die-Cutting, Gluing, Windowing, Coating) (IMALACAL)

akta.pro secondary industries

Folding Carton & Paperboard Packaging Printing (IMALAKAH), Bindery & Finishing Services (Binding, Laminating, Cutting, Folding, Collating) (EDAEAJAE)

Keywords

• Presentation registers
• Custom plastic manufacturing
• Office supplies manufacturing
• Transfer printing services
• Tabbed file dividers

Headquarters

HQ city

Witzenhausen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Presentation Registers (Sonderanfertigung): Manufacture and sale of custom presentation registers from PVC, PP, PriPlak®, and cardboard with individual screen, offset, tampon, or digital printing. Minimum run of 50 sets. Both small custom runs and large orders handled at the Witzenhausen facility.
2. Standard Office Supplies: Standard registers (PP, cardboard, paper), Mylar registers, divider sheets, document pouches, folders, staple strips, and divider strips sold under the noti private label brand. Produced at Kirchgandern facility. Also sold via Amazon.
3. Transfer Printing (cherrytex): Production of screen printed, digital, and pad printed textile transfers (water-based, plastisol, digital) using phthalate-free inks. Sold as sheet transfers or individually cut. Catering to smaller custom quantities and large-format screen runs.
4. ABBAware Plastic Furniture & Storage: Plastic furniture and storage products (cabinets, boxes) sold under the ABBAware brand. Managed through dedicated contact form.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Plastoreg Smidt manufactures custom and standard presentation registers from plastic (PVC, PP, PriPlak) and cardboard, including Mylar-reinforced registers, with in-house printing (screen, offset, tampon, digital) and custom finishing. The company also produces standard office supplies under the noti own brand and themed ring binders, operates a transfer printing service (cherrytex) for textile and apparel applications, and sells plastic furniture/storage solutions under the ABBAware brand.

Product overview

Plastoreg Smidt is a German manufacturer specializing in presentation registers and office supplies. The company operates a multi-product portfolio comprising: (1) Präsentationsregister – custom-manufactured presentation registers from plastic (PVC, PP, PriPlak) and cardboard with various printing and finishing options; (2) Mylar-Register – cardboard registers with PET foil reinforcement for enhanced durability; (3) Bürobedarf (Standard) – standard office supplies including PP and cardboard registers, folders, covers, and dividers; (4) noti – own-brand office articles including folders and divider sheets; (5) Themenringbücher – themed ring binders for health, documents, and insurance organization; (6) cherrytex – transfer printing service for water-based, plastisol, and digital transfers; and (7) ABBAware – plastic furniture and storage products. The company also offers custom manufacturing services (Sonderanfertigung) for personalized products.

Differentiator

Problem solved

Functional benefit

Brands

• noti: Own brand for office articles including folders, standard registers, folders, and dividers, complementing theme ring binders.
• cherrytex
• ABBAware

Products and services

• Präsentationsregister (Custom Presentation Registers) Custom-manufactured presentation registers from plastic (PVC, PP, PriPlak) and cardboard/paper materials, featuring in-house screen, offset, tampon, and digital printing, plus custom die-cutting and finishing options. Available from 50 sets to large production volumes, for B2B customers seeking tailored advertising and presentation materials.
• Mylar-Register (Mylar Registers) Cardboard registers with PET foil (Mylar) reinforcement on tabs and/or punching areas, providing durability against tearing, creasing, and dirt while allowing colorful tab options. For B2B office and presentation customers requiring higher-durability register solutions.
• Standard Office Supplies (Bürobedarf) Standard registers (PP, cardboard, paper), Mylar registers, divider sheets, document pouches, folders, staple strips, and divider strips produced at the Kirchgandern facility and sold under the noti private label and traditional trade brands. For office supply distributors and resellers.
• cherrytex Transfer Printing (Transferdruck) Transfer printing service producing water-based transfers, plastisol transfers, and digital print transfers using phthalate-free inks in screen and digital printing. Sold as sheet transfers or individually cut for textile and apparel businesses (sportswear, workwear, promotional apparel).
• ABBAware Plastic Furniture & Storage Plastic furniture and storage products (cabinets, boxes) sold under the ABBAware brand through a dedicated contact form. For B2B customers seeking plastic furniture and storage solutions.
• PLASTOREG Sonderanfertigung (Custom Manufacturing Service) Custom manufacturing service for personalized presentation registers, including custom printing, die-cutting, and finishing for both small runs (from 50 sets) and large production volumes. Handled via dedicated contact form, email, and phone.
• Themenringbücher (Themed Ring Binders) Specialized ring binders themed around areas such as health, documents, and insurance, designed for organizing personal papers and records. First launched via office supply retailers in 2017 and made available via Amazon in 2018.

Quantifiable outcome

• Custom runs starting at 50 sets
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Ringbuerog (Falken/Office Depot private label): Falken is a European office supplies private-label brand (associated with Office Depot Europe) selling ring binders, folders, and registers across DACH and broader European retail channels. Comparable to Plastoreg Smidt's noti and themed ring binder line as a competing own-brand offering in the same retail/Amazon categories.

Direct peers

• Herlitz PBS AG: Herlitz is a long-established German office products manufacturer producing folders, ring binders, registers, and school/office supplies under private label and own brand. Highly comparable to Plastoreg Smidt in geography (Germany), product mix (registers, folders, dividers), and B2B/wholesale go-to-market.
• Exacompta: Exacompta is a French manufacturer of office filing and presentation products, including registers, dividers, and presentation folders. Directly comparable to Plastoreg Smidt in product category (registers and converted paper office articles) and as a European mid-sized specialist serving both B2B distributors and private-label customers.
• Durable Hunke & Jochheim GmbH & Co. KG: Durable is a German manufacturer of office organization products (folders, sign holders, name badges, registers) and plastic office furniture/storage — overlapping with both Plastoreg Smidt's register/folder business and its ABBAware plastic furniture line. Comparable German mid-sized specialist with B2B focus.
• Elba (Bantex / Hamelin): Elba is a European brand of filing, presentation, and office organization products including registers, ring binders, and folders — now part of Hamelin Group. Direct competitor to Plastoreg Smidt in the European register and presentation products category with broad retail and B2B distribution.
• Chemica (transfer printing): Chemica is a French manufacturer of heat-transfer films and printable materials for textile decoration, workwear, sportswear, and promotional apparel. Directly comparable to Plastoreg Smidt's cherrytex division in the transfer printing category, serving similar textile and apparel B2B customers.

Broad incumbents

• Hamelin Group (Exacompta Clairefontaine): Hamelin Group (parent of Exacompta and Clairefontaine) is a large European office and stationery products manufacturer producing notebooks, folders, registers, and filing products. Comparable to Plastoreg Smidt in the converted paper stationery and office article category, with significantly broader scale and pan-European distribution.
• Esselte / Leitz (ACCO Brands): Esselte/Leitz, now part of ACCO Brands, is one of Europe's largest office products manufacturers with deep ranges in presentation files, dividers, registers, and folders. Directly comparable to Plastoreg Smidt as a pan-European supplier of register and office organization products, but operating at much larger scale across a broader portfolio.

Emerging players

• Stahls' (transfer printing / heat press): Stahls' is a US-based manufacturer of heat transfer vinyl, transfer papers, and printing equipment for apparel decoration. Comparable to Plastoreg Smidt's cherrytex line as a transfer printing specialist serving apparel decoration customers, though operating at a different (primarily North American) scale and product mix.

Others

• Lyreco: Lyreco is a large European B2B distributor of office supplies, workplace products, and PPE — not a manufacturer, but a key channel partner for products like Plastoreg Smidt's registers and office articles. Comparable as the dominant European office supply distribution channel reaching many of Plastoreg Smidt's potential end customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/plastoreg
• Facebookfacebook.com/plastoreg
• LinkedInlinkedin.com/company/plastoreg-smidt-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plastoreg Smidt