What FOX 8 does

FOX 8 (legal name WWCP-TV) is a privately-held broadcast television station and FOX network affiliate headquartered at 90 Lulay Street, Suite 1, in Johnstown, Pennsylvania. The station signed on October 13, 1986 as an independent broadcaster and became the FOX affiliate for its region within 10 months; its companion station WATM ABC 23, acquired in 1988, gives it dual ABC/FOX operations. It is owned by Johnstown (wwcp-tv) Inc., a Maryland corporation, with operations managed by Cunningham Broadcasting Corporation under a local marketing agreement. FOX 8 reaches 22 counties in Central Pennsylvania — including the Johnstown, Altoona, and State College markets — covering 282,430 DMA TV households at a national DMA rank of 107, with cable penetration of 53.3% and ADS penetration of 43.2%.

The station's core products are local news, national news syndication from FOX News, weather forecasting, and live sports (FOX Sports), augmented by a slate of original local programming: FOX 8 News Now (a half-hour news and lifestyle show), Happy Valley Adventure Edition, Money Monday (sponsored by Timberland Federal Credit Union), Taste it Tuesday, and Last Nights News. It also operates the annual Uncork the Alleghenies food and wine event with ABC 23, viewer contests, and weather cameras. Technology consists of traditional over-the-air broadcast infrastructure, with transmitters on Laurel Mountain in Ligonier, PA and Wopsy Mountain in Altoona, PA, plus digital distribution through the FOX Now app, TBD network, and get.tv subchannels.

FOX 8's business model is advertising-led, monetizing its audience through spot TV ad sales, digital advertising, branded content sponsorships (e.g., Money Monday), contest co-sponsorships, and co-marketing campaigns with local businesses. It runs a direct enterprise sales motion with Account Executives targeting local and regional advertisers, supported by a Digital Sales Specialist growing digital revenue. The customer base spans automotive (Thomas Automotive), financial services (Timberland FCU), construction/asphalt (Empire Paving), and government/transportation (State College Regional Airport), with end consumers served as a general audience seeking local news, weather, and community information. The station employs 11-50 people and is not publicly traded, with no disclosed revenue.

Name

FOX 8

Legal name

WWCP-TV

Website

https://fox8tv.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

FOX 8 (WWCP-TV) is a privately-held FOX network affiliate broadcast television station headquartered in Johnstown, Pennsylvania, serving 22 counties in Central Pennsylvania. It generates revenue primarily through television and digital advertising sales to local and regional businesses, reaching 282,430 DMA households.

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA), Local News & Weather Stations (MPABACAJ)

Keywords

• Local television broadcasting
• Broadcast advertising sales
• Television news programming
• Weather forecasting services
• Media production

Headquarters

HQ city

Johnstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Television Advertising: Primary revenue through sale of television commercial airtime to local, regional, and national advertisers. The station reaches 22 counties in Central PA with 282,430 DMA TV households.
2. Marketing Partnerships: Co-marketing campaigns with local businesses such as the 'Driveway to the Draft' campaign with Empire Paving, creating integrated promotional content.
3. Contest Sponsorships: Contest and giveaway programs co-sponsored with local businesses, such as the MLB All-Star Ticket Giveaway co-sponsored with State College Regional Airport.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FOX 8 (WWCP-TV) is a privately-held FOX network affiliate broadcast television station serving 22 counties in Central Pennsylvania (Johnstown, Altoona, State College). The station produces and delivers local news, weather, sports, and syndicated programming, and sells television advertising airtime and integrated marketing partnerships to local, regional, and national advertisers. The station reaches 282,430 DMA TV households (DMA Rank 107) and operates co-branded original programming such as FOX 8 News Now, Money Monday, Taste it Tuesday, and Happy Valley Adventure Edition.

Product overview

FOX 8 (WWCP-TV) is a local broadcast television station serving the Central Pennsylvania region, including Johnstown, Altoona, State College, and surrounding areas. The station operates as a full-time FOX Television Network affiliate and is co-owned with ABC 23 (WATM). The station's core offerings include local news coverage, national news syndication from FOX News, weather forecasting, and sports programming. The station produces original programming including 'FOX 8 News Now' (a half-hour news and lifestyle show), 'Happy Valley Adventure Edition' (highlighting Centre County), 'Money Monday' (financial content), and 'Taste it Tuesday' (local restaurant features). Additional services include contest/giveaway programs, the annual 'Uncork the Alleghenies' food and wine event, and weather cameras with local forecasts. The station reaches 22 counties in Central PA with a DMA ranking of 107 and approximately 282,430 total TV households.

Differentiator

Problem solved

Functional benefit

Products and services

• FOX 8 Local News Local news coverage for the Johnstown and Central Pennsylvania region, featuring stories on community events, weather, crime, politics, and local affairs. Distributed via over-the-air broadcast and the fox8tv.com website.
• FOX 8 National News National news aggregation and syndication from FOX News, covering stories on politics, sports, Supreme Court decisions, and national events, distributed to Central Pennsylvania viewers.
• FOX 8 Weather Local weather coverage, forecasts, and alerts for the Central Pennsylvania region, including weather cameras and closings/delays information.
• FOX 8 News Now A half-hour news and lifestyle show hosted by KC O'Day featuring local stories, community events, and positive happenings in West-Central Pennsylvania. Airs weekdays on FOX 8 at 9:00 am and following the FOX 8 News at Ten.
• Happy Valley Adventure Edition Monthly segment featuring people and places around Centre County (Happy Valley), highlighting local attractions and community stories. Airs the third Wednesday of each month on FOX 8 at 9:00 am and 10:35 pm following FOX 8 News at Ten.
• Money Monday Weekly financial-focused segment on FOX 8 News Now airing every Monday, featuring financial tips, local businesses, and money management advice. Sponsored by Timberland Federal Credit Union.
• Taste it Tuesday Weekly segment airing every Tuesday on FOX 8 News Now hosted by KC O'Day, featuring local restaurants, bakeries, and pubs in West-Central Pennsylvania.
• FOX 8 Contests Contest and giveaway programs for viewers, including MLB All-Star Game ticket giveaways and other promotional campaigns, often co-sponsored with local businesses.
• Uncork the Alleghenies Annual food and wine event presented by FOX 8 and ABC 23, showcasing local wineries, vendors, and culinary experiences at the Blair County Convention Center.
• Last Nights News Replay of the previous night's local news broadcast, allowing viewers to catch up on stories they may have missed.
• Television Advertising Airtime Sale of television commercial airtime to local, regional, and national advertisers, reaching 282,430 DMA TV households across 22 counties in Central Pennsylvania. Sold through a direct sales team of Account Executives plus a Digital Sales Specialist.
• Commercial Development & Production Commercial development and production services for advertisers, providing professionally-produced advertising creative as part of the station's advertising sales offering.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• State College Regional AirportminorGTM or Marketing Partner · 22 June 2026Co-sponsorship of 2026 MLB All-Star Game Ticket Giveaway contest. FOX 8 and State College Regional Airport partnered to give away a 4-pack of tickets to the MLB All-Star Game at Citizens Bank Park in Philadelphia on July 14, 2026.
• Empire PavingminorGTM or Marketing Partner · 25 March 2026Marketing partnership for 'Driveway to the Draft' promotional campaign linking Empire Paving's commercial asphalt services to NFL Draft excitement in Northeast Ohio. The partnership represents Empire Paving's strategy to expand brand presence following their October 2025 acquisition of exclusive rights to a vanity phone number across three area codes covering the greater Cleveland region.
• Cunningham Broadcasting CorporationcoreOthersStation ownership and management. WWCP-TV is owned by Johnstown (wwcp-tv) Inc., a Maryland corporation. WATM ABC 23 is owned by Palm Television, LP with a Local Marketing Agreement (LMA) for Johnstown (wwcp-tv) Inc. to run the station. Cunningham Broadcasting Corporation is the parent company managing station operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tegna: Owns a portfolio of network-affiliated stations in mid-sized U.S. markets. Similar in footprint philosophy (local news + ad sales) and useful as a small/mid-market affiliate comparable.
• E.W. Scripps Company: Operates dozens of local TV stations nationally. Comparable as a benchmark for local news investment, ION network, and the trade-off between linear ad declines and digital/CTV monetization.
• Sinclair Broadcast Group: Large station group owner of numerous FOX and other network affiliates, including in Pennsylvania DMAs. A potential roll-up acquirer and a structural comparable for affiliate-station economics, ad sales, and LMA-style operating models.
• Nexstar Media Group: Largest U.S. TV station operator, owning affiliates across the country including in Pennsylvania. Comparable as a benchmark for small-market affiliate valuations and the dominant acquirer in station consolidation.
• Gray Television: Owner of a large portfolio of mid- and small-market local TV stations across the U.S., including several in Pennsylvania. A relevant comparable for small-DMA affiliate economics, original local news strategy, and digital growth.

Direct peers

• WTAJ-TV: CBS affiliate serving the Altoona–Johnstown–State College DMA. Direct head-to-head competitor for local news viewers, sports rights, and advertiser dollars in the same 22-county Central PA footprint as FOX 8.
• WJAC-TV: NBC affiliate in Johnstown, PA — another same-DMA competitor for local news, weather, and ad spend. Comparable size and product mix to FOX 8, making it the closest local market peer.
• WATM-TV (ABC 23): ABC affiliate in the Johnstown/Altoona market, operated by FOX 8 under an LMA with Palm Television, LP. Sister-station in the same local market and a direct benchmark for affiliate economics in this DMA.

Regional players

• Lockwood Broadcasting: Independent small-market station group with operations in Pennsylvania and surrounding states. Comparable as a small/mid-market local broadcast operator with similar advertiser and programming dynamics to FOX 8.

Others

• Cunningham Broadcasting Corporation: Corporate parent managing HR and operations for WWCP-TV FOX 8 and WATM ABC 23. Operates LMA-based affiliate stations in other markets; structurally comparable as a sister operator under the Cunningham/Palm affiliation model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FOX8WWCP
• LinkedInlinkedin.com/company/fox-8-wwcp-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOX 8