22 West Media

What 22 West Media does

22 West Media is a student-run digital media center operated as a program of Associated Students, Inc. (ASI) at California State University, Long Beach. It consolidates three core product lines under one unified platform at 22westmedia.com: 22 West Radio (a broadcast radio station operating on 88.1 FM HD3 alongside online streaming, featuring programming from over fifty students and community volunteers), 22 West Television (a student-run broadcast outlet producing episodic and narrative content, founded in 2000), and 22 West Magazine (a print and digital student publication dating to 1977). The organization functions as a hands-on educational environment: any CSULB student may join regardless of prior experience, and an in-house ASI Web Development Team builds and maintains the digital platform. Headquarters are located at PH1 210, 1250 N Bellflower Blvd, Long Beach, California, with a staff headcount reported at 51-100, predominantly student workers and volunteers.

The business model is an advertising-supported, nonprofit media operation rather than a venture-backed commercial enterprise. Revenue derives from three streams: advertising sales for print/web magazine and website (full page general rate $250, CSULB department rate $200; quarter page $75/$50), radio spot advertising sold in usage-based tiers of 5x to 60x spots on internet and FM HD3 signals (internet spots $20 each at minimum run; FM HD3 spots $15 each at minimum run, non-commercial underwriting available for eligible organizations), and monthly Run-of-Schedule radio bundles (1 spot every 2 hours, $350/month). The magazine is partially funded by ASI. Distribution is direct sales to local Long Beach/Los Angeles SMBs and CSULB departments seeking to reach the 18-24 college-age demographic; a campus policy prohibiting outside publication distribution gives 22 West Media an effectively captive audience of over 40,000 students, faculty, and staff. There are no external investors, funding rounds, patents, acquisitions, or regulatory matters disclosed, and no technology beyond standard broadcast and digital publishing infrastructure.

Customer concentration is moderate to high in structural terms: advertising revenue depends on a limited pool of local Long Beach-area SMBs plus on-campus CSULB departments, with no named enterprise advertisers disclosed beyond the campus segment. The dominant concentration risk is that advertiser demand is highly correlated with local economic conditions and university-level budget cycles, and that the student General Manager (Jack O'Neill) and student Advertising Assistant (Payton Smith) turnover on a single-academic-year cadence, which limits institutional selling capacity and revenue predictability between academic years. ASI's partial funding acts as a stabilizer, but the organization lacks diversified revenue streams, recurring contracts, or pipeline disclosure that would support a low-concentration classification.

Name

22 West Media

Legal name

22 West Media

Website

https://22westmedia.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

22 West Media is a student-run, nonprofit digital media center at California State University, Long Beach, operating 22 West Radio (88.1 FM HD3 and online), 22 West Television, and 22 West Magazine under Associated Students, Inc., serving CSULB students and local advertisers targeting the 18-24 demographic.

Ownership category

akta.pro rank

Product category

Campus Media Services

NAICS

Radio Broadcasting Stations (51611), Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161), Broadcasting and Content Providers (516)

SIC

Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB)

akta.pro secondary industries

Student Media & Publications (Newspaper, Radio, TV) (EDALAHAE), Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts) (MPABADAG), University/College-licensed Public Broadcasting (TV & Radio) (MPABADAD)

Keywords

• Student media
• Campus radio
• College magazine
• Student television
• Campus advertising

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Sales - Web & Print: Magazine and website advertising sales to local businesses and campus departments/organizations. Full color print ads in magazine plus web banner advertising.
2. Radio Advertising: Radio spot advertising on both internet and FM HD3 signal. Minimum run of 5x spots. Bundled ROS (Run of Schedule) options available. Non-commercial underwriting available for eligible organizations.
3. ASI Funding: Partial funding provided by Associated Students, Inc. (ASI) of CSULB. The magazine is published using ad money and partial funding from ASI.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

22 West Media is a student-run digital media center at California State University, Long Beach that operates three integrated media platforms — 22 West Radio (broadcasting on 88.1 FM HD3 and streaming online), 22 West Television (producing episodic and narrative video content), and 22 West Magazine (a print and digital publication). It sells advertising inventory across these platforms to local businesses and CSULB departments seeking access to the 40,000+ campus community, while also providing hands-on media production training to students.

Product overview

22 West Media is a student-run digital media center at California State University, Long Beach, operating as a unified platform that encompasses three core products: 22 West Radio (a broadcast radio station on 88.1 FM HD3 and online), 22 West Television (a broadcast outlet producing episodic and narrative content founded in 2000), and 22 West Magazine (a student-curated publication established in 1977). These three components function together as an integrated media center providing students hands-on experience in radio broadcasting, television production, and magazine publishing.

Differentiator

Problem solved

Functional benefit

Brands

• 22 West Radio: Student-run radio station broadcasting on 88.1 FM HD3 and online, featuring diverse programming involving over fifty students and community volunteers.
• 22 West Television
• 22 West Magazine

Products and services

• 22 West Radio Student-run radio station at California State University, Long Beach, broadcasting on 88.1 FM HD3 and streaming online. Features diverse programming involving over fifty students and community volunteers, with DJ-led shows, sports broadcasts, news, and public affairs programming.
• 22 West Television Student-run television production outlet founded in 2000 at California State University, Long Beach. Produces episodic and narrative video content that is distributed via the 22 West Media website and the @22WestTV YouTube channel, fostering student engagement and creativity in television production.
• 22 West Magazine Student-run and curated print and digital magazine established in 1977 at California State University, Long Beach. Distributed in print on the CSULB campus and available in a digital flipbook format online. Dedicated to serving and engaging the university community through editorial coverage and features.
• Print and Web Advertising Full-color print advertising placements in 22 West Magazine plus web banner advertising on 22westmedia.com. Sold to local businesses and CSULB departments/organizations seeking access to the campus audience, with discounted rates available to CSULB department clients.
• Radio Advertising Radio spot advertising sold across 22 West Radio's internet stream and 88.1 FM HD3 broadcast. Available as standalone spot packages with volume discounts and as a monthly Run-of-Schedule bundle. Non-commercial underwriting options are available for eligible organizations.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Associated Students, Incorporated (ASI)coreStrategic or Co-development Partner22 West Media is a program of Associated Students, Inc. (ASI) at California State University, Long Beach. ASI provides partial funding for the magazine publication and organizational support. The publisher reserves right to revise advertising rates and policies.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Stanford Daily: Stanford University's primary student-run news and media outlet, combining print, digital, and multimedia coverage. Comparable as a multi-platform student publication serving a single university's captive audience with advertising support.
• The Daily Pennsylvanian: University of Pennsylvania's independent student-run news organization with integrated digital, print, and multimedia operations. Comparable as a single-university, multi-platform student media business.
• The Michigan Daily: University of Michigan's independent student-run daily newspaper with extensive digital presence. Directly comparable to 22 West Magazine's print-plus-digital publishing model at a single university.
• The Daily Targum (Rutgers University): Rutgers University's student-run daily newspaper and media outlet. Comparable to 22 West Media as a multi-decade student media organization offering print, web, and multimedia advertising products to a captive campus audience.
• KUCI 88.9 FM (UC Irvine): UC Irvine's student/community non-commercial radio station. Operates a similar model of student and volunteer programming, online streaming, and underwriting-funded broadcast operations.
• The Daily Bruin (UCLA): UCLA's student-run newspaper and multimedia organization producing print, online, video, and podcast content. Comparable to 22 West Media as an integrated student media operation with advertising-funded business model.
• KXLU 88.9 FM (Loyola Marymount University): Loyola Marymount University's student-run, non-commercial campus radio station. Directly comparable to 22 West Radio as a college-licensed, student-operated FM broadcaster serving a defined university audience with advertising/underwriting revenue.

Broad incumbents

• KCRW 89.9 FM: Santa Monica College-based public radio station and digital media platform. A larger, established public broadcaster in the same LA market as 22 West Radio, with overlapping underwriting-driven business model and digital streaming presence.
• Pacifica Radio / KPFK 90.7 FM: Listener-supported, non-commercial public radio broadcaster in Los Angeles. Comparable to 22 West Radio as a non-commercial, underwriting-funded radio operation in the broader SoCal media landscape.

Others

• College Media Association: Industry association supporting collegiate media outlets across the U.S. Provides advertising network, training, and best practices for student media like 22 West Media — relevant as an ecosystem enabler rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@22WestTV
• Instagraminstagram.com/22WestLB
• TikToktiktok.com/@22westmedia
• Xx.com/22WestLB
• Facebookfacebook.com/22WestLB
• LinkedInlinkedin.com/company/22-west-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 22 West Media