Carromco

What Carromco does

Carromco GmbH & Co. KG is a privately held German brand manufacturer of indoor and outdoor recreational games and sports equipment, founded in 1986 and headquartered in Norderstedt near Hamburg. The company designs and sells a broad portfolio of game tables (table football/kicker, air hockey, billiards, and multi-function tables combining up to 14 games in one unit), electronic and steel-tip dartboards, outdoor recreational products (Viking chess/Kubb, giant Mikado, ring toss), scooters, and replacement accessories. Notable technical components include Bluetooth-enabled products with companion mobile apps — the Evolution-XT app for interactive table football and the Smartness app for wireless electronic dartboards — supported by proprietary electronic sensor systems, LED/LCD score displays, and 3D product previews via Sketchfab on product pages. Products are CE certified and comply with DIN EN 71-1-3 & 9 safety standards.

The business operates through a dual-channel go-to-market: a direct-to-consumer e-commerce storefront (carromco.com, powered by Odoo) selling at gross retail prices in German and English, with PayPal and cash-on-pickup payment options and free shipping within Germany; and a structured B2B wholesale channel targeting German and European sporting goods retailers, toy stores, and dealers, with separate net pricing, distinct terms and conditions, and dedicated B2B inquiry handling. Customer segments span private households seeking home entertainment, semi-professional and club-level players requiring tournament-grade equipment, and trade buyers purchasing for resale. Revenue is generated primarily through one-time hardware sales across price tiers ranging from sub-€20 accessories and outdoor games to approximately €500 professional-grade kicker tables, with repeat-purchase accessories (soft darts, table football balls, replacement tips) providing secondary revenue streams.

The company is led by managing director Heinrich Schumann Jepsen and appears independently owned with no disclosed venture capital, private equity, or institutional investment. The website infrastructure runs on open-source Odoo e-commerce, hosted by Hetzner Online, with Google Analytics and Tag Manager for marketing measurement and Usercentrics for GDPR cookie compliance.

Name

Carromco

Legal name

Carromco GmbH & Co. KG

Website

https://carromco.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Carromco GmbH & Co. KG is a German manufacturer founded in 1986 that designs and sells table games, electronic dartboards, multi-function tables, scooters, and outdoor recreational products through its own e-commerce site and a B2B dealer channel across Germany and Europe.

Ownership category

akta.pro rank

Product category

Recreational Game Tables and Equipment

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro industry

PRIMARYCRALALAA

Board Game & Puzzle Specialty Retailers

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Board Games and Puzzles

SECONDARYCRALALAI

Board Game Accessories & Components Retail (Sleeves, Dice, Tokens, Inserts)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Board Games and Puzzles

Keywords

• Table games
• Electronic dartboards
• Air hockey tables
• Table football tables
• Outdoor sports games

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales (B2C): Carromco operates its own online storefront (carromco.com) selling directly to end consumers. Customers purchase table games, dartboards, and sports equipment at listed retail prices (brutto/B2C). Revenue is generated through one-time product transactions with optional online payment (PayPal) or cash on pickup. No minimum order value is required for consumer orders.
2. B2B / Wholesale Trade: Carromco explicitly targets business customers (dealers, retailers) with separate B2B terms and conditions. B2B pricing is quoted as net prices (Nettopreise) in euros, with separate payment terms (immediately due upon receipt of goods unless otherwise agreed in writing). This channel suggests bulk/order-based revenue from trade customers rather than individual consumers.
3. Accessories and Spare Parts: Carromco sells complementary accessories including table football balls, dart soft tips/spikes, replacement parts, and other consumables. These represent repeat purchase revenue from existing product owners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Carromco manufactures and sells indoor and outdoor recreational game equipment, including air hockey tables, billiard tables, table football/kicker tables, multifunction tables combining 2 to 14 games in one unit, electronic and steel-tip dartboards with companion smartphone apps, Viking chess/Kubb sets, scooters, and accessories. The company sells directly to consumers via its own e-commerce storefront and to trade customers (dealers, retailers) through a separate B2B wholesale channel.

Product overview

Carromco is a German manufacturer of table games and outdoor recreational products. The product portfolio consists of: (1) Spieltische (Game Tables) including Air Hockey tables, Billiard tables, Table Football/Kicker tables, and Multifunction tables combining multiple games; (2) Electronic and Steel Dartboards with companion smartphone apps featuring LED/LCD displays and multiple game modes; (3) Sports & Leisure products including Viking Chess (Kubb), Scooters, and outdoor games. The product lineup includes both standalone tables and multifunction units that combine 2-14 games in single pieces of furniture. Electronic dartboards and the Evolution-XT kickertisch are enhanced with Bluetooth-connected companion apps (Smartness App and Evolution-XT App) for iOS and Android devices.

Differentiator

Problem solved

Functional benefit

Brands

• CARROMCO Professional-Sortiment: Professional line of kickertische (table football/foosball tables) featuring premium equipment with features like round handles, nylon bearings, and professional-grade components.
• Evolution-XT/XM
• Smartness

Products and services

• Air Hockey Tables Air hockey tables ranging from compact tabletop models (e.g., Speedy-XT at €39.90) to full-size premium models with blower motors, LED pucks, and pushers. Sold to consumers via carromco.com and to trade dealers for resale.
• Multifunction Game Tables Multi-game tables combining 2 to 14 games in one unit, including combinations of billiards, air hockey, table tennis, table football, shuffleboard, blackjack, dice, bowling, and ice hockey. Designed for households with limited space seeking multiple play experiences in a single piece of furniture.
• Billiard Tables Full-size indoor billiard tables (e.g., ORION-XT at €199.95) for home recreational use.
• Table Football Tables (Kickertische) Table football/kicker tables ranging from compact tabletop mini models to full-size professional-grade tables with telescopic steel rods, ball return systems, ergonomic handles, nylon bearings, and electronic score tracking. The Evolution-XT features Bluetooth connectivity and companion app. Models span entry-level through professional tournament use.
• Electronic Dartboards Electronic dartboards with LCD/LED displays, multiple game modes (28-43 games, 500-761 variants), support for 1-8 players, touch-sensitive segments, proprietary sensor systems with 2-hole/3-hole/4-hole segment configurations, voice output in English/French, and Bluetooth connectivity with companion Smartness app on selected Smartness models (Arcadia 4.0, Turbo Charger 4.0). Models span entry-level to high-end tournament-grade boards.
• Steel-Tip Dartboards Tournament-size traditional steel-tip dartboards (e.g., Superplay at €28.50) for professional and amateur dart play.
• Viking Chess / Kubb Sets Traditional Scandinavian Viking chess (Kubb) sets made from pine wood (e.g., Original at €29.95, Odin-M at €38.90) for outdoor recreational use.
• Scooters Foldable kick scooters (Cityroller Profi Stunt Roller, Tretroller 2in1, Balance Scooter Dreamliner) with 200mm wheels, dual suspension systems, adjustable handlebars, and load capacities up to 100kg.
• Outdoor Games (Giant Mikado, Ring Toss, Magnetic Dartboard) Large-format outdoor games including Giant Mikado (€24.95), Ring Toss (€19.95), magnetic dartboard (€19.90), and basketball hoop (€45.00) for outdoor family recreation.
• Accessories and Spare Parts Replacement darts and softdart tips (€6.99), table football balls in plastic and cork materials (€11.50–€18.95), and other consumable spare parts for Carromco game tables and dartboards.

Quantifiable outcome

• Products certified to DIN EN 71-1-3 & 9 safety standards and CE certified

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• OdoocoreTechnology or IntegrationCarromco's e-commerce website is powered by Odoo (noted in the website footer: 'Powered by Odoo — The #1 Open Source eCommerce'). Odoo provides the underlying e-commerce platform, online shop functionality, cart, user accounts, and CMS capabilities for the carromco.com storefront.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Unicorn: UK-based darts manufacturer (steel-tip and soft-tip boards, accessories); directly comparable to Carromco's electronic and steel dartboard categories.
• Garlando: Italian maker of foosball, multi-game tables and air-hockey tables under the Garlando and Tornado brands; directly comparable on kickertisch product line and EU trade distribution.
• Teckell: Italian premium foosball table maker positioned at the high end of the kickertisch market, comparable to Carromco's Evolution-XT / Stadium-XT professional line.
• Atomic: US maker of table tennis, foosball, air hockey and multi-game tables; overlaps directly with Carromco on table-game category breadth and home-rec positioning.
• Harrows: Established UK darts manufacturer covering steel/soft-tip darts, boards and accessories; comparable in product mix and European sporting-goods retail distribution to Carromco's darts range.
• Kettler: German manufacturer of home fitness, table tennis, and recreational games; overlaps directly with Carromco on game tables, outdoor leisure products, and the German sporting-goods trade channel.
• Winmau: UK darts brand producing bristle dartboards and tournament-grade equipment; overlaps with Carromco's Superplay steel dartboard and broader darts category.
• Mightymast: UK manufacturer of multi-game tables, pool tables, and air hockey; directly competes with Carromco's multi-function (2-in-1 to 14-in-1) and air-hockey table lines.

Broad incumbents

• Brunswick Billiards: Long-established US billiards and game-room brand; comparable to Carromco's ORION-XT billiard table and adjacent multi-game offerings as part of a broader recreational portfolio.

Regional players

• Stern Podium Sports: German foosball manufacturer serving the German and broader EU market; comparable product and geography to Carromco's kickertisch line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Carromco/videos
• Xx.com/carromco
• LinkedInlinkedin.com/company/carromco-global-industries-ltd.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carromco