What GrS Montreal does

GrS Montréal inc. is a private, for-profit medical clinic headquartered at 999 de Salaberry in Montreal, Quebec, operating as a subsidiary within Complexe Chirurgical CMC (CC-CMC). Founded in 2011, the clinic is devoted exclusively to gender affirmation surgery for transgender and gender-diverse individuals, offering a comprehensive range of male-to-female (MTF/MTX) procedures — including vaginoplasty with the proprietary single-surgery penile-inversion-plus-neurovascular-flap-autograft technique pioneered by Dr. Pierre Brassard, vaginoplasty without vaginal cavity, breast augmentation, facial feminization, voice feminization, and orchiectomy — alongside female-to-male (FTM/FTX) procedures such as mastectomy, metoidioplasty, phalloplasty, and masculinizing face/body surgery. Corrective and revision surgeries are offered for patients who had prior procedures elsewhere. Care is delivered through an integrated stack: surgeries are performed at Centre Métropolitain de Chirurgie (Quebec's only private hospital, with four operating rooms and a 17-bed inpatient unit), postoperative recovery is provided at Maison de convalescence Asclépiaade, and digital patient management is handled through the proprietary Monarch patient portal launched in 2020.

The business model is professional-services based, with revenue generated per surgical procedure and billed either to patients directly, to provincial/territorial Canadian surgery reimbursement programs, or to private insurance carriers. Pricing is not publicly disclosed and is provided on a quote basis. The clinic employs 11–50 staff, including five FRCSC-certified surgeons who have collectively performed over 10,000 gender affirmation surgeries over 12 years, and serves both Canadian patients and a growing international cohort with dedicated multilingual (French/English) and turnkey-stay support. Distribution is direct-to-patient via phone, the Monarch portal, and provincial program referrals, with no resellers or third-party distributors. The clinic maintains Accreditation Canada certification with honors for both its hospital and recovery facilities, complies with WPATH Standards of Care Version 8 (2022), and actively participates in CPATH (Canadian Professional Association for Transgender Health) research and education.

Name

GrS Montreal

Legal name

GrS Montréal inc.

Website

https://grsmontreal.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

GrS Montréal is a private Montreal-based specialty clinic that performs gender affirmation surgeries for transgender and gender-diverse patients, with five FRCSC-certified surgeons, an integrated private hospital and recovery home under Complexe Chirurgical CMC, and over 10,000 procedures completed in 12 years.

Ownership category

akta.pro rank

Product category

Gender Affirmation Surgery Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Women’s & Children’s Surgical Care Centers (HLAFAJAM)

akta.pro secondary industry

Urogynecology & Pelvic Reconstructive Surgery (Female Pelvic Medicine) (HLAKAJAE)

Keywords

• Gender affirmation surgery
• Plastic surgery services
• Facial feminization surgery
• Vaginoplasty procedures
• Phalloplasty surgery

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Gender affirmation surgery services: GrS Montreal generates revenue through providing gender affirmation surgical procedures including vaginoplasty, phalloplasty, mastectomy, facial feminization, and other related surgeries. Services are billed either to patients directly, to provincial/territorial Canadian health programs (each province has reimbursement programs), or to private insurance companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

GrS Montreal is a specialized medical clinic devoted exclusively to gender affirmation surgery, offering comprehensive male-to-female (MTF/MTX) and female-to-male (FTM/FTX) surgical procedures including vaginoplasty, phalloplasty, metoidioplasty, mastectomy, facial feminization surgery, voice feminization, Adam's apple reduction, breast augmentation, and corrective surgeries. The clinic operates within the Complexe Chirurgical CMC, which includes the Centre Métropolitain de Chirurgie (the only private hospital in Quebec) and the Maison de convalescence Asclépade (post-surgical recovery centre), providing end-to-end perioperative care for patients from Canada and internationally.

Product overview

GrS Montreal is a specialized gender affirmation surgery clinic operating within the Complexe chirurgical CMC, which comprises three entities: GrS Montreal (devoted exclusively to gender affirmation surgery), Centre Métropolitain de Chirurgie (the only private hospital in Quebec with four operating rooms and 17-bed inpatient unit), and Maison de convalescence Asclépiade (post-surgical recovery centre). The clinic offers comprehensive male-to-female (MTF/MTX) and female-to-male (FTM/FTX) surgical procedures, including vaginoplasty, breast augmentation, facial feminization, voice feminization, mastectomy, phalloplasty, and metoidioplasty, along with corrective surgeries and the Monarch digital patient portal platform. GrS Montreal's surgeons have performed over 10,000 gender affirmation surgeries over 12 years and meet WPATH Standards of Care Version 8.

Differentiator

Problem solved

Functional benefit

Brands

• TransAvenue: Educational blog operated by GrS Montréal covering topics related to gender affirmation surgeries, LGBTQ+ news, patient experiences, and healthcare information.
• Monarch

Products and services

• Male to Female (MTF/MTX) Gender Affirmation Surgery Services Comprehensive male-to-female gender affirmation surgical services including vaginoplasty, vaginoplasty without vaginal cavity, breast augmentation, Adam's apple reduction, voice feminization program, facial feminization, and orchiectomy for transgender individuals seeking feminization procedures.
• Female to Male (FTM/FTX) Gender Affirmation Surgery Services Comprehensive female-to-male gender affirmation surgical services including mastectomy, metoidioplasty, phalloplasty, second-step phalloplasty with urethral construction, testicular implants, penile implants, and masculinizing face and body surgeries for transgender individuals seeking masculinization procedures.
• Vaginoplasty Core surgical procedure to create female genitalia using penile inversion technique with neurovascular flap autograft from the glans to create a sensitive clitoris, performed in a single surgery. The technique has been refined by Dr. Pierre Brassard and is considered one of the world's leading techniques.
• Vaginoplasty without Vaginal Cavity Variant of vaginoplasty that creates natural-looking female genitalia without constructing a vaginal cavity, performed in a single surgery using the same surgical principles including neurovascular flap autograft for clitoral construction.
• Phalloplasty Significant surgical procedure in the masculinization process of genitals, considered the most significant procedure for female-to-male transition.
• Metoidioplasty Procedure used to obtain a more masculine appearance of the genitals through reconstruction of existing tissue as part of female-to-male transition.
• Mastectomy (Masculinization of the Torso) Procedure in which breast tissues and mammary glands are removed to achieve a more masculine chest appearance as part of female-to-male transition.
• Facial Feminization Surgery (FFS) Specialized facial surgery procedures to achieve feminine facial features, including forehead surgeries, mandibular surgeries, rhinoplasty, tracheal shave (chondrolaryngoplasty), lip lift, and malar implants.
• Voice Feminization Program Comprehensive two-component program combining speech therapy and surgery to achieve a more typically feminine voice, including speech therapy assessment, voice therapy, and surgical options such as polypectomy and crico-thyroid approximation.
• Corrective Surgeries - MTF Revision and corrective surgeries for male-to-female patients who have had previous gender reassignment surgery, including secondary vaginoplasty, genital scar revision, vulvar reconstruction, labiaplasty, and clitoral correction.
• Corrective Surgeries - FTM Revision and corrective surgeries for female-to-male patients, including torso scar removal, nipple correction, secondary phalloplasty, and genital scar revision.
• Centre Métropolitain de Chirurgie Private hospital facility equipped with four operating rooms, a day surgery unit, and a 17-bed inpatient unit where GrS Montreal surgeries are performed. It is the only private hospital centre in Quebec.
• Maison de convalescence Asclépiaade Post-surgical recovery centre for patients who underwent genital surgery, providing personalized postoperative follow-ups and convalescence accommodation. Located at 908, boulevard Gouin Ouest, Montreal.
• Monarch Patient Portal Digital patient portal platform allowing clients to track the progress of their medical file online, submit required documents for surgeries, communicate with healthcare professionals, and access information about offered surgeries at the Complexe chirurgical CMC.

Quantifiable outcome

• Over 10,000 gender affirmation surgeries performed in 12 years

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CPATH (Canadian Professional Association for Transgender Health)coreStrategic or Co-development PartnerGrS Montreal actively participates in CPATH annual congresses, presenting research and clinical findings. Dr. Maud Bélanger and Dr. Pierre Brassard have participated in plenaries and presentations on surgical techniques, and clinic staff have presented on gender affirming surgeries and the Monarch platform.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• FacialTeam (Marbella, Spain): Specialized clinic in Spain performing facial feminization surgery (FFS) and body feminization for trans women, with strong medical-tourism positioning. Comparable to GrS Montreal on FFS offerings and on serving international patients seeking high-quality GAS.

Direct peers

• Crane Center for Transgender Surgery: A U.S.-based, surgeon-led private practice specializing in gender affirmation surgery, including vaginoplasty, phalloplasty, and facial feminization. Highly comparable as a specialty surgical clinic competing for similar patient segments through direct-to-consumer marketing and surgeon reputation.
• Mount Sinai Center for Transgender Medicine and Surgery: Academic hospital-based transgender surgery program in New York offering a comprehensive range of gender affirmation procedures comparable to GrS Montreal's MTF/FTM surgical menu. Directly comparable on patient population, clinical scope, and integrated care delivery model.
• Align Surgical Associates: San Francisco-based surgical practice providing transgender surgery including top surgery, body contouring, and facial procedures. Comparable to GrS Montreal as a focused, surgeon-driven specialty practice serving a similar elective, payor-mixed patient population.
• Gender Confirmation Center (GCC): San Francisco-based private plastic surgery practice focused exclusively on gender-affirming procedures, including facial feminization and body masculinization. Direct peer for the GAS patient demographic with similar surgeon-led, specialized business model.
• The Philadelphia Center for Transgender Surgery: Specialized U.S. clinic providing vaginoplasty, top surgery, and other GAS procedures in an outpatient setting. Directly comparable as a focused GAS clinic competing with GrS Montreal for both domestic and international patients seeking private-pay surgical care.

Broad incumbents

• NYU Langone Transgender Surgery Service: Academic hospital program offering comprehensive gender-affirming surgery within a large health system. Comparable to GrS Montreal in clinical scope and integrated care delivery, though embedded in a broader hospital rather than as a standalone specialty clinic.

Regional players

• Chettawut Plastic Surgery Center: Long-established Bangkok-based clinic performing vaginoplasty and other GAS procedures, primarily serving international medical-tourism patients. Comparable to GrS Montreal as a destination clinic in the cross-border gender affirmation surgery market.
• Suporn Clinic (Dr. Suporn Sathorn): Thai clinic specializing in male-to-female gender confirmation surgery with internationally recognized techniques. Comparable to GrS Montreal as a specialty surgical clinic competing in the same medical-tourism GAS market segment, though in a different geography.
• Preecha Aesthetic Institute (PAI): Bangkok-based plastic surgery clinic specializing in gender affirmation surgery with strong international patient volumes. Comparable to GrS Montreal as a leading Southeast Asian destination for GAS serving medical tourists who might otherwise consider Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GrSMontreal
• Facebookfacebook.com/GrSMontreal
• Instagraminstagram.com/grsmontreal
• LinkedInlinkedin.com/company/gcs-medical-inc-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GrS Montreal