Joti Foundation

What Joti Foundation does

Joti Foundation is a privately-held non-profit charitable organization founded in 2020 and headquartered in Gurgaon, Haryana, with operational roots in Muktsar, Punjab, India. It is registered as a public trust under the Indian Trusts Act 1882 and as a charity in England and Wales (charity number 1163294), and was created in memory of Late Prabjot Singh Brar. The foundation runs a portfolio of seven grassroots social programs targeting underprivileged families and children in rural Punjab, particularly in the Malwa region: Jal Jeevan (water purification, reportedly reaching 30,000+ inhabitants), Clear Vision for Brighter Future (free eye screenings and spectacles for children), Disaster Relief (emergency aid, including 400 quintals of dry rations to 12 flood-affected Fazilka villages in 2023), Samarth and Empower-ED (education support), the Redistributing Happiness Distribution Drive (clothing across ~30 villages), and Health Camps (village-level check-ups and screenings). It is governed by three trustees — Mrs. Prabkiran Brar (Chairperson), Mrs. Sarabjit Kaur, and Mr. Ajit Brar — with a headcount of 101-250 employees.

The foundation generates revenue exclusively through charitable donations, accepted via a Razorpay-powered online portal with suggested amounts of ₹10, ₹20, ₹50, and ₹100 (plus custom amounts), as well as direct bank transfer and PayPal for international donors. Distribution is entirely field-based in Punjab villages, with a go-to-market motion that is community-led: grassroots outreach, volunteer networks, partner sign-ups, and earned media coverage across regional Punjabi outlets and national press. There is no proprietary technology, app, or AI/ML capability — operations are analog, trust-based, and dependent on the personal involvement of trustees embedded in the target communities. The organization also runs episodic campaigns, including a 2025 Punjab Flood Response initiative, and maintains a website and Instagram presence for awareness and donor acquisition.

As a non-commercial entity, Joti Foundation does not sell products or services; financial sustainability depends on individual donor generosity, unnamed partner organizations, and ad hoc fundraising tied to events such as floods. Revenue figures, audited financials, and donor concentration data are not publicly disclosed, and no institutional investors, funding rounds, M&A activity, or subsidiary structure exist. The competitive position rests on community trust and family-led execution rather than technology, scale, or capital.

Name

Joti Foundation

Legal name

Joti Foundation

Website

https://jotifoundation.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Humanitarian and Community Development Services

NAICS

Child and Youth Services (62411), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGACAC

Community Health, Prevention & Health Education

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

Keywords

• Rural community development
• Clean water initiatives
• Education support programs
• Disaster relief services
• Nonprofit humanitarian aid

Headquarters

HQ city

Muktsar

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: Joti Foundation generates revenue through donations from individual donors, corporate partners, and supporters. The foundation accepts donations via online payment gateway (Razorpay), direct bank transfer, and PayPal. Donations range from ₹10 to ₹100 and above, with provisions for refund requests within 15 days.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Joti Foundation is a non-profit charitable public trust that runs a portfolio of grassroots humanitarian programs for underprivileged rural communities in Punjab, India. Its core offerings include community water purification (Jal Jeevan), free eye screenings and eyeglasses for children (Clear Vision for Brighter Future), disaster and flood relief, education support (Samarth and Empower-ED), clothing distribution drives, and village health camps. Programs are delivered through direct field outreach by trustees and volunteers, funded by donations collected online and offline.

Product overview

Joti Foundation is a non-profit charitable organization (registered as a public trust under the Indian Trusts Act 1882 and in England and Wales under charity number 1163294) founded in 2020. The organization offers a portfolio of social programs focused on poverty alleviation, gender equality, and sustainability. Its product portfolio consists of seven distinct social initiatives: Jal Jeevan (water purification addressing waterborne diseases), Clear Vision for Brighter Future (free eye care and spectacles for children), Disaster Relief (emergency aid), Samarth (education support), Empower-ED (education solutions), Distribution Drive (clothing distribution), and Health Camps (village healthcare services). These programs operate at the grassroots level in Punjab, India, with a focus on the Malwa region.

Differentiator

Problem solved

Functional benefit

Products and services

• Jal Jeevan Community water purification initiative deploying village-level water purification units to provide safe drinking water free from heavy metals (fluoride, lead, arsenic, uranium) to residents of Punjab's Malwa region. Benefits over 30,000 inhabitants daily.
• Clear Vision for Brighter Future Eye care initiative providing free vision screenings and prescription eyeglasses to underprivileged children in Punjab suffering from low vision.
• Disaster Relief Comprehensive disaster relief services providing essential supplies, medical care, and shelter during natural or man-made disasters affecting communities in Punjab.
• Samarth Education support initiative under the EmpowerED project, providing solutions and aid to underprivileged children in the realm of education.
• Empower-ED Education aid project committed to providing solutions and support to underprivileged children, acting as a bridge between dreams and reality.
• Distribution Drive (Redistributing Happiness) Clothing distribution initiative spanning approximately 30 villages across Punjab, providing fresh clothes to families in need.
• Health Camps Village health camps providing general check-ups, immunizations, screenings, and health education in underserved communities of Punjab.

Quantifiable outcome

• 30,000+ inhabitants of Malwa benefit from safe water daily through Jal Jeevan initiative
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partner Organizations (Unnamed)minorOthersThe Joti Foundation website displays partner logos in a dedicated 'Our Partners' section. The specific names of these partner organizations are not disclosed on the website. These partnerships appear to support the foundation's various charitable initiatives in Punjab.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Plan India: International NGO operating in India focused on child welfare, education, health, and disaster response. Comparable multi-cause rural portfolio; significantly larger pan-India footprint and institutional donor base.
• Naandi Foundation: Large Indian nonprofit working on water, education, and livelihoods across rural India. Comparable on water access and rural community development, with substantially greater funding and geographic reach.
• CRY (Child Rights and You): One of India's largest and most established child welfare nonprofits, with broad pan-India operations. Comparable on child welfare and education focus; significantly larger scale and brand recognition.
• Akshaya Patra Foundation: Large Indian nonprofit operating the world's largest mid-day meal program, with similar grassroots distribution in Punjab. Overlaps with Joti on child welfare and education, but operates at much greater scale.

Direct peers

• Pratham: One of India's largest education-focused NGOs running literacy and learning programs for underprivileged children. Directly comparable to Joti's Empower-ED and Samarth education initiatives.
• Give India: India's leading online donation platform and nonprofit enabler, supporting hundreds of grassroots NGOs including those in Punjab. Highly comparable donation-channel strategy (Razorpay/PayPal/digital giving) and beneficiary focus.
• Smile Foundation: Indian nonprofit running multi-cause programs (education, health, livelihood, disaster relief) for underprivileged children and families across India. Highly comparable operating model, donor base, and program portfolio to Joti Foundation.
• WaterAid India: International NGO focused on clean water access in rural India. Directly comparable to Joti's Jal Jeevan initiative addressing contaminated water and waterborne disease in Punjab.

Regional players

• Helpage India: Indian nonprofit delivering healthcare, livelihoods, and disaster support to vulnerable populations. Comparable multi-cause rural service delivery model, with greater geographic spread.

Emerging players

• Habitat for Humanity India: International nonprofit addressing housing and disaster-resilient shelter in India. Comparable to Joti's disaster relief program, particularly flood response in Fazilka district.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/jotifoundation
• Xx.com/jotifoundation
• Facebookfacebook.com/JotiFoundation
• LinkedInlinkedin.com/company/joti-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joti Foundation