Lancer
Grupo Lancer is a privately held Brazilian security and multi-services company headquartered in São Paulo that delivers integrated physical security, electronic monitoring, cleaning, access control, and facility management services to over 1,000 residential, corporate, healthcare, and industrial clients in the São Paulo region.
- Company typePrivate
- Founded1996
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Lancer does
Grupo Lancer is a privately held Brazilian security and multi-services company headquartered in São Paulo, founded in 1996, that delivers an integrated portfolio of physical security and facility management services to businesses, residential condominiums, healthcare institutions, and industrial clients. Its service portfolio spans eight core offerings: cleaning services, access control, 24-hour monitoring, property security (patrol), integrated facilities management, service outsourcing (terceirização), CCTV, and virtual reception (portaria virtual). The company also operates Lancer Tech, a wholly-owned subsidiary focused on electronic security and 24-hour monitoring, which is cross-promoted from the parent brand and serves the São Paulo region.
The underlying technology combines conventional electronic security infrastructure (CCTV cameras, biometric and facial-recognition-based access control, mobile-device access, alarm integration, and cloud storage) with a proprietary 24-hour monitoring center and dedicated in-house technical team, enabling bundled physical and electronic security delivery from a single provider. Service delivery is executed through dedicated operational posts staffed by trained, uniformed professionals, with the company claiming ongoing periodic training in customer service, security procedures, and technology use.
Lancer operates a sales-led B2B go-to-market model targeting enterprises, condominium administrators, and institutions in the São Paulo region, using a direct commercial team complemented by a content-driven SEO/blog strategy, a website proposal-request flow, WhatsApp, and phone. Revenue is generated through custom-quoted, multi-year service contracts spanning recurring security subscriptions, ongoing facilities and cleaning engagements, and outsourced manpower arrangements. Pricing is not publicly disclosed and is tailored to each client's scope, property size, operational posts, and service frequency.
Lancer firmographics
Firmographics- Name
- Lancer
- Legal name
- Grupo Lancer
- Website
- https://grupolancer.com.br
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Grupo Lancer is a privately held Brazilian security and multi-services company headquartered in São Paulo that delivers integrated physical security, electronic monitoring, cleaning, access control, and facility management services to over 1,000 residential, corporate, healthcare, and industrial clients in the São Paulo region.
- Ownership category
- akta.pro rank
Lancer industry classification
Industry- Product category
- Security and Facility Management Services
- NAICS
- Security Guards and Patrol Services (561612)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Security Systems Monitoring & Dispatch (SOC/Remote Guarding) (IMAIAEAF)
Keywords
Where Lancer is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Lancer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Integrated Security Services: Recurring service contracts for security patrol, access control, CCTV monitoring, and virtual reception. Revenue is generated through long-term service agreements with condominiums, businesses, and institutions, providing predictable recurring income.
- Facilities and Cleaning Services: Professional cleaning and facilities management services contracted on an ongoing basis to corporate, healthcare, and residential clients. Includes specialized disinfection and dengue prevention cleaning services.
- Service Outsourcing (Terceirização): Manpower outsourcing providing qualified professionals for reception, cleaning, security, and concierge roles, managed under service contracts with client organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom service packages tailored to client requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Lancer product offering
Product offeringCore offering
Grupo Lancer is a Brazilian security and multi-services provider that delivers integrated physical security, 24-hour monitoring, access control, virtual reception, CCTV surveillance, property security patrol, professional cleaning, facilities management, and service outsourcing to condominiums, commercial enterprises, healthcare institutions, and industrial clients. Services are delivered through dedicated operational posts staffed by trained, uniformed personnel under recurring service contracts, and supplemented by an in-house 24-hour monitoring center and electronic security subsidiary (Lancer Tech).
Product overview
Grupo Lancer is a security and multi-service company offering an integrated portfolio of 8 core services: cleaning, access control, 24-hour monitoring, property security, facilities management, service outsourcing, CCTV, and virtual reception. The company operates with over 28 years of experience serving more than 1,000 companies. A subsidiary brand, Lancer Tech, focuses specifically on electronic security systems. Services are delivered through trained professionals at operational posts, with headquarters in São Paulo, Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- Lancer Tech: Segurança eletrônica e monitoramento 24 horas. Electronic security and 24-hour monitoring services.
Products and services
- Serviços de Limpeza (Cleaning Services)
- Controle de Acesso (Access Control)
- Monitoramento 24h (24-Hour Monitoring)
- Segurança Patrimonial (Property Security)
- Serviços de Facilities (Facilities Management)
- Terceirização de Serviços (Service Outsourcing)
- CFTV (Closed-Circuit Television)
- Portaria Virtual (Virtual Reception)
- Lancer Tech (Electronic Security Subsidiary)
Quantifiable outcome
- Over 1,000 companies served across Brazil, demonstrating broad market reach and trust.
Companies that use Lancer
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Lancer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Lancer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lancer Tech (Subsidiary)coreLancer Tech is a subsidiary of Grupo Lancer specializing in electronic security and 24-hour monitoring. With over 15 years of experience, Lancer Tech offers complete and customized solutions for residences, businesses, and companies seeking genuine protection. The subsidiary serves the entire São Paulo region with tailored solutions and is presented as a 'reference in electronic security' on the parent company's website. The two entities cross-promote each other's services.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Lancer competitors and assessment
Company assessmentBroad incumbents
- Sodexo (Brazil operations):
- Prosegur: Spanish-origin global security and cash logistics giant with substantial Brazilian operations offering guarding, electronic security, alarms, and monitoring to corporate and residential clients. Highly comparable integrated security portfolio, but operates at much larger multinational scale across many countries.
- ISS A/S (Brazil operations): Global facility services company with Brazilian operations offering cleaning, security, property services, and integrated facility management to enterprise clients. Comparable on the facility services and outsourced labor side, with broader multinational scope.
Direct peers
- SegurPro: Brazilian security services provider offering on-site guarding, electronic monitoring, and integrated facility services to corporate clients. Closely comparable in B2B security and integrated offerings with a national Brazilian footprint.
- Grupo Mônaco: Brazilian security and facility services group providing guarding, cleaning, reception, and monitoring services to corporate and condominium clients. Comparable in integrated multi-service B2B model serving São Paulo and other major Brazilian cities.
- Grupo Protege: Brazilian private security and services company providing guarding, monitoring, cleaning, and facility services to corporate and condominium clients in São Paulo and other Brazilian states. Closely comparable in service mix, vertical focus, and target customer profile to Lancer.
- Verisure Brasil (formerly Securitas Direct): Brazilian arm of European monitored-alarm specialist providing electronic security, alarms, and remote monitoring to residential and small business customers. Comparable on the electronic monitoring and virtual reception side, though more consumer-focused and tech-led than Lancer's full-service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Lancer social profiles
Digital presenceLancer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lancer leadership team
Management profileNumber of profiles
Lancer subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lancer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lancer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lancer
What does Lancer do?
Grupo Lancer is a Brazilian security and multi-services provider that delivers integrated physical security, 24-hour monitoring, access control, virtual reception, CCTV surveillance, property security patrol, professional cleaning, facilities management, and service outsourcing to condominiums, commercial enterprises, healthcare institutions, and industrial clients. Services are delivered through dedicated operational posts staffed by trained, uniformed personnel under recurring service contracts, and supplemented by an in-house 24-hour monitoring center and electronic security subsidiary (Lancer Tech).
Is Lancer a public or private company?
Lancer is a private company. It is classified as unknown and is currently operating.
When was Lancer founded?
Lancer was founded in 1996. It employs 51 to 100 people.
Where is Lancer based?
Lancer is headquartered in São Paulo, Brazil, in the Latin America region.
How does Lancer make money?
Three revenue lines are on record. Integrated Security Services are the primary driver. The others are facilities and Cleaning Services and service Outsourcing (Terceirização).
Who are Lancer's main competitors?
Broad incumbents on record are Sodexo (Brazil operations), Prosegur and ISS A/S (Brazil operations). Direct peers are SegurPro, Grupo Mônaco, Grupo Protege and Verisure Brasil (formerly Securitas Direct).
Does Lancer have an API?
No public API is recorded for Lancer.
What industry is Lancer in?
Lancer's product category is Security and Facility Management Services. Its primary akta.pro industry code is IMAIAEAF, Security Systems Monitoring & Dispatch (SOC/Remote Guarding). Its NAICS code is 561612 and its SIC code is 7381.