ELPRO Automatisierung

What ELPRO Automatisierung does

ELPRO Automatisierung GmbH & Co. KG is a privately held German industrial automation company headquartered in Ramerberg, Bavaria (Chiemgau region). The firm operates as a GmbH & Co. KG limited partnership under managing directors Peter Riedl, Bernhard Seeleitner, and Daniel Riedl, with headcount in the 101–250 employee band. Its business is organized around six core service areas: automation technology, control technology, custom special machine construction, induction hardening technology, winding technology, and industrial communication. The company has productized parts of its custom-engineering know-how into two named series machines — the UHA (Universal Hardening System) line of modular CNC induction hardening machines with clamping lengths up to 10m, and the SAW (Stand Alone Wickler) line of winding machines for 330–630mm web widths used in printing and label processing.

The technology stack combines mechanical engineering with modern CNC control, real-time PLC systems, and industrial communication protocols (OPC/UA, PLC-to-SQL, BCS-System integration) that connect machines down to the field level. Products are engineered for compatibility with third-party induction generators from IDEA and Eldec, and the portfolio includes high-throughput winding systems with ultrasonic tension control and label dispensing capabilities reaching up to 16 dispensings per second. No patents, registered IP, or proprietary AI/ML capabilities are disclosed.

The commercial model is project-based, one-time custom machine and system sales delivered through direct enterprise field sales with on-site consultation, tailored quotations, and full-service execution from planning and construction through commissioning and after-sales support. The customer base comprises manufacturing and production companies primarily in the D-A-CH region (Germany, Austria, Switzerland), with growing inbound interest from other European countries. Revenue is not publicly disclosed; pricing is quotation-based with no transparent rate cards, and the company currently shows no open positions, only internships, suggesting a stable but unscaled operating posture.

Name

ELPRO Automatisierung

Legal name

ELPRO Automatisierung GmbH & Co. KG

Website

https://elpro-rs.de

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Industrial Machinery Manufacturing (3332), All Other Industrial Machinery Manufacturing (333248), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), General Industrial Machinery & Equipment (3560), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro industry

PRIMARYIMAHAHAL

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Industrial Automation & Robotics Equipment

SECONDARYIMAGABAK

Control System Integration & Engineering Services (Design, Commissioning, Retrofits)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Industrial Automation & Control Systems (PLCs, SCADA, DCS)

SECONDARYIMAHAHAG

Motion Control Components (Servos, Drives, Motors, Encoders)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Industrial Automation & Robotics Equipment

Keywords

• Industrial automation solutions
• Special machine construction
• Induction hardening equipment
• PLC control systems
• Winding machine manufacturing

Headquarters

HQ city

Ramerberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Custom Machine and System Sales: Project-based custom machine development and sales including consultation, development, planning, construction, commissioning, and after-sales service. Complete solutions from single source covering mechanical and control aspects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

ELPRO Automatisierung designs, engineers, builds, and commissions custom industrial automation solutions and special machines for manufacturing companies. Offerings span automation technology, electronic control systems, special machine construction, and series-produced induction hardening machines (UHA) and stand-alone winding machines (SAW). Projects are delivered end-to-end from consultation and planning through installation to after-sales service.

Product overview

ELPRO Automatisierung GmbH & Co. KG is a German industrial automation company offering a portfolio of automation solutions centered around six core service areas: Automatisierungstechnik (automation technology), Steuerungstechnik (control technology), Sondermaschinenbau (custom machine building), Induktionshärtetechnik (induction hardening technology), Wicklertechnik (winding technology), and Industrielle Kommunikation (industrial communication). From its custom machine building operations, the company has developed two series machine products: the Universalhärteanlagen Baureihe UHA (UHA Universal Hardening Systems) for precision induction hardening with CNC control and modular configurations up to 10m, and the ELPRO Stand Alone Wickler (SAW) series for web widths 330-630mm combining with printing and labeling machines. The company operates primarily in the D-A-CH region from its location in Ramerberg, Chiemgau.

Differentiator

Problem solved

Functional benefit

Products and services

• Automatisierungstechnik (Automation Technology) Custom automation solutions for the manufacturing industry and producing companies, providing electronic measurement, control, and regulation systems for autonomous production processes. Solutions are tailored to individual customer requirements to support continuous and future-proof optimization of production.
• Steuerungstechnik (Control Technology) Design and realization of electrical, electronic, analog, and digital control systems for devices, machines, and complete plants, implemented according to customer specifications with detailed planning and precisely matched components.
• Sondermaschinenbau (Special Machine Building) Custom and special machine construction covering consulting, development, planning, construction, commissioning, and after-sales service. Builds machines that do not exist elsewhere on the market and adapts existing machines to new customer requirements.
• Induktionshärteanlagen Baureihe UHA (UHA Induction Hardening Machines) Solid, precise, cost-effective universal induction hardening machines with combined spindle and rotary table drive for universal applicability across all areas of induction hardening technology. Features CNC control, modular clamping length up to 10m, high-precision linear guidance, and total enclosure for dry machine environment. Compatible with oscillation circuits / induction generators from manufacturers such as IDEA and Eldec.
• ELPRO Stand Alone Wickler (SAW) Stand-alone winding machines for web widths 330 to 630mm, ideal for combination with printing machines and label processing equipment. Features compact design, simple installation, touch-panel operation, automatic stop at roll end or running meters, pneumatic tensioning, friction winding shaft, and indirect tension control via ultrasonic sensor or external web speed sensor. Suitable for paper, plastic, and sensitive products with low investment costs.
• Industrielle Kommunikation (Industrial Communication) Industrial communication solutions for digital transformation, connecting control systems and sensors in decentralized units, enabling data exchange between manufacturing levels and integration with process control systems. Supports OPC/UA, SPS-to-SQL connectivity, and BCS integration with transparency down to field level.

Quantifiable outcome

• Modular clamping length up to 10m for induction hardening machines
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MCS Marketing GmbHminorImplementation/ SI/ Consulting Partner · 13 May 2024External service provider responsible for web design, text creation, programming, and hosting of ELPRO's corporate website (www.mcsmarketing.de). Located at Brechstubenweg 4a, 83246 Unterwössen, Germany.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Schunk GmbH & Co. KG: German family-owned specialist in clamping technology, gripping systems, and automation components. Comparable as a German Mittelstand industrial automation specialist with deep domain expertise.
• Festo: Germany-based global leader in pneumatic and electric automation technology. Closely comparable as a German Mittelstand-rooted automation specialist serving factory automation customers with integrated control and motion products.
• Beckhoff Automation: German manufacturer of PC-based control systems, PLCs, drives, and automation software. Comparable in offering industrial communication and control technology (EtherCAT, OPC/UA) integrated with motion and I/O - directly overlapping ELPRO's PLC and industrial communication stack.
• Pilz GmbH & Co. KG: German family-owned automation company specializing in safe automation, control technology, and sensor products. Comparable as a Mittelstand-rooted German automation specialist with similar cultural and structural profile to ELPRO.

Broad incumbents

• Bosch Rexroth: Global broad-line supplier of drive and control technologies, factory automation components, and assembly systems. Overlaps with ELPRO in motion control, control systems, and factory automation cells but at much larger scale.
• Siemens Industrial Automation: Global broad incumbent in industrial automation including SIMATIC PLCs, SINUMERIK CNCs, and integrated factory automation. Overlaps broadly with ELPRO's automation, control, and industrial communication offering.
• Phoenix Contact: German market leader in industrial connection technology, automation, and interface solutions. Overlaps with ELPRO's Steuerungstechnik and Industrielle Kommunikation service areas with broader component portfolio.
• KUKA AG: German-headquartered robotics and automation specialist (now owned by Midea) providing integrated production solutions for factory automation. Overlaps in integrated automation cells and systems for manufacturing customers.
• Trumpf (Hüttinger): German manufacturer of machine tools and laser technology, with induction heating products via Hüttinger brand. Directly comparable to ELPRO in induction hardening technology domain, though at significantly larger scale.

Emerging players

• EMA Indutec GmbH: German specialist in induction heating and hardening technology with CNC controls. Highly comparable as a niche specialist in the same induction hardening sub-segment that ELPRO addresses with the UHA series.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elpro-inhaber-peter-riedl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELPRO Automatisierung