Virtus Advisory Group
- Company typePrivate
- Founded2013
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
Virtus Advisory Group firmographics
Firmographics- Name
- Virtus Advisory Group
- Legal name
- Virtus Advisory Group Inc.
- Website
- https://virtusadvisory.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Virtus Advisory Group industry classification
Industry- Product category
- Capital Markets Advisory Services
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate Finance & Capital Advisory (BPAHADAB)
- akta.pro secondary industries
- Corporate Strategy Advisory (BPAHADAA), M&A Advisory (Buy-side/Sell-side) (BPAHADAC), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC)
Keywords
Where Virtus Advisory Group is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Virtus Advisory Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Strategic Advisory Services: The company provides strategic advisory services including guidance on capital allocation, mergers & acquisitions, and overall corporate strategy. Revenue is generated through professional advisory fees for these consulting services.
- Corporate Development Services: Services focused on identifying and evaluating growth opportunities including M&A, strategic partnerships, new market entry, and operational scaling. Revenue derived from advisory fees.
- Investor Relations Services: Full-service investor relations programs designed to enhance market visibility and investor engagement. Revenue from ongoing advisory retainer fees.
- Access to Capital Services: Guiding companies through capital-raising processes by identifying suitable capital solutions and engaging appropriate stakeholders. Revenue generated through advisory fees and success-based compensation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Virtus Advisory Group product offering
Product offeringCore offering
Virtus Advisory Group provides strategic advisory, corporate development, investor relations, and capital-raising services to growth-oriented, primarily micro-cap companies in North America. The firm acts as a strategic partner that leverages its network of retail and institutional investors, entrepreneurs, and CEOs to help clients access capital, execute M&A, and implement corporate development initiatives. Services are delivered as professional advisory engagements rather than software or technology products.
Product overview
Virtus Advisory Group offers a single integrated suite of advisory services rather than a technology product platform. The company provides four core service offerings: Strategic Advisory, Corporate Development, Investor Relations, and Access to Capital. These services are designed to work together as a comprehensive package supporting growth-oriented companies with capital access, M&A execution, and corporate development initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Advisory
- Corporate Development
- Investor Relations
- Access to Capital
Companies that use Virtus Advisory Group
Customer profileSegments2 records
Ideal customer profiles1 record
Virtus Advisory Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Virtus Advisory Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
Virtus Advisory Group competitors and assessment
Company assessmentDirect peers
- LodeRock Advisors: Toronto-based boutique advisor providing strategic advisory, capital markets, and investor relations services to growth companies. Highly comparable service mix and Canadian micro/small-cap focus.
- The Howard Group: Calgary-based advisory and investor relations firm serving small-cap and micro-cap resource and growth companies in Canada. Comparable target segment and integrated IR/advisory model.
- Renmark Financial Communications: Montreal-based IR firm focused on Canadian small- and mid-cap public companies. Closely matches Virtus's IR and micro-cap/small-cap focus and target client profile.
- Hybrid Financial: Toronto-based investor relations and capital markets advisory firm serving Canadian small- and mid-cap issuers. Directly comparable IR-led service offering and client base.
- Adelaide Capital: Toronto-based capital markets advisory and IR firm focused on small- and mid-cap Canadian companies. Comparable IR, capital raising, and strategic advisory offering.
- NATIONAL Equicom: One of Canada's largest investor relations and capital markets communications firms, serving public issuers with IR, strategic communications, and advisory services. Directly comparable to Virtus's IR and Access to Capital offerings in the Canadian market.
- Walrus Advisory (Walrus IR): Canadian boutique IR and strategic communications firm serving small-cap public companies. Overlaps directly with Virtus's IR and strategic advisory services for the same micro/small-cap segment.
Broad incumbents
- Haywood Securities: Canadian investment dealer focused on small- and mid-cap issuers, with research, advisory, and capital raising capabilities. A broader incumbent competitor for Virtus's growth-company client base.
- PI Financial: Canadian independent full-service investment dealer providing capital markets, advisory, and research services. Adjacent to Virtus in capital raising and advisory for growth companies, but at significantly larger scale and with dealer registration.
Emerging players
- Clarmin Consulting: Toronto-based boutique management consulting and advisory firm serving growth-stage Canadian companies. Partial overlap with Virtus's Strategic Advisory and Corporate Development offerings, though narrower in scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Virtus Advisory Group social profiles
Digital presenceVirtus Advisory Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virtus Advisory Group leadership team
Management profileNumber of profiles
Profiles1 record
Virtus Advisory Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virtus Advisory Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virtus Advisory Group
What does Virtus Advisory Group do?
Virtus Advisory Group provides strategic advisory, corporate development, investor relations, and capital-raising services to growth-oriented, primarily micro-cap companies in North America. The firm acts as a strategic partner that leverages its network of retail and institutional investors, entrepreneurs, and CEOs to help clients access capital, execute M&A, and implement corporate development initiatives. Services are delivered as professional advisory engagements rather than software or technology products.
Is Virtus Advisory Group a public or private company?
Virtus Advisory Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Virtus Advisory Group founded?
Virtus Advisory Group was founded in 2013. It employs 1 to 10 people.
Where is Virtus Advisory Group based?
Virtus Advisory Group is headquartered in Toronto, Canada, in the North America region.
How does Virtus Advisory Group make money?
Four revenue lines are on record. Strategic Advisory Services are the primary driver. The others are corporate Development Services, investor Relations Services and access to Capital Services.
Who are Virtus Advisory Group's main competitors?
Direct peers on record are LodeRock Advisors, The Howard Group, Renmark Financial Communications, Hybrid Financial, Adelaide Capital, NATIONAL Equicom and Walrus Advisory (Walrus IR). Broad incumbents are Haywood Securities and PI Financial. Clarmin Consulting is listed as an emerging player.
Does Virtus Advisory Group have an API?
No public API is recorded for Virtus Advisory Group.
What industry is Virtus Advisory Group in?
Virtus Advisory Group's product category is Capital Markets Advisory Services. Its primary akta.pro industry code is BPAHADAB, Corporate Finance & Capital Advisory, with a secondary code of BPAHADAA, Corporate Strategy Advisory. Its NAICS code is 54161 and its SIC code is 8742.