Privileges Club

What Privileges Club does

Privileges Club, operated by Tunisian joint-stock company BIG DEAL S.A., runs a mobile-first subscription platform called Club Privilèges that grants members access to permanent discounts at over 1,414 partner points of sale across Tunisia. Founded in 2019 and headquartered in Ariana (greater Tunis), the company distributes iOS, Android, and Huawei App Gallery apps paired with a companion web showcase, monetizing consumers via a daily micro-subscription at 0.300 DT (billed via mobile credit, with a 7-day free trial) and an annual prepaid plan at 99 DT (billed via bank card through Monétique Tunisienne). The service is not built on bespoke AI but on a standard SaaS architecture using QR-code scanning at partner point-of-sale, promotional codes for online partners, background-location-based nearby-offer discovery, and personalized offer recommendations driven by usage telemetry.

The product portfolio is anchored on the core Club Privilèges subscription and supplemented by Pass Privilèges, a unit-priced add-on selling Pathé cinema session codes (15 DT) and Fnac / Darty / Decathlon gift cards at a 10% value advantage. Partner onboarding is direct, with over 645 brands ranging from enterprise anchors (Decathlon, Pathé, Nespresso, Fnac, Darty, Tunisie Booking, Exist, California Gym) to SMB chains (Baguette & Baguette, Cosmitto, HOBO, Patisserie Masmoudi, Bigotti & Ome). A secondary B2B2C distribution leg sells bulk gift card codes to Tunisian enterprises for employee benefit programs. Go-to-market is product-led and digital: app-store SEO, Facebook and YouTube organic social, in-app push notifications for flash sales (up to 50% off), and on-premise partner QR-code merchandising at checkout.

The business remains founder-led, privately financed with registered capital of just 10,000 DT, and resourced by a 1–10 person team. No external venture or institutional funding is on record. Revenue is not disclosed publicly; consumer concentration is structurally long-tail across 339,000+ registered members and 645+ partner brands, while partner and B2B side exposure is moderately diversified across nine retail and lifestyle categories. Geographic reach is single-country (Tunisia) with no stated international footprint, and primary risk vectors are low-cost consumer switching, commoditizable QR redemption technology, and unproven paid-conversion ratios from registered to active subscribers.

Name

Privileges Club

Legal name

BIG DEAL S.A.

Website

https://clubprivileges.app

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Privileges Club is a Tunisia-based mobile subscription platform, operated by BIG DEAL S.A., that gives members permanent discounts at 1,414+ partner points of sale across nine retail categories via QR-code redemption and a Pass Privilèges gift-card add-on.

Ownership category

akta.pro rank

Product category

Discount Membership Platform

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Discount membership platform
• Mobile subscription service
• Loyalty discount program
• Partner network discounts
• Consumer savings app

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Daily Subscription (Abonnement Journalier): Daily mobile billing at 0.300 DT per day, deducted from telephone credit. Includes 7-day free trial period. Provides unlimited access to standard partner offers with QR code redemption.
2. Annual Subscription (Abonnement Annuel): Annual prepaid subscription at 99 DT (Tunisian Dinars), billed once per year via bank card. Provides continuous access to all standard partner offers.
3. Pass Privilèges (Unit Purchases): Purchase of individual Pass Privilèges including Pathé cinema session codes (15 DT each) and gift cards for Fnac, Darty, Decathlon with 10% value advantage. Sold as discrete transactions on top of base subscription.
4. B2B Gift Card Codes: Enterprise partnership codes sold in bulk to companies for employee benefit programs. Enterprises purchase gift card codes according to negotiated terms and conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Privileges Club (Club Privilèges) operates a mobile-first subscription SaaS platform that grants members access to exclusive, permanent discounts negotiated with a network of 645+ partner brands across 1,414+ points of sale in Tunisia. Subscribers pay a daily fee of 0.300 Tunisian Dinars or an annual fee of 99 DT and redeem discounts by scanning partner QR codes at checkout or entering promotional codes for online purchases. A complementary Pass Privilèges service sells individual gift cards and cinema session codes for key partners including Pathé, Fnac, Darty, and Decathlon.

Product overview

Privileges Club operates as a subscription-based discount membership platform consisting of two main components: the Club Privilèges mobile application (the core product) and the Pass Privilèges add-on service. The core platform serves as a SaaS solution enabling subscribers to access exclusive discounts negotiated with over 1,414 partner businesses across Tunisia through QR code scanning or promotional codes. The Pass Privilèges is a supplementary premium service offering gift cards and cinema promotional codes from key partners, purchased separately by subscribers.

Differentiator

Problem solved

Functional benefit

Brands

• Pass Privilèges: A complementary service offering exclusive advantages negotiated with key partners, including gift vouchers and promotional codes for cinema sessions and partner stores.

Products and services

• Club Privilèges Mobile Application A mobile application (iOS, Android, Huawei AppGallery) that provides Tunisian subscribers with exclusive permanent discounts (typically 10–30%) at 1,414+ partner businesses across restaurants, fashion, beauty, travel, sports, home goods, and entertainment. Subscribers scan QR codes at point-of-sale or enter promo codes online to redeem discounts; flash-sale alerts of up to 50% off are delivered via push notification. Available via daily subscription (0.300 DT) or annual subscription (99 DT) with a 7-day free trial.
• Pass Privilèges A premium add-on service offering subscribers exclusive gift cards (bons cadeaux) and promotional codes for Pathé cinema sessions (15 DT per code) and partner stores including Fnac, Darty, and Decathlon (gift cards sold at 10% below face value). Codes are strictly personal, non-transferable, and redeemable exclusively in physical partner stores in Tunisia.

Quantifiable outcome

• Users report recovering annual subscription cost (99 DT) from a single restaurant visit among 50+ dining options
• +1 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and standard.

• Pathé TunisiacoreStrategic or Co-development PartnerPathé is a key cinema partner offering 30% discount on tickets across 3 locations. Additionally, Pathé is a featured partner in the Pass Privilèges premium service, offering cinema session codes at 15 DT each. This is one of the flagship partnerships highlighted on the platform.
• Decathlon TunisiacoreStrategic or Co-development PartnerDecathlon is a major sports retail partner with 6 points of sale offering 10% discount to Club Privilèges subscribers. Decathlon gift cards are also featured in the Pass Privilèges premium service, purchasable at 10% below face value.
• Fnac TunisiacoreStrategic or Co-development PartnerFnac gift cards are available through the Pass Privilèges service, purchasable at 10% below face value, usable in Fnac physical stores in Tunisia.
• Darty TunisiacoreStrategic or Co-development PartnerDarty gift cards are available through the Pass Privilèges service, purchasable at 10% below face value, usable in Darty physical stores in Tunisia.
• CosmittostandardOthersRestaurant chain with 8 points of sale offering 15% discount to Club Privilèges subscribers. Featured prominently on the platform homepage.
• California GymstandardOthersFitness center chain with 11 locations offering 10% discount. Partnered since at least 2023 based on logo placement.
• Nespresso TunisiastandardOthersCoffee brand partner with 4 points of sale offering 10% discount to Club Privilèges subscribers.
• Big Deal S.A. (Internal Entity)coreOthersBIG DEAL S.A. is the legal entity that developed and operates the Club Privilèges platform. Capital: 10,000 DT. Registration: 1530909W. The company is the SaaS platform provider and intermediary between members and partner businesses.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Groupon: Global pioneer of the merchant-funded daily deals and discount subscription model. Groupon directly parallels Club Privilèges' model of aggregating subscriber traffic and distributing negotiated discounts across a multi-category local merchant network.
• LivingSocial: Was Groupon's main global competitor in the daily-deals membership model. Its multi-category local merchant discount network is the closest historical analog to Club Privilèges' Tunisia-wide partner network.
• RetailMeNot: Digital coupon and discount codes platform serving consumers with offers across retail, dining, and travel. RetailMeNot is a direct functional peer in the consumer discount aggregator category Club Privilèges operates in.
• PerkSpot / Perk.com: Employee discount and lifestyle savings membership platform with both consumer and B2B distribution. PerkSpot is comparable because Club Privilèges already runs a parallel B2B enterprise gift card channel alongside its consumer subscription.
• PayPal Honey: Consumer-facing coupon and cashback platform aggregating discounts across thousands of online merchants. Honey competes for the same value proposition (everyday savings) Club Privilèges delivers, though delivered through a browser extension rather than app.
• Entertainment Book / Entertainment Publications: Long-running membership-based discount program offering consumers discounts at local restaurants, retailers, and attractions via annual book/app membership. Functionally mirrors Club Privilèges' annual subscription + multi-merchant discount model.
• Rakuten (cashback/rewards): Cashback and rewards membership platform combining online/in-store merchant offers with member benefits. Comparable to Club Privilèges in monetizing consumer-merchant traffic via recurring membership economics.

Regional players

• CouponMena: MENA-focused digital coupon codes and deals aggregator. Direct regional competitor operating in similar MENA markets to where Club Privilèges could plausibly expand.
• Cashrewards: Australia's leading cashback membership platform. Cashrewards is a relevant geographic analog — a mid-sized single-country consumer savings membership business with model similarities to Club Privilèges.

Broad incumbents

• The Membership Collective Group (Soho House): Public membership-club operator running a global portfolio of paid lifestyle memberships. While targeting a premium segment, it is a useful benchmark for monetizing consumer membership at scale and operating partner-driven discount/access programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ClubPrivileges

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Privileges Club