Value Lab

What Value Lab does

Value Lab (株式会社バリューラボ) is a Tokyo-based private web production company founded in 2014 that builds digital presence assets — corporate websites, recruitment portals, and service introduction sites — for organizations operating in Japan's nursing care, welfare, and medical sectors. Its portfolio covers special nursing homes, daycare services, group homes, home care providers, visiting care, hospitals, and welfare associations, with named clients including Social Welfare Corporation Sukoyaka Welfare Group (50+ facilities across Tokyo and Saitama), Medical Corporation Tokei Kai (Kenwakai), Medical Corporation Akashia Kai, and Kyoto Co., Ltd. (a Suginami-based home care operator).

The company's core technology is bespoke website design and development, with no proprietary platforms or AI components disclosed. A notable build is the Kaigo Kyujin Park (介護求人パーク) care-industry job portal, developed for 5159289, Inc., which integrates with care-facility recruitment workflows including online job posting and application intake. The Sukoyaka Welfare Group recruitment site Value Lab created embeds online briefing sign-up flows, links to Mynavi/Rikunabi student job platforms, and incorporates YouTube-hosted recruitment content.

Value Lab operates a project-based, one-time engagement revenue model with pricing not publicly disclosed. Go-to-market is direct-to-client, leveraging its portfolio website as the primary marketing surface; customer acquisition is essentially inbound via demonstrated care-sector work. The company is concentrated geographically in the Tokyo metropolitan area and is privately held with no disclosed funding, ownership, or headcount data.

Name

Value Lab

Legal name

株式会社バリューラボ (Value Lab Co., Ltd.)

Website

https://valuelab.co.jp

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Value Lab is a Tokyo-based web production company founded in 2014 that designs and builds corporate websites, recruitment portals, and service introduction sites for healthcare, welfare, and elderly care providers across Japan.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Website Development Services: Value Lab generates revenue by creating custom websites for healthcare and elderly care organizations, including recruitment portals, corporate websites, and service introduction sites.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Value Lab produces custom websites for healthcare, nursing care, and welfare organizations in Japan, including portal sites for the care industry, recruitment-focused websites, and corporate/service introduction sites. Its client base consists of social welfare corporations, medical corporations, and care service providers such as the Sukoyaka Welfare Group, Medical Corporation Tokei Kai, Medical Corporation Akashia Kai, and Kyoto Co., Ltd.

Product overview

Value Lab is a website production company (株式会社バリューラボ) that creates websites for clients in the nursing care and welfare sector. Their portfolio includes job portal sites for the nursing industry (such as 介護求人パーク), service provider websites (such as 京桃株式会社), and recruitment-focused websites for healthcare/welfare organizations (such as すこやか福祉会グループ). The company specializes in building web presence for care industry businesses, creating portals, corporate websites, and employment-focused online platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Portal Site Production for the Care Industry Custom design and development of portal websites serving the Japanese nursing care sector, including job and career-change portals for care workers. Built for clients such as 5159289, Inc. to operate industry-specific job listing and application platforms.
• Recruitment Website Production for Healthcare and Welfare Groups Custom recruitment-focused websites for healthcare and welfare organizations, featuring company philosophy, career paths, benefits, and job listings across multiple facilities. Delivered to clients such as the Sukoyaka Welfare Group operating 50+ facilities in Tokyo and Saitama.
• Corporate Website Production for Care Service Providers Custom corporate websites for elderly care service operators covering daycare, visiting care, home care support, and care planning services. Includes service introduction pages, company philosophy, strengths, and contact pathways.
• Service Introduction Website Production Custom service introduction websites designed to showcase care services and corporate philosophy to prospective residents, families, and recruits, delivered for nursing care and welfare organizations in Japan.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• 介護求人パーク (Kaigo Kyujin Park)minorOthersA job search and application system platform for the care industry that Value Lab created a website for. The platform is used by care facilities including Sukoyaka Welfare Group for recruitment.
• 介護求人パーク求人検索応募システムminorOthersValue Lab developed the recruitment website that integrates with this job search application system, enabling care facilities to publish job listings and accept applications online.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Members, Inc. A publicly listed Japanese digital production and marketing agency serving enterprises across multiple verticals. Comparable as a B2B Japanese web/digital agency, though significantly larger and broader in scope than Value Lab's care-focused niche.
• Dentsu Digital: The digital arm of Dentsu Group in Japan, offering large-scale web/digital production and consulting. Comparable in that it sells bespoke web/digital work to Japanese enterprises, but operates at far greater scale and across all verticals rather than specializing in care.
• ADK Holdings: One of Japan's largest advertising groups with a strong digital production capability. A broad incumbent that, like Dentsu Digital, competes for enterprise web/digital engagements though at much larger scale and without a care-industry specialization.
• Hakuhodo DY Holdings: One of Japan's largest advertising and communications groups with extensive digital production capability. A broad incumbent in the Japanese enterprise web/digital services market, comparable only in business category, not scale or specialization.
• Recruit Holdings: A major Japanese HR/media conglomerate whose Indeed and care-focused platforms (e.g., JobMedley / Kaigo Hatake) address the same underlying recruitment-marketing pain point that Value Lab's recruitment websites serve. Adjacent ecosystem participant rather than a direct web-build competitor.
• Wix.com: A global DIY website builder with a Japan presence. Competes for the same end-customers (small care providers) seeking affordable self-service sites, potentially eroding Value Lab's addressable low end of the care market.

Emerging players

• STUDIO, Inc. A Japanese-headquartered no-code website design platform. An emerging substitute that could increasingly serve the simple corporate-site needs of small care operators at lower cost than a bespoke agency engagement.
• Peraiichi: A Japanese single-page website builder popular with SMEs and community organizations. A low-cost substitute that could attract small care providers away from bespoke agency builds, particularly for simple landing pages.
• Jimdo Japan (KDDI Web Communications): A Japan-focused DIY website builder. Represents a substitute, not a direct competitor, but competes for the lower end of Value Lab's customer base — small care facilities that may opt for self-service website creation.

Direct peers

• Plaid, Inc. A Japanese digital marketing and web production agency with comparable B2B service model. Like Value Lab, it sells website production and digital marketing services to Japanese enterprise clients, though not exclusively focused on the care industry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Value Lab