GO International

What GO International does

GO International (go-international) is an Austrian government trade promotion initiative jointly operated by the Austrian Federal Ministry for Economy, Energy and Tourism (BMWET) and the Austrian Federal Economic Chamber (Wirtschaftskammer Österreich, WKÖ). Founded in 2003 and currently in its 8th edition running April 2023 to March 2027, the program supports Austrian companies in internationalizing their sales and operations through a combination of free advisory services, direct financial grants covering up to 50% of eligible export-related costs, and access to international trade fairs and trade missions. The underlying delivery platform rests on the AUSSENWIRTSCHAFT AUSTRIA network, which maintains approximately 100 offices in over 70 countries with roughly 800 employees, plus WKÖ Landeskammern teams in all nine Austrian states.

The product surface comprises the core go-international initiative and AUSSENWIRTSCHAFT AUSTRIA field operations, supported by digital modules: the WKÖ-Exportradar (a Power BI-based analytics tool for global economic indicators and trade flows), the Förderkonto online portal for grant application management, the Export Know-How educational resource library (webinars, industry reports, strategy studies), Direktförderungen direct grants, and the Ukraine Servicepoint for reconstruction opportunities. Distribution is primarily field-based: go-international teams in each Austrian state chamber provide free advisory and consultation, while AUSSENWIRTSCHAFT AUSTRIA's global offices serve as the local interface for Austrian exporters in target markets. Marketing reaches potential beneficiaries through a content-rich website, industry events including the AAIC 2026 Applied AI Conference, and shared social channels.

The business model is appropriations-based rather than commercial. BMWET allocated €51.2 million of federal funding for the current four-year edition, supplemented by WKÖ's own substantial operational resources. Services are free to Austrian exporters, and direct grants subsidize up to 50% of marketing, travel, exhibition and business service provider costs. Customer segments are segmented horizontally across all Austrian exporters with a separate focus track for startups entering international markets. The program is not a revenue-generating entity and has no shareholders, private investors or equity instruments; its operating economics are those of a publicly funded mandate rather than a commercial enterprise.

Name

GO International

Legal name

Wirtschaftskammer Österreich (WKÖ)

Website

https://go-international.at

Company type

Private

Founded year

2003

Operating status

Operating

Short description

GO International is an Austrian government trade promotion initiative jointly run by BMWET and WKÖ that helps Austrian exporters internationalize through free advisory services, direct grants covering up to 50% of export costs, and the AUSSENWIRTSCHAFT AUSTRIA network of ~100 offices in 70+ countries.

Ownership category

akta.pro rank

Product category

Trade Promotion Services

SIC

International Affairs (9721)

akta.pro primary industry

Export Promotion & Market Access Support (BPADAMAC)

Keywords

• Export promotion services
• International market entry
• Government trade grants
• Trade fair participation
• Export consulting services

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Funding: Funded by Austrian Federal Ministry for Economy, Energy and Tourism (BMWET) with 51.2 million EUR allocated for 8th edition (April 2023 - March 2027). Additional resources provided by WKÖ. Services are free for Austrian exporters.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

GO International is an Austrian government-funded export promotion initiative that provides Austrian companies with free support for entering international markets. Its core offering includes direct financial grants covering up to 50% of eligible export-related costs, expert consulting through local economic chambers, the global AUSSENWIRTSCHAFT AUSTRIA network of approximately 100 offices in roughly 70 countries, and digital tools such as the WKÖ Exportradar and Förderkonto for market analysis and grant management.

Product overview

GO International (go-international) is a government-funded internationalization initiative comprising multiple services designed to help Austrian companies expand into global markets. The core offering combines direct financial grants (Direktförderungen) covering up to 50% of export-related costs, the AUSSENWIRTSCHAFT AUSTRIA network of 100+ international offices, and the WKÖ-Exportradar digital analytics tool. Supporting modules include the Förderkonto online portal for grant management, Export Know-How educational resources (webinars, industry reports), and the Ukraine Servicepoint for reconstruction opportunities. The initiative runs from 2023-2027 with 51.2 million EUR in federal funding.

Differentiator

Problem solved

Functional benefit

Products and services

• GO International Initiative Government-funded export promotion initiative providing Austrian companies with free support for international market entry, including consulting, grants, and networking through the AUSSENWIRTSCHAFT AUSTRIA network. Targeted at Austrian SMEs and startups seeking cross-border expansion.
• AUSSENWIRTSCHAFT AUSTRIA Internationalization Network Global network of approximately 100 offices in roughly 70 countries with around 800 employees, providing in-market consulting, market intelligence, and contact facilitation for Austrian exporters. Operated by WKÖ as the international arm of GO International.
• Direktförderungen (Direct Grants) Direct financial grants covering up to 50% of eligible export-related costs for Austrian companies, administered through the Förderkonto portal. Used to subsidize market entry expenditures including trade fair participation, economic missions, and consulting fees.
• WKÖ Exportradar Standalone digital market analytics tool with Power BI integration that enables Austrian companies to analyze international market opportunities. Provided to Austrian exporters as a self-service intelligence platform.
• Förderkonto (Funding Account) Online portal enabling Austrian companies to apply for and track direct export promotion grants from BMWET. Provides transparency and self-service access to the GO International funding program.
• Ukraine Servicepoint Dedicated service point providing Austrian companies with information, consulting, and entry support for the Ukrainian reconstruction market. Operated within the GO International framework.

Quantifiable outcome

• 107.7 billion EUR bruttowertschöpfung (31.2% of Austrian value creation)
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Bundesministerium für Wirtschaft, Energie und Tourismus (BMWET)coreStrategic or Co-development Partner · 1 April 2023Federal ministry providing project financing (51.2 million EUR for 8th edition 2023-2027) and policy direction for Austria's export promotion initiative. go-international is a joint initiative of BMWET and WKÖ.
• Wirtschaftskammer Österreich (WKÖ)coreStrategic or Co-development Partner · 1 April 2003Austrian Federal Economic Chamber providing extensive own resources including the AUSSENWIRTSCHAFT AUSTRIA network. Responsible for implementation and execution of go-international measures through its International Department.
• AUSSENWIRTSCHAFT AUSTRIAcoreStrategic or Co-development PartnerInternationalization and Innovation Agency of the Austrian economy, part of WKÖ. Operates worldwide network of ~100 offices in ~70 countries with ~800 employees. Recognized by International Trade Center (WTO/UN) as best foreign trade organization in the world.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Polish Investment and Trade Agency (PAIH): Polish government agency supporting Polish exporters and foreign investors, operating regional offices abroad. Comparable mandate, public funding model, and SME-focused service portfolio.
• ITA - Italian Trade Agency: Italy's governmental agency promoting trade, business partnerships, and Italian companies abroad. Operates a global office network similar to AUSSENWIRTSCHAFT AUSTRIA, with comparable services around trade fairs, missions, and grants.
• Switzerland Global Enterprise (S-GE): Switzerland's official export promotion agency, mandated to support Swiss SMEs in internationalization. Closely mirrors GO International's mandate of free consulting, market entry support, and government-backed export programs for SMEs.
• Germany Trade & Invest (GTAI): Germany's federal export promotion and inward investment agency, jointly funded by BMWK and managed by the DIHK chambers. Directly comparable to GO International as a state-chamber partnership delivering grants, market intelligence, and trade fair support for German exporters across a global office network.
• UK Department for Business and Trade (DBT): UK government department overseeing trade promotion, including the former UK Trade & Investment functions. Comparable as a state entity delivering export support, trade missions, and market intelligence for UK-based exporters.
• Netherlands Enterprise Agency (RVO): Dutch government agency promoting sustainable entrepreneurship and international business, with comparable mandates around subsidies, innovation support, and international market entry assistance for Dutch companies.
• Enterprise Singapore: Singapore government agency supporting enterprise growth and internationalization, including market entry assistance and grants. Comparable state-agency model with strong global network and free advisory services for domestic exporters.
• CzechTrade: Czech government agency under the Ministry of Industry and Trade, operating a global network of offices providing export services to Czech firms. Highly comparable structure as a state-funded trade promotion agency serving a mid-sized European export economy.
• Business France: France's national agency supporting international development of French companies, with a global network of offices. Comparable in scope, public mandate, and mixed government-chamber/government funding model.
• ICEX España Exportación e Inversiones: Spain's national public business corporation for internationalization, supporting Spanish companies abroad. Directly comparable as a government-linked entity providing market intelligence, trade fair support, and direct grants to Spanish exporters.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/intent/tweet?url=https://go-international.at
• Facebookfacebook.com/sharer/sharer.php?u=https://go-international.at
• LinkedInlinkedin.com/shareArticle?mini=true&url=https://go-international.at

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GO International