Promotionfactory

Point-of-Sale Display Manufacturing and Retail Marketing Servicesfanpro.it

Verona-based Promotionfactory Srl, founded in 1985, designs, manufactures, and installs point-of-sale displays and promotional campaigns for enterprise brands across consumer electronics, fashion, automotive, and retail verticals, offering integrated agency, manufacturing, and nationwide installation services across Italy.

Company typePrivate
Founded1985
HeadquartersVerona, Italy
Headcount11–50
GTM typeB2B
OfferingServices

What Promotionfactory does

Promotionfactory Srl is a Verona-headquartered Italian limited liability company (Srl) founded in 1985 that operates as a vertically integrated promotional display and merchandising business for enterprise retail brands. The company is organized into two coordinated divisions: AGENZIA (Agency), which houses creative design (Team Creativo), marketing services, and centralized merchandising coordination; and FABBRICA (Factory), which runs in-house UV digital printing on rigid and flexible substrates, laser processing, CNC machining, assembly, packaging, and logistics. A centralized merchandising hub in Verona coordinates nationwide installation through a network of 16 local platforms, each with its own warehouse and expert installer crews operating across Italy, with limited international project reach (e.g., LG France installations in Nice).

The company's product portfolio spans the full point-of-sale surface area, including shop-in-shop installations, linear and island displays, corner and floor displays, shelf and wall displays, desk and window displays, animated and interactive displays, cardboard displays, dynamic marketing displays, complete showroom fittings, and trade show stands and exhibition booths. End-to-end engagement covers campaign conceptualization, prototyping and pre-production field testing, manufacturing, logistics, installation, and ongoing maintenance and restoration of traveling materials. The customer base is concentrated in enterprise B2B and includes LG Electronics (Italia and France), Samsung, Whirlpool, Electrolux, AEG, Rowenta, Polar, Ducati, Pirelli, Diesel, The North Face, Dainese, AGV, Ferroli, Beretta/Riello, Media World, Collistar, Cafè Noir, Gardaland, and Schott, with consumer electronics identified as the primary vertical.

Revenue is generated through a mix of professional services (creative agency, merchandising coordination, logistics) and project-based manufacturing contracts for displays and installations, sold primarily via direct enterprise sales to brand marketing and procurement teams. The company is privately held with no disclosed institutional investors, funding rounds, or M&A activity, and appears to operate under the dual brand identity of Promotionfactory and Fantasy Promotions Group.

Promotionfactory firmographics

Firmographics

Name: Promotionfactory
Legal name: Promotionfactory Srl
Website: https://fanpro.it
Company type: Private
Founded year: 1985
Operating status: Operating
Headcount range: 11–50 employees
Short description: Verona-based Promotionfactory Srl, founded in 1985, designs, manufactures, and installs point-of-sale displays and promotional campaigns for enterprise brands across consumer electronics, fashion, automotive, and retail verticals, offering integrated agency, manufacturing, and nationwide installation services across Italy.
Ownership category
akta.pro rank

Promotionfactory industry classification

Industry

Product category: Point-of-Sale Display Manufacturing and Retail Marketing Services
NAICS: Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185), Graphic Design Services (54143), Convention and Trade Show Organizers (56192)
SIC: Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311), Miscellaneous Furniture & Fixtures (2590)
akta.pro primary industry: Exhibition, Retail & Experiential Design (BPAHAKAL)
akta.pro secondary industries: Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA), Corporate & Brand Event Styling (Product Launches, Activations) (HSACAOAN), Corporate Event Decor, Branding & Signage (HSACADAJ), Booth Maintenance, Refurbishment & Reuse Programs (THAHAHAM)

Keywords

Point-of-sale displays
Retail merchandising
Promotional campaigns
Shop-in-shop design
Custom display manufacturing

Where Promotionfactory is headquartered

Location

Headquarters

HQ city: Verona
HQ country: Italy
HQ region: Europe

Offices1 record

Markets served

Promotionfactory business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Agency Services: Creative, marketing, and merchandising agency services including campaign planning, trade marketing materials design, and sales promotion activities. The agency helps clients focus objectives, design programs, and manage budgets with full operational control including logistics to final redemption.
Manufacturing and Production: In-house production of promotional materials including displays, signage, and point-of-sale materials. Manages the entire production process from raw material procurement to final product delivery to retail locations.
Merchandising Services: Nationwide merchandising and installation services with 16 local platforms with their own warehouses operating expert installers throughout Italy
Logistics and Distribution: Logistics services including dedicated shipping in Italy and abroad, stock maintenance, and maintenance/restoration of traveling and long-term materials

Distribution channels1 record

Marketing channels3 records

Promotionfactory product offering

Product offering

Core offering

Promotionfactory is an Italian agency and manufacturer that designs, produces, and installs custom point-of-sale displays and retail marketing campaigns for brands and retailers. Its AGENZIA division handles creative design, marketing, and project management, while its FABBRICA division produces the physical displays using digital printing, laser, and CNC processes, with assembly, logistics, and on-site merchandising delivered through 16 local warehouse platforms across Italy.

Product overview

Promotionfactory Srl operates as a promotional display and merchandising company organized into two main divisions: AGENZIA (Agency) and FABBRICA (Factory). The Agency division provides creative services including conceptual design (Team Creativo), marketing (Servizio Marketing), and merchandising coordination (Servizio Merchandising) across 16 local platforms nationwide. The Factory division handles manufacturing capabilities including digital printing with UV technology, laser processing, CNC work centers, assembly, packaging, and logistics operations. The company produces a comprehensive portfolio of retail display products including Shop in Shop installations, Linear Displays, Island Displays, Corner Displays, Floor Displays, Desk Displays, Window Displays, Animated Displays, Interactive Displays, Cardboard Displays, and Dynamic Marketing Displays. Additionally, they provide Showroom & Shop Fittings services and Stand & Exhibitions for major brands including LG Electronics, Electrolux, Samsung, Whirlpool, Ducati, Diesel, Ferroli, Rowenta, Pirelli, and others.

Differentiator

Problem solved

Functional benefit

Products and services

AGENZIA (Agency Services)

Companies that use Promotionfactory

Customer profile

Named customers21 records

Segments3 records

Ideal customer profiles1 record

Promotionfactory technology and API

Technology

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Promotionfactory partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Promotionfactory competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Promotionfactory compliance and trust

Trust signal

Compliance1 record

Promotionfactory financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Promotionfactory leadership team

Management profile

Number of profiles

Promotionfactory funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Promotionfactory M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promotionfactory

What does Promotionfactory do?

Is Promotionfactory a public or private company?

Promotionfactory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Promotionfactory founded?

Promotionfactory was founded in 1985. It employs 11 to 50 people.

Where is Promotionfactory based?

Promotionfactory is headquartered in Verona, Italy, in the Europe region.

How does Promotionfactory make money?

Four revenue lines are on record. Agency Services are the primary driver. The others are manufacturing and Production, merchandising Services and logistics and Distribution.

Does Promotionfactory have an API?

No public API is recorded for Promotionfactory.

What industry is Promotionfactory in?

Promotionfactory's product category is Point-of-Sale Display Manufacturing and Retail Marketing Services. Its primary akta.pro industry code is BPAHAKAL, Exhibition, Retail & Experiential Design, with a secondary code of THAHAHAA, Custom Booth & Stand Design (Concept, 3D, Branding). Its NAICS code is 541850 and its SIC code is 7330.