SONA Health

What SONA Health does

SONA Health is a privately-held health tourism facilitator headquartered in Istanbul-Şişli, Turkey, with a regional branch in the United Kingdom. Founded around 2011, the company connects international patients — primarily from Germany, Finland, Denmark, the Netherlands, France, and the UK — with partner medical institutions in Turkey, chiefly Acıbadem Hospital Istanbul. SONA Health operates as a coordination and concierge layer rather than a healthcare provider itself, bundling treatment scheduling, VIP airport transfers, 5-star hotel accommodation (Sürmeli Hotel in Nişantaşı), and interpreter support across 26 languages into all-inclusive packages.

The company's service portfolio spans approximately 30 treatment processes across hair transplantation (FUE, Sapphire FUE using sapphire-blade incisions, DHI, Micro FUE with micromotor extraction, and beard transplant), plastic surgery (including rhinoplasty), obesity treatment (gastric balloon, sleeve, bypass), breast aesthetics, dental procedures (implants, veneers, Hollywood Smile), and IVF. Pricing for the core hair transplant offering runs approximately 2,000–4,000€ in Turkey versus 5,000–10,000€ in France and equivalent multiples elsewhere in Europe, positioning the offering on a structural cost-advantage thesis.

SONA Health monetizes through commissions and service fees on coordinated medical procedures and bundled hospitality, sold direct-to-consumer via its own multi-language websites (English, French, German, Turkish), WhatsApp-based consultation, 24/7 customer representatives, and consultant-accompanied sales. The company claims more than 3,000 satisfied customers over its 13-year operating history and holds Ministry of Health and Tourism approval. No funding rounds, M&A activity, headcount disclosures, or financial statements were evidenced in the source data.

Name

SONA Health

Legal name

Sona Health Turkey

Website

https://sonahealthturkey.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

SONA Health is a privately-held Istanbul-based health tourism facilitator that connects international patients — primarily from Europe — with Turkish partner hospitals and hotels, bundling treatments, transfers, accommodation, and 26-language interpreter support into all-inclusive medical travel packages.

Ownership category

akta.pro rank

Product category

Medical Tourism Services

NAICS

Travel Agencies (561510), Health Care and Social Assistance (62)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYTHAKAIAI

Oncology & Specialty Treatment Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Medical Tourism Agencies & Facilitators

Keywords

• Health tourism services
• Medical tourism facilitation
• Hair transplantation
• Bariatric surgery coordination
• Cosmetic surgery packages

Headquarters

HQ city

Istanbul

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Health Tourism Facilitation Services: SONA Health generates revenue by facilitating medical tourism services for international patients seeking treatments in Turkey. The company provides comprehensive packages that include treatment coordination, accommodation, transfers, and translator services. Revenue comes from commissions or service fees arrangements with partner hospitals and hotels, as well as service fees for the coordination and concierge services provided to patients.
2. Medical Procedure Coordination: Revenue generated from coordinating various medical procedures including hair transplantation, bariatric surgery, plastic surgery, dental treatments, and IVF. Pricing varies by procedure type and complexity, with all-inclusive packages offered.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

SONA Health is a health tourism facilitator based in Istanbul, Turkey that connects international patients with prestigious Turkish healthcare institutions such as Acıbadem Hospital for medical procedures including hair transplantation, plastic surgery, obesity treatment, breast aesthetics, dental treatment, and IVF. The company provides comprehensive concierge services including treatment planning, VIP airport transfers, 5-star hotel accommodation (Sürmeli Hotel), and interpreter support in 26 languages as part of all-inclusive medical journey packages.

Product overview

SONA Health is a health tourism company operating as a coordination platform that directs patients to prestigious health institutions in Turkey. The company offers a unified service portfolio encompassing medical treatments (Hair Transplant including FUE/Sapphire/DHI methods, Plastic Surgery, Obesity Treatment with gastric procedures, Breast Aesthetics, Dental Treatment with implants/veneers/Hollywood Smile, and IVF) supported by coordination services including VIP transfers, 5-star hotel accommodation, and 26-language interpreter support. Treatments are performed at partner hospitals including Acıbadem Hospital, with accommodation at Sürmeli Hotel Istanbul.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Transplant Hair transplantation services including FUE (Follicular Unit Extraction), Sapphire Hair Transplant (using sapphire blades for precision incisions), DHI (Direct Hair Implantation), and Beard Transplant procedures for individuals experiencing hair loss or thinning.
• Plastic Surgery Surgical specialty involving restoration, reconstruction, or alteration of the human body, including rhinoplasty and other aesthetic procedures performed at partner hospitals.
• Obesity Treatment Weight loss treatments including gastric balloon (endoscopic, non-surgical), gastric sleeve surgery, gastric bypass, mini gastric bypass, and Allurion gastric balloon procedures.
• Breast Aesthetics Breast procedures including breast augmentation (implants), breast reduction, breast lift, reconstruction, and gynecomastia operations.
• Dental Treatment Dental procedures including dental implants (titanium artificial roots), dental veneers (porcelain, zirconium, metal-supported, Empress full porcelain), dental prosthetics, and Hollywood Smile aesthetic treatments.
• IVF (In Vitro Fertilization) Assisted reproduction technique involving fertilization of a woman's egg with a man's sperm in laboratory conditions, followed by embryo transfer to the uterus, for couples struggling with natural conception.
• Health Tourism Coordination Services Comprehensive medical journey coordination including VIP airport transfers, 5-star hotel accommodation, interpreter support in 26 languages, operation planning with consultants, and 24/7 customer representative support bundled with medical procedures.

Quantifiable outcome

• 3,000+ happy customers served over 13 years
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Acıbadem HospitalcoreStrategic or Co-development PartnerAcıbadem Hospital Istanbul is the primary partner where Sona Health's patient treatment processes take place. The hospital is considered one of the best hospitals in Turkey. Sona Health brings patients to the hospital for various procedures including hair transplantation, plastic surgery, and other treatments. The partnership provides Sona Health patients with access to world-class medical facilities and equipment.
• Sürmeli HotelsupportingStrategic or Co-development PartnerSürmeli Hotel Istanbul is the partner 5-star hotel where Sona Health accommodates its patients during their treatment stay in Turkey. Located in Nişantaşı, the hotel offers luxurious rooms, facilities, and a spa area for complete relaxation before and after treatment. This partnership enables Sona Health to provide comprehensive all-inclusive packages to international patients.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ClinicCenter: Istanbul-based medical tourism facilitator offering hair transplant, dental, cosmetic surgery, and bariatric procedures to international patients with all-inclusive packages. Directly comparable to SONA in service scope, target market (UK/Europe), and Istanbul-based delivery model.
• Booking Health: International medical tourism facilitator connecting patients with hospitals across multiple countries (including Turkey) for cancer, cardiac, orthopedic, and other specialty treatments. Comparable intermediary/facilitator business model with cross-border patient coordination services.
• Estetik International: Turkish aesthetic and medical tourism group offering hair transplant, plastic surgery, dental and obesity treatments to international patients. Comparable multi-specialty facilitator with similar European-targeting model and bundled accommodation/translation services.
• Medespoir: Turkish-based medical tourism facilitator offering hair transplant, dental, cosmetic, and bariatric packages aimed at European patients. Comparable business model, treatment scope, and target geography to SONA.
• The Medical Tourism Company: Global medical tourism facilitator offering cosmetic, dental, and other specialty procedures in Turkey and other destinations. Comparable to SONA in service scope and international patient targeting, with similar all-inclusive bundling.
• Cosmedica Clinic: Istanbul-based clinic specializing in hair transplant (Sapphire FUE, DHI) with international patient packages including hotel and transfers. Direct competitor in SONA's highest-volume procedure category with similar European-targeting and bundled offerings.

Broad incumbents

• Memorial Health Group: One of Turkey's largest hospital groups with a dedicated international patient services division handling medical tourism across multiple specialties. Broader incumbent operating both hospital infrastructure and facilitation — overlaps SONA's destination and treatment portfolio at greater scale.
• Medical Park Hospitals: Large Turkish hospital chain (part of MLP Care) with active international patient program across hair transplant, cosmetic, dental, and bariatric specialties. Serves as both clinical provider and facilitator — comparable to SONA's Acıbadem partnership but at significantly larger hospital-group scale.
• Acıbadem Healthcare Group: Parent of SONA's primary partner hospital and one of Turkey's premier hospital groups with its own international patient services. Relevant as both a partner/dependency and as a broader player operating in the same Turkish medical tourism ecosystem.

Emerging players

• Clinics on Call: International medical tourism platform connecting patients with clinics in Turkey, Israel, South Korea, and other destinations. Comparable aggregator/facilitator model serving cross-border aesthetic and specialty procedure patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Sonahealthtr
• Facebookfacebook.com/sonahealthturkey
• LinkedInlinkedin.com/company/sonahealthtr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SONA Health