NATIONAL DEMOGRAPHICS

What NATIONAL DEMOGRAPHICS does

National Demographics Corporation (NDC), doing business as NDC Research, is a privately held demographic research and consulting firm founded in 1979 and headquartered in Glendale, California. The firm specializes in districting, redistricting, Voting Rights Act (federal and California) liability analysis, demographic analysis, and coordination with the U.S. Census Bureau on data and geography for state and local government jurisdictions. Its client base of 475+ jurisdictions spans California, Arizona, and Nevada and includes states, counties, cities, school districts, community college districts, and special districts.

NDC's service portfolio is anchored by flagship districting and redistricting engagements and is supported by VRA and demographic analysis, Census planning, election systems consulting, and — following its January 2024 merger with Lapkoff & Gobalet Demographic Research — school district demographic analysis. The firm deploys proprietary public-participation tooling, including the Dave's Redistricting App (online mapping), Excel-based demographic calculators, and paper-based Public Participation Kits, along with a trademarked "3 E's" methodology (Engage, Educate, Empower) and a transparent districting approach that involves the public at every stage.

NDC generates revenue primarily through project-based professional services engagements (map drawing, process management, public-hearing presentation, community outreach, and project website management), complemented by an emerging recurring revenue stream via the Project 2031 Partnership Program ($2,000/year Level 1 retainer with optional hourly technical assistance). Go-to-market is sales-led and community-led, leveraging conference speaking, sponsorship of major California local government associations (ACCOC, CSDA, CSBA, CSAC, CalCities), thought-leadership content, webinars, and referrals from city attorneys and legal counsel. The team is approximately 15 professionals, including Ph.D. demographers, expert witnesses, retired city clerks, and retired school superintendents.

Name

NATIONAL DEMOGRAPHICS

Legal name

National Demographics Corporation

Website

https://ndcresearch.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

National Demographics Corporation (NDC Research) is a privately held demographic research and consulting firm founded in 1979, providing districting, redistricting, Voting Rights Act analysis, Census coordination, and school district demographic services to 475+ state and local government jurisdictions across California, Arizona, and Nevada.

Ownership category

akta.pro rank

Product category

Government Redistricting and Demographic Consulting

NAICS

Marketing Research and Public Opinion Polling (541910), Administration of Urban Planning and Community and Rural Development (92512), Public Administration (92)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

National Statistics & Census Administration (BPAIAAAF)

Keywords

• Redistricting consulting services
• Voting rights act analysis
• Demographic research consulting
• Local government districting
• Census planning advisory

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Project-Based Consulting Services: NDC provides districting, redistricting, Voting Rights Act analysis, demographic analysis, and Census coordination services on a project basis. Projects include map drawing, process management, consulting with staff, public hearing presentations, community feedback gathering, and project website management.
2. Project 2031 Partnership Retainers: Annual retainer programs (Level 1 at $2,000/year) providing ongoing census preparation guidance, redistricting deadline notifications, and guaranteed availability for future redistricting services. Level 2 adds hourly technical assistance on top of the retainer.
3. Hourly Technical Assistance: Technical staff work with City, County and Census data to execute Census 2030 preparation programs, billed at hourly rates in addition to retainer fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

National Demographics Corporation provides demographic analysis, districting and redistricting services, Voting Rights Act (federal and California) compliance analysis, and Census coordination for state and local government jurisdictions. The firm guides jurisdictions through boundary-drawing processes, conducts CVRA liability analysis, facilitates public participation, and advises on election system design. Services are delivered through project-based engagements, ongoing retainer partnerships (Project 2031), and tool-enabled resident participation.

Product overview

National Demographics Corporation (NDC) is a demographic research and consulting firm offering a portfolio of interrelated services centered on districting, redistricting, and voting rights compliance for local governments. The core offering consists of Districting & Redistricting Services paired with Voting Rights Act & Demographic Analysis, which are supported by Census Planning Services and Election Systems Consulting. The firm also provides School District Analysis services, expanded through its 2024 merger with LGDR. NDC leverages proprietary tools including Dave's Redistricting App for public participation and offers the Project 2031 Partnership Program for clients preparing for the upcoming census and redistricting cycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Districting & Redistricting Services NDC's flagship service providing comprehensive districting and redistricting support to local governments, including public participation facilitation, map drawing, and compliance with voting rights legislation. Service utilizes the '3 E's approach (Engage, Educate, Empower) to generate constructive public participation.
• Voting Rights Act & Demographic Analysis Analysis of potential California Voting Rights Act (CVRA) and Federal Voting Rights Act liability, including demographic assessments, racial bloc voting analysis, and compliance consulting for jurisdictions at risk of CVRA challenges.
• Project 2031 Partnership Program A partnership retainer program helping local governments prepare for the 2030 Census and 2031 redistricting cycle. Level 1 ($2,000/year) includes quarterly briefings, Census 2030 guidance, and guaranteed availability; Level 2 adds hourly technical assistance.
• Census Planning Services Expert assistance with Census Bureau liaison programs including the Boundary and Annexation Survey (BAS), Block Boundary Suggestion Program (BBSP), Local Update of Census Addresses (LUCA), and Phase II programs, offered as Advisor or Full Service tiers.
• Election Systems Consulting Expert, unbiased guidance on election system options for local governments including analysis of by-district elections, ranked choice voting, cumulative voting, and hybrid systems, covering voting changes and governance policy implications.
• School District Analysis Analysis services for K-12 school districts including enrollment demographic projections, school attendance zone boundary drawing, and custom demographic research, expanded through the LGDR merger.
• Dave's Redistricting App (DRA) Online public participation mapping tool that enables residents to draw their own redistricting proposals, providing demographic data, district statistics, and the ability to publish maps for government consideration.

Quantifiable outcome

• NDC has successfully completed more districting and redistricting projects than any other firm in America
• +2 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Lapkoff & Gobalet Demographic Research, Inc. (LGDR)coreStrategic or Co-development Partner · 12 January 2024NDC merged with LGDR, bringing the highly regarded LGDR team into NDC's operation serving California and Arizona local governments. This merger adds analysis of school enrollment demographics to NDC's portfolio and expands NDC's client list by more than 80 agencies. LGDR founders Dr. Shelley Lapkoff and Dr. Jeanne Gobalet continue as part of the NDC team.
• League of California Cities (Cal Cities)coreGTM or Marketing PartnerNDC partners with Cal Cities to sponsor major events including the City Clerks New Law and Elections Seminar and the City Managers' Conference, providing visibility among California city officials.
• California State Association of Counties (CSAC)coreGTM or Marketing PartnerNDC sponsors CSAC through their Partnership Program, enabling collaboration with county public officials on demographic and election-related needs.
• Association of California Cities - Orange County (ACCOC)coreGTM or Marketing PartnerNDC sponsors ACCOC to represent Orange County cities' interests and participate in regional public policy discussions alongside member cities and special districts.
• California Special Districts Association (CSDA)coreGTM or Marketing PartnerNDC sponsors CSDA to connect with special district officials across California.
• California School Boards Association (CSBA)coreGTM or Marketing PartnerNDC sponsors CSBA to reach school board members and district administrators who may need redistricting and demographic services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• National Demographics Corporation (NDC) self-reference: Listed for completeness only — subject company itself. Not a peer.
• CottonMouth / CalAware: California voter rights advocacy organization that frequently drives CVRA demand by sending demand letters to at-large jurisdictions. Indirectly comparable: drives much of NDC's inbound demand pipeline, though not a commercial competitor.

Regional players

• Western Demographic Associates: Demographic consulting firm focused on redistricting, CVRA analysis, and public participation in California. Comparable professional services offering and government client base, though smaller scale than NDC.

Direct peers

• Geode Analysis: Redistricting and demographic consulting firm serving local governments and legal counsel with GIS mapping, CVRA/VRA analysis, and expert witness services. Closely comparable client mix and methodology to NDC.
• Aaron Blake & Associates: Independent redistricting and demographic consulting firm serving local governments and school districts in California. Directly comparable as a non-partisan redistricting competitor bidding for many of the same municipal and county clients as NDC.
• Citygate Associates: California-focused consulting firm providing municipal management, governance, and districting/redistricting services to cities and special districts. Comparable in customer segment (California municipalities) and adjacent service offering.
• Redistricting Partners: California-based redistricting and demography consulting firm serving cities, counties, and special districts with districting, CVRA analysis, and public engagement services. Comparable service portfolio and customer base, positioning as a direct competitor to NDC in California municipal redistricting work.
• ACS State and Local Government Solutions (Applied Census Techniques): Census and demographic data services provider assisting local governments with boundary and annexations, LUCA, BBSP, and BAS Census programs — the same programs NDC supports through its Census Planning Services. Direct competitor for Census Bureau liaison work.

Broad incumbents

• ESRI Redistricting Solution: Enterprise GIS platform vendor offering redistricting modules to large governmental users. A broad incumbent whose tools sit alongside or compete with NDC's proprietary mapping offerings, particularly for larger jurisdictions with in-house GIS capacity.

Emerging players

• Dave's Redistricting App (DRA): Open-source public redistricting mapping platform used by citizens, advocacy groups, and commissions. NDC itself provides a user guide for DRA on its website; DRA is both a complementary tool in NDC's stack and a long-term competitive threat to high-touch redistricting services.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vraofca
• Xx.com/ndcresearch

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATIONAL DEMOGRAPHICS