New Jersey Convention and Exposition Center
New Jersey Convention and Exposition Center (NJCEC) is a private regional convention center in Edison, NJ providing 150,000+ square feet of exhibit space, exhibitor services, and in-house catering to show promoters, exhibitors, and event attendees across consumer and trade shows.
- Company typePrivate
- Founded1998
- HeadquartersEdison, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What New Jersey Convention and Exposition Center does
New Jersey Convention and Exposition Center (NJCEC), operating under the DBA "NJ Expo," is a private convention and exposition facility located at 97 Sunfield Ave., Edison, New Jersey. Founded in 1998, the company provides more than 150,000 square feet of exhibit space to show promoters, exhibitors, and event attendees. The single-site venue supports a maximum occupancy of 6,240 persons, includes 12 truck bays with leveled overhead doors and two drive-in entrances, and offers free parking for more than 1,800 vehicles across a main lot, auxiliary lot, and street parking. The asset is configured for both consumer and trade shows and serves as a regional event platform in the New Jersey market.
The business model is anchored on venue rental — quote-based pricing to show promoters — supplemented by a layered set of exhibitor services ordered through an online marketplace at marketplace.njexpocenter.com. These add-on services include electrical, lighting, booth cleaning, Wi-Fi, water, and hardwire internet connections. Wi-Fi is the only publicly disclosed pricing tier: $8 for four hours, $20 for 24 hours, $40 for 48 hours, and $55 for an entire show. Event planning support includes configurable floor plans ranging from standard pipe and drape to custom hard wall alternatives, plus in-house catering delivered through a strategic partnership with Featured Catering. The go-to-market is event-driven: promoters submit RFPs to book space, exhibitors self-serve through the marketplace, and attendees buy tickets directly from each individual show's website. Marketing is concentrated on the corporate website, which lists confirmed bookings extending through at least 2026 across diverse event types (Tamil Convention, Collect-A-Con, Best Bead Show, Garden State Cat Show, NY/NJ Pickle Festival, Greenberg's Train and Toy Show, Navratri, among others). The company operates as a private, independent entity with 1–10 employees, no disclosed parent company, no funding history, and no disclosed revenue figures.
New Jersey Convention and Exposition Center firmographics
Firmographics- Name
- New Jersey Convention and Exposition Center
- Legal name
- New Jersey Convention and Exposition Center
- Website
- https://njexpocenter.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- New Jersey Convention and Exposition Center (NJCEC) is a private regional convention center in Edison, NJ providing 150,000+ square feet of exhibit space, exhibitor services, and in-house catering to show promoters, exhibitors, and event attendees across consumer and trade shows.
- Ownership category
- akta.pro rank
New Jersey Convention and Exposition Center industry classification
Industry- Product category
- Convention and Event Venue Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)
- akta.pro secondary industry
- Conference & Convention Center Catering (THAHAKAB)
Keywords
Where New Jersey Convention and Exposition Center is headquartered
LocationHeadquarters
- HQ city
- Edison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Jersey Convention and Exposition Center business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Venue Rental and Event Hosting: The convention center generates revenue by renting exhibition space to show promoters for consumer shows, trade shows, and meetings. Revenue is derived from space rental fees and ancillary services including electrical, Wi-Fi, cleaning, and catering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Wi-Fi pricing tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
New Jersey Convention and Exposition Center product offering
Product offeringCore offering
The New Jersey Convention and Exposition Center rents its 150,000+ square feet of exhibit and meeting space to show promoters and event organizers for trade shows, consumer shows, and corporate events. It also provides ancillary exhibitor services such as electrical hookups, lighting, cleaning, water, and tiered Wi-Fi access, ordered through its online marketplace.
Product overview
New Jersey Convention and Exposition Center (NJCEC) operates as a single unified venue offering with multiple service modules. The core product is the physical venue rental providing access to 150,000+ square feet of exhibit space. This is supplemented by exhibitor service add-ons (electrical, lighting, booth cleaning, WiFi, banners, water, hardwire internet) available through the Services Marketplace online ordering system. Event planning support includes configurable floor plans, in-house catering via Featured Catering, and RFP submission. The venue also provides loading dock facilities with 12 truck bays.
Differentiator
Problem solved
Functional benefit
Products and services
- Exhibit and Meeting Space Rental Rental of 150,000+ square feet of configurable exhibit and meeting space to show promoters, trade show organizers, and corporate event planners for hosting trade shows, consumer expos, and meetings.
- Exhibitor Services Marketplace Online portal (marketplace.njexpocenter.com) where exhibitors and show promoters can order booth-level services including electrical, lighting, cleaning, water/drain, and Wi-Fi for hosted events at the venue.
- Venue Wi-Fi Service Tiered Wi-Fi access service available to attendees and exhibitors at the venue, offered at multiple price points (e.g., $8, $20, $40, $55 tiers) for different bandwidth and duration needs.
Companies that use New Jersey Convention and Exposition Center
Customer profileSegments3 records
Ideal customer profiles2 records
New Jersey Convention and Exposition Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
New Jersey Convention and Exposition Center partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Featured CateringcoreFeatured Catering serves as the in-house caterer for the New Jersey Convention and Exposition Center, providing food and beverage services for events hosted at the venue.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
New Jersey Convention and Exposition Center competitors and assessment
Company assessmentRegional players
- Ocean City Convention Center: Smaller convention facility in coastal New Jersey offering exhibit hall rentals, trade/consumer show hosting, and exhibitor services. Geographic peer in the same NJ market segment with similar scale and customer profile.
- Atlantic City Convention Center: Larger New Jersey convention venue operated by the CRDA hosting trade shows, conventions, and consumer events. Comparable product offering (venue rental, exhibitor services, F&B) but at significantly larger scale and in a different NJ region.
- Rhode Island Convention Center: Mid-Atlantic convention venue offering exhibit halls, meeting space, and exhibitor services comparable to NJCEC's core offering, but with attached hotel partnership. Similar regional, mid-tier positioning.
Others
- Freeman (exhibitor services / event contractor): Major third-party provider of exhibitor services and event production across convention venues. Adjacent to NJCEC's marketplace business as both partner and potential competitor in the exhibitor services layer.
Broad incumbents
- Anaheim Convention Center: One of the largest convention facilities on the U.S. West Coast, providing venue rental, exhibitor services, and event hosting. Comparable revenue model (space rental + ancillary services) at much greater scale.
- Jacob K. Javits Convention Center: NYC's primary convention facility operated by a state authority, hosting major trade and consumer shows. Overlaps with NJCEC's target promoter and exhibitor segments but operates at materially larger scale and serves a broader geographic demand pool.
- Pennsylvania Convention Center: Large-scale Philadelphia convention venue offering exhibit halls, meeting rooms, and exhibitor services comparable to NJCEC's core product, but with attached hotel and significantly greater capacity.
Direct peers
- New York Expo Center: Bronx-based exhibition venue hosting consumer shows, trade shows, and private events. Direct competitor in the regional mid-size convention/expo category with similar promoter and exhibitor customer segments.
- Meadowlands Exposition Center: Regional convention/expo center in northern New Jersey offering similar mid-sized exhibit space, parking, and event rental services to show promoters in the same tri-state area as NJCEC.
Peers
- Donald E. Stephens Convention Center: Mid-size suburban Chicago-area convention facility hosting consumer and trade shows with a similar mid-market positioning to NJCEC. Direct comparable in facility size, parking amenities, and target promoter mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
New Jersey Convention and Exposition Center social profiles
Digital presenceNew Jersey Convention and Exposition Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Jersey Convention and Exposition Center leadership team
Management profileNumber of profiles
New Jersey Convention and Exposition Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Jersey Convention and Exposition Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Jersey Convention and Exposition Center
What does New Jersey Convention and Exposition Center do?
The New Jersey Convention and Exposition Center rents its 150,000+ square feet of exhibit and meeting space to show promoters and event organizers for trade shows, consumer shows, and corporate events. It also provides ancillary exhibitor services such as electrical hookups, lighting, cleaning, water, and tiered Wi-Fi access, ordered through its online marketplace.
Is New Jersey Convention and Exposition Center a public or private company?
New Jersey Convention and Exposition Center is a private company. It is classified as unknown and is currently operating.
When was New Jersey Convention and Exposition Center founded?
New Jersey Convention and Exposition Center was founded in 1998. It employs 1 to 10 people.
Where is New Jersey Convention and Exposition Center based?
New Jersey Convention and Exposition Center is headquartered in Edison, United States, in the North America region.
How does New Jersey Convention and Exposition Center make money?
One revenue line is on record: venue Rental and Event Hosting.
Who are New Jersey Convention and Exposition Center's main competitors?
Regional players on record are Ocean City Convention Center, Atlantic City Convention Center and Rhode Island Convention Center. Freeman (exhibitor services / event contractor) is listed as an others. Broad incumbents are Anaheim Convention Center, Jacob K. Javits Convention Center and Pennsylvania Convention Center. Direct peers are New York Expo Center and Meadowlands Exposition Center. Donald E. Stephens Convention Center is listed as a peer.
Does New Jersey Convention and Exposition Center have an API?
No public API is recorded for New Jersey Convention and Exposition Center.
What industry is New Jersey Convention and Exposition Center in?
New Jersey Convention and Exposition Center's product category is Convention and Event Venue Services. Its primary akta.pro industry code is THAHAAAA, Convention & Exhibition Centers (Public Convention Centers, Civic Centers), with a secondary code of THAHAKAB, Conference & Convention Center Catering. Its NAICS code is 56192 and its SIC code is 7900.