Fivisa
Fivisa is a Uruguayan multi-channel distributor and retailer, founded in 1941, selling lighting, electrical, industrial automation, and hardware products to residential and industrial customers in Uruguay through physical branches and an e-commerce platform, serving as authorized distributor for brands like Schneider Electric, WEG, Fluke, and Kyoritsu.
- Company typePrivate
- Founded1941
- HeadquartersMontevideo, Uruguay
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Fivisa does
Fivisa (legal entity FIERRO VIGNOLI S.A.) is a Uruguayan multi-channel distributor and retailer of electrical, lighting, industrial automation, and hardware products, founded in 1941 and headquartered at Avda. Uruguay 1280, Montevideo. The company operates an 11-category catalog spanning iluminación (lighting, including smart/intelligent lighting), cables and cabling accessories, canalizaciones (conduits and cable management), cajas y tableros (boxes and switchboards), domestic and industrial electrical products, circuit protection and switching, industrial automation (PLCs, HMIs, variable frequency drives, sensors), motors and motor controls, ferretería (hardware and tools), and hogar (home goods). It is an authorized distributor of tier-1 international brands including Schneider Electric, WEG, Kyoritsu, Fluke, Victor, Tramontina, Eglo, Wago, and Knipex.
The business is run through a dual-channel model: a physical retail network anchored by Casa Central in Montevideo with additional branches across Uruguay, alongside an e-commerce storefront at fivisa.com.uy built on the Fenicio eCommerce Uruguay platform, supported by phone ordering and a delivery service (including rapid fulfillment via Pedidos YA Express in Montevideo). Technology is non-proprietary — e-commerce infrastructure is outsourced to Fenicio, and there is no disclosed API, SDK, or in-house software platform. The product surface is broad and SKU-deep rather than differentiated, with technical content (datasheets, specifications, brand filters) oriented toward professional buyers.
Fivisa generates revenue through one-time retail and B2B sales of branded electrical materials, tools, and home products priced in USD with tax-inclusive unit pricing; the business model is a classic distributor margin on physical goods, with promotional levers such as a Santander debit 15% discount and free shipping thresholds (USD 60 in Montevideo). The customer base is split horizontally between residential consumers and industrial/commercial buyers (electricians, contractors), served through both online and physical channels. Ownership is private and independent with no disclosed investors, parent company, or subsidiaries.
Fivisa firmographics
Firmographics- Name
- Fivisa
- Legal name
- FIERRO VIGNOLI S.A.
- Website
- https://www.fivisa.com.uy/
- Company type
- Private
- Founded year
- 1941
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Fivisa is a Uruguayan multi-channel distributor and retailer, founded in 1941, selling lighting, electrical, industrial automation, and hardware products to residential and industrial customers in Uruguay through physical branches and an e-commerce platform, serving as authorized distributor for brands like Schneider Electric, WEG, Fluke, and Kyoritsu.
- Ownership category
- akta.pro rank
Fivisa industry classification
Industry- Product category
- Electrical Supplies Retail
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)
- SIC
- Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)
- akta.pro secondary industry
- Electrical, Electronics & Telematics Aftermarket Parts Distribution (TLAKAOAF)
Keywords
Where Fivisa is headquartered
LocationHeadquarters
- HQ city
- Montevideo
- HQ country
- Uruguay
- HQ region
- Latin America
Offices1 record
Markets served
Fivisa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail E-commerce Sales: Fivisa generates revenue through direct online sales of electrical materials, industrial equipment, tools, and home products to consumers and businesses in Uruguay, operating both an e-commerce platform and physical retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable retail pricing by product category and brand |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Fivisa product offering
Product offeringCore offering
Fivisa (FIERRO VIGNOLI S.A.) is a Uruguayan distributor and retailer of electrical materials, lighting, industrial automation equipment, hardware, tools, and home goods. The company operates an e-commerce platform and physical retail branches, serving as an authorized distributor for international brands such as Schneider Electric, WEG, Kyoritsu, Fluke, Victor, Tramontina, and Eglo. Its catalog spans 11 major product categories including domestic and industrial electricity, cables and wiring, lighting, and home goods.
Product overview
Fivisa (FIERRO VIGNOLI S.A.) is a Uruguayan electrical, industrial, and hardware products retailer operating an e-commerce platform powered by Fenicio eCommerce Uruguay. The company sells a broad catalog of products organized into major categories: Iluminación (lighting including luminaires, lamps, and smart lighting), Cables y Accesorios de Cableado (cabling and wiring accessories), Canalizaciones (conduits and cable management), Cajas y Tableros + Accesorios (boxes, switchboards, and accessories), Electricidad doméstica (domestic electrical products), Electricidad industrial (industrial electrical products including portable instruments, reactive power correction, signaling and control, solar, and EV chargers), Protección circuitos y maniobras (circuit protection), Automatización industrial (industrial automation including PLCs, HMIs, variable drives, and sensors), Motores y comandos (motors and motor controls), Ferretería (hardware and tools), and Hogar (home goods). Key product brands include WEG, Schneider Electric, Kyoritsu, Fluke, Victor, TRAMONTINA, Eglo, and Philips Hue. The platform supports both consumer and business customers across Uruguay, with physical store pickup and delivery options.
Differentiator
Problem solved
Functional benefit
Products and services
- Lighting (Iluminación) Lighting products including luminaires (wall lights, industrial campanas, LED strips, panels, spots, solar luminaires, emergency luminaires), lamps and tubes (bulbs, dicroic, LED tubes, vintage), and smart/intelligent lighting (Eglo, Philips Hue, Wiz, Sonoff, Dynalite, Tramontina Smart). For residential, commercial, and industrial customers in Uruguay.
- Cables and Wiring Accessories (Cables y Accesorios de Cableado) Cabling and wiring accessories for fixed, mobile, underground, and aerial installation, data cables, bare conductors, and accessories including terminal blocks, cable ties, identifiers, heat-shrink tubes, and connectors. For electrical contractors and installers.
- Conduits and Cable Management (Canalizaciones) Conduit and cable management systems including iron pipes, multiple boxes with threads, junction boxes, floor boxes, plastic pipes, corrugated conduits, ducts and trays, and ladders with accessories.
- Boxes, Switchboards and Accessories (Cajas y Tableros + Accesorios) Electrical boxes, switchboards, metal cabinets, and accessories including DIN omega rails, fans and grilles, combs and distributors, cable ducts, locks and hardware, copper bars, and terminal blocks.
- Domestic Electrical Products (Electricidad doméstica) Household electrical products including wall plates and modules, telephony, doorbells and intercoms, photocells and sensors, sirens, time switches, plugs and adapters, extension cords, batteries, lamp holders, smart/intelligent line, thermal conditioning, and extractors. For residential consumers and DIY users.
- Industrial Electrical Products (Electricidad industrial) Industrial electrical products including installation materials (cables, industrial plugs, transformers, lightning arresters), reactive power correction (capacitors, contactors, batteries), portable instruments (testers, megohmmeters, clamp meters, multimeters, hour meters), signaling and control (pilots, pushbuttons, selectors, motor starters, relays), medium voltage, solar panels, and EV chargers. For industrial and commercial customers.
- Circuit Protection and Switching (Protección circuitos y maniobras) Circuit protection and switching products including thermomagnetic circuit breakers, differential protection, fuses, discharge protectors, and double-throw switches.
- Industrial Automation (Automatización industrial) Industrial automation products including PLC automatisms, HMI dialogue terminals, variable frequency drives and spare parts, solid-state soft starters, industrial sensors and controls (proximity detectors, temperature controllers, timers), and industrial instrumentation (power supplies, pressure sensors).
- Motors and Motor Controls (Motores y comandos) Electric motors and motor control products including single-phase motors, three-phase motors, IE3 high-efficiency motors, motor spares, contactors and thermal relays, motor protection switches, and switching devices (simple cut, reversing switches).
- Hardware and Tools (Ferretería) Hardware and tools including power tools (groove cutters, grinders, drills, circular saws, jigsaws, sanders, wrenches, hammers, laser measures), machine accessories, adhesives and sealants, camping gear, construction tools, gardening equipment, cleaning supplies, tool organizers, painting accessories, spray products, fasteners, and personal protective equipment.
- Home Goods (Hogar) Home and household goods including kitchenware and bakeware (pots, pans, trays, cutlery), furniture (chairs, tables), and gardening pots.
Companies that use Fivisa
Customer profileSegments2 records
Ideal customer profiles2 records
Fivisa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fivisa partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- Schneider ElectriccoreFivisa is an authorized distributor of Schneider Electric products, offering their industrial electrical equipment, contactors, and automation components through its retail and e-commerce channels in Uruguay.
- WegcoreFivisa distributes WEG brand products including capacitors for lighting, contactors, and industrial equipment, representing WEG as a key supplier of reactive power correction and motor control solutions.
- KyoritsucoreFivisa carries Kyoritsu (Kew) testing instruments and accessories, including testers, multimeters, and optical USB adapters for professional electrical measurement applications.
- FlukecoreFivisa is an authorized Fluke distributor, offering professional-grade testing and measurement equipment for industrial and commercial electrical applications.
- VictormajorFivisa distributes Victor brand testing instruments, including multimeters, voltage detectors, and specialized measurement equipment for electrical professionals.
- TramontinamajorFivisa carries Tramontina smart lighting products and Tramontina TN series electrical testers for residential and commercial applications.
- EglomajorFivisa distributes Eglo smart lighting products for intelligent home illumination solutions.
- WagocoreFivisa offers Wago terminal blocks, connectors, and electronic components for industrial electrical installations.
- KnipexmajorFivisa distributes Knipex professional hand tools including pliers and specialized tools for electrical work.
- Fenicio eCommerce UruguaycoreE-commerce platform provider powering Fivisa's online store with e-commerce infrastructure, hosting, and digital commerce capabilities.
- Pedidos YA ExpressminorFivisa offers delivery through Pedidos YA Express for rapid local delivery of online orders in Montevideo area.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Fivisa competitors and assessment
Company assessmentDirect peers
- Würth Uruguay: German-origin industrial supplies and fastener distributor with deep presence in Uruguay; directly competes with Fivisa's hardware/tools, electrical accessories, and contractor-facing product categories.
Broad incumbents
- Sodimac Uruguay: Large-format home improvement retailer (Falabella group) operating across Latin America; competes with Fivisa on lighting, electrical, hardware, and home goods across consumer and light-contractor segments.
- Easy Uruguay: Regional home improvement chain serving the Uruguayan market; overlaps with Fivisa's lighting, domestic electrical, and DIY categories through big-box retail.
- Rexel: Global electrical distribution leader; comparable in business model (multi-brand electrical distributor serving residential, commercial, and industrial customers) although not focused on Uruguay specifically.
- Sonepar: World's largest independent electrical distributor; operates in South America and follows an identical model of distributing Schneider/WEG/ABB-class brands to contractors and industrial buyers.
Regional players
- Graybar: North American electrical, communications, and data distribution specialist; comparable business model of multi-brand distribution to contractors and industrial customers, though geography differs.
- Construmarket: Latin American construction materials and electrical supplies e-commerce platform; comparable in targeting professional buyers (electricians and contractors) with a curated multi-brand catalog model.
Emerging players
- Mercado Libre: Dominant Latin American e-commerce marketplace; competes with Fivisa's online channel by aggregating third-party sellers of lighting, electrical, and hardware products to Uruguayan consumers and small contractors.
Others
- WEG (distribution arm): Manufacturer of industrial electrical equipment; relevant as both a current key supplier and a potential direct-channel threat — illustrates the upstream supplier dynamic that shapes Fivisa's go-to-market.
- Schneider Electric Uruguay: Principal manufacturer partner of Fivisa; comparable as a reference point for what direct-from-manufacturer purchasing might look like if Schneider ever bypasses distributors in Uruguay.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Fivisa social profiles
Digital presenceFivisa compliance and trust
Trust signalCompliance1 record
Fivisa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fivisa leadership team
Management profileNumber of profiles
Profiles1 record
Fivisa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fivisa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fivisa
What does Fivisa do?
Fivisa (FIERRO VIGNOLI S.A.) is a Uruguayan distributor and retailer of electrical materials, lighting, industrial automation equipment, hardware, tools, and home goods. The company operates an e-commerce platform and physical retail branches, serving as an authorized distributor for international brands such as Schneider Electric, WEG, Kyoritsu, Fluke, Victor, Tramontina, and Eglo. Its catalog spans 11 major product categories including domestic and industrial electricity, cables and wiring, lighting, and home goods.
Is Fivisa a public or private company?
Fivisa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fivisa founded?
Fivisa was founded in 1941. It employs 251 to 500 people.
Where is Fivisa based?
Fivisa is headquartered in Montevideo, Uruguay, in the Latin America region.
How does Fivisa make money?
One revenue line is on record: retail E-commerce Sales.
Who are Fivisa's main competitors?
Würth Uruguay is listed as a direct peer. Broad incumbents are Sodimac Uruguay, Easy Uruguay, Rexel and Sonepar. Regional players are Graybar and Construmarket. Mercado Libre is listed as an emerging player. Others are WEG (distribution arm) and Schneider Electric Uruguay.
Does Fivisa have an API?
No public API is recorded for Fivisa.
What industry is Fivisa in?
Fivisa's product category is Electrical Supplies Retail. Its primary akta.pro industry code is CRAOAFAG, Lighting & Electrical Supplies for Home Distribution, with a secondary code of TLAKAOAF, Electrical, Electronics & Telematics Aftermarket Parts Distribution. Its NAICS code is 423720 and its SIC code is 3640.