Freja Partner
Freja Partner is a Swedish private law firm offering tiered subscription-based legal services across 17+ practice areas to 500+ SMEs and entrepreneurs, anchored by its proprietary Legalroom client portal and supported by a freemium acquisition tier.
- Company typePrivate
- Founded2016
- HeadquartersMölndal, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Freja Partner does
Freja Partner AB is a private Swedish law firm headquartered in Göteborg, organized around a subscription-based delivery model targeting small and medium-sized enterprises. The firm offers legal advisory across 17+ practice areas, with a particular focus on supporting entrepreneurs, startups, and growing businesses, and has completed more than 50 M&A transactions on behalf of clients. Its stated origin is founder-led with the intent of building legal services "by entrepreneurs, for entrepreneurs," and the firm has scaled to a customer base exceeding 500 clients with an AA creditworthiness rating.
The firm's core product is a tiered subscription service: Starter at 2,500 SEK/month (12 hours/year), Basic at 4,600 SEK/month (24 hours/year), and Business at 8,400 SEK/month (48 hours/year), supplemented by Premium and Premium+ fixed-fee arrangements billed at 1,700-2,200 SEK/hour and a non-partner rate of 3,300 SEK/hour. Underlying the delivery model is a proprietary client portal called Legalroom that handles ticketing, document management, and integrations, including digital signing via Verified. A freemium tier, Freja Fri, provides template access and entry-point service to SMEs. The firm has expanded into adjacent revenue lines including contract templates, inkasso (debt collection), and M&A advisory.
Freja Partner operates exclusively in the domestic Swedish market. Distribution leverages partnerships with entrepreneur support organizations including Drivhuset, Nyföretagarcentrum, Entreprenörsakademin, and the local Handelskammare, providing a referral channel into Swedish SME formation. The firm earned consecutive DI Gasell awards in 2021 and 2022, signaling multi-year revenue growth. A planned leadership transition with Andreas Kristensen as the new CEO is positioned for the next growth phase.
Freja Partner firmographics
Firmographics- Name
- Freja Partner
- Legal name
- Freja Partner AB
- Website
- https://frejapartner.se
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Freja Partner is a Swedish private law firm offering tiered subscription-based legal services across 17+ practice areas to 500+ SMEs and entrepreneurs, anchored by its proprietary Legalroom client portal and supported by a freemium acquisition tier.
- Ownership category
- akta.pro rank
Freja Partner industry classification
Industry- Product category
- Business Legal Services
- NAICS
- Legal Services (5411), Other Legal Services (54119), Management Consulting Services (54161)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Legal Practice Management & Case Management (BPAEAPAC)
- akta.pro secondary industry
- Contract Lifecycle Management (CLM) & Document Automation (BPAEAPAD)
Keywords
Where Freja Partner is headquartered
LocationHeadquarters
- HQ city
- Mölndal
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Freja Partner business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscription packages: Monthly recurring subscription packages (Starter, Basic, Business) providing pre-purchased legal hours annually. Clients pay fixed monthly fees regardless of usage, with hours consumed from their allocated time bank.
- Hourly billing: Time-based billing at rates ranging from 2,000-3,300 SEK per hour depending on partnership tier and service type. Applies to hours exceeding allocated time bank and ad-hoc services.
- Freja Fri (Free tier): Free tier providing basic legal advice, document templates, and newsletter updates to attract potential customers. Serves as lead generation for paid subscription conversion.
- Inkasso services: Collection and debt recovery services for clients, with fees including reminder fees, late payment compensation, and legal action costs.
- Contract templates and digital signing: Access to contract bank with templates, combined with digital contract signing services through Verified partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Partner - 12 hours/year |
| Subscription | Monthly | Basic Partner - 24 hours/year |
| Subscription | Monthly | Business Partner - 48 hours/year |
| Subscription | Monthly | Premium+ Partner - highest tier |
| Usage-based | Pay-as-you-go | Non-partner hourly rate |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Freja Partner product offering
Product offeringCore offering
Freja Partner is a Swedish business law firm that delivers fixed-price legal services to SMEs through tiered monthly subscriptions (Starter, Basic, Business, Premium+) providing pre-purchased legal hours annually, supported by the proprietary Legalroom digital portal for case tracking, document access, and digital contract signing. The firm covers 17+ legal practice areas including contracts, employment law, M&A, GDPR, construction, and dispute resolution, and supplements subscriptions with add-on services such as debt collection (inkasso), credit information, digital contract signing, company valuation, and M&A advisory. A freemium tier ("Freja Fri") and free "Fråga Juristen" advisory service support customer acquisition.
Product overview
Freja Partner operates as a next-generation law firm offering business legal services through a membership-based model with fixed pricing. The core offering centers on the Legalroom digital platform providing case management, document signing, and template access. Services are delivered through tiered membership packages (Starterpartner, Basicpartner, Businesspartner) providing annual hours of legal assistance, supplemented by add-on services including credit information, debt collection, digital contract signing, business valuation, and M&A advisory. The company covers 17+ legal practice areas including commercial contracts, employment law, construction law, GDPR, corporate law, real estate, IT law, and dispute resolution.
Differentiator
Problem solved
Functional benefit
Brands
- Legalroom: Freja Partner's proprietary digital web-based client portal enabling clients to track cases, hours, and invoices with full transparency. Used for digital contract signing, document management, and service access.
- Freja Fri
Products and services
- Legalroom Proprietary digital web-based client portal providing case management, time logging, invoice management, document templates, and digital contract signing for full transparency on legal matters, hours worked, and billing.
- Juridisk hjälp (Legal Help)
- Fråga juristen (Ask the Lawyer)
- Freja Fri
- Kreditupplysning (Credit Information)
- Inkassohantering (Debt Collection)
- Digital avtalssignering (Digital Contract Signing)
- Avtalsmallar (Contract Templates)
- Föreläsningar och utbildning (Lectures and Training)
- Affärsutveckling (Business Development)
- Företagsförsäljning (Company Sales/M&A)
- Värdering (Company Valuation)
Quantifiable outcome
- Satisfied customers
- +2 more outcomes
Companies that use Freja Partner
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Freja Partner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature2 records
Freja Partner partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- VerifiedcoreVerified provides digital contract signing services to Freja Partner clients. The partnership enables legally binding digital signatures with strong traceability and Bank-ID authentication. 80% of documents are signed within 24 hours using Verified's platform.
- WH (Webhelp)minorMarketing and business collaboration partner.
- BisnodeminorCredit information and business data partner.
- DrivhusetminorEntrepreneurship support organization, collaboration partner for startup ecosystem.
- NyföretagarcentrumminorNew business support center collaboration partner.
- NystartadminorStartup support organization partnership.
- trinaxminorDigital services collaboration partner.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Freja Partner competitors and assessment
Company assessmentBroad incumbents
- Bird & Bird: Bird & Bird is a global law firm with a strong Swedish presence serving technology and growth companies. Comparable as a broader alternative for SME clients seeking cross-border business legal services, though at higher price points.
- Vinge: Vinge is one of Sweden's largest and most prominent corporate law firms, frequently advising on major M&A and capital markets transactions. Comparable as a Swedish business law firm with strong M&A expertise, though serving larger and higher-fee clients.
- Delphi: Delphi is a top-tier Swedish business law firm with broad corporate practice and strong M&A capabilities. Comparable as an established Swedish alternative for SMEs and mid-market companies seeking legal services, though with a traditional firm model.
- Setterwalls: Setterwalls is a leading Swedish full-service business law firm with offices across Sweden. Comparable as a Swedish business law firm serving corporate and M&A clients, though operating on traditional hourly billing rather than subscription.
- LegalZoom: LegalZoom is a large online legal services provider offering subscription-based legal documents, business formation, and attorney access to SMBs. Comparable as a tech-enabled, fixed-price legal services provider targeting SMEs, though broader in geography.
Emerging players
- Clio: Clio is a leading cloud-based legal practice management platform used by law firms worldwide. Comparable as a software-enabled legaltech infrastructure provider whose target customer (law firms) overlaps with Freja Partner's own Legalroom ambition.
Direct peers
- Fondia: Fondia is a Nordic subscription-based legal services firm offering fixed-fee packages to SMEs and growth companies. Highly similar business model, customer segment, and pricing structure to Freja Partner, making it the closest direct comparable.
- Lexly: Lexly is a Swedish legal-tech company offering standardised legal services, documents, and lawyer matchmaking online. Comparable as a digital-first Swedish legal services brand targeting SMEs.
- Lawline: Lawline is a Swedish online legal services platform connecting individuals and businesses with lawyers for advice and document services. Comparable as a digital-first Swedish legal services provider targeting SMEs and consumers.
Others
- Verified (Signing): Verified is Freja Partner's core technology partner for digital contract signing via BankID. Comparable as an infrastructure / enablement partner in the Swedish legaltech ecosystem rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Freja Partner social profiles
Digital presenceFreja Partner compliance and trust
Trust signalCompliance2 records
Freja Partner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freja Partner leadership team
Management profileNumber of profiles
Profiles3 records
Freja Partner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freja Partner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freja Partner
What does Freja Partner do?
Freja Partner is a Swedish business law firm that delivers fixed-price legal services to SMEs through tiered monthly subscriptions (Starter, Basic, Business, Premium+) providing pre-purchased legal hours annually, supported by the proprietary Legalroom digital portal for case tracking, document access, and digital contract signing. The firm covers 17+ legal practice areas including contracts, employment law, M&A, GDPR, construction, and dispute resolution, and supplements subscriptions with add-on services such as debt collection (inkasso), credit information, digital contract signing, company valuation, and M&A advisory. A freemium tier ("Freja Fri") and free "Fråga Juristen" advisory service support customer acquisition.
Is Freja Partner a public or private company?
Freja Partner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Freja Partner founded?
Freja Partner was founded in 2016. It employs 11 to 50 people.
Where is Freja Partner based?
Freja Partner is headquartered in Mölndal, Sweden, in the Europe region.
How does Freja Partner make money?
Five revenue lines are on record. Subscription packages are the primary driver. The others are hourly billing, freja Fri (Free tier), inkasso services and contract templates and digital signing.
Who are Freja Partner's main competitors?
Broad incumbents on record are Bird & Bird, Vinge, Delphi, Setterwalls and LegalZoom. Clio is listed as an emerging player. Direct peers are Fondia, Lexly and Lawline. Verified (Signing) is listed as an others.
Does Freja Partner have an API?
No public API is recorded for Freja Partner.
What industry is Freja Partner in?
Freja Partner's product category is Business Legal Services. Its primary akta.pro industry code is BPAEAPAC, Legal Practice Management & Case Management, with a secondary code of BPAEAPAD, Contract Lifecycle Management (CLM) & Document Automation. Its NAICS code is 5411 and its SIC code is 8111.