DAMSU

What DAMSU does

DAMSU, operating commercially as Culligan Colombia (formerly Waterlogic Colombia), is a Bogotá-based B2B provider of purified water dispensing equipment and bundled rental services to commercial customers in Colombia. The company rents commercial-grade water dispensers to businesses and institutions under fixed monthly contracts (typically 6 months to 10 years), bundling equipment provision, certified-technician installation, scheduled filter replacement, periodic sanitization, and incident repair into a single fee. Its primary segment is corporate offices, with secondary verticals spanning healthcare, education, gyms/spas, factories/warehouses, HORECA (hotels and restaurants), and general service companies. Named customers in the input include GYC Gestión de Proyectos e Inversiones SAS (a project-management firm).

DAMSU's product portfolio centers on the C7 Firewall® flagship dispenser, complemented by cold/hot dispensers, sparkling-water dispensers, and a dedicated Horeca line. The technology stack is differentiated by two proprietary/registered brands: Firewall® UVC (on-demand UVC-based purification claimed to eliminate up to 99.9999% of viruses and bacteria) and BioCote® (a third-party-certified silver-ion antimicrobial surface additive). Hardware differentiators include infrared motion-sensor touchless dispensing, multi-stage filtration for taste/odor, an eco-friendly cooling/sleep mode, and a color LCD interface showing water-type selection, equipment status, and a real-time plastic-bottles-avoided counter. The company markets sustainability outcomes via an interactive Life Cycle Assessment (LCA) calculator that estimates plastic bottles avoided, CO2 savings, and financial equivalencies per unit (e.g., 35,186 bottles and ~5,954 kg CO2 saved over 5 years per C7 unit in Colombia).

DAMSU's GTM is a direct B2B inside-sales motion augmented with a product-led-growth digital funnel — a 3-step online quote form (marketed as a ~2-minute completion), sector-specific landing pages, blog content, WhatsApp sales handoff, and customer-self-service payment portal. Customer acquisition emphasizes a zero-upfront-capital, fixed-monthly-cost value proposition designed for ESG/sustainability-mandated buyers. Recurring revenue (subscription rental) is the primary stream, supplemented by consumables/accessories (filters, parts) on the installed base. DAMSU operates as a subsidiary within the global Culligan franchise, leveraging the parent brand's 2.5M+ business-customer footprint as a brand-trust asset, while remaining a private, Colombia-domestic operating entity of 11–50 employees with no public funding, M&A, or revenue disclosure available in the input.

Name

DAMSU

Legal name

Culligan Colombia

Website

https://damsu.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

DAMSU (operating as Culligan Colombia) rents commercial-grade purified water dispensers to B2B customers across Colombia — primarily offices plus healthcare, education, HORECA, gym, and industrial verticals — bundling equipment, installation, maintenance, and filter replacement into fixed monthly contracts powered by Firewall® UVC purification and BioCote® antimicrobial technology.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Dispenser Rental (Renting): Monthly rental fee for commercial water dispensers including equipment provision, installation, filter replacement, scheduled sanitization, and incident repair/replacement — all bundled under a fixed monthly quota. Customers pay no upfront capital cost and no unexpected maintenance expenses. Contracts are structured across varying durations (1–10 years) based on customer needs. This is the primary revenue driver.
2. Accessories and Consumables: Sale of consumable items and accessories for water dispensers, including replacement filters and parts. Provides recurring revenue from the existing installed base.
3. Professional Services (Installation & Maintenance): Installation by certified technicians and ongoing preventive maintenance are included within the rental contract, ensuring continuous service quality and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

DAMSU, operating under the Culligan brand in Colombia, rents commercial water purification and dispensing equipment to businesses and institutions on a fixed monthly subscription. Offerings include the C7 Firewall® dispenser and related cold/hot, sparkling, and HORECA-grade machines, with proprietary Firewall® UVC purification, BioCote® antimicrobial surface protection, certified installation, scheduled filter changes, sanitization, and technical support bundled into the contract.

Product overview

Culligan (formerly Waterlogic Colombia) offers a comprehensive portfolio of water purification and dispensing solutions for businesses. The core offering centers on renting water dispensers with the C7 Firewall® as the flagship product, complemented by specialized dispensers for cold/hot water, sparkling water, and Horeca sector applications. All products feature proprietary Firewall® UVC purification technology and BioCote® antimicrobial protection. The business model is a rental/lease service that includes professional installation, maintenance, filter replacement, and technical support under a fixed monthly fee. The product portfolio also includes accessories and consumables for ongoing operation.

Differentiator

Problem solved

Functional benefit

Products and services

• C7 Firewall® water dispenser Flagship commercial water dispenser offering five water types (cold, hot, sparkling, ambient, and boiling) with Firewall® UVC purification (claimed 99.9999% virus/bacteria elimination), BioCote® antimicrobial surface protection, touchless infrared dispensing, a color LCD screen with a plastic bottle savings tracker, and an eco-friendly cooling/sleep mode. Rented to businesses on a fixed monthly subscription that includes installation, filter replacement, periodic sanitization, and incident repair.
• Dispensadores de Agua (Water dispensers) Sustainable workplace hydration solutions rented at a fixed monthly cost, featuring Firewall® UVC purification, BioCote® antimicrobial surface protection, and hands-free operation for offices and commercial environments in Colombia.
• Dispensadores de agua fría y caliente (Cold and hot water dispensers) Customized dispensers providing cold and hot water options for teams across various Colombian business environments.
• Dispensadores de Agua Con Gas (Sparkling water dispensers) Premium sparkling water dispensers for refreshing teams and customers with gasified water in commercial settings.
• Dispensadores Horeca Durable water dispensers designed for high-use environments in the hotel and restaurant (HORECA) sector.
• Accesorios y Consumibles (Accessories and consumables) Essential accessories and consumables supporting Culligan water dispensers, including replacement filters and parts sold to the installed customer base.

Quantifiable outcome

• Up to 99.9999% of viruses and bacteria eliminated by Firewall® UVC purification technology
• +4 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• BioCote®coreTechnology or IntegrationBioCote® is a third-party antimicrobial technology provider whose silver ion-based additive is integrated into Culligan's commercial water dispensers. The partnership provides antimicrobial surface protection that inhibits microbial growth on equipment surfaces, enhancing hygiene credentials and differentiating Culligan's products in the B2B water dispenser market.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Brisa (Postobón): Flagship Colombian bottled water brand from Postobón sold across retail and HORECA. Comparable as a regional incumbent that DAMSU's bottleless proposition directly displaces in office and HORECA accounts.
• Crystal (Postobón): Leading Colombian bottled water brand owned by Postobón, distributing to retail and foodservice nationwide. Comparable as a regional hydration provider that competes for the same Colombian B2B hydration budget, although via bottled rather than dispensed water.

Broad incumbents

• Primo Water Corporation: Publicly listed North American water services company offering POU dispensers, bottled water, and filtration to residential and B2B customers. Comparable as a multi-channel B2B hydration services provider with both rental and consumable revenue.
• Pentair plc: Publicly listed water treatment and filtration company serving residential, commercial, and industrial customers. Comparable as a broad incumbent whose commercial filtration portfolio overlaps with DAMSU's purified-water value proposition.
• Culligan International: Global parent of DAMSU/Culligan Colombia; operates the same POU/POE dispenser rental model worldwide with Firewall UVC and BioCote technology. Comparable as the global platform that defines the Colombia unit's product set and economics.

Direct peers

• Bluewater Group: Swedish manufacturer of premium residential and commercial water purifiers using advanced filtration. Comparable as a B2B-focused point-of-use water purification brand selling sustainability and health benefits to corporate customers.
• Halsey Taylor: US manufacturer of commercial-grade water coolers, bottle filling stations, and drinking fountains. Comparable as a competing commercial dispenser brand sold into offices, schools, and healthcare facilities.
• Elkay Manufacturing: US-based manufacturer of commercial water coolers, bottle fillers, and drinking fountains. Comparable as a direct competitor supplying commercial-grade dispensers into offices, healthcare, and education—the same verticals DAMSU targets.
• Oasis International: Global manufacturer of point-of-use water coolers and drinking fountains for offices, healthcare, and education. Comparable as a direct competitor in the commercial bottleless dispenser category.

Emerging players

• Brita (Clorox): Global consumer water filtration brand now owned by Clorox, with growing commercial/office pitcher and dispenser offerings. Comparable as an adjacent hydration brand whose office/enterprise channel overlaps with DAMSU's.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/damsupurificadores
• LinkedInlinkedin.com/company/damsu-purificadores

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAMSU