Grand Farm

What Grand Farm does

Grand Farm (大庄园肉业集团股份有限公司) is a vertically integrated Chinese meat processing enterprise specializing in beef and sheep meat, founded in 1982 and headquartered in Harbin with primary operations in Zhaodong, Heilongjiang Province. The company operates across the full value chain — including pasture-based livestock ranching (100,000+ head of cattle/sheep across 1M+ mu of grassland in Xilin Gol, New Zealand, and Australia), slaughtering, primary and deep processing, central-kitchen/prepared-dish manufacturing, proprietary retail chain stores, e-commerce (Tmall flagship store dazhuangyuan.tmall.com), and international import-export trade — producing over 1,000 SKUs across fresh and frozen cuts, premium imported beef and lamb, and prepared dishes under brands including Dazhuangyuan, Pure South, 牛小π (Niu Xiao Pi), 冰城黑牛 (Ice City Black Cattle), and Amelia Park wines.

Grand Farm has held the #1 position in lamb import volume in China for 22 consecutive years (since 2000) as the long-term China general agent for New Zealand Alliance Group, and ranks among the top 3 beef importers in China through partnerships with JBS (Brazil), V&V Walsh (Australia), and suppliers across 19 countries. The company was the first beef and sheep meat enterprise in China to achieve dual BRCGS and IFS international quality certification (January 2021), led the revision of national standard GB/T 17238-2022 for fresh and frozen segmented beef, and holds ISO 9001, ISO 22000, and 'Meng Zi Biao' Mongolian Brand certifications.

The business operates four production and processing bases (Zhaodong in Heilongjiang, Xilinhot in Inner Mongolia, Shanghai Songjiang, and Hainan Yangpu), generating revenue through enterprise field sales to foodservice/catering businesses, B2B wholesale distribution, proprietary retail chain stores, D2C e-commerce, and government/institutional supply contracts (including designation as a Shanghai pandemic supply guarantee enterprise). The company is privately held and family-controlled — founded by Chairman Chen Xibin, who received China's meat industry Lifetime Achievement Award in 2019, with second-generation CEO/President Chen Jiaojiao now leading daily operations. The entity reorganized as a joint stock company on December 26, 2020, with registered capital of 270 million RMB, and ranks in the top 10 Heilongjiang private enterprises and 195th among China's 2021 Agricultural Enterprise Top 500.

Name

Grand Farm

Legal name

大庄园肉业集团股份有限公司

Website

https://dazhuangyuan.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Grand Farm is a vertically integrated Chinese beef and sheep meat processor operating four production bases across China. It holds the #1 lamb import position in China for 22 consecutive years and supplies B2B foodservice, retail chains, and D2C consumers.

Ownership category

akta.pro rank

Product category

Meat Processing (Beef and Lamb)

NAICS

Animal (except Poultry) Slaughtering (311611), Animal Slaughtering and Processing (3116), Sheep and Goat Farming (1124)

SIC

Meat Packing Plants (2011), Food And Kindred Products (2000)

akta.pro primary industry

Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD)

akta.pro secondary industries

Pork Fabrication & Primals Cutting (Carcass Breakdown) (AFANABAB), By-Product & Offal Processing (Edibles: Variety Meats) (AFANABAJ), Beef Offal & Variety Meats Processing (Organs, Tongue, Tripe) (AFANAAAH)

Keywords

• Beef processing
• Lamb processing
• Meat manufacturing
• Central kitchen products
• Imported meat distribution

Headquarters

HQ city

Hongkou

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (Domestic Manufacturing & Processing): Revenue from processing and selling domestically manufactured beef and sheep meat products under the company's own brand. The company slaughters and processes livestock from its own farms and contract farms, selling finished and semi-finished meat products through retail and foodservice channels. Products include fresh/frozen cuts, central kitchen products (pre-prepared dishes), and packaged consumer products.
2. International Trade (Import & Export): Revenue from importing sheep, beef, and venison products from partner countries (New Zealand, Australia, South America, North America, Europe) and exporting Chinese livestock products. The company serves as the China general agent for New Zealand Alliance Group and has strategic partnerships with JBS (Brazil), and others. The company has maintained No.1 position in lamb import volume in China for 22 consecutive years.
3. Own-Brand Chain Store Retail (自有品牌连锁专卖): Revenue from proprietary brand retail stores operating under the company's brand. The company operates dedicated brand stores and franchise outlets across China, selling directly to consumers under the Dazhuangyuan brand.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Grand Farm is a vertically integrated meat processing company that slaughters, processes, and distributes beef and lamb products in China. Its portfolio spans fresh and frozen cuts, central kitchen (pre-prepared) products such as marinated meats, kebabs, steaks and lamb chops, and imported premium meat under its own brands (大庄园/Dazhuangyuan, Pure South, 冰城黑牛, 牛小π). Products are sold through B2B foodservice supply, government and institutional contracts, proprietary retail chain stores, Tmall e-commerce, and a national wholesale/distributor network.

Product overview

大庄园肉业集团股份有限公司 (Grand Farm Meat Group) is a vertically integrated meat processing enterprise specializing in beef and lamb. The company operates across the entire supply chain from pasture to table, encompassing livestock ranching, slaughtering, meat processing, proprietary retail channels, and international trade. The product portfolio is organized into three main categories: (1) Brand Products featuring eco-healthy beef and lamb from clean pastures, including the Pure South dual-brand imported products from Australia and New Zealand; (2) Central Kitchen Products offering ready-to-cook and prepared foods including steaks, lamb chops, kebabs, marinated meats, and portion-controlled cuts; and (3) Premium beef from the Ice City Black Cattle Ranch featuring Wagyu and Angus breeds. The company also offers ancillary products including Australian Amelia Park wines. Products are distributed through proprietary retail stores, Tmall e-commerce platform, and foodservice channels.

Differentiator

Problem solved

Functional benefit

Brands

• Pure South: 双品牌进口产品 (Dual-brand imported products). Brand for imported beef and sheep products from New Zealand and Australia.
• 璞尔司 (Pure South Venison)
• 阿米利亚 (Amelia Park / 阿米利亚酒庄)
• 牛小π
• 冰城黑牛

Products and services

• Brand Eco-Healthy Beef and Lamb Products (品牌好肉 生态健康)
• Pure South Dual-Brand Imported Products
• 45° North Latitude Natural Pasture Products (北纬45度天然牧场)
• Central Kitchen Products (中央厨房产品)
• Ximeng Products (锡盟产品)
• Ice City Black Cattle Ranch Products (冰城黑牛)
• Niu Xiao Pi Black Pepper Steak (牛小π黑椒牛排)
• Amelia Park Wines (阿米利亚葡萄酒)
• Pure South Venison (瑞尔司)

Quantifiable outcome

• Lamb import volume: #1 in China for 22 consecutive years
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship/core, core and minor.

• 新西兰阿兰茨集团 (Alliance Group, New Zealand)flagship/coreStrategic or Co-development Partner · 27 June 2023The company's most important strategic partnership, dating back to 2000 when Dazhuangyuan became Alliance Group's China general agent. In 2016, they formed the 'Dazhuangyuan & Alliance Alliance'. In June 2023, under the witness of New Zealand Prime Minister Chris Hipkins, both companies signed a comprehensive strategic cooperation upgrade agreement. The partnership covers joint product development, premium retail packaging, ready-to-cook dishes, and new high-value-added products for the Chinese market. Dazhuangyuan has maintained #1 lamb import volume from Alliance Group for 22 consecutive years.
• 巴西JBS (JBS, Brazil)flagship/coreStrategic or Co-development Partner · 7 November 2018The world's largest beef producer and exporter. At the first CIIE in November 2018, Dazhuangyuan signed the largest beef and sheep meat order at the expo with JBS and Alliance Group combined. JBS supplies premium beef products to Dazhuangyuan for the Chinese market under a long-term strategic cooperation agreement.
• 澳大利亚威韦华氏集团 (V&V Walsh Group, Australia)coreStrategic or Co-development PartnerDazhuangyuan Industrial Group and Australian V&V Walsh Group co-invested in the Amelia Winery in Western Australia's Margaret River region. The Amelia Winery produces premium wines including Cabernet Merlot, Shiraz, Reserve Shiraz, and Sauvignon Blanc Semillon, sold at the Dazhuangyuan Manor Kitchen and Tmall store. The winemaker Jeremy Gordon has won prestigious international awards.
• 阿米利亚酒庄 (Amelia Park Winery, Australia)coreStrategic or Co-development PartnerLocated in Margaret River, Western Australia, Amelia Winery produces award-winning wines. Products are sold through Dazhuangyuan channels in China. The winery has won multiple gold medals at the Perth Royal Wine Show, Royal Adelaide Wine Show, and London International Wine Competition. Winemaker Jeremy Gordon won the Jimmy Watson Memorial Trophy.
• 阿米利亚庄园 (Amelia Park / 天恒山休闲庄园, China)minorStrategic or Co-development PartnerA 690,000 sqm European-style leisure estate located on Tianheng Mountain in Harbin, operated by Dazhuangyuan. It features a golf practice range, Russian oil painting gallery, red wine tasting, lawn weddings, fishing garden, wild barbecue, and Russian horse arena. Provides high-nutrition beef and sheep meat from Dazhuangyuan for its restaurant services.
• 中国肉类协会 (China Meat Association)coreStrategic or Co-development PartnerDazhuangyuan serves as the President company of the China Beef and Sheep Meat Association. Chairman Chen Xibin is the President of the association. The company hosted the 2023 China Beef and Sheep Meat Association Annual Standards Release Conference and actively participates in industry standards development, having led or co-drafted multiple national and group standards.
• 黑龙江博能脑瘫患儿救治救助中心 (Heilongjiang Boneng Brain Paralysis Children Rescue Center)minorOthersCharitable partnership. Dazhuangyuan donated 100,000 yuan worth of beef and sheep meat to 138 brain paralysis children at the rescue center in February 2022, to support physical recovery and nutritional supplementation for the children.
• 长江商学院黑龙江校友会 (CKGSB Heilongjiang Alumni Association)minorGTM or Marketing PartnerTogether with the Heilongjiang Committee of the China Democratic League and CKGSB Heilongjiang Alumni, Dazhuangyuan donated 1 million yuan to Tailing Mongolian Ethnic School in May 2019.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• Silver Fern Farms: New Zealand red meat processor and exporter competing with Alliance Group in the Chinese premium lamb/beef import market. Comparable as a NZ-based supplier-platform competitor to Dazhuangyuan's partner Alliance, and in some channels competes directly with the Pure South sub-brand.

Broad incumbents

• New Hope Liuhe: One of China's largest agribusiness groups, with meat processing, poultry, and animal feed operations. Comparable vertically integrated livestock-to-meat model and increasingly competing in branded meat products and central kitchen offerings.
• Tyson Foods (China operations): Global meat processing incumbent with operations in China. Comparable at the multinational meat-processing scale with branded retail, foodservice distribution, and international trade — a benchmark for what scaled capability looks like and the competitive threat Dazhuangyuan faces as multinationals expand in China.
• Yurun Group: Major Chinese meat processor with branded retail and foodservice distribution. Operates in similar channels (hotels, restaurants, retail) with a comparable product mix spanning fresh, frozen, and processed meats, and is a direct competitor for foodservice and retail accounts in China.
• WH Group (Shuanghui International): Global largest pork processor (owns Smithfield) and China's most internationally present meat company. Comparable as a vertically integrated meat processor with international trade operations, large-scale production bases, and brand-led retail footprint; provides a benchmark for scaled, publicly-listed meat industry leaders.
• Shuanghui Development (Shineway): China's largest pork and processed meat producer, part of WH Group. While primarily pork-focused, Shineway is a comparable scaled meat-processing incumbent with similar B2B foodservice distribution, brand retail presence, and import/export capabilities that overlaps with Dazhuangyuan's broader meat business and pre-prepared dish push.

Others

• Alliance Group (New Zealand): World's largest sheep meat exporter and Dazhuangyuan's main supplier since 2000. While a partner rather than direct competitor, Alliance Group operates in the same meat industry and represents a comparable vertically integrated red-meat processor at the upstream supply tier, with implications for how Dazhuangyuan's go-to-market depends on its relationship with Alliance.

Direct peers

• Inner Mongolia Kerchin Cattle Industry: Major Chinese beef processor and brand, also based in Inner Mongolia with integrated cattle ranching and meat processing operations. Competes directly with Dazhuangyuan in domestic beef supply, premium branded beef, and central kitchen/prepared meat products across the same foodservice and retail channels.
• Kerchin International: Direct beef competitor in Inner Mongolia with similar farm-to-table positioning. Competes with Dazhuangyuan in grass-fed beef supply for premium Chinese foodservice and retail accounts, and operates comparable branded retail distribution.

Regional players

• Fujian Sunner Development: Largest white-feathered poultry integrator in China, vertically integrated from feed to processing. While focused on poultry rather than beef/lamb, Sunner is a comparable scaled, vertically integrated Chinese meat processor with similar GTM into quick-service restaurants and foodservice — relevant for benchmarking capital intensity and operational scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Farm