Brushies

What Brushies does

Brushies, doing business as "The Brushies," is a privately held consumer products company founded in 2015 and headquartered in Chicago, United States. The company designs and sells a children's toothbrush product intended to make toothbrushing engaging for toddlers and young children, addressing the common parental challenge of establishing consistent oral hygiene habits. The product is offered as a single, unified line with no disclosed sub-products, modules, or digital companion components.

The company operates with no disclosed proprietary technology, app, API, or digital platform; its product is a physical consumer good differentiated by child-focused branding and design. No patents, trademarks, certifications, or regulatory approvals are recorded in the available data. The offering is sold exclusively through a dedicated Amazon Store page on Amazon.com, making the marketplace the sole distribution channel and the de facto go-to-market infrastructure.

Brushies generates revenue through hardware sales of its children's toothbrush, targeting parents, caregivers, and guardians of young children as its primary customer segment. The segmentation is horizontal, and the company has no disclosed enterprise or B2B customers, partnerships, wholesale relationships, or alternative retail channels. No management team, headcount, funding history, or revenue figures are publicly available, and pricing is not disclosed on the Amazon Store page.

Name

Brushies

Website

https://thebrushies.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Brushies is a Chicago-based consumer products company founded in 2015 that sells a children's toothbrush designed to make toothbrushing engaging for young children, distributed exclusively through its Amazon Store page.

Ownership category

akta.pro rank

Product category

Children's Oral Care Products

NAICS

Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Children’s Oral Care (Kids Toothpaste/Brushes/Training) (CRABAFAJ)

akta.pro secondary industries

Kids Oral Care (CRABAJAL), Baby Oral Care (Toothpaste, Brushes) (CRABAJAF)

Keywords

• Children's toothbrushes
• Kids dental hygiene
• Oral care products
• Children's health products
• Toddler toothbrushes

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Product Sales: Revenue is generated through the sale of children's toothbrush products via the Amazon.com marketplace platform. The company sells physical consumer goods (children's dental hygiene products) through a single e-commerce channel.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Brushies designs and sells children's toothbrush products intended to make tooth brushing engaging and fun for young children, helping establish early dental hygiene habits. The company's offering is sold exclusively as a branded children's dental hygiene product line through an Amazon Store page, with a focus on age-appropriate toothbrushes for toddlers and young kids.

Product overview

Brushies offers a single core product line called 'The Brushies' - a children's dental hygiene product sold through Amazon. The offering consists of a unified product without additional modules or sub-products.

Differentiator

Problem solved

Functional benefit

Products and services

• The Brushies The Brushies is a children's dental hygiene toothbrush product designed for young children to make tooth brushing fun and engaging, sold as a unified product line through Amazon.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• MAM Baby: Global baby-care brand with an oral-care sub-line (training brushes, baby toothbrushes) sold through Amazon and mass retail — directly comparable infant/early-childhood oral-care offering.
• Brush-Baby: UK-headquartered kids' oral-care brand offering toddler training brushes, kids' electric brushes, and toothpaste — directly comparable product portfolio and target parent/child segment.
• Firefly: Firefly makes children's character-licensed manual toothbrushes (light-up, flashing) sold primarily through mass retail and Amazon — a direct head-to-head competitor in the fun-for-kids manual toothbrush niche.
• Radius: Independent oral-care brand with a dedicated kids' line of ergonomic, eco-friendly manual toothbrushes — competes for design-conscious parents shopping Amazon and DTC.
• Nuby: Baby-care brand with a kids' oral-care range including training toothbrushes and teething brushes — directly comparable target segment (parents of toddlers/infants) and Amazon-heavy distribution.
• Jack N' Jill: Natural and eco-friendly children's oral-care brand selling training brushes and natural toothpaste — competing for the same parents who seek child-friendly, design-led alternatives to mass-market toothbrushes.

Broad incumbents

• Oral-B (Kids Stages): Procter & Gamble-owned oral-care giant with a broad 'Stages' kids' line (manual and electric) — the dominant incumbent in the same category, with vastly larger marketing and retail distribution.
• Philips Sonicare for Kids: Philips' kids' electric-toothbrush line targeting the same parental demographic, with Bluetooth app integration — a broad incumbent competing in the adjacent/premium segment.
• Colgate (Kids / Characters): Colgate-Palmolive's kids' oral-care portfolio (character-branded toothbrushes, kids' toothpaste) — broad incumbent competing across the same shelves and Amazon search results.

Emerging players

• Frida (Baby): Fast-growing DTC baby-care brand that has expanded into adjacent categories including baby oral care (e.g., BabyBrite) — comparable target parent persona, design-led positioning, and Amazon-native GTM motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/the_brushies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brushies