CBC Australia
CBC Australia is Australia's largest distributor of industrial bearings, power transmission products, seals, and engineered solutions, serving mining, food and beverage, agriculture, and industrial customers through 114+ branches nationwide as part of Motion Asia Pacific.
- Company typePrivate
- Founded1954
- HeadquartersChullora, Australia
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What CBC Australia does
CBC Australia Pty Ltd, founded in 1954 and headquartered in Chullora, New South Wales, is Australia's largest distributor of industrial bearings, power transmission components, seals, fluid power, tools, lubricants, fasteners, and related engineered solutions, operating through a network of 114+ branches, workshops, and service centres. The company serves mining, food and beverage, agriculture, recycling, and building materials customers via a technical field-sales force, branch counter sales, and a partner portal (partners.conbear.com.au), with engineering services including in-house machine shop manufacturing, on-site service, precision installations, and condition monitoring. CBC is owned by Motion Asia Pacific, has been part of the Inenco Group since 2017, and operates alongside sister brands BSC, Hardy Spicer, SiL, AIP, CRAM, and Powell Industrial under the consolidated "Motion Australia" brand (rebranded 2022). The business also holds a 50/50 joint venture with Japan's NTN Corporation (NTN-CBC, established 1971) and distributes core partner brands including Gates, Timken, Schaeffler (FAG/INA), NSK, Rexnord (Falk/Dodge/Diamond Chain), Bonfiglioli, TECO, and Gulf Western Oil, with revenue generated from one-time product sales through the branch network supplemented by professional engineering services revenue.
CBC Australia firmographics
Firmographics- Name
- CBC Australia
- Legal name
- CBC Australia Pty Ltd
- Website
- https://conbear.com.au
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- CBC Australia is Australia's largest distributor of industrial bearings, power transmission products, seals, and engineered solutions, serving mining, food and beverage, agriculture, and industrial customers through 114+ branches nationwide as part of Motion Asia Pacific.
- Ownership category
- akta.pro rank
Where CBC Australia is headquartered
LocationHeadquarters
- HQ city
- Chullora
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
CBC Australia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Industrial Product Distribution: Distribution of bearings, power transmission components, seals, fluid power, tools, and maintenance products to industrial customers across Australia. Revenue generated from one-time product sales through branch network.
- Engineering Services: Custom engineering solutions, on-site services, condition monitoring, bearing fitment training, laser alignment training, and workshop services provided to industrial plants.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
CBC Australia product offering
Product offeringCore offering
CBC Australia distributes a comprehensive range of industrial bearings, power transmission components, seals, fluid power products, tools, maintenance equipment, lubricants, fasteners, driveline components, lifting and safety equipment, adhesives, and compressors to industrial customers across Australia. The company complements product distribution with customized engineering services, in-house manufacturing and machine shop capabilities, on-site installation and remediation services, condition monitoring, and bearing and laser alignment training, all delivered through a network of over 114 branch, workshop, and service centre locations.
Product overview
CBC Australia is Australia's largest distributor of industrial bearings, power transmission components, and engineered solutions, operating as part of Motion Australia with over 114 locations nationwide. The company offers a comprehensive portfolio of core product categories including Bearings (ball bearings, roller bearings, spherical bearings, tapered roller bearings, and specialized bearings for food, mining, and agricultural applications), Power Transmission (mechanical belts, chains, brakes, clutches, couplings, drives), Tools & Maintenance equipment, Seals (hydraulic, pneumatic, mechanical), Fluid Power components, Lifting & Safety equipment, Driveline components, Fasteners, Lubricants, Adhesives & Sealants, Compressors, and Cleaners & Sanitisers. These products are complemented by engineering services including in-house manufacturing, workshop services, site service, precision installations, and the CBC Design Centre for technical resources. CBC represents multiple partner brands including Gates, Timken, Schaeffler, NTN, NSK, Rexnord, Bonfiglioli, TECO, and Gulf Western Oil.
Differentiator
Problem solved
Functional benefit
Brands
- NTN-CBC: A 50/50 joint venture between NTN Corporation and CBC Australia focused on bearing solutions for Australian industry.
- Industry inMotion
Products and services
- Industrial Bearings (Complete Range)
- Power Transmission Components Mechanical power transmission components including mechanical belts, chains, brakes, clutches, couplings, drives, pulleys, and roller chain sprockets for industrial machinery applications.
- Industrial Seals Industrial sealing solutions including automotive seals, gaskets, hydraulic and pneumatic seals, mechanical seals, O-rings, rotary shafts, packing seals, food processing seals, and CBC-engineered Scorpion seals for mining conveyor pulleys.
- Tools & Maintenance Equipment Comprehensive range of industrial tools and maintenance equipment including hand tools, air tools, welding equipment, measuring tools, lubrication systems, bearing heaters, pullers, and demounting tools.
- Fluid Power Components Fluid power components including adaptors, quick release couplers, hydraulic controls, fluid couplings, electric motors, industrial valves, hoses, tubes, and filtration products.
- Industrial Lubricants Industrial lubricants including food grade greases and oils, hydraulic oils, industrial and engine oils, penetrants, protectants, coatings, and automatic lubrication systems.
- Driveline Components Driveline components including agricultural driveline, universal joints, constant velocity joints, automotive driveshafts, driveline components, and tractor attachments.
- Lifting & Safety Equipment Lifting products, chains, hoists, systems, and safety equipment for industrial applications, including 3M eye and hearing protection distributed through CBC.
- Industrial Fasteners Industrial fasteners including fastener assortment kits, bolts, nuts, circlips, washers, springs, screws, and threaded rod.
- Adhesives & Sealants Industrial adhesives and sealants including anaerobics, adhesives, epoxy, non-silicone sealants, silicone sealants and encapsulants, plus Henkel Loctite threadlockers and rubber repair resin.
- Cleaners, Sanitisers and Disinfectants Industrial cleaning products including face masks, disinfectant wipes, hand cleansers, hand sanitisers, and general cleaners and disinfectants, plus CRC SmartWasher systems and bio-degreaser products.
- Industrial Compressors Industrial compressor products and solutions for industrial customers.
- Engineering Services Customized engineering solutions through total machine shop capabilities, providing in-house manufacturing, custom-engineered components (including Scorpion seals and Machined Base Remediation), and precision installation services for industrial customers.
- Workshop Services On-site workshop services delivered through CBC's 114+ branch network for industrial maintenance and repair operations.
- Site Service On-site service capabilities for remote and difficult-to-access industrial locations, including condition monitoring, bearing fitment training, and laser alignment training delivered at customer sites.
- Precision Installations Precision installation services for bearings, seals, and other industrial components performed at customer sites.
- CBC Design Centre Online design and engineering resource center for customers to access technical information, product catalogs, and design tools supporting product selection and application engineering.
Companies that use CBC Australia
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
CBC Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CBC Australia partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- GatescoreGates Corporation partners with CBC Australia to supply Australian bulk handlers with high-quality drive belts. CBC supplies Gates power transmission products including Predator V-belts, Poly Chain synchronous belts, and water hoses. The partnership serves mining, quarry, and industrial applications.
- TimkencoreTimken provides spherical roller bearings, solid-block housed units, Quick-Flex couplings, and SNT plummer blocks distributed through CBC. The companies have a long-standing relationship for Australian mining and industrial applications.
- SchaefflercoreSchaeffler (FAG, INA brands) supplies large size bearings and X-life quality sealed bearings distributed through CBC for Australian mining, recycling, and industrial applications.
- NTNcoreNTN-CBC is a 50/50 joint venture partnership celebrating 50 years in 2021. The partnership provides ultrage series bearings, trunnion bearings, and housed bearing programs for Australian mining and industrial customers.
- CRCcoreCRC Industries supplies cleaning products, penetrants, and maintenance chemicals distributed through CBC. Partnership includes SmartWasher systems and bio-degreaser products for industrial applications.
- NSKminorNSK supplies bearings including Molded-Oil bearings for food and beverage applications distributed through CBC Australia.
- RexnordcoreRexnord (including Falk, Dodge, and Diamond Chain brands) supplies conveyor chains, gearboxes, and couplings distributed through CBC for Australian mining and food processing applications.
- Titan LiftingminorTitan Lifting Technologies provides hoisting and lifting equipment distributed through CBC Australia for industrial and mining applications.
- LoctiteminorHenkel Loctite supplies industrial adhesives, threadlockers, and sealants includingrubber repair resin and anti-seize lubricants distributed through CBC.
- VIVA Energy AustraliaminorVIVA Energy Australia partnership referenced for refinery maintenance support during shutdowns.
- BonfiglioliminorBonfiglioli supplies industrial gearboxes including bevel helical gearboxes distributed through CBC for mining and quarry applications.
- Gulf Western Oil (GWO)coreGulf Western Oil supplies industrial lubricants, greases, and hydraulic oils developed specifically for Australian conditions, distributed through CBC for mining, recycling, and agricultural applications.
- AlemlubeminorAlemlube supplies automatic lubrication systems distributed through CBC for food and beverage and packaging industry applications.
- TECOminorTECO supplies electric motors including E3 IP66 mining spec motors and low-voltage drives distributed through CBC.
- 3Mminor3M supplies filtration technology and safety products including eye and hearing protection distributed through CBC for industrial applications.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
CBC Australia competitors and assessment
Company assessmentDirect peers
- Motion Industries: Sister company under Motion Asia Pacific / Genuine Parts Company. Motion Industries is the largest US industrial parts distributor of bearings, power transmission, fluid power, and related maintenance products, sharing an essentially identical business model and product portfolio with CBC Australia.
- Kaman Industrial Technologies: Industrial distribution business unit of Kaman Corporation (now integrated into Motion Industries). Historically operated as a direct industrial bearing and power transmission distributor serving US manufacturers, providing a closely aligned comparable for CBC's branch-based model.
- Applied Industrial Technologies: NYSE-listed US industrial distributor with a near-identical product mix of bearings, power transmission, fluid power, seals, and engineered solutions. Closest publicly traded comparable for CBC's business model, scale, and end-market exposure.
- BDI (Bearing Distributors Inc.): Major North American industrial distributor specializing in bearings, power transmission, and related maintenance products. Directly comparable in product specialization and value-added services focus.
Regional players
- Regal Rexnord: US-listed manufacturer of power transmission and motion control products (including Rexnord, Falk, Dodge brands). These same Rexnord brands are distributed through CBC in Australia, making Regal Rexnord both a critical supplier and a competitor in direct sales to large industrial customers.
- SKF: Swedish global bearing manufacturer that also operates its own distribution and service network in Australia. While primarily a manufacturer rather than pure distributor, SKF Australia competes with CBC on premium bearings and condition monitoring services to industrial customers.
- Schaeffler Group: German global manufacturer of bearings and power transmission products (FAG, INA brands) that also distributes direct to large industrial customers in Australia. As one of CBC's most important supplier partners, Schaeffler represents both an upstream dependency and a downstream competitive threat in direct accounts.
Broad incumbents
- MSC Industrial Direct: NYSE-listed US MRO industrial distributor with a much broader product portfolio than CBC, but overlapping significantly in bearings, power transmission, tools, and maintenance supplies. A large-scale public peer benchmark for the broader industrial distribution business model.
- Würth Group: German global industrial distribution giant supplying fasteners, tools, and maintenance products including power transmission and fluid power. Comparable in branch-based direct sales model to industrial customers, though broader in product scope and more globally diversified.
- Grainger: Fortune 500 MRO distributor with a broad product catalogue including bearings, power transmission, and fluid power. While much larger and more diversified than CBC, Grainger's industrial maintenance segment overlaps materially with CBC's customer base and value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
CBC Australia social profiles
Digital presenceCBC Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
CBC Australia leadership team
Management profileNumber of profiles
CBC Australia subsidiaries and ownership
Company hierarchySubsidiaries1 record
CBC Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CBC Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CBC Australia
What does CBC Australia do?
CBC Australia distributes a comprehensive range of industrial bearings, power transmission components, seals, fluid power products, tools, maintenance equipment, lubricants, fasteners, driveline components, lifting and safety equipment, adhesives, and compressors to industrial customers across Australia. The company complements product distribution with customized engineering services, in-house manufacturing and machine shop capabilities, on-site installation and remediation services, condition monitoring, and bearing and laser alignment training, all delivered through a network of over 114 branch, workshop, and service centre locations.
Is CBC Australia a public or private company?
CBC Australia is a private company. It is classified as corporate owned and is currently operating.
When was CBC Australia founded?
CBC Australia was founded in 1954. It employs 501 to 1,000 people.
Where is CBC Australia based?
CBC Australia is headquartered in Chullora, Australia, in the Oceania region.
How does CBC Australia make money?
Two revenue lines are on record. Industrial Product Distribution is the primary driver. The others are engineering Services.
Who are CBC Australia's main competitors?
Direct peers on record are Motion Industries, Kaman Industrial Technologies, Applied Industrial Technologies and BDI (Bearing Distributors Inc.). Regional players are Regal Rexnord, SKF and Schaeffler Group. Broad incumbents are MSC Industrial Direct, Würth Group and Grainger.
Does CBC Australia have an API?
No public API is recorded for CBC Australia.