CBC Australia

What CBC Australia does

CBC Australia Pty Ltd, founded in 1954 and headquartered in Chullora, New South Wales, is Australia's largest distributor of industrial bearings, power transmission components, seals, fluid power, tools, lubricants, fasteners, and related engineered solutions, operating through a network of 114+ branches, workshops, and service centres. The company serves mining, food and beverage, agriculture, recycling, and building materials customers via a technical field-sales force, branch counter sales, and a partner portal (partners.conbear.com.au), with engineering services including in-house machine shop manufacturing, on-site service, precision installations, and condition monitoring. CBC is owned by Motion Asia Pacific, has been part of the Inenco Group since 2017, and operates alongside sister brands BSC, Hardy Spicer, SiL, AIP, CRAM, and Powell Industrial under the consolidated "Motion Australia" brand (rebranded 2022). The business also holds a 50/50 joint venture with Japan's NTN Corporation (NTN-CBC, established 1971) and distributes core partner brands including Gates, Timken, Schaeffler (FAG/INA), NSK, Rexnord (Falk/Dodge/Diamond Chain), Bonfiglioli, TECO, and Gulf Western Oil, with revenue generated from one-time product sales through the branch network supplemented by professional engineering services revenue.

Name

CBC Australia

Legal name

CBC Australia Pty Ltd

Website

https://conbear.com.au

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CBC Australia is Australia's largest distributor of industrial bearings, power transmission products, seals, and engineered solutions, serving mining, food and beverage, agriculture, and industrial customers through 114+ branches nationwide as part of Motion Asia Pacific.

Ownership category

akta.pro rank

Headquarters

HQ city

Chullora

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Product Distribution: Distribution of bearings, power transmission components, seals, fluid power, tools, and maintenance products to industrial customers across Australia. Revenue generated from one-time product sales through branch network.
2. Engineering Services: Custom engineering solutions, on-site services, condition monitoring, bearing fitment training, laser alignment training, and workshop services provided to industrial plants.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

CBC Australia distributes a comprehensive range of industrial bearings, power transmission components, seals, fluid power products, tools, maintenance equipment, lubricants, fasteners, driveline components, lifting and safety equipment, adhesives, and compressors to industrial customers across Australia. The company complements product distribution with customized engineering services, in-house manufacturing and machine shop capabilities, on-site installation and remediation services, condition monitoring, and bearing and laser alignment training, all delivered through a network of over 114 branch, workshop, and service centre locations.

Product overview

CBC Australia is Australia's largest distributor of industrial bearings, power transmission components, and engineered solutions, operating as part of Motion Australia with over 114 locations nationwide. The company offers a comprehensive portfolio of core product categories including Bearings (ball bearings, roller bearings, spherical bearings, tapered roller bearings, and specialized bearings for food, mining, and agricultural applications), Power Transmission (mechanical belts, chains, brakes, clutches, couplings, drives), Tools & Maintenance equipment, Seals (hydraulic, pneumatic, mechanical), Fluid Power components, Lifting & Safety equipment, Driveline components, Fasteners, Lubricants, Adhesives & Sealants, Compressors, and Cleaners & Sanitisers. These products are complemented by engineering services including in-house manufacturing, workshop services, site service, precision installations, and the CBC Design Centre for technical resources. CBC represents multiple partner brands including Gates, Timken, Schaeffler, NTN, NSK, Rexnord, Bonfiglioli, TECO, and Gulf Western Oil.

Differentiator

Problem solved

Functional benefit

Brands

• NTN-CBC: A 50/50 joint venture between NTN Corporation and CBC Australia focused on bearing solutions for Australian industry.
• Industry inMotion

Products and services

• Industrial Bearings (Complete Range)
• Power Transmission Components Mechanical power transmission components including mechanical belts, chains, brakes, clutches, couplings, drives, pulleys, and roller chain sprockets for industrial machinery applications.
• Industrial Seals Industrial sealing solutions including automotive seals, gaskets, hydraulic and pneumatic seals, mechanical seals, O-rings, rotary shafts, packing seals, food processing seals, and CBC-engineered Scorpion seals for mining conveyor pulleys.
• Tools & Maintenance Equipment Comprehensive range of industrial tools and maintenance equipment including hand tools, air tools, welding equipment, measuring tools, lubrication systems, bearing heaters, pullers, and demounting tools.
• Fluid Power Components Fluid power components including adaptors, quick release couplers, hydraulic controls, fluid couplings, electric motors, industrial valves, hoses, tubes, and filtration products.
• Industrial Lubricants Industrial lubricants including food grade greases and oils, hydraulic oils, industrial and engine oils, penetrants, protectants, coatings, and automatic lubrication systems.
• Driveline Components Driveline components including agricultural driveline, universal joints, constant velocity joints, automotive driveshafts, driveline components, and tractor attachments.
• Lifting & Safety Equipment Lifting products, chains, hoists, systems, and safety equipment for industrial applications, including 3M eye and hearing protection distributed through CBC.
• Industrial Fasteners Industrial fasteners including fastener assortment kits, bolts, nuts, circlips, washers, springs, screws, and threaded rod.
• Adhesives & Sealants Industrial adhesives and sealants including anaerobics, adhesives, epoxy, non-silicone sealants, silicone sealants and encapsulants, plus Henkel Loctite threadlockers and rubber repair resin.
• Cleaners, Sanitisers and Disinfectants Industrial cleaning products including face masks, disinfectant wipes, hand cleansers, hand sanitisers, and general cleaners and disinfectants, plus CRC SmartWasher systems and bio-degreaser products.
• Industrial Compressors Industrial compressor products and solutions for industrial customers.
• Engineering Services Customized engineering solutions through total machine shop capabilities, providing in-house manufacturing, custom-engineered components (including Scorpion seals and Machined Base Remediation), and precision installation services for industrial customers.
• Workshop Services On-site workshop services delivered through CBC's 114+ branch network for industrial maintenance and repair operations.
• Site Service On-site service capabilities for remote and difficult-to-access industrial locations, including condition monitoring, bearing fitment training, and laser alignment training delivered at customer sites.
• Precision Installations Precision installation services for bearings, seals, and other industrial components performed at customer sites.
• CBC Design Centre Online design and engineering resource center for customers to access technical information, product catalogs, and design tools supporting product selection and application engineering.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• GatescoreStrategic or Co-development PartnerGates Corporation partners with CBC Australia to supply Australian bulk handlers with high-quality drive belts. CBC supplies Gates power transmission products including Predator V-belts, Poly Chain synchronous belts, and water hoses. The partnership serves mining, quarry, and industrial applications.
• TimkencoreStrategic or Co-development PartnerTimken provides spherical roller bearings, solid-block housed units, Quick-Flex couplings, and SNT plummer blocks distributed through CBC. The companies have a long-standing relationship for Australian mining and industrial applications.
• SchaefflercoreStrategic or Co-development PartnerSchaeffler (FAG, INA brands) supplies large size bearings and X-life quality sealed bearings distributed through CBC for Australian mining, recycling, and industrial applications.
• NTNcoreStrategic or Co-development PartnerNTN-CBC is a 50/50 joint venture partnership celebrating 50 years in 2021. The partnership provides ultrage series bearings, trunnion bearings, and housed bearing programs for Australian mining and industrial customers.
• CRCcoreChannel Partner/ Reseller/ DistributorCRC Industries supplies cleaning products, penetrants, and maintenance chemicals distributed through CBC. Partnership includes SmartWasher systems and bio-degreaser products for industrial applications.
• NSKminorChannel Partner/ Reseller/ DistributorNSK supplies bearings including Molded-Oil bearings for food and beverage applications distributed through CBC Australia.
• RexnordcoreChannel Partner/ Reseller/ DistributorRexnord (including Falk, Dodge, and Diamond Chain brands) supplies conveyor chains, gearboxes, and couplings distributed through CBC for Australian mining and food processing applications.
• Titan LiftingminorChannel Partner/ Reseller/ DistributorTitan Lifting Technologies provides hoisting and lifting equipment distributed through CBC Australia for industrial and mining applications.
• LoctiteminorChannel Partner/ Reseller/ DistributorHenkel Loctite supplies industrial adhesives, threadlockers, and sealants includingrubber repair resin and anti-seize lubricants distributed through CBC.
• VIVA Energy AustraliaminorChannel Partner/ Reseller/ DistributorVIVA Energy Australia partnership referenced for refinery maintenance support during shutdowns.
• BonfiglioliminorChannel Partner/ Reseller/ DistributorBonfiglioli supplies industrial gearboxes including bevel helical gearboxes distributed through CBC for mining and quarry applications.
• Gulf Western Oil (GWO)coreChannel Partner/ Reseller/ DistributorGulf Western Oil supplies industrial lubricants, greases, and hydraulic oils developed specifically for Australian conditions, distributed through CBC for mining, recycling, and agricultural applications.
• AlemlubeminorChannel Partner/ Reseller/ DistributorAlemlube supplies automatic lubrication systems distributed through CBC for food and beverage and packaging industry applications.
• TECOminorChannel Partner/ Reseller/ DistributorTECO supplies electric motors including E3 IP66 mining spec motors and low-voltage drives distributed through CBC.
• 3MminorChannel Partner/ Reseller/ Distributor3M supplies filtration technology and safety products including eye and hearing protection distributed through CBC for industrial applications.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Motion Industries: Sister company under Motion Asia Pacific / Genuine Parts Company. Motion Industries is the largest US industrial parts distributor of bearings, power transmission, fluid power, and related maintenance products, sharing an essentially identical business model and product portfolio with CBC Australia.
• Kaman Industrial Technologies: Industrial distribution business unit of Kaman Corporation (now integrated into Motion Industries). Historically operated as a direct industrial bearing and power transmission distributor serving US manufacturers, providing a closely aligned comparable for CBC's branch-based model.
• Applied Industrial Technologies: NYSE-listed US industrial distributor with a near-identical product mix of bearings, power transmission, fluid power, seals, and engineered solutions. Closest publicly traded comparable for CBC's business model, scale, and end-market exposure.
• BDI (Bearing Distributors Inc.): Major North American industrial distributor specializing in bearings, power transmission, and related maintenance products. Directly comparable in product specialization and value-added services focus.

Regional players

• Regal Rexnord: US-listed manufacturer of power transmission and motion control products (including Rexnord, Falk, Dodge brands). These same Rexnord brands are distributed through CBC in Australia, making Regal Rexnord both a critical supplier and a competitor in direct sales to large industrial customers.
• SKF: Swedish global bearing manufacturer that also operates its own distribution and service network in Australia. While primarily a manufacturer rather than pure distributor, SKF Australia competes with CBC on premium bearings and condition monitoring services to industrial customers.
• Schaeffler Group: German global manufacturer of bearings and power transmission products (FAG, INA brands) that also distributes direct to large industrial customers in Australia. As one of CBC's most important supplier partners, Schaeffler represents both an upstream dependency and a downstream competitive threat in direct accounts.

Broad incumbents

• MSC Industrial Direct: NYSE-listed US MRO industrial distributor with a much broader product portfolio than CBC, but overlapping significantly in bearings, power transmission, tools, and maintenance supplies. A large-scale public peer benchmark for the broader industrial distribution business model.
• Würth Group: German global industrial distribution giant supplying fasteners, tools, and maintenance products including power transmission and fluid power. Comparable in branch-based direct sales model to industrial customers, though broader in product scope and more globally diversified.
• Grainger: Fortune 500 MRO distributor with a broad product catalogue including bearings, power transmission, and fluid power. While much larger and more diversified than CBC, Grainger's industrial maintenance segment overlaps materially with CBC's customer base and value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CBC_Australia
• Facebookfacebook.com/MotionAustralia
• LinkedInlinkedin.com/company/motion-australia
• Instagraminstagram.com/motionaustralia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBC Australia