What Applied Measurements does

Applied Measurements Ltd is a UK-based designer and manufacturer of strain gauge sensors, transducers, and complete measurement systems, founded in 1991 and headquartered in Aldermaston, Berkshire. The company produces load cells and force sensors (capacities from 0–25 grams to 0–3,000 tonnes), rotary and static torque transducers, pressure sensors (0–0.25 mbar to 6,000 bar), submersible hydrostatic level sensors, LVDT displacement sensors, draw-wire position sensors, Microtronics BlueForce impact testers, and complementary signal conditioning, digital display, and wireless telemetry instrumentation (T24 series, 2.4 GHz). Core technology is bonded strain gauges arranged in Wheatstone Bridge configurations with temperature compensation, supporting accurate force, torque, pressure, and level measurement in industrial environments including hazardous (ATEX) and submersible (IP68) variants.

The business operates a hybrid revenue model combining catalog hardware sales (ex-stock load cells priced £128–£3,125, torque sensors £911–£5,836, pressure sensors £97–£1,675) via a self-service e-commerce shop, custom design and OEM manufacturing on a quote basis, UKAS traceable calibration services, and exclusive UK distribution of complementary European brands (Monitran LVDTs, Micro Epsilon draw-wire sensors, ETH Messtechnik torque sensors, J-Tec flow meters, and Microtronics BlueForce testers for which it is the sole UK-approved calibration house). Customers span industrial manufacturing, R&D, water utilities, automotive testing, safety equipment, marine/subsea, and glass manufacturing — including University of Oxford, United Utilities, NSG Group, and Curtis Assemble & Test. Products are sold direct, through a worldwide distributor network, and via the online shop, with a 3-year warranty on all items.

Applied Measurements is ISO 9001:2015 certified by BSI (certificate FS 677584), Cyber Essentials certified, a Living Wage Employer, and an Armed Forces Covenant Bronze Award holder. The company is privately held with no disclosed investors or parent entity, operates from a single UK site, and reports cumulative production exceeding 385,660 sensors since inception. Its sales & marketing director is Ollie Morcom.

Name

Applied Measurements

Legal name

Applied Measurements Ltd

Website

https://appmeas.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Applied Measurements Ltd is a UK-based designer and manufacturer of strain gauge sensors, transducers, and measurement systems — including load cells, torque, pressure, level, and displacement sensors — serving industrial, R&D, water utility, automotive, and safety equipment customers via direct sales, custom OEM manufacturing, calibration services, and a worldwide distributor network.

Ownership category

akta.pro rank

Product category

Industrial sensors and transducers

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Weighing & Force Measurement (Load cells, scales, torque, strain measurement) (IMAGAFAF)

akta.pro secondary industries

Industrial Sensors (Pressure, Temperature, Flow, Level, Proximity, Vibration) (IMAGAFAA), Pressure & Force Sensors (Pressure/Strain/Load Cells) (HDAHALAB)

Keywords

• Strain gauge sensors
• Load cell manufacturing
• Force measurement transducers
• Torque sensor design
• Pressure transducer supply

Headquarters

HQ city

Aldermaston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sensor and Transducer Sales: Sale of standard and custom strain gauge sensors, load cells, force sensors, torque sensors, pressure sensors, level sensors, and displacement sensors. Products are sold with various form factors and specifications for industrial applications. Revenue is generated through one-time product sales of both catalog items and bespoke manufactured products.
2. Instrumentation and Display Equipment: Sale of supporting instrumentation including digital displays, signal conditioners, amplifiers, digitisers, data loggers, and wireless telemetry equipment to complement sensor products.
3. Calibration and Repair Services: UKAS traceable transducer calibration services, Microtronics BlueForce and SpeedForce calibration, and transducer repair services provided by the UK-based service team.
4. Custom Design and Manufacturing: Custom load cell design and manufacturing, OEM pressure sensor manufacturing, and bespoke control and data acquisition systems for specialized industrial requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Applied Measurements designs, manufactures and supplies strain gauge-based sensors, transducers, and complete measurement systems for industrial customers worldwide. The core range covers load cells and force sensors (S-beam, Z-beam, pancake, button, bending beam, shear beam, column/canister, load pins, submersible), torque sensors (rotary, static/reaction, wireless), pressure sensors, submersible hydrostatic level sensors, LVDT displacement sensors, and draw wire position sensors. The portfolio is complemented by in-house digital and wireless instrumentation (including the T24 telemetry system), UKAS-traceable calibration services, custom load cell design and OEM pressure sensor manufacturing, and UK distribution of complementary European transducer brands.

Product overview

Applied Measurements designs, manufactures, and supplies high-quality strain gauge-based sensors, transducers, and measurement systems. The product portfolio is organized around core measurement types: load cells and force sensors (including S-beam, pancake, button, bending beam, shear beam, and column types ranging 0-25g to 0-3000 tonnes), complete pre-calibrated measurement systems, torque sensors and transducers (rotary, static/reaction, and wireless types from 0-0.02Nm to 200kNm+), pressure sensors (0-0.25mbar to 6000bar), submersible/hydrostatic level sensors (0-0.5mWG to 200mWG), LVDT displacement sensors (fraction of mm to 50m), draw wire position sensors (40mm to 50m), Microtronics BlueForce force testers, J-Tec blow-by flow meters, and comprehensive instrumentation including displays, amplifiers, digitisers, junction boxes, and T24 wireless telemetry systems. The company operates as a UK distributor for Monitran (LVDTs), Micro Epsilon (draw wire sensors), ETH Messtechnik (torque sensors), and J-Tec (flow meters). All products come with a 3-year warranty and UKAS traceable calibration services are available.

Differentiator

Problem solved

Functional benefit

Products and services

• Load Cells and Force Sensors Precision load cells and force sensors that convert mechanical load into measurable electrical output using strain gauge technology. Capacities range from 0-25 grams to 0-3000 tonnes and are available in S-beam, Z-beam, pancake, button, bending beam, shear beam, column/canister, load pin, and submersible configurations for industrial force measurement applications.
• Complete Load Measurement Systems Pre-calibrated load measurement systems combining matched load cells with amplifiers or digital displays for immediate out-of-the-box use, including configurations such as DSCC+SGA, DSCC+TRX, CBES+TRX, and DBBSM+TRX. Designed for industrial customers that need a ready-to-deploy measurement system without separate component integration.
• Torque Sensors and Torque Transducers Precision torque measurement devices using bonded strain gauge technology, including rotary torque sensors (DRFN, DRDL, DRFS, DRBK, DRVL, DRWPL), static/reaction torque transducers (DTD-F, DTD-P, DTD-S, YDNS), and wireless rotary torque sensors (DTDR-F). Capacity ranges from 0-0.02Nm to 0-200kNm+. ETH Messtechnik torque sensors manufactured in Germany are also supplied as UK distributor.
• Pressure Sensors, Transducers and Transmitters High-precision pressure sensors measuring from 0-0.25mbar to 0-6000bar in gauge, absolute, vacuum, or differential modes. Available with media temperature options up to 250°C and ATEX hazardous environment versions. Technologies include strain gauge, ceramic, and capacitive designs for applications in wastewater, hydraulic systems, marine, and industrial processes.
• Submersible Hydrostatic Level Sensors Hydrostatic submersible level sensors for measuring the level or depth of liquids in tanks, vessels, rivers, reservoirs, boreholes, channels and pits. Ranges from 0-0.5mWG to 0-200mWG with 2-wire 4-20mA output as standard, available in stainless steel, marine bronze, Hastelloy, and PVC for aggressive media compatibility.
• LVDT Displacement and Position Sensors Linear Variable Differential Transformer (LVDT) displacement sensors and position transducers measuring from fractions of a millimetre up to 50 metres. Includes AC and DC-operated versions, spring-loaded, submersible (IP68), and high-temperature variants (up to 150°C+). Manufactured by Monitran, for whom Applied Measurements is the appointed UK distributor.
• Draw Wire Position Sensors (String Potentiometers) Cable extension transducers manufactured by Micro Epsilon for measuring displacement and position. Ranges from 0-40mm up to 0-50m with accuracy better than ±0.1%, available with potentiometer, encoder (incremental/absolute) and analogue/digital outputs. Applied Measurements is an approved UK distributor of Micro Epsilon draw wire sensors.
• Microtronics BlueForce Tester and Accessories BlueForce Impact Force Testers for testing power-operated gates and doors. BlueForce Smart PRO features GSM interface, GPS, and continuous push force measurement, compliant with EN12453, EN16005, EN60335-2-95, ASR A1.7 and DHF TS 013 standards. Applied Measurements is the only UK-approved calibration house for Microtronics BlueForce Impact Force Testers.
• Blow-By Flow Meters and Canisters Crankcase blow-by flow meters and canisters for measuring blow-by gases in crankcase ventilation systems. VF563 in-line flow meter measures blow-by gases; VH563 is a handheld system for on-the-spot testing; VF563-C canister provides buffering to reduce engine pulsations. Applied Measurements is an approved UK distributor for J-Tec Blow-By Flow Meters, serving automotive, military, industrial and mining applications.
• Sensor Instrumentation (Displays, Amplifiers, Digitisers) Complete range of analogue and digital instrumentation for signal processing, including digital displays and indicators (TR150, TRX, Intuitive series, FUSION), signal conditioners and amplifiers (SGA, ICA, LCD20), load cell junction boxes (AMLJBA, LCI), digitisers (DSC, DSCUSB, DCELL), and data logging software (DSCLOG24). Supports outputs including 4-20mA, 0-10Vdc, RS232, RS485, USB, and wireless telemetry.
• T24 Wireless Telemetry Instrumentation T24 wireless telemetry system for wireless transmission of strain gauge sensor data, including wireless transmitters (T24-SAf, T24-ACMi, T24-ACM), receivers (T24-BSu, T24-BSi, T24-BSue), handheld displays (T24-HS, T24-HA, T24-HK-S, T24-HR), relay modules (T24-RM1), and OEM PCB modules. Operates at 2.4GHz frequency with up to 120m transmission range and IP67 enclosures.
• Custom Load Cell Design and Manufacturing Bespoke load cell design and manufacturing service ranging from minor modifications of standard products through to fully custom sensor development for unique industrial applications. Targeted at customers whose requirements cannot be met by catalog offerings.
• OEM Pressure Sensor Manufacturing UK-manufactured OEM pressure sensors supplied under customer specifications, suitable for industrial buyers that need branded or customized pressure sensor products for integration into their own systems.
• UKAS Traceable Transducer Calibration and Microtronics Calibration Services UKAS traceable transducer calibration services and Microtronics BlueForce and SpeedForce calibration, provided by Applied Measurements' UK-based service team. Applied Measurements is the only UK-approved calibration house for Microtronics BlueForce Impact Force Testers.
• Transducer Repair Services Repair services for transducers and sensors, provided by Applied Measurements' UK-based service team to extend the operational life of customer instrumentation.
• Strain Gauge Bonding Service Specialist strain gauge bonding service applying strain gauges to customer-supplied components to enable force, load, or stress measurement on existing parts.

Quantifiable outcome

• 385,660+ sensors manufactured and delivered
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ETH MesstechnikcoreChannel Partner/ Reseller/ DistributorApplied Measurements is an approved UK distributor of ETH Messtechnik torque sensors manufactured in Germany. This partnership extends their torque sensor product portfolio with European-manufactured products.
• Micro EpsiloncoreChannel Partner/ Reseller/ DistributorApplied Measurements is an approved UK distributor of Micro Epsilon draw wire sensors. These string pot and cable extension transducers complement their displacement measurement product range. Competitive pricing and fast delivery times of 3-4 weeks offered.
• MonitrancoreChannel Partner/ Reseller/ DistributorApplied Measurements is an appointed UK distributor for Monitran LVDT displacement sensors, including AML/M, AML/E and AML/IE model series. Monitran also manufactures accelerometers and vibration sensors. This extends Applied Measurements' position sensor product offerings.
• J-TecminorChannel Partner/ Reseller/ DistributorApplied Measurements is an approved UK distributor for J-Tec blow-by flow meters and blow-by canisters. J-Tec provides vortex flow meters for automotive, military, industrial and mining applications since 1968.
• MicrotronicscoreImplementation/ SI/ Consulting PartnerApplied Measurements is the ONLY UK-approved calibration house for Microtronics BlueForce Impact Force Testers. They provide calibration services for BlueForce and SpeedForce products, making them the authorized service provider in the UK market.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Gefran: Italian-based manufacturer of sensors (pressure, force, position) and industrial automation components. Comparable product portfolio focused on European industrial customers, with similar mid-market positioning and customization emphasis.

Direct peers

• Morehouse Instrument Company: US-based manufacturer of force and torque measurement instruments, including load cells and proving rings, with strong calibration service offering. Comparable niche focus on precision force measurement and traceable calibration services.
• Vishay Precision Group: Global manufacturer of precision sensors and weighing solutions including strain gauge-based load cells (Tedea-Huntleigh, Celtron brands). Direct competitor in load cells and force measurement with overlapping technologies and customer segments.
• FUTEK Advanced Sensor Technology: US-based specialist manufacturer of load cells, force sensors, torque sensors, and pressure sensors using strain gauge technology. Closely comparable product portfolio, similar custom/OEM design orientation, and overlapping industrial customer base.
• Flintec: Sweden-headquartered (with UK operations) load cell and weighing technology manufacturer with global distribution. Directly comparable in product line (load cells, force transducers) and customer overlap in industrial weighing and process control.
• Kyowa Electronic Instruments: Japanese manufacturer specializing in strain gauges, load cells, force/torque transducers, and related instrumentation. Direct peer in strain gauge sensor technology with deep technical heritage and global industrial customer base.

Broad incumbents

• HBK (Hottinger Brüel & Kjær): Global leader in test, measurement, and sensing solutions owned by Spectris. Overlaps with Applied Measurements across load cells, force/torque transducers, and strain gauge instrumentation, but at much greater scale with a much broader portfolio.
• Kistler Group: Swiss-based measurement specialist for dynamic pressure, force, torque, and acceleration. Competes in torque and pressure sensing (especially dynamic applications) and serves overlapping industrial and R&D customers.
• TE Connectivity: Global connectivity and sensor giant offering pressure sensors, load cells, and force sensors across industrial, automotive, and aerospace markets. Competes on volume and OEM contracts where Applied Measurements cannot match scale.
• Honeywell Sensing & IoT: Major industrial sensor portfolio including pressure transducers and force sensors. Significant overlap in pressure and load measurement with global account reach that Applied Measurements cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/appmeas
• Facebookfacebook.com/appliedmeasurementsltd
• LinkedInlinkedin.com/company/applied-measurements-ltd.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applied Measurements