Apex Automation and Robotics

What Apex Automation and Robotics does

Apex Automation and Robotics is an Australian custom automation integrator that designs, manufactures, installs, and commissions factory automation systems and robotic cells at its facility in Seven Hills, New South Wales. Founded in 2006, the company has delivered more than 200 turnkey systems, specialising in end-of-line packaging, palletising, robotic welding, machine tending, assembly, and material handling across food and beverages, plastics, metal manufacturing, building products, consumer products, and warehousing/logistics customers including Bluescope, CSR, Visy, Kraft Heinz, Coles, Boral, Rheem, Pact, Avery Dennison, and Prysmian.

The technology stack combines industrial robotics (6-axis arms, cobots), PLC control (Allen-Bradley CompactLogix over EtherNet/IP), Safety PLCs, Mobile Industrial Robots (MIR), AGVs, and 2D/3D/AI-enabled machine vision with proprietary multi-function end-of-arm tooling that handles multiple SKUs without mechanical changeover. Systems are engineered to Australian Standards AS 4024 (including AS 4024.3301-2017 for industrial robots) and to GMP for food applications, with throughput capability ranging from roughly 100 units per hour (urethane moulding, hot water tank pressing) to over 8,000 bottles per hour on plastic container lines.

Revenue is generated through project-based contracts for custom-built equipment, complemented by professional services (concept, design, commissioning, training, support) and an aftermarket spare parts and upgrades stream. Go-to-market is direct sales to Australian manufacturers, with delivery supplemented by installations in New Zealand and internationally. Pricing is quote-based and not publicly disclosed. The company is privately held (Apex Automation and Robotics Pty Ltd), with no disclosed external funding, parent company, or M&A activity.

Name

Apex Automation and Robotics

Legal name

Apex Automation and Robotics Pty Ltd

Website

https://apexautomation.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Apex Automation and Robotics is an Australian custom automation integrator, founded in 2006 and based in Seven Hills NSW, that designs and builds robotic factory automation systems — including palletising, packaging, welding, and machine vision solutions — for Australian and New Zealand manufacturers across food, plastics, metal, and building products.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

All Other Industrial Machinery Manufacturing (333248), Industrial Machinery Manufacturing (3332), Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Special Industry Machinery, Nec (3559), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industries

Robot End-of-Arm Tooling (Grippers, Tool Changers, Welding/Cutting Heads) (IMAHAHAD), Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Industrial & Warehouse Robotics (HDAAAIAA), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

Keywords

• Factory automation systems
• Robotic palletising solutions
• Machine vision integration
• End-of-line automation
• Custom robotics manufacturing

Headquarters

HQ city

Seven Hills

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Automation Systems and Turnkey Solutions: Design, manufacture, installation, and commissioning of complete factory automation systems and robotic solutions. Revenue is generated through project-based contracts for custom-built automation equipment including robotic palletisers, case packers, machine tending robots, assembly machines, and end-of-line automation systems.
2. Professional Services: Engineering services including concept development, system design, installation, commissioning, training, documentation, and ongoing technical support. These services complement equipment sales and provide additional revenue streams throughout the project lifecycle.
3. Spare Parts and Upgrades: Supply of replacement parts, system upgrades, and modifications to existing automation systems installed at customer facilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Apex Automation and Robotics designs, manufactures, installs and commissions custom-built factory automation machines and robotic systems for industrial manufacturers. Their offerings integrate industrial 6-axis robots, machine vision (2D, 3D, and AI-enabled), PLC-controlled systems, and proprietary multi-function end-of-arm tooling to deliver end-to-end packaging, palletising, assembly, material handling, and quality inspection solutions tailored to specific customer production requirements.

Product overview

Apex Automation and Robotics is a leading Australian provider of Factory Automation Solutions, offering end-to-end automation systems engineered and manufactured in Australia. The product portfolio includes Automatic Packaging Lines, Case Packing and Palletising, End-of-Line Automation, Bottle Baggers/Palletisers/Depalletisers, Robotic Palletisers and Depalletisers, Press Tending Robots, Automatic Assembly Machines, Robotic Welding Cells, Special-Purpose Machinery, and Machine Vision Systems with 2D/3D/AI capabilities. Solutions serve industries including Food and Beverages, Plastics, Metal Manufacturing, Consumer Products, Building Products, and Warehousing and Logistics. Systems are engineered to Australian Standards (AS 4024) and designed for 24/7 operations, with typical throughputs ranging from 100+ units/hr to 8000+ bottles/hr depending on application.

Differentiator

Problem solved

Functional benefit

Products and services

• Automatic Packaging Lines End-to-end automatic packaging lines that collate, bag, strap and palletise products. Systems include PLC controls, touch screen interfaces, and safety guarding per Australian Standards, designed for industrial manufacturers across multiple sectors.
• Case Packing and Palletising Systems Robotic systems for packing cases into cartons and palletising finished packages. Features include barcode verification, automatic diversion of non-conforming products, and multi-SKU handling without tool changes for manufacturers in food, beverage, and consumer goods industries.
• End-of-Line Automation Systems Turnkey end-of-line automation systems developed from concept to installation, serving a wide range of industries including food, beverages, plastics, and building products with integrated safety guarding and controls.
• Bottle Baggers and Palletisers Automation systems for the blow moulding industry packaging PET, PP, LDPE and HDPE bottles, jars and containers. Includes robotic takeouts, QC modules, automatic baggers and palletisers for plastic container manufacturers.
• Bottle Depalletisers Systems for automated removal of bottles from pallets, bag cutting, and transfer to production lines. Features robotic debagging with proprietary end-of-arm tool integrated with purpose-built bag cutting machine for beverage and bottling operations.
• Robotic Palletisers and Depalletisers Robotic systems for palletising and depalletising cartons, cases, bottles and bags. Includes centralised robotic palletisers handling products from multiple production lines with quick product changeover, suitable for food, beverage, building products, and packaging manufacturers.
• Press Tending Robots Industrial robots for automated press tending operations, handling material between presses and welders. Includes custom-built end-of-arm tools for handling multiple product variants without mechanical adjustments, primarily serving metal manufacturing and fabrication operations.
• Automatic Assembly Machines Custom-built automatic assembly systems featuring parts feeding, orientation and separation, collaborative robots (cobots) and multi-function end-of-arm tooling. Integrates vision systems for product inspection and accurate robot positioning with assembly tolerances as tight as 0.2mm.
• Robotic Welding Cells Robotic cells combining industrial robots with welding equipment for automated welding operations. Systems include multiple robots working in harmony with presses and welders for metal fabrication and hot water tank manufacturing applications.
• Special-Purpose Machinery Custom-designed and manufactured special-purpose machines tailored to unique application requirements, engineered using latest technologies for clients requiring bespoke automation beyond standard product offerings.
• Machine Vision Systems Incorporates 2D, 3D and AI-enabled vision systems for quality control, high-speed inspection, measurement, sorting, and providing real-time product position/orientation data to robots, enabling smarter and more flexible automation across production environments.
• Mobile Industrial Robot (MIR) Systems Mobile Industrial Robot systems for warehousing and logistics automation, integrated with robotic palletisers to load and unload pallets automatically, reducing manual handling and increasing flexibility in warehouse operations.
• Collaborative Robots (Cobots) Collaborative robots for packing and assembly operations where human-robot interaction is required, featuring prominently in warehousing, logistics and assembly applications across multiple industries.
• QC Inspection Stations Quality control modules including leak testers, checkweighers and metal detectors integrated into automation lines to deliver 100% product inspection capabilities for food, beverage, and packaging manufacturers.

Quantifiable outcome

• Over 200 turnkey automation systems and robotic installations delivered since 2006
• +9 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ABB Robotics: Global industrial robotics and automation incumbent offering robots, controllers and integration services. Competes in the same factory automation space as a much larger, broader-portfolio incumbent.
• Rockwell Automation: Global industrial automation and control systems leader. Apex already integrates Allen-Bradley/Compact Logix PLCs from Rockwell, and Rockwell's broader automation portfolio partially overlaps Apex's offering.
• FANUC: Global manufacturer of industrial robots, CNCs and robotic systems widely used in palletising, machine tending and assembly applications — the same end markets Apex serves.
• KUKA Robotics: German-headquartered industrial robot and automation systems provider with Australian operations. Provides competing robotic cells, palletising systems and turnkey factory automation.

Direct peers

• Scott Automation & Robotics: New Zealand-headquartered automation integrator with Australian operations delivering robotic systems and factory automation. Direct peer given shared ANZ focus, custom system engineering, and food/manufacturing verticals.
• SAGE Automation: Australian industrial automation integrator delivering custom robotics, control systems and turnkey factory automation. Closely comparable to Apex in geography, customer base (Australian manufacturers) and bespoke project-based model.
• Peacock Bros: Australian provider of materials handling, packaging and warehouse automation solutions. Comparable in end-of-line automation, palletising systems and target customers across F&B and manufacturing.
• Marand Precision Engineering: Australian precision engineering and automation company serving defence, aerospace and manufacturing with custom automated systems and robotic cells. Comparable custom-build model and engineering-led approach.
• HMPS (Hannay's Machine & Press Services): Adelaide-based Australian specialist in custom automated packaging machinery and end-of-line systems. Comparable in product scope (case packing, palletising, materials handling) and target customer base.

Emerging players

• Universal Robots: Global leader in collaborative robots (cobots) used in palletising, packaging and machine tending. Partial overlap as cobots increasingly replace traditional industrial robots in the same use cases Apex addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ApexAutomationAndRobotics
• LinkedInau.linkedin.com/company/apex-automation-robotics

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Automation and Robotics